Unlocking Social Media Content ROI: Strategies for Agencies
Unlocking social media content ROI: Transform agency strategies with actionable insights to boost brand health, CX alignment, and campaign decisions.
Agency marketers Marketing Insights
Discover a handpicked collection of webinars, eBooks, and reports tailored for agency marketers marketing insights in every industry. Stay ahead with expert insights and fresh resources, updated regularly.
Reports
The State of Social
Uncover the hidden insights within social data—guide business strategy, boost CX alignment, and fuel rapid campaign decisions.
The State of Social 2024
Win 2024 pitches with social proof that converts—Brandwatch’s State of Social 2024 reveals platform shifts, audience signals, and actions to reallocate budget.
The Generational Trends Report
Turn generation-specific insights into higher-converting campaigns: refine targeting, messaging, and media with Brandwatch’s data-backed trends report.
The State of Social 2023
Turn 2023 social shifts into client wins—prioritize high-yield channels, sharpen creative, and anchor reporting with trends from Brandwatch's State of Social.
The State of the Higher Education Social Media Marketing Profession in 2021
Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.
Consumer Electronics Industry Trend Report
Uncover key trends and actionable insights in the consumer electronics industry—boost brand relevance, understand market shifts, and drive strategic decisions.
CPG Trends Report
Win CPG pitches with timely consumer trend signals—identify demand shifts, sharpen creative angles, and back 2025 plans with credible insights from Brandwatch.
Food and Beverage Trends Report
Discover the latest food trends shaping consumer behavior and industry strategies in 2021. Unlock competitive insights for a profitable 2022.
The State of CPG in North America 2020
Transforming social data into revenue: Vet sources, sample sizes, and tie metrics to business outcomes for 2025 planning success.
The State of Moral Marketing
Exploring the state of moral marketing: deep dive into ethical considerations shaping modern branding strategies.
The Forrester Wave™: Social Listening Platforms, Q4 2020
Choose the right social listening platform: Forrester’s Q4 2020 Wave benchmarks vendors on strategy, offering, and market presence—shortlist faster.
Consumer Trends Report: Consumer Technology in the Asia-Pacific Region
APAC consumer tech demand decoded with Brandwatch: pinpoint rising categories, localize messaging by market, and turn social signals into ROI-ready decisions.
Consumer Trends Report: The Rise of FinTech in APAC
Uncover the growth secrets of top Fintech players in APAC—drive expansion, boost profitability, and dominate markets.
CPG Cosmetics Trend Report
Unlock consumer insights & boost brand relevance with CPG & cosmetics trends—Break through noise by aligning visuals, messaging, & distribution.
FMCG Grocery Trends Report
Win FMCG grocery clients with social-driven demand signals—spot category momentum, decode shopper needs, and turn trends into high-ROI campaign plans.
CPG Beverage Trends Report
Uncovering the latest beverage trends driving CPG growth—spot innovation opportunities early and stay steps ahead with data-backed insights.
CPG Household Cleaner Trends Report
Household cleaner demand is shifting—arm your CPG roadmap with Brandwatch trends, consumer signals to de-risk launches, retail bets, and media spend.
The State of Social
Uncovering social insights that drive revenue growth and customer-centric strategies. Transform your social data into business outcomes effectively.
Webinars
The Social Revolution: How Agencies Are Leading Change
Turn social intelligence into client growth: win bigger pitches, prove ROI beyond vanity metrics, operationalize AI workflows, and lead change clients will fund.
State of Social: Navigating Trends and Preparing for 2025
Turn 2025 uncertainty into an edge: pinpoint the trends that matter, align budgets and content, and use consumer intelligence to make faster decisions.
Unlocking Social Media Content ROI: Strategies for Agencies
Unlocking social media content ROI: Transform agency strategies with actionable insights to boost brand health, CX alignment, and campaign decisions.
Agency Planning for 2024: Insights and Market Trends
Learn how top agencies are planning for 2024 to achieve unprecedented growth and client success using cutting-edge strategies and insights.
Creative is Complicated – Tips for Better Client-Agency Collaboration
Turning agency-client collaboration into revenue-driving success: Case study insights on streamlining brand health, CX alignment, and campaign efficiency.
Social Benchmarking: How Benchmarking Can Inform Your Social Strategy
Benchmark faster and set confident targets: compare brand performance, spot outliers, and turn social listening into executive-ready KPIs that prove ROI.
Social Pulse: What’s Trending in Social Media in APAC?
Turn APAC social chatter into client wins—monthly pulse highlights platform shifts, cultural moments, and competitor signals to sharpen timing and pitches.
The State of Social 2023: Newest stats, insights, and benchmarks for your social strategy
Turn volatile social trends into client growth: frameworks to connect metrics to revenue, anticipate platform shifts, and deliver ROI-ready reporting in 2025.
Is your agency making the most of its social media management tools? | Brandwatch
Win back billable hours and renew more retainers with social media management tools that streamline planning, approvals, publishing, and ROI reporting.
Agency Exclusive: Using social insights to win new business
Unlock actionable insights from agency social data to drive ROI growth and customer engagement.
Vizia 2 for Agencies
Turn scattered social data into Brandwatch Vizia 2 client command centers—real-time dashboards that win pitches, align teams, and make reporting effortless.
Dentsu Aegis Network: Using social insights to win new business
Uncover actionable social insights from Dentsu’s social listening strategy, driving brand health, CX alignment, and campaign success.
Guides & Strategies
Agencies: 6 tools for your client retention strategy
Discover how top agencies boost client retention using strategic tools. Uncover the secrets to long-term client relationships and sustainable growth.
Social Media Engagement Rate Benchmark: What is a Good Engagement Rate?
Unlock the secrets of maximizing social media engagement rates—the roadmap to boosting brand visibility, customer loyalty, and revenue growth.
How to Start a Social Media Marketing Agency: Success Guide
Transform your social media agency with strategic insights, conversion-boosting tactics, and ROI-driven actions for accelerated growth.
The Biggest Industry Trends in Education Right Now
Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.
The Big Fashion Industry Trends for 2023
Turn volatile fashion trends into predictable wins: tap social listening to spot microtrends early, gauge sentiment, and de-risk campaign bets.
Social Media Outsourcing: How to Streamline Your Social Strategy
Scale client social without headcount—what to outsource, what to keep, SLAs, briefing, and QA workflows to cut costs while protecting quality and brand voice.
Social Media Benchmarking: Why You Need It
Unlock the power of social media benchmarking to drive actionable insights and boost campaign performance with data-backed strategies.
Interview: Hill + Knowlton's Enrique Aguilar on How Brandwatch Helps With Managing Crises
Revealing crisis management strategies to protect brand reputation—insights from crisis comms expert at Hill+Knowlton Strategies.
Interview: Ogilvy Head of Data & Analytics Julián Esbri
From Ogilvy’s Head of Data Analytics: turn noisy data into creative clarity, align teams on business metrics, and present measurement clients trust.
The Big Pharmaceutical Industry Trends for 2022
Uncover the overlooked digital trends reimagining the pharmaceutical landscape—prepare for AI disruptions, customer-centric shifts, and sustainability demands.
Paladin to Become Influence, Plus More Exciting News
Influencer campaigns run faster and prove ROI: Brandwatch + Paladin unifies discovery, workflows, and reporting so agencies scale creator programs.
How Freestyle Interactive use Brandwatch for Social Landscaping
Faster wins with a social landscaping playbook—how Freestyle Interactive uses Brandwatch to map audiences, find whitespace, and turn insights into revenue.
The Big Pharmaceutical Industry Trends for 2021
Turn 2021 pharma turbulence into strategy—social data reveals patient sentiment shifts, treatment discourse, HCP pivots, and trust signals you can act on now.
The Big CPG Industry Trends for 2021
CPG demand reshaped in 2021—turn trend signals into share gain: find growth pockets, adapt retail/DTC mix, and align creative to what buyers now value.
The Consumer Outlook on the 2024 Summer Games
Turn the Summer Games buzz into business impact: use social listening to spot demand spikes, protect brand health, and fuel faster creative and media decisions.
Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends | Brandwatch
Stay ahead of industry shifts with social listening—spot breakout topics early, monitor competitors, and turn trend signals into client-winning strategies.
Win New Business: 6 Ways Your Agency Can Do It
Learn how to win new business for your agency with strategic tools, actionable insights, and proven tactics from Brandwatch.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening
Transform social listening insights into actionable strategies—align CX, boost brand health, and make prompt campaign decisions.
Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites
Learn how Brandwatch excels in Forrester Wave Social Suites evaluation, setting new standards in social intelligence and performance analytics for brands.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security
Paste the article’s key points or full text so I can craft CTR-optimized copy—privacy-safe, credible, and conversion-ready—without inventing data or claims.
Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms
Brandwatch's leadership in social listening redefined: uncover actionable insights, enhance CX, and drive campaign success.
Cross-Industry Social Benchmarks Every Marketer Should Know
Turning social media industry benchmarks into actionable growth strategies—uncover key metrics, optimize ad spend, and boost engagement for 2025 success.
9 Useful Client Retention Strategies for Agencies
Retention that protects revenue: a practical agency playbook to reduce churn risk, prove ROI in QBRs, streamline renewals, and expand accounts with value.
The Agency Guide to Social Media Analytics
A deep dive into strategic social media analytics: guide for agency marketers on optimizing campaigns, tracking ROI, and leveraging data insights.
Agency Guide: How to Use Social Insights to Increase ROI
Discover how agency marketers can boost ROI by leveraging data insights and driving customer engagement effectively.
Social Media Marketing for Agencies
Discover how agencies can elevate social media strategies, drive engagement, and boost ROI with actionable insights and practical tips from industry leaders.
The Agency of 2020
Unleash the untapped revenue from social data—vet sources, size samples, and tie metrics for smarter 2025 plans.
The Guide to Smarter Reporting for Agencies
Supercharge agency reporting with actionable insights that boost ROI and campaign precision. Optimize client strategies and unlock growth potential.
5 Ways our Clients are Using Signals for Reputation Management
Real client playbooks show how Brandwatch Signals turns spikes into strategy—catch crises early, validate trends, and arm PR teams with faster decisions.
Life just got a little easier with Brandwatch for Agencies
Discover how Brandwatch is making agency life easier with practical social listening strategies that boost brand health, CX alignment, and campaign decisions.
The Top 10 Competitor Benchmarking Tools for 2025
Unleash competitor insights for strategic advantage—benchmark tracking, audience analysis, and brand sentiment steer your market moves.
Case Studies
Ogilvy
Using social listening to fuel brand health, CX alignment, and fast campaign decisions—lessons from Gumtree's Brandwatch case study.
Hug Digital | Brandwatch
Learn how Hug Digital boosted brand health and accelerated campaign decisions using practical social listening strategies from Gumtree’s Brandwatch case study.
Wimbledon and Hill+Knowlton
Brandwatch's data-driven strategy at Wimbledon uncovered actionable insights, guiding ROI growth and campaign success.
Explore by Industry
Discover industry-specific insights and strategies for agency-marketers.
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Explore by Platform
Agencies: 6 tools for your client retention strategy
Discover how top agencies boost client retention using strategic tools. Uncover the secrets to long-term client relationships and sustainable growth.
How to Start a Social Media Marketing Agency: Success Guide
Transform your social media agency with strategic insights, conversion-boosting tactics, and ROI-driven actions for accelerated growth.
The Biggest Industry Trends in Education Right Now
Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.
The Big Fashion Industry Trends for 2023
Turn volatile fashion trends into predictable wins: tap social listening to spot microtrends early, gauge sentiment, and de-risk campaign bets.
Social Media Outsourcing: How to Streamline Your Social Strategy
Scale client social without headcount—what to outsource, what to keep, SLAs, briefing, and QA workflows to cut costs while protecting quality and brand voice.
Social Media Benchmarking: Why You Need It
Unlock the power of social media benchmarking to drive actionable insights and boost campaign performance with data-backed strategies.
Interview: Hill + Knowlton's Enrique Aguilar on How Brandwatch Helps With Managing Crises
Revealing crisis management strategies to protect brand reputation—insights from crisis comms expert at Hill+Knowlton Strategies.
Interview: Ogilvy Head of Data & Analytics Julián Esbri
From Ogilvy’s Head of Data Analytics: turn noisy data into creative clarity, align teams on business metrics, and present measurement clients trust.
The Big Pharmaceutical Industry Trends for 2022
Uncover the overlooked digital trends reimagining the pharmaceutical landscape—prepare for AI disruptions, customer-centric shifts, and sustainability demands.
Paladin to Become Influence, Plus More Exciting News
Influencer campaigns run faster and prove ROI: Brandwatch + Paladin unifies discovery, workflows, and reporting so agencies scale creator programs.
How Freestyle Interactive use Brandwatch for Social Landscaping
Faster wins with a social landscaping playbook—how Freestyle Interactive uses Brandwatch to map audiences, find whitespace, and turn insights into revenue.
The Big Pharmaceutical Industry Trends for 2021
Turn 2021 pharma turbulence into strategy—social data reveals patient sentiment shifts, treatment discourse, HCP pivots, and trust signals you can act on now.
The Big CPG Industry Trends for 2021
CPG demand reshaped in 2021—turn trend signals into share gain: find growth pockets, adapt retail/DTC mix, and align creative to what buyers now value.
The Consumer Outlook on the 2024 Summer Games
Turn the Summer Games buzz into business impact: use social listening to spot demand spikes, protect brand health, and fuel faster creative and media decisions.
Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends | Brandwatch
Stay ahead of industry shifts with social listening—spot breakout topics early, monitor competitors, and turn trend signals into client-winning strategies.
Win New Business: 6 Ways Your Agency Can Do It
Learn how to win new business for your agency with strategic tools, actionable insights, and proven tactics from Brandwatch.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening
Transform social listening insights into actionable strategies—align CX, boost brand health, and make prompt campaign decisions.
Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites
Learn how Brandwatch excels in Forrester Wave Social Suites evaluation, setting new standards in social intelligence and performance analytics for brands.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security
Paste the article’s key points or full text so I can craft CTR-optimized copy—privacy-safe, credible, and conversion-ready—without inventing data or claims.
Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms
Brandwatch's leadership in social listening redefined: uncover actionable insights, enhance CX, and drive campaign success.
Cross-Industry Social Benchmarks Every Marketer Should Know
Turning social media industry benchmarks into actionable growth strategies—uncover key metrics, optimize ad spend, and boost engagement for 2025 success.
State of Social: Navigating Trends and Preparing for 2025
Turn 2025 uncertainty into an edge: pinpoint the trends that matter, align budgets and content, and use consumer intelligence to make faster decisions.
Unlocking Social Media Content ROI: Strategies for Agencies
Unlocking social media content ROI: Transform agency strategies with actionable insights to boost brand health, CX alignment, and campaign decisions.
Agency Planning for 2024: Insights and Market Trends
Learn how top agencies are planning for 2024 to achieve unprecedented growth and client success using cutting-edge strategies and insights.
Social Benchmarking: How Benchmarking Can Inform Your Social Strategy
Benchmark faster and set confident targets: compare brand performance, spot outliers, and turn social listening into executive-ready KPIs that prove ROI.
Social Pulse: What’s Trending in Social Media in APAC?
Turn APAC social chatter into client wins—monthly pulse highlights platform shifts, cultural moments, and competitor signals to sharpen timing and pitches.
The State of Social 2023: Newest stats, insights, and benchmarks for your social strategy
Turn volatile social trends into client growth: frameworks to connect metrics to revenue, anticipate platform shifts, and deliver ROI-ready reporting in 2025.
Is your agency making the most of its social media management tools? | Brandwatch
Win back billable hours and renew more retainers with social media management tools that streamline planning, approvals, publishing, and ROI reporting.
Agency Exclusive: Using social insights to win new business
Unlock actionable insights from agency social data to drive ROI growth and customer engagement.
Vizia 2 for Agencies
Turn scattered social data into Brandwatch Vizia 2 client command centers—real-time dashboards that win pitches, align teams, and make reporting effortless.
Dentsu Aegis Network: Using social insights to win new business
Uncover actionable social insights from Dentsu’s social listening strategy, driving brand health, CX alignment, and campaign success.
Social Media Marketing for Agencies
Discover how agencies can elevate social media strategies, drive engagement, and boost ROI with actionable insights and practical tips from industry leaders.
Hug Digital | Brandwatch
Learn how Hug Digital boosted brand health and accelerated campaign decisions using practical social listening strategies from Gumtree’s Brandwatch case study.
5 Ways our Clients are Using Signals for Reputation Management
Real client playbooks show how Brandwatch Signals turns spikes into strategy—catch crises early, validate trends, and arm PR teams with faster decisions.
Life just got a little easier with Brandwatch for Agencies
Discover how Brandwatch is making agency life easier with practical social listening strategies that boost brand health, CX alignment, and campaign decisions.
The Top 10 Competitor Benchmarking Tools for 2025
Unleash competitor insights for strategic advantage—benchmark tracking, audience analysis, and brand sentiment steer your market moves.
The State of the Higher Education Social Media Marketing Profession in 2021
Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.
Food and Beverage Trends Report
Discover the latest food trends shaping consumer behavior and industry strategies in 2021. Unlock competitive insights for a profitable 2022.
Editor's Picks
The Generational Trends Report
Report
The State of Social
Report
The State of Social
Report