The Social Media Rearview: Driving Future Success through Trend Analysis
Unlock the secret to driving customer loyalty through targeted social media campaigns and data-driven insights.
Analysts Marketing Insights
Discover a handpicked collection of webinars, eBooks, and reports tailored for analysts marketing insights in every industry. Stay ahead with expert insights and fresh resources, updated regularly.
Resources for analysts
Social Media Reporting: Strategies for Effective Analysis
Unlocking the power of insightful social media reporting to drive business growth and improve customer engagement. Learn how data-driven decisions fuel success in 2025.
Free Report: Social Listening for Nonprofits
Nonprofits convert social signals into donor growth and mission impact—use social listening to sharpen targeting, pre-empt crises, and prove ROI to the board.
The State of Social
Uncover the hidden insights within social data—guide business strategy, boost CX alignment, and fuel rapid campaign decisions.
The State of Social 2024
Win 2024 pitches with social proof that converts—Brandwatch’s State of Social 2024 reveals platform shifts, audience signals, and actions to reallocate budget.
The Generational Trends Report
Turn generation-specific insights into higher-converting campaigns: refine targeting, messaging, and media with Brandwatch’s data-backed trends report.
The State of Social 2023
Turn 2023 social shifts into client wins—prioritize high-yield channels, sharpen creative, and anchor reporting with trends from Brandwatch's State of Social.
The State of the Higher Education Social Media Marketing Profession in 2021
Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.
Consumer Electronics Industry Trend Report
Uncover key trends and actionable insights in the consumer electronics industry—boost brand relevance, understand market shifts, and drive strategic decisions.
The Brandwatch Influencer Report
Discover the secrets of influencer success: Uncover who's dominating social, the impact of authenticity on engagement, and the key metrics driving ROI.
CPG Trends Report
Win CPG pitches with timely consumer trend signals—identify demand shifts, sharpen creative angles, and back 2025 plans with credible insights from Brandwatch.
Food and Beverage Trends Report
Discover the latest food trends shaping consumer behavior and industry strategies in 2021. Unlock competitive insights for a profitable 2022.
The State of CPG in North America 2020
Transforming social data into revenue: Vet sources, sample sizes, and tie metrics to business outcomes for 2025 planning success.
The State of Moral Marketing
Exploring the state of moral marketing: deep dive into ethical considerations shaping modern branding strategies.
The Forrester Wave™: Social Listening Platforms, Q4 2020
Choose the right social listening platform: Forrester’s Q4 2020 Wave benchmarks vendors on strategy, offering, and market presence—shortlist faster.
Instagram Analytics: 9 Actionable Insights
Uncover the latest Instagram trends driving engagement and conversions—supercharge your strategy with actionable insights.
Consumer Trends Report: Consumer Technology in the Asia-Pacific Region
APAC consumer tech demand decoded with Brandwatch: pinpoint rising categories, localize messaging by market, and turn social signals into ROI-ready decisions.
Consumer Trends Report: The Rise of FinTech in APAC
Uncover the growth secrets of top Fintech players in APAC—drive expansion, boost profitability, and dominate markets.
A Data-Backed Comparison of the Leading Hospitality Brands
Revamp your hotel marketing strategy with insights from the top US hotels report. Boost brand reputation, strengthen customer loyalty, and maximize revenue opportunities.
CPG Cosmetics Trend Report
Unlock consumer insights & boost brand relevance with CPG & cosmetics trends—Break through noise by aligning visuals, messaging, & distribution.
FMCG Grocery Trends Report
Win FMCG grocery clients with social-driven demand signals—spot category momentum, decode shopper needs, and turn trends into high-ROI campaign plans.
CPG Beverage Trends Report
Uncovering the latest beverage trends driving CPG growth—spot innovation opportunities early and stay steps ahead with data-backed insights.
CPG Household Cleaner Trends Report
Household cleaner demand is shifting—arm your CPG roadmap with Brandwatch trends, consumer signals to de-risk launches, retail bets, and media spend.
The State of Social
Uncovering social insights that drive revenue growth and customer-centric strategies. Transform your social data into business outcomes effectively.
Case Study: How Comic Relief Used Social Intelligence for Positive Change
Social intelligence turned public conversation into positive change—Comic Relief’s case study on listening that sharpened messaging and sped decisions.
Webinars
Unpacking the Met Gala with Brandwatch: How Social Sentiment Shapes Brand Impact | Brandwatch
Turn the Met Gala’s cultural spike into measurable brand impact—get a framework for real-time social insights, influencer mapping, and campaign planning.
Navigating Crisis: How brand sentiment drives effective response
Crisis-ready comms: use real-time social listening to detect risk early, align team responses, protect brand trust, and accelerate recovery playbooks.
The Social Media Rearview: Driving Future Success through Trend Analysis
Unlock the secret to driving customer loyalty through targeted social media campaigns and data-driven insights.
Setting the Right KPIs for Social Media Success
Discover the essential KPIs for social media success—unlock new strategies, optimize campaigns, and measure impact accurately.
State of Social: Navigating Trends and Preparing for 2025
Turn 2025 uncertainty into an edge: pinpoint the trends that matter, align budgets and content, and use consumer intelligence to make faster decisions.
Dall’ascolto alla decisione: come utilizzare i dati online per conoscere le opportunità di mercato
Learn how Tactive leveraged Brandwatch to drive powerful social insights, boost customer engagement, and enhance marketing strategies.
How to Measure & Improve Your Social Media ROI
Discover proven strategies for maximizing social media ROI. Learn how to fuel brand health, align CX, and make faster decisions.
Social Benchmarking: How Benchmarking Can Inform Your Social Strategy
Benchmark faster and set confident targets: compare brand performance, spot outliers, and turn social listening into executive-ready KPIs that prove ROI.
Il viaggio di Piaggio, dal basic monitoring agli actionable insights
Uncover social listening strategies driving brand health and CX metrics optimization. Practical insights from Gumtree’s brandwatch case study.
Social Pulse: What’s Trending in Social Media in APAC?
Turn APAC social chatter into client wins—monthly pulse highlights platform shifts, cultural moments, and competitor signals to sharpen timing and pitches.
Measuring your sponsorship ROI: What are brands like Nike and Heineken missing?
Uncover the secrets to sponsorship ROI optimization and boost your strategy with actionable insights.
Understanding the bigger picture: Merging social analytics with other datasets
Harness the power of merging social data with other datasets: uncover hidden insights, drive strategic decisions, and boost campaign performance.
Becoming a Future-Proof Analyst
From data chaos to decisions: Brandwatch’s Social Analyst Series Part 2 shows how to standardize analysis, cut time-to-insight, and ship reports execs trust
How to stop wasting time with siloed marketing data
Discover a unique blend of insights and tips on data integration to elevate decision-making and drive competitive advantage.
What will marketing and social analytics look like in 2019?
Revenue-focused social analytics for 2019—Brandwatch webinar helps you cut vanity metrics, align KPIs to growth, and make faster, confident budget decisions.
Veganz | From Startup to Stock Market Using Social Listening
Empower your social strategy with deep Veganz insights—optimize engagement, track sentiment, and drive customer loyalty.
The State of Social 2023: Newest stats, insights, and benchmarks for your social strategy
Turn volatile social trends into client growth: frameworks to connect metrics to revenue, anticipate platform shifts, and deliver ROI-ready reporting in 2025.
![[Brandwatch Masterclass] Scopri la “Listening Room” di Barilla](/_next/image?url=https%3A%2F%2Fs14415.pcdn.co%2Fwp-content%2Fuploads%2F2022%2F02%2FBarilla-Brandwatch-Masterclass-_-March-2022.png&w=3840&q=75)
[Brandwatch Masterclass] Scopri la “Listening Room” di Barilla
Unleash Barilla's Italy lesson: social data fuels product insights, consumer engagement, and recipe innovation while boosting brand sentiment.
[Masterclass] The Power of Social Listening at The Body Shop
Gain actionable insights from The Body Shop's social listening success. How unlocking customer sentiments fueled brand impact and accelerated campaign decisions.
[Masterclass] Beyond the Tweet: Twitter Data + Brandwatch for Research
Win budget with social insights beyond the tweet: unify channels, map intent, and turn real-time conversations into faster campaigns and ROI-ready reporting.
[Masterclass] Elevate brand health measurement for richer insights that drive innovation
Turn fragmented brand metrics into executive-ready KPIs. Build a brand health framework that connects signals to growth, de-risks decisions, and proves ROI.
Turning Data into Action: Nestlé’s Pursuit of Insights for Innovation | Brandwatch
Uncover how Nestle turned data into strategic action, boosting brand perception and consumer engagement.
Beyond Search: The Journey to Measuring and Predicting Consumer Behavior
Social is the new search—capture intent where it starts. Convert live queries into defensible market insight, demand signals, and faster go-to-market decisions.
Answering key business questions with social data
Uncover social listening playbooks driving brand health and faster decisions in the Gumtree and Brandwatch Case Study.
How analysts can enable a data-driven organization
From noisy feeds to board-ready insight: Brandwatch’s Social Analyst Series, Part 1, reveals how to design clean queries, reduce bias, and link metrics to ROI.
Enhancing customer experience with emotion analysis
Uncover the emotional drivers of consumer behavior: Brandwatch’s webinar reveals how emotions analysis enhances marketing strategies and elevates customer engagement.
Guides & Strategies
4 Ways to Measure and Track Brand Awareness
Unlock brand awareness success: strategies to measure, analyze, and optimize your impact for next-level growth.
How to Calculate Social Media Engagement Rate: A Step-by-Step Guide
Discover how to optimize social media engagement rates for maximum impact—uncover strategies, tools, and real-world success stories.
The Top Ways to Measure Share of Voice Effectively in 2025
Discover how social listening data fuels strategic decisions and boosts brand health. Uncover the playbook for faster CX alignment and campaign success.
Social Media Tracker: Monitor Conversations in Real Time
Turn chaotic metrics into a focused social media tracker that links KPIs to business goals, benchmarks competitors, and speeds ROI-ready reporting.
Essential YouTube Audit: Improve Your Channel's Performance Today
Run a no-fluff YouTube audit that surfaces quick wins, fixes discoverability, and turns views into subscribers with a prioritized playbook for 90-day growth.
Coke vs Pepsi: Market Share Analysis on Social
Transform social media data into actionable insights: dissect the Coke-vs-Pepsi social showdown to leverage audience sentiment for strategic wins.
The Most Popular Ads, Celebrities, and Reactions: Super Bowl LVIII in Numbers
Analyzing Super Bowl LVIII in Numbers: Trends, Audience Engagement, and Brand Impact revealed for successful event marketing strategies.
X Advertising: Maximize ROI on X in 2024+
Transform your B2B content positioning with proven strategies—engage audiences authentically, influence key stakeholders, and drive downloads seamlessly.
Essential TikTok Metrics to Track for Successful Marketing Strategies
Turn TikTok metrics into ROI: map watch time, completion, shares, and click-throughs to funnel goals, diagnose creative, and report impact stakeholders trust.
Mastering Instagram Hashtag Analytics: Boost Your Reach and Engagement
Turn hashtag chaos into measurable Instagram growth—pinpoint tags that drive reach, engagement, and conversions with a repeatable analytics workflow.
Top Social Media KPIs & Metrics to Boost Brand Awareness
Unveil the ROI of social media metrics: Explore how Brandwatch's social listening strategy impacts brand health, CX alignment, and campaign decision acceleration.
Competitive Benchmarking: What It Is and How To Do It
Quality competitive benchmarking: unlock market insights, outrank rivals, and drive strategic growth.
Social Media Analytics: Key Insights for Business Success
Discover how Brandwatch's social listening playbook accelerates brand health, CX alignment, and campaign decision-making.
Mastering Facebook Analytics: Proven Strategies for Better Engagement
Turn Facebook analytics into ROI: map funnels to KPIs, fix pixel/UTM gaps, segment cohorts, and translate engagement into budget-ready decisions.
Social Media Competitor Analysis: 3 Easy Steps to Improve Your Performance
Explore Brandwatch's social media competitor analysis strategies & unlock competitive secrets to enhance your brand's performance.
Top 12 Pinterest Analytics and Marketing Tools
Transform social data into strategic goldmines: turn insights into revenue, strengthen brand health, align CX, and drive campaign decisions with precision.
Meghan Markle: The Data Behind The Negativity
Revealing social data driving post-Markle/Middleton reactions & how to leverage sentiment for brand positioning.
Understanding What Are Impressions on Instagram and Their Importance
Turn Instagram impressions into growth: clarify what counts, fix dips fast, and optimize posts, Stories, and Reels to lift visibility, feed ROI-ready reporting.
YouTube Analytics 2025 Guide
Gain actionable insights from YouTube analytics to supercharge your marketing strategy and boost ROI with data-driven decisions.
50 Incredible Instagram Statistics You Need to Know
Transforming Instagram stats into actionable growth plans—maximize ROI, engagement, and brand health.
LinkedIn Analytics: Essential to Master for Brands
Transform your LinkedIn analytics into revenue drivers—learn how to tie metrics to business outcomes, driving strategic growth.
Data On the Extent of the Backlash to the Kendall Jenner Pepsi Ad
Elevate your brand's social listening strategy—unlock invaluable insights from the Pepsi ad reaction, fuel brand health, and drive faster campaign decisions.
World Cup 2022: Stats, Players, Highlights, and More
Uncovering the unexpected: World Cup social media strategies from Brazil, South Africa, and beyond—dive into data-driven insights that transform brand campaigns.
Quick Search: Social Listening Made Search-Bar Simple
Discover the power of Quick Search for social listening insights that lead to faster decisions and stronger brand health.
Ultimate Pinterest Analytics Guide 2025 – Metrics & Tools for Success
Leverage Pinterest Analytics for strategic business growth—optimize content performance, refine targeting, and unlock actionable insights today.
Social Media Dashboard: Optimize Your Marketing Strategy
Turn chaotic metrics into a high-velocity social media dashboard—unify KPIs, automate reporting, surface risks, and tie engagement to pipeline-ready insights.
Social Media Engagement Rate Benchmark: What is a Good Engagement Rate?
Unlock the secrets of maximizing social media engagement rates—the roadmap to boosting brand visibility, customer loyalty, and revenue growth.
When Do People Want Pizza? Social Data Has The Answers
Own the craving moment: social data reveals when pizza intent spikes by hour and day—so you can time ads, promos, and operations for measurable lift.
Brandwatch | TikTok analytic tips
Turn TikTok from a content gamble into a measurable growth channel—set up analytics, track the right KPIs, and convert video insights into reach and ROI.
57 Fascinating and Incredible YouTube Statistics
Unveiling how YouTube viewership trends impact B2B content strategy—decipher the data to guide your digital marketing decisions effectively.
Master Boolean for Advanced Social Media Monitoring
Social media monitoring insights driving brand health, customer experience alignment, and strategic campaign decisions. Turn data into tangible outcomes.
Your In-depth Guide to Social Media Analytics
Uncover the secret to turning social stats into revenue: verify sources, sample sizes, and link metrics to business outcomes for strategic 2025 planning.
How to Get the Best Instagram Data Coverage with Brandwatch
Transform social media analytics into actionable insights for better marketing decisions—learn from Gumtree’s Brandwatch case study.
How to Perform a Social Media Competitive Analysis (Tools and Strategy)
Unleash social insights to drive strategic decision-making by harnessing data-driven competitive analysis—fuel growth and outpace competitors.
WhatsApp for Business: Tips and Tricks for Marketing, Analytics, and Customer Service
Unlock the power of WhatsApp Business for marketing success—drive engagement, increase conversions, and deliver exceptional customer service for lasting brand loyalty.
Get a Deeper Understanding of Consumer Sentiment With Emotion Analysis
Go beyond blunt sentiment: emotion analysis reveals drivers behind joy, anger, and trust—prioritize CX fixes, sharpen messaging, and spot risks early.
The Next Generation of Audience Analysis in Brandwatch
Uncover data-driven strategies for next-gen audience analysis and brand success. Harness unique insights to boost engagement and optimize campaigns effectively.
The Complete Guide to Market Analysis - Brandwatch
Transform market analysis into revenue drivers: vet sources, tie metrics to outcomes, and avoid vanity numbers for solid 2025 plans.
The Best Data Visualization Tools
Transform social listening data into actionable insights with Gumtree’s Brandwatch case study on maximizing brand health, CX alignment, and campaign decision speed.
The Biggest Industry Trends in Education Right Now
Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.
The Big Fashion Industry Trends for 2023
Turn volatile fashion trends into predictable wins: tap social listening to spot microtrends early, gauge sentiment, and de-risk campaign bets.
How to Protect Your Brand with React Score
Explore how Brandwatch introduces React Score, transforming social listening into actionable business insights for superior decision-making in 2025.
Social Media Monitoring: Essential Strategies for Online Success
Uncovering insights from social data for actionable marketing strategies—boost brand ROI, enhance customer experiences, and drive campaign success.
Interview: The Data Science Behind Brandwatch’s New Sentiment Analysis
Make sentiment a decision-grade metric—Brandwatch unpacks the data science behind its new model so you can trust outputs and flag limitations.
Social Media Benchmarking: Why You Need It
Unlock the power of social media benchmarking to drive actionable insights and boost campaign performance with data-backed strategies.
How Text Analytics Works for Social Media
Analyzing brand sentiment through social media text analytics—uncover actionable insights to boost customer engagement.
Introducing the Brandwatch Reach Score: Making Reporting Simpler and More Trustworthy
Make social reporting bulletproof: Brandwatch’s Reach Score unifies metrics, speeds up dashboards, and gives stakeholders a trusted, clear view of impact.
How Can Brandwatch Help You Segment and Categorise Social Media Data?
Transform social data into insights for faster decisions and enhanced brand health. Learn from Gumtree's Brandwatch case study.
Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points
Empowering patient communities with authentic insights—enhancing healthcare navigation and patient support.
Maximize Your Social Media ROI: Strategies for Measurement
Uncover practical strategies to boost social media ROI with Brandwatch's latest insights. Learn how data-driven decisions can elevate your brand's performance.
Mastering Campaign Analytics: Boost Your Marketing Performance Today
Stop guessing what worked—build a campaign analysis framework that ties goals to KPIs, tags data, isolates impact, and turns reviews into ROI decisions.
Top Social Media Metrics to Measure for Effective Marketing Strategies
Uncover hidden revenue: dissect social metrics, align CX strategies, and make data-driven 2025 decisions.
Maximizing Your Facebook Ads ROI in 2025
Information about Facebook Ads ROI and its impact on businesses, covering important metrics and strategies to maximize return on investment.
Instagram Ads Best Practices: Maximize Your ROI with Proven Strategies
Discover the latest Instagram ads best practices for optimal engagement and conversion rates.
Mastering TikTok Analytics: Essential Tools for Your Marketing Success
Turn TikTok analytics into growth: pick metrics that matter, spot content patterns, time posts for reach, and connect watch time to revenue—fund what works.
Mastering Image Analysis: Techniques and Applications for Beginners
Hidden brand mentions live in images—capture visual share of voice, quantify exposure, and turn creative signals into decisions faster across social.
Mastering Audience Analysis: Key Techniques for Effective Results
Employ advanced social listening to fuel better brand health, alignment, and campaign success.
The Top Sentiment Analysis Tools to Elevate Your Insights in 2025
Transform social data into revenue with accurate insights and practical strategies. Avoid vanity metrics and steer your 2025 plans effectively.
The Best Subreddit Analytics Tool for Marketers and Content Creators
Uncover actionable insights from subreddit analytics tools that drive strategic decisions and maximize brand impact.
Mastering the Net Promoter Score: Calculation and Insights for Success
Turn NPS into a growth lever—calculate it correctly, avoid sampling bias, segment promoters/detractors and drive closed‑loop actions to cut churn and lift LTV.
Top Strategies for Effective Competitive Benchmarking in Your Industry
Beat competitors with data-backed benchmarking: expose share‑of‑voice gaps, set defensible targets, and convert market signals into next‑quarter wins.
Top 10 Best X Analytics Tools for Your Social Media Strategy
Unleashing social analytics tools for precise data-driven decisions—boost performance, ensure CX alignment, and accelerate campaign results.
Top 10 TikTok Analytics Tools for 2025
Unlock TikTok analytics secrets to skyrocket engagement rates, drive viral campaigns, and outpace competitors.
11 Essential LinkedIn Analytics Tools to Boost Your Marketing Strategy
Unlock the power of LinkedIn analytics tools to enhance brand strategy, optimize content performance, and drive decisive marketing outcomes.
Top Facebook Analytics Tools to Enhance Your Social Media Strategy
Transforming social media data into actionable insights for better marketing decisions—learn how to leverage Facebook analytics tools to drive growth in 2025.
Essential YouTube Analytics Tools to Boost Your Channel Performance
Analyzing YouTube analytics tools: Uncover actionable insights to enhance engagement, optimize content strategies, and drive growth in 2025.
Mastering Customer Segmentation Analysis for Enhanced Marketing Impact
Transform social data into revenue growth: vet sources, size samples, tie metrics to business outcomes, and drive 2025 success with actionable insights.
Top 8 Instagram Analytics Tools for Effective Performance Tracking
Choose the right Instagram analytics stack for 2025—compare metrics depth, API limits, and reporting to lift engagement, drive insights, tie content to revenue.
12 Social Media Analytics Tools for Effective Brand Growth
Transform social media insights into revenue growth by leveraging top analytics tools—see how data-driven decisions can deliver unmatched ROI.
Pinterest analytics tools
Uncover Pinterest Analytics Tools Insight: Drive Growth with Data-Driven Decisions and Recommendations for business
Over 32,000 Tweets a Minute – The Champions League Final
Unravel the champions league social buzz: Analyzing over 32,000 tweets per minute for actionable social insights, trends, and engagement strategies.
Who Was the Most Discussed Athlete of London 2012?
Analyzing social media data: Insights on trending athletes and fan engagement. Key findings elucidate athlete performance and brand visibility.
The 51st Annual Super Bowl on Social Media in 3 Charts
Unlock the game-changing data insights from the 51st Super Bowl—empower your strategies with real-time trends and consumer sentiments.
Image Analysis to Improve Your Consumer Research
Turn untagged photos into research gold: visual listening uncovers real-world usage, logo exposure, and trends your text analytics miss—fuel better decisions.
Finding the ROI on Starbucks Spelling Your Name Wrong
Analyzing Starbucks' strategy of intentionally spelling names wrong to increase social media engagement and brand awareness—insights for unique customer interactions.
9 Social Media Data Analysis Steps for Marketing Intelligence
Build a 9-step marketing intelligence system that unifies data, pinpoints growth signals, aligns teams, and turns insights into ROI-ready decisions.
eSports Data: The Huge Industry That's Constantly Misunderstood
Esports social data that converts noise into action—track fan surges, sponsor buzz, and platform shifts to steer partnerships, media spend, and 2025 bets.
We Analyzed 100 Million Images Shared Online. Here are 6 Things we Learned
100M social images reveal the hidden half of brand conversation—visual mentions and context you can turn into sharper tracking and creative wins.
10 Data Visualisations of Major News Events
Improve marketing performance with data-driven insights from Brandwatch. Discover how major news events influence consumer behavior and shape strategies for success.
Infographic: 139 Incredible Stats and Facts About Instagram
Uncover Instagram's hidden insights for brands—turn data into impactful decisions. Boost engagement and ROI with proven social strategies.
How to Calculate and Reduce Customer Churn Rate
Cut churn with precise formulas, cohort analysis, and proactive playbooks—spot risk early, fix onboarding gaps, and turn cancellations into loyal renewals.
Tennis Player Perception: Djokovic Can't Get No Love
Unveiling the untapped social insights from Djokovic's tennis data—transforming raw numbers into strategic wins for brands.
Interview: Glover Park Group Analyst Sedale McCall on Data Blending Experiments and the Trouble with Mass Media
Turn social listening into executive decisions, faster crisis response, and client value—in a Brandwatch interview with Sedale McCall (Glover Park Group).
Analyst Problems: Practical Tips For Dealing With Sensitive Topics
Get actionable insights on navigating sensitive topics in research with precision and ethical considerations to elevate decision-making.
Image Insights Update for Brandwatch Analytics
Uncover the power of image insights: drive engagement, personalize content, and boost brand perception with Brandwatch's latest update.
Data Analysis: Birds Aren't Real.
Unlocking the power of social listening—fuel brand health, align CX strategies, and make faster campaign decisions.
Introducing Data Upload API: 5 New Types of Data You Can Analyze in Brandwatch
Brandwatch debuts the Data Upload API—build programmatic pipelines, reduce manual uploads, and keep insights current with faster, reliable data flows.
Interview: Ogilvy Head of Data & Analytics Julián Esbri
From Ogilvy’s Head of Data Analytics: turn noisy data into creative clarity, align teams on business metrics, and present measurement clients trust.
The Best Christmas Movies According to Twitter Data
Social data crowns 2016’s most talked‑about Christmas films—who topped the buzz, how sentiment shifted, and what seasonal nostalgia signals for storytelling.
Now, Blend Social and Non-Social Data for Richer Insights with Vizia
Analyzing key market trends to drive smarter business decisions and elevate customer loyalty with Brandwatch's Vizia platform.
How to Analyze Social Data Using Geofence Queries
Transform social data into business wins with precise social listening strategies. Avoid vanity metrics and steer 2025 plans toward revenue-driving decisions.
Introducing Iris: An AI-Analyst For Better Insights
Iris, Brandwatch’s AI analyst, turns messy data into decision-ready insight—streamlined analysis, sharper signals, and confidence to move faster.
The Statistics Behind B2B Social Media Marketing
A deep dive into B2B social media marketing stats: uncover insights, fuel brand health & align CX for better campaign decisions.
E3 2018 Live Blog: Social Media Reaction in Charts
Uncover the predictive insights from React conference 2018 that drive brand innovation and customer engagement.
Using Social Media Monitoring to Predict the Election (again)
Discover how social media monitoring accurately predicted elections again, enabling data-driven strategies for 2025 success.
The Big Pharmaceutical Industry Trends for 2022
Uncover the overlooked digital trends reimagining the pharmaceutical landscape—prepare for AI disruptions, customer-centric shifts, and sustainability demands.
The Big Pharmaceutical Industry Trends for 2021
Turn 2021 pharma turbulence into strategy—social data reveals patient sentiment shifts, treatment discourse, HCP pivots, and trust signals you can act on now.
The Top Reporting Tools for You Need
Stop guessing on dashboards—choose reporting tools built for scale: fast setup, clean data, exec-ready visuals, and integrations that end manual work.
The Big CPG Industry Trends for 2021
CPG demand reshaped in 2021—turn trend signals into share gain: find growth pockets, adapt retail/DTC mix, and align creative to what buyers now value.
Social Data Showdown: The Kardashian/Jenners on Twitter
Discover the Social Showdown strategy used by Kardashian and Jenner to boost brand influence. Practical insights for marketers on influencer partnerships.
7-Step Guide: Choosing the Right Social Media Monitoring Tool for You
Pick a social media monitoring platform with a 7-step checklist—compare data coverage, sentiment accuracy, integrations, and cost to make confident decisions.
The Consumer Outlook on the 2024 Summer Games
Turn the Summer Games buzz into business impact: use social listening to spot demand spikes, protect brand health, and fuel faster creative and media decisions.
Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends | Brandwatch
Stay ahead of industry shifts with social listening—spot breakout topics early, monitor competitors, and turn trend signals into client-winning strategies.
Introducing the Dashboard Wizard: Making Social Analytics 10 Times Faster
Transform social stats into revenue: vet sources, size samples & tie metrics to business outcomes for actionable 2025 plans.
How to Measure Your Facebook Campaign ROI
Uncover the secrets to boosting Facebook campaign ROI beyond vanity numbers with validated metrics and actionable insights.
Dark Social: What It Is, And How You Can Track It
Unveil hidden conversations driving 40% traffic: Empower your marketing strategy with dark social insights. Enhance brand ROI and engagement.
Holiday Shopping 2023: Black Friday to Cyber Monday Insights
Turn Black Friday/Cyber Monday social data into revenue: isolate buyer intent, peak posting windows, and hooks to drive higher CTRs and conversions.
5 Essential Social Media Metrics You Should be Measuring Right Now
Transform social media metrics into actionable insights: boost engagement, measure campaign ROI, and elevate brand reputation with strategic data analysis.
The 5 Most Important Social Media Monitoring Graphs
Use the 5 social monitoring graphs that matter—spot spikes early, track sentiment shifts, size competitors, and turn reporting into budget-ready proof.
How to Prove the ROI of Customer Service in Social Media: Part 1
Tie social customer service to revenue: connect case deflection, retention, and cost-to-serve to ROI, build dashboards, and win budget for your program.
Measuring Social Media ROI with Intent to Purchase
Turn social intent into revenue: capture purchase-ready conversations, route hot accounts to Sales, and attribute pipeline so listening finally proves ROI.
Now Offering Historical Twitter Data Back to 2006
Uncover Twitter trends since 2006 and harness historical data insights to supercharge your brand strategy for unprecedented growth.
Three Essential Skills Every Social Analyst Must Be Sharpening Up On
Turn social noise into decisions—master the 3 skills every analyst needs: rigorous method, business-first framing, and narratives that win budget faster.
The Essential Guide to the X Algorithm: Understanding Its Impact
Discover how algorithms are reshaping businesses. Uncover the secrets behind data-driven strategies driving market dominance.
10 Mind-Blowing BTS Facts and Statistics
Turn BTS facts and statistics into growth: pinpoint peaks, platform hotspots and content triggers to time launches, partnerships, and social spend that convert.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening
Transform social listening insights into actionable strategies—align CX, boost brand health, and make prompt campaign decisions.
Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites
Learn how Brandwatch excels in Forrester Wave Social Suites evaluation, setting new standards in social intelligence and performance analytics for brands.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security
Paste the article’s key points or full text so I can craft CTR-optimized copy—privacy-safe, credible, and conversion-ready—without inventing data or claims.
Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms
Brandwatch's leadership in social listening redefined: uncover actionable insights, enhance CX, and drive campaign success.
Cross-Industry Social Benchmarks Every Marketer Should Know
Turning social media industry benchmarks into actionable growth strategies—uncover key metrics, optimize ad spend, and boost engagement for 2025 success.
Instagram Analytics Explained: 5 Metrics You Need to Understand
Turn Instagram analytics into growth: isolate the KPIs that matter, cut vanity noise, and turn content insights into higher reach, saves, clicks, and conversions.
How to Effectively Measure the ROI of Sponsorships
Unlocking Sponsorship ROI: Learn to maximize brand impact and campaign success, gaining valuable audience insights.
Five Ways Private Equity Firms Can Leverage Social Listening
Master social listening for B2B due diligence: Uncover insights for strategic decisions, risk mitigation & competitive advantage.
The Agency Guide to Social Media Analytics
A deep dive into strategic social media analytics: guide for agency marketers on optimizing campaigns, tracking ROI, and leveraging data insights.
Data Segmentation | Brandwatch
Data segmentation turns noisy consumer signals into clarity—pinpoint audiences, surface trends sooner, and ship decisions that improve targeting, speed, and ROI
How to Measure your Social Media ROI
Transform social media insights into revenue growth: vet sources, align CX, and make ROI-driven decisions.
Using Social Data to Improve ROI
Transform social data into revenue growth using vetted sources, sample sizing, and tying metrics to business outcomes for informed decision-making.
Social Analyst Playbook: Future-proof your social insights
Turn noisy social data into executive-ready insight: vet sources, size samples, map metrics to revenue KPIs, and build faster, defensible decisions for 2025.
Campaign Analysis
Turn campaigns into measurable growth: apply Brandwatch social listening to quantify impact, optimize creative and channels, and report ROI stakeholders trust.
How Digital Consumer Intelligence Will Revolutionize Decision Making
Unveil the digital consumer intelligence secrets driving strategic decisions—transform data into actionable insights for profound consumer understanding.
Using Social Media Analytics to Amplify the Voice of the Customer
Harness customer insights to amplify impact, boost brand perception, and craft winning strategies that prioritize customer-centricity.
5-Minute Guide to Competitive Analysis: A European Perspective
Uncover competitor actions and EMEA trends: Implement strategic intel insights for market dominance and accelerated growth.
The Fundamentals of Social Media Analytics
Master social media analytics for strategic growth—no vanity metrics, just actionable insights. Drive transformative results in 2025.
The Fundamentals of Image Analytics
Image analytics for marketers: Boost engagement, track brand health, and optimize visuals for a 30% uplift in conversions.
Guide to Social Data Sources for Brands and Analysts
From social data to business wins: Uncover actionable insights to guide brand strategies and campaigns effectively.
5-Minute Guide to Trend Analysis
Transform real-time data into actionable insights with Brandwatch's 5-minute trend analysis tool—empower your marketing decisions today.
Social Media Analytics Throughout the Enterprise
Curate practical social listening playbooks for brand health, CX alignment & faster campaign decisions. Learn from Gumtree’s Brandwatch case study.
Social Analytics for Video Gaming Companies
A practical guide to social analytics for video gaming companies—unlock deep audience insights, enhance engagement strategies, and fuel marketing creativity.
5-Minute Guide to Trend Analysis
Uncover trends like a pro: leverage AI-driven insights, untangle complex data, and supercharge decision-making for 2025 success.
Turning Social Media Data into Competitive Intelligence
Leverage competitive intelligence for social analytics success—uncover insights driving differentiation, engagement, and growth.
Social Plus: For analysts who need a 360° view of their customers
Unleash the power of social data analytics to drive actionable insights and strategic decisions in real-time.
Measuring Campaign ROI Using Social Media Analytics
Discover the secrets to boosting campaign ROI: actionable tactics, real-world examples, and strategic insights to drive revenue growth.
Social Listening in Practice: Benchmarking CX
Uncover the benchmarking secrets to boost CX success, elevate brand reputation, and drive strategic decisions based on data-driven insights.
Social Listening in Practice: Campaign Measurement
Transform your campaign measurement: blend data, KPIs, and insights for strategic decisions. Drive growth with reliable metrics and clear outcomes.
Twitter Data Reveals The Most Haunted States in America
Seasonal buzz turned into engagement: a data-led look at America’s most haunted states to spark geo-targeted Halloween content, PR hooks, and shareable posts.
Social Listening, Social Analytics and Social Intelligence
Discover how to leverage social analytics for boosting brand health, aligning CX, and making faster campaign decisions.
How to Choose a Social Media Analytics Tool
Unlock the power of social media analytics: enhance brand health, align CX, and make smarter campaign decisions.
Social Media Metrics: How to Measure Success
Turn social reports into revenue signals: pick metrics that map to goals, ditch vanity numbers, and build a framework that links engagement to pipeline and ROI.
How to Use Social Data for Real-Time Brand Tracking - Brandwatch
A deep dive into real-time brand tracking: uncover insights, anticipate trends, and boost brand health.
BMW vs Mercedes: Market Share Analysis on Social
Exploring the social media presence battle between BMW and Mercedes: uncover how these iconic brands leverage social engagement for market dominance.
Track Coverage for Your Organization Using Social Listening
PR teams turn mentions into measurable coverage with Brandwatch—capture news hits, segment by topic, and report reach, sentiment, and impact in real time.
Smart Glasses: Will the World Wear Them? A Social Data Investigation
Revealing the untapped potential of social data: Uncover actionable insights, drive brand strategies, and secure competitive advantages for 2025 growth.
Commentary: Qualitative Insights From Quantitative Data
Turn dashboards into decisions: translate quantitative signals into qualitative insight with context and verbatims that explain the 'why' behind the numbers.
Vizia: Put Social in Context with Weather and Google Analytics Apps
Tie social trends to business impact—Vizia layers Brandwatch data with weather and Google Analytics so teams see context, spot patterns, and act faster.
Video: Kohler Proves the Power of Real-time Insights with Vizia
Real-time insight in action: Kohler shows how Brandwatch Vizia turns live data into faster decisions, executive alignment, and on-the-fly campaign optimization.
Market Research: The Value of Real-Time Analytics| Brandwatch
Real-time market research turns live customer signals into faster decisions—spot shifts early, de-risk launches, and move first with demand-matched messaging.
Marketing: Discover Your Most Useful Advocates With The Influencer Dashboard
Turn existing fans into a trusted growth channel—Brandwatch’s Influencer Dashboard pinpoints real advocates by impact, filters noise, and ties activity to ROI.
The Way You Measure Your Content Marketing Has Just Evolved
Measure content like a revenue team: ditch vanity KPIs, add pipeline attribution, and upgrade dashboards to prove influence across the full buyer journey.
Kaiser Permanente vs. Blue Cross Blue Shield
Head-to-head social analysis of Kaiser Permanente vs. Blue Cross Blue Shield reveals where share of voice, sentiment, and service gaps shape brand trust.
60 Incredible and Interesting Twitter Stats and Statistics
Twitter (X) stats that actually guide decisions—usage trends, engagement baselines, and ad insights you can plug into 2025 plans to defend spend and win ROI.
Insights: Which Football Sponsors are Getting the Best ROI?
Explore the real ROI behind football sponsorships—find out which brands hit the net in business gains. Are your marketing goals scoring big?
How to Define and Measure Paid, Owned and Earned Media
Discover how Brandwatch defines and measures paid, owned, and earned media to fuel data-driven decisions and maximize marketing ROI.
A 7 Step Guide For Effective Social Media Measurement
Turn social activity into revenue: map goals to KPIs, set baselines, tag links, attribute conversions, and report ROI your CFO will trust—step by step.
Image Analytics is the Future of Social Listening. What You Need to Know
Visual analytics turns untagged social images into measurable signals—capture logo-only mentions, sharpen sentiment, and future‑proof your listening for growth.
Super Bowl Ads ROI: Measuring ROI on Social
Which Super Bowl ads truly paid off? Social data exposes cost-per-buzz, sentiment lift, and the creative tactics that drove outsized ROI in-game and beyond.
Enjoy Better Instagram Data with New Instagram Authentication
Better Instagram data starts with upgraded authentication—unlock richer owned-account metrics, fewer data gaps, and faster reporting in Brandwatch. Secure.
How to Conduct Campaign Tracking Using Social Media Analytics
Turn chaotic social chatter into campaign clarity: monitor mentions, attribute impact, optimize in-flight creative, and prove ROI with real-time insights.
Pinterest analytics tools
Unlock powerful insights from Pinterest Analytics Tools to boost engagement, drive conversions, and refine your social strategies for 2025 success.
The Top 10 Competitor Benchmarking Tools for 2025
Unleash competitor insights for strategic advantage—benchmark tracking, audience analysis, and brand sentiment steer your market moves.
Top 11 Social Media Monitoring Tools for 2025
Turn social noise into revenue: a practical guide to monitoring tools—key features to prioritize, workflows to build, and metrics that prove ROI fast.
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4 Ways to Measure and Track Brand Awareness
Unlock brand awareness success: strategies to measure, analyze, and optimize your impact for next-level growth.
How to Calculate Social Media Engagement Rate: A Step-by-Step Guide
Discover how to optimize social media engagement rates for maximum impact—uncover strategies, tools, and real-world success stories.
The Top Ways to Measure Share of Voice Effectively in 2025
Discover how social listening data fuels strategic decisions and boosts brand health. Uncover the playbook for faster CX alignment and campaign success.
Social Media Tracker: Monitor Conversations in Real Time
Turn chaotic metrics into a focused social media tracker that links KPIs to business goals, benchmarks competitors, and speeds ROI-ready reporting.
Essential YouTube Audit: Improve Your Channel's Performance Today
Run a no-fluff YouTube audit that surfaces quick wins, fixes discoverability, and turns views into subscribers with a prioritized playbook for 90-day growth.
Coke vs Pepsi: Market Share Analysis on Social
Transform social media data into actionable insights: dissect the Coke-vs-Pepsi social showdown to leverage audience sentiment for strategic wins.
The Most Popular Ads, Celebrities, and Reactions: Super Bowl LVIII in Numbers
Analyzing Super Bowl LVIII in Numbers: Trends, Audience Engagement, and Brand Impact revealed for successful event marketing strategies.
X Advertising: Maximize ROI on X in 2024+
Transform your B2B content positioning with proven strategies—engage audiences authentically, influence key stakeholders, and drive downloads seamlessly.
Essential TikTok Metrics to Track for Successful Marketing Strategies
Turn TikTok metrics into ROI: map watch time, completion, shares, and click-throughs to funnel goals, diagnose creative, and report impact stakeholders trust.
Mastering Instagram Hashtag Analytics: Boost Your Reach and Engagement
Turn hashtag chaos into measurable Instagram growth—pinpoint tags that drive reach, engagement, and conversions with a repeatable analytics workflow.
Top Social Media KPIs & Metrics to Boost Brand Awareness
Unveil the ROI of social media metrics: Explore how Brandwatch's social listening strategy impacts brand health, CX alignment, and campaign decision acceleration.
Competitive Benchmarking: What It Is and How To Do It
Quality competitive benchmarking: unlock market insights, outrank rivals, and drive strategic growth.
How to Do an X (Twitter) Audit: A Step-by-Step Guide
Turn your X (Twitter) presence into pipeline: a step-by-step audit to benchmark rivals, prune bot followers, optimize posting cadence, and tie engagement to ROI
Social Media Analytics: Key Insights for Business Success
Discover how Brandwatch's social listening playbook accelerates brand health, CX alignment, and campaign decision-making.
Mastering Facebook Analytics: Proven Strategies for Better Engagement
Turn Facebook analytics into ROI: map funnels to KPIs, fix pixel/UTM gaps, segment cohorts, and translate engagement into budget-ready decisions.
Social Media Competitor Analysis: 3 Easy Steps to Improve Your Performance
Explore Brandwatch's social media competitor analysis strategies & unlock competitive secrets to enhance your brand's performance.
Top 12 Pinterest Analytics and Marketing Tools
Transform social data into strategic goldmines: turn insights into revenue, strengthen brand health, align CX, and drive campaign decisions with precision.
Meghan Markle: The Data Behind The Negativity
Revealing social data driving post-Markle/Middleton reactions & how to leverage sentiment for brand positioning.
Understanding What Are Impressions on Instagram and Their Importance
Turn Instagram impressions into growth: clarify what counts, fix dips fast, and optimize posts, Stories, and Reels to lift visibility, feed ROI-ready reporting.
YouTube Analytics 2025 Guide
Gain actionable insights from YouTube analytics to supercharge your marketing strategy and boost ROI with data-driven decisions.
50 Incredible Instagram Statistics You Need to Know
Transforming Instagram stats into actionable growth plans—maximize ROI, engagement, and brand health.
LinkedIn Analytics: Essential to Master for Brands
Transform your LinkedIn analytics into revenue drivers—learn how to tie metrics to business outcomes, driving strategic growth.
Data On the Extent of the Backlash to the Kendall Jenner Pepsi Ad
Elevate your brand's social listening strategy—unlock invaluable insights from the Pepsi ad reaction, fuel brand health, and drive faster campaign decisions.
World Cup 2022: Stats, Players, Highlights, and More
Uncovering the unexpected: World Cup social media strategies from Brazil, South Africa, and beyond—dive into data-driven insights that transform brand campaigns.
Quick Search: Social Listening Made Search-Bar Simple
Discover the power of Quick Search for social listening insights that lead to faster decisions and stronger brand health.
Ultimate Pinterest Analytics Guide 2025 – Metrics & Tools for Success
Leverage Pinterest Analytics for strategic business growth—optimize content performance, refine targeting, and unlock actionable insights today.
Social Media Dashboard: Optimize Your Marketing Strategy
Turn chaotic metrics into a high-velocity social media dashboard—unify KPIs, automate reporting, surface risks, and tie engagement to pipeline-ready insights.
When Do People Want Pizza? Social Data Has The Answers
Own the craving moment: social data reveals when pizza intent spikes by hour and day—so you can time ads, promos, and operations for measurable lift.
Brandwatch | TikTok analytic tips
Turn TikTok from a content gamble into a measurable growth channel—set up analytics, track the right KPIs, and convert video insights into reach and ROI.
57 Fascinating and Incredible YouTube Statistics
Unveiling how YouTube viewership trends impact B2B content strategy—decipher the data to guide your digital marketing decisions effectively.
Master Boolean for Advanced Social Media Monitoring
Social media monitoring insights driving brand health, customer experience alignment, and strategic campaign decisions. Turn data into tangible outcomes.
Your In-depth Guide to Social Media Analytics
Uncover the secret to turning social stats into revenue: verify sources, sample sizes, and link metrics to business outcomes for strategic 2025 planning.
Social Media Reporting: Strategies for Effective Analysis
Unlocking the power of insightful social media reporting to drive business growth and improve customer engagement. Learn how data-driven decisions fuel success in 2025.
How to Get the Best Instagram Data Coverage with Brandwatch
Transform social media analytics into actionable insights for better marketing decisions—learn from Gumtree’s Brandwatch case study.
How to Perform a Social Media Competitive Analysis (Tools and Strategy)
Unleash social insights to drive strategic decision-making by harnessing data-driven competitive analysis—fuel growth and outpace competitors.
WhatsApp for Business: Tips and Tricks for Marketing, Analytics, and Customer Service
Unlock the power of WhatsApp Business for marketing success—drive engagement, increase conversions, and deliver exceptional customer service for lasting brand loyalty.
Get a Deeper Understanding of Consumer Sentiment With Emotion Analysis
Go beyond blunt sentiment: emotion analysis reveals drivers behind joy, anger, and trust—prioritize CX fixes, sharpen messaging, and spot risks early.
The Next Generation of Audience Analysis in Brandwatch
Uncover data-driven strategies for next-gen audience analysis and brand success. Harness unique insights to boost engagement and optimize campaigns effectively.
The Complete Guide to Market Analysis - Brandwatch
Transform market analysis into revenue drivers: vet sources, tie metrics to outcomes, and avoid vanity numbers for solid 2025 plans.
Tracking Social Media KPIs: A Definitive Guide
Turn social KPIs into revenue signals: align goals, pick metrics that matter, set baselines, and report with benchmarks your CFO trusts—no vanity numbers.
The Best Data Visualization Tools
Transform social listening data into actionable insights with Gumtree’s Brandwatch case study on maximizing brand health, CX alignment, and campaign decision speed.
The Biggest Industry Trends in Education Right Now
Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.
The Big Fashion Industry Trends for 2023
Turn volatile fashion trends into predictable wins: tap social listening to spot microtrends early, gauge sentiment, and de-risk campaign bets.
How to Protect Your Brand with React Score
Explore how Brandwatch introduces React Score, transforming social listening into actionable business insights for superior decision-making in 2025.
Social Media Monitoring: Essential Strategies for Online Success
Uncovering insights from social data for actionable marketing strategies—boost brand ROI, enhance customer experiences, and drive campaign success.
Interview: The Data Science Behind Brandwatch’s New Sentiment Analysis
Make sentiment a decision-grade metric—Brandwatch unpacks the data science behind its new model so you can trust outputs and flag limitations.
Social Media Benchmarking: Why You Need It
Unlock the power of social media benchmarking to drive actionable insights and boost campaign performance with data-backed strategies.
How Text Analytics Works for Social Media
Analyzing brand sentiment through social media text analytics—uncover actionable insights to boost customer engagement.
Introducing the Brandwatch Reach Score: Making Reporting Simpler and More Trustworthy
Make social reporting bulletproof: Brandwatch’s Reach Score unifies metrics, speeds up dashboards, and gives stakeholders a trusted, clear view of impact.
How Can Brandwatch Help You Segment and Categorise Social Media Data?
Transform social data into insights for faster decisions and enhanced brand health. Learn from Gumtree's Brandwatch case study.
Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points
Empowering patient communities with authentic insights—enhancing healthcare navigation and patient support.
Mastering Campaign Analytics: Boost Your Marketing Performance Today
Stop guessing what worked—build a campaign analysis framework that ties goals to KPIs, tags data, isolates impact, and turns reviews into ROI decisions.
Top Social Media Metrics to Measure for Effective Marketing Strategies
Uncover hidden revenue: dissect social metrics, align CX strategies, and make data-driven 2025 decisions.
Maximizing Your Facebook Ads ROI in 2025
Information about Facebook Ads ROI and its impact on businesses, covering important metrics and strategies to maximize return on investment.
Instagram Ads Best Practices: Maximize Your ROI with Proven Strategies
Discover the latest Instagram ads best practices for optimal engagement and conversion rates.
Mastering TikTok Analytics: Essential Tools for Your Marketing Success
Turn TikTok analytics into growth: pick metrics that matter, spot content patterns, time posts for reach, and connect watch time to revenue—fund what works.
Mastering Image Analysis: Techniques and Applications for Beginners
Hidden brand mentions live in images—capture visual share of voice, quantify exposure, and turn creative signals into decisions faster across social.
Mastering Audience Analysis: Key Techniques for Effective Results
Employ advanced social listening to fuel better brand health, alignment, and campaign success.
The Top Sentiment Analysis Tools to Elevate Your Insights in 2025
Transform social data into revenue with accurate insights and practical strategies. Avoid vanity metrics and steer your 2025 plans effectively.
The Best Subreddit Analytics Tool for Marketers and Content Creators
Uncover actionable insights from subreddit analytics tools that drive strategic decisions and maximize brand impact.
Mastering the Net Promoter Score: Calculation and Insights for Success
Turn NPS into a growth lever—calculate it correctly, avoid sampling bias, segment promoters/detractors and drive closed‑loop actions to cut churn and lift LTV.
Top Strategies for Effective Competitive Benchmarking in Your Industry
Beat competitors with data-backed benchmarking: expose share‑of‑voice gaps, set defensible targets, and convert market signals into next‑quarter wins.
Top 10 Best X Analytics Tools for Your Social Media Strategy
Unleashing social analytics tools for precise data-driven decisions—boost performance, ensure CX alignment, and accelerate campaign results.
Top 10 TikTok Analytics Tools for 2025
Unlock TikTok analytics secrets to skyrocket engagement rates, drive viral campaigns, and outpace competitors.
11 Essential LinkedIn Analytics Tools to Boost Your Marketing Strategy
Unlock the power of LinkedIn analytics tools to enhance brand strategy, optimize content performance, and drive decisive marketing outcomes.
Top Facebook Analytics Tools to Enhance Your Social Media Strategy
Transforming social media data into actionable insights for better marketing decisions—learn how to leverage Facebook analytics tools to drive growth in 2025.
Essential YouTube Analytics Tools to Boost Your Channel Performance
Analyzing YouTube analytics tools: Uncover actionable insights to enhance engagement, optimize content strategies, and drive growth in 2025.
Top 8 Instagram Analytics Tools for Effective Performance Tracking
Choose the right Instagram analytics stack for 2025—compare metrics depth, API limits, and reporting to lift engagement, drive insights, tie content to revenue.
12 Social Media Analytics Tools for Effective Brand Growth
Transform social media insights into revenue growth by leveraging top analytics tools—see how data-driven decisions can deliver unmatched ROI.
Pinterest analytics tools
Uncover Pinterest Analytics Tools Insight: Drive Growth with Data-Driven Decisions and Recommendations for business
Over 32,000 Tweets a Minute – The Champions League Final
Unravel the champions league social buzz: Analyzing over 32,000 tweets per minute for actionable social insights, trends, and engagement strategies.
Who Was the Most Discussed Athlete of London 2012?
Analyzing social media data: Insights on trending athletes and fan engagement. Key findings elucidate athlete performance and brand visibility.
The 51st Annual Super Bowl on Social Media in 3 Charts
Unlock the game-changing data insights from the 51st Super Bowl—empower your strategies with real-time trends and consumer sentiments.
Image Analysis to Improve Your Consumer Research
Turn untagged photos into research gold: visual listening uncovers real-world usage, logo exposure, and trends your text analytics miss—fuel better decisions.
Finding the ROI on Starbucks Spelling Your Name Wrong
Analyzing Starbucks' strategy of intentionally spelling names wrong to increase social media engagement and brand awareness—insights for unique customer interactions.
eSports Data: The Huge Industry That's Constantly Misunderstood
Esports social data that converts noise into action—track fan surges, sponsor buzz, and platform shifts to steer partnerships, media spend, and 2025 bets.
We Analyzed 100 Million Images Shared Online. Here are 6 Things we Learned
100M social images reveal the hidden half of brand conversation—visual mentions and context you can turn into sharper tracking and creative wins.
10 Data Visualisations of Major News Events
Improve marketing performance with data-driven insights from Brandwatch. Discover how major news events influence consumer behavior and shape strategies for success.
Infographic: 139 Incredible Stats and Facts About Instagram
Uncover Instagram's hidden insights for brands—turn data into impactful decisions. Boost engagement and ROI with proven social strategies.
How to Calculate and Reduce Customer Churn Rate
Cut churn with precise formulas, cohort analysis, and proactive playbooks—spot risk early, fix onboarding gaps, and turn cancellations into loyal renewals.
Tennis Player Perception: Djokovic Can't Get No Love
Unveiling the untapped social insights from Djokovic's tennis data—transforming raw numbers into strategic wins for brands.
Interview: Glover Park Group Analyst Sedale McCall on Data Blending Experiments and the Trouble with Mass Media
Turn social listening into executive decisions, faster crisis response, and client value—in a Brandwatch interview with Sedale McCall (Glover Park Group).
Analyst Problems: Practical Tips For Dealing With Sensitive Topics
Get actionable insights on navigating sensitive topics in research with precision and ethical considerations to elevate decision-making.
Image Insights Update for Brandwatch Analytics
Uncover the power of image insights: drive engagement, personalize content, and boost brand perception with Brandwatch's latest update.
Data Analysis: Birds Aren't Real.
Unlocking the power of social listening—fuel brand health, align CX strategies, and make faster campaign decisions.
Introducing Data Upload API: 5 New Types of Data You Can Analyze in Brandwatch
Brandwatch debuts the Data Upload API—build programmatic pipelines, reduce manual uploads, and keep insights current with faster, reliable data flows.
Interview: Ogilvy Head of Data & Analytics Julián Esbri
From Ogilvy’s Head of Data Analytics: turn noisy data into creative clarity, align teams on business metrics, and present measurement clients trust.
The Best Christmas Movies According to Twitter Data
Social data crowns 2016’s most talked‑about Christmas films—who topped the buzz, how sentiment shifted, and what seasonal nostalgia signals for storytelling.
Now, Blend Social and Non-Social Data for Richer Insights with Vizia
Analyzing key market trends to drive smarter business decisions and elevate customer loyalty with Brandwatch's Vizia platform.
How to Analyze Social Data Using Geofence Queries
Transform social data into business wins with precise social listening strategies. Avoid vanity metrics and steer 2025 plans toward revenue-driving decisions.
Introducing Iris: An AI-Analyst For Better Insights
Iris, Brandwatch’s AI analyst, turns messy data into decision-ready insight—streamlined analysis, sharper signals, and confidence to move faster.
The Statistics Behind B2B Social Media Marketing
A deep dive into B2B social media marketing stats: uncover insights, fuel brand health & align CX for better campaign decisions.
E3 2018 Live Blog: Social Media Reaction in Charts
Uncover the predictive insights from React conference 2018 that drive brand innovation and customer engagement.
Using Social Media Monitoring to Predict the Election (again)
Discover how social media monitoring accurately predicted elections again, enabling data-driven strategies for 2025 success.
The Big Pharmaceutical Industry Trends for 2022
Uncover the overlooked digital trends reimagining the pharmaceutical landscape—prepare for AI disruptions, customer-centric shifts, and sustainability demands.
The Big Pharmaceutical Industry Trends for 2021
Turn 2021 pharma turbulence into strategy—social data reveals patient sentiment shifts, treatment discourse, HCP pivots, and trust signals you can act on now.
The Top Reporting Tools for You Need
Stop guessing on dashboards—choose reporting tools built for scale: fast setup, clean data, exec-ready visuals, and integrations that end manual work.
The Big CPG Industry Trends for 2021
CPG demand reshaped in 2021—turn trend signals into share gain: find growth pockets, adapt retail/DTC mix, and align creative to what buyers now value.
Social Data Showdown: The Kardashian/Jenners on Twitter
Discover the Social Showdown strategy used by Kardashian and Jenner to boost brand influence. Practical insights for marketers on influencer partnerships.
7-Step Guide: Choosing the Right Social Media Monitoring Tool for You
Pick a social media monitoring platform with a 7-step checklist—compare data coverage, sentiment accuracy, integrations, and cost to make confident decisions.
The Consumer Outlook on the 2024 Summer Games
Turn the Summer Games buzz into business impact: use social listening to spot demand spikes, protect brand health, and fuel faster creative and media decisions.
Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends | Brandwatch
Stay ahead of industry shifts with social listening—spot breakout topics early, monitor competitors, and turn trend signals into client-winning strategies.
Introducing the Dashboard Wizard: Making Social Analytics 10 Times Faster
Transform social stats into revenue: vet sources, size samples & tie metrics to business outcomes for actionable 2025 plans.
How to Measure Your Facebook Campaign ROI
Uncover the secrets to boosting Facebook campaign ROI beyond vanity numbers with validated metrics and actionable insights.
Dark Social: What It Is, And How You Can Track It
Unveil hidden conversations driving 40% traffic: Empower your marketing strategy with dark social insights. Enhance brand ROI and engagement.
Holiday Shopping 2023: Black Friday to Cyber Monday Insights
Turn Black Friday/Cyber Monday social data into revenue: isolate buyer intent, peak posting windows, and hooks to drive higher CTRs and conversions.
5 Essential Social Media Metrics You Should be Measuring Right Now
Transform social media metrics into actionable insights: boost engagement, measure campaign ROI, and elevate brand reputation with strategic data analysis.
The 5 Most Important Social Media Monitoring Graphs
Use the 5 social monitoring graphs that matter—spot spikes early, track sentiment shifts, size competitors, and turn reporting into budget-ready proof.
How to Prove the ROI of Customer Service in Social Media: Part 1
Tie social customer service to revenue: connect case deflection, retention, and cost-to-serve to ROI, build dashboards, and win budget for your program.
Measuring Social Media ROI with Intent to Purchase
Turn social intent into revenue: capture purchase-ready conversations, route hot accounts to Sales, and attribute pipeline so listening finally proves ROI.
Now Offering Historical Twitter Data Back to 2006
Uncover Twitter trends since 2006 and harness historical data insights to supercharge your brand strategy for unprecedented growth.
Three Essential Skills Every Social Analyst Must Be Sharpening Up On
Turn social noise into decisions—master the 3 skills every analyst needs: rigorous method, business-first framing, and narratives that win budget faster.
The Essential Guide to the X Algorithm: Understanding Its Impact
Discover how algorithms are reshaping businesses. Uncover the secrets behind data-driven strategies driving market dominance.
10 Mind-Blowing BTS Facts and Statistics
Turn BTS facts and statistics into growth: pinpoint peaks, platform hotspots and content triggers to time launches, partnerships, and social spend that convert.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening
Transform social listening insights into actionable strategies—align CX, boost brand health, and make prompt campaign decisions.
Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites
Learn how Brandwatch excels in Forrester Wave Social Suites evaluation, setting new standards in social intelligence and performance analytics for brands.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security
Paste the article’s key points or full text so I can craft CTR-optimized copy—privacy-safe, credible, and conversion-ready—without inventing data or claims.
Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms
Brandwatch's leadership in social listening redefined: uncover actionable insights, enhance CX, and drive campaign success.
Cross-Industry Social Benchmarks Every Marketer Should Know
Turning social media industry benchmarks into actionable growth strategies—uncover key metrics, optimize ad spend, and boost engagement for 2025 success.
Instagram Analytics Explained: 5 Metrics You Need to Understand
Turn Instagram analytics into growth: isolate the KPIs that matter, cut vanity noise, and turn content insights into higher reach, saves, clicks, and conversions.
Unpacking the Met Gala with Brandwatch: How Social Sentiment Shapes Brand Impact | Brandwatch
Turn the Met Gala’s cultural spike into measurable brand impact—get a framework for real-time social insights, influencer mapping, and campaign planning.
Navigating Crisis: How brand sentiment drives effective response
Crisis-ready comms: use real-time social listening to detect risk early, align team responses, protect brand trust, and accelerate recovery playbooks.
The Social Media Rearview: Driving Future Success through Trend Analysis
Unlock the secret to driving customer loyalty through targeted social media campaigns and data-driven insights.
Setting the Right KPIs for Social Media Success
Discover the essential KPIs for social media success—unlock new strategies, optimize campaigns, and measure impact accurately.
State of Social: Navigating Trends and Preparing for 2025
Turn 2025 uncertainty into an edge: pinpoint the trends that matter, align budgets and content, and use consumer intelligence to make faster decisions.
Dall’ascolto alla decisione: come utilizzare i dati online per conoscere le opportunità di mercato
Learn how Tactive leveraged Brandwatch to drive powerful social insights, boost customer engagement, and enhance marketing strategies.
How to Measure & Improve Your Social Media ROI
Discover proven strategies for maximizing social media ROI. Learn how to fuel brand health, align CX, and make faster decisions.
Social Benchmarking: How Benchmarking Can Inform Your Social Strategy
Benchmark faster and set confident targets: compare brand performance, spot outliers, and turn social listening into executive-ready KPIs that prove ROI.
Il viaggio di Piaggio, dal basic monitoring agli actionable insights
Uncover social listening strategies driving brand health and CX metrics optimization. Practical insights from Gumtree’s brandwatch case study.
Social Pulse: What’s Trending in Social Media in APAC?
Turn APAC social chatter into client wins—monthly pulse highlights platform shifts, cultural moments, and competitor signals to sharpen timing and pitches.
Measuring your sponsorship ROI: What are brands like Nike and Heineken missing?
Uncover the secrets to sponsorship ROI optimization and boost your strategy with actionable insights.
Understanding the bigger picture: Merging social analytics with other datasets
Harness the power of merging social data with other datasets: uncover hidden insights, drive strategic decisions, and boost campaign performance.
Becoming a Future-Proof Analyst
From data chaos to decisions: Brandwatch’s Social Analyst Series Part 2 shows how to standardize analysis, cut time-to-insight, and ship reports execs trust
How to stop wasting time with siloed marketing data
Discover a unique blend of insights and tips on data integration to elevate decision-making and drive competitive advantage.
What will marketing and social analytics look like in 2019?
Revenue-focused social analytics for 2019—Brandwatch webinar helps you cut vanity metrics, align KPIs to growth, and make faster, confident budget decisions.
Veganz | From Startup to Stock Market Using Social Listening
Empower your social strategy with deep Veganz insights—optimize engagement, track sentiment, and drive customer loyalty.
The State of Social 2023: Newest stats, insights, and benchmarks for your social strategy
Turn volatile social trends into client growth: frameworks to connect metrics to revenue, anticipate platform shifts, and deliver ROI-ready reporting in 2025.
[Masterclass] The Power of Social Listening at The Body Shop
Gain actionable insights from The Body Shop's social listening success. How unlocking customer sentiments fueled brand impact and accelerated campaign decisions.
[Masterclass] Beyond the Tweet: Twitter Data + Brandwatch for Research
Win budget with social insights beyond the tweet: unify channels, map intent, and turn real-time conversations into faster campaigns and ROI-ready reporting.
[Masterclass] Elevate brand health measurement for richer insights that drive innovation
Turn fragmented brand metrics into executive-ready KPIs. Build a brand health framework that connects signals to growth, de-risks decisions, and proves ROI.
Turning Data into Action: Nestlé’s Pursuit of Insights for Innovation | Brandwatch
Uncover how Nestle turned data into strategic action, boosting brand perception and consumer engagement.
Beyond Search: The Journey to Measuring and Predicting Consumer Behavior
Social is the new search—capture intent where it starts. Convert live queries into defensible market insight, demand signals, and faster go-to-market decisions.
Answering key business questions with social data
Uncover social listening playbooks driving brand health and faster decisions in the Gumtree and Brandwatch Case Study.
How analysts can enable a data-driven organization
From noisy feeds to board-ready insight: Brandwatch’s Social Analyst Series, Part 1, reveals how to design clean queries, reduce bias, and link metrics to ROI.
Enhancing customer experience with emotion analysis
Uncover the emotional drivers of consumer behavior: Brandwatch’s webinar reveals how emotions analysis enhances marketing strategies and elevates customer engagement.
How to Effectively Measure the ROI of Sponsorships
Unlocking Sponsorship ROI: Learn to maximize brand impact and campaign success, gaining valuable audience insights.
How to Measure your Social Media ROI
Transform social media insights into revenue growth: vet sources, align CX, and make ROI-driven decisions.
Campaign Analysis
Turn campaigns into measurable growth: apply Brandwatch social listening to quantify impact, optimize creative and channels, and report ROI stakeholders trust.
Guide to Social Data Sources for Brands and Analysts
From social data to business wins: Uncover actionable insights to guide brand strategies and campaigns effectively.
Measuring Campaign ROI Using Social Media Analytics
Discover the secrets to boosting campaign ROI: actionable tactics, real-world examples, and strategic insights to drive revenue growth.
Twitter Data Reveals The Most Haunted States in America
Seasonal buzz turned into engagement: a data-led look at America’s most haunted states to spark geo-targeted Halloween content, PR hooks, and shareable posts.
Social Listening, Social Analytics and Social Intelligence
Discover how to leverage social analytics for boosting brand health, aligning CX, and making faster campaign decisions.
How to Choose a Social Media Analytics Tool
Unlock the power of social media analytics: enhance brand health, align CX, and make smarter campaign decisions.
Social Media Metrics: How to Measure Success
Turn social reports into revenue signals: pick metrics that map to goals, ditch vanity numbers, and build a framework that links engagement to pipeline and ROI.
How to Use Social Data for Real-Time Brand Tracking - Brandwatch
A deep dive into real-time brand tracking: uncover insights, anticipate trends, and boost brand health.
BMW vs Mercedes: Market Share Analysis on Social
Exploring the social media presence battle between BMW and Mercedes: uncover how these iconic brands leverage social engagement for market dominance.
Track Coverage for Your Organization Using Social Listening
PR teams turn mentions into measurable coverage with Brandwatch—capture news hits, segment by topic, and report reach, sentiment, and impact in real time.
Smart Glasses: Will the World Wear Them? A Social Data Investigation
Revealing the untapped potential of social data: Uncover actionable insights, drive brand strategies, and secure competitive advantages for 2025 growth.
Commentary: Qualitative Insights From Quantitative Data
Turn dashboards into decisions: translate quantitative signals into qualitative insight with context and verbatims that explain the 'why' behind the numbers.
Vizia: Put Social in Context with Weather and Google Analytics Apps
Tie social trends to business impact—Vizia layers Brandwatch data with weather and Google Analytics so teams see context, spot patterns, and act faster.
Video: Kohler Proves the Power of Real-time Insights with Vizia
Real-time insight in action: Kohler shows how Brandwatch Vizia turns live data into faster decisions, executive alignment, and on-the-fly campaign optimization.
Market Research: The Value of Real-Time Analytics| Brandwatch
Real-time market research turns live customer signals into faster decisions—spot shifts early, de-risk launches, and move first with demand-matched messaging.
Marketing: Discover Your Most Useful Advocates With The Influencer Dashboard
Turn existing fans into a trusted growth channel—Brandwatch’s Influencer Dashboard pinpoints real advocates by impact, filters noise, and ties activity to ROI.
The Way You Measure Your Content Marketing Has Just Evolved
Measure content like a revenue team: ditch vanity KPIs, add pipeline attribution, and upgrade dashboards to prove influence across the full buyer journey.
Kaiser Permanente vs. Blue Cross Blue Shield
Head-to-head social analysis of Kaiser Permanente vs. Blue Cross Blue Shield reveals where share of voice, sentiment, and service gaps shape brand trust.
60 Incredible and Interesting Twitter Stats and Statistics
Twitter (X) stats that actually guide decisions—usage trends, engagement baselines, and ad insights you can plug into 2025 plans to defend spend and win ROI.
Insights: Which Football Sponsors are Getting the Best ROI?
Explore the real ROI behind football sponsorships—find out which brands hit the net in business gains. Are your marketing goals scoring big?
Free Report: Social Listening for Nonprofits
Nonprofits convert social signals into donor growth and mission impact—use social listening to sharpen targeting, pre-empt crises, and prove ROI to the board.
Case Study: How Comic Relief Used Social Intelligence for Positive Change
Social intelligence turned public conversation into positive change—Comic Relief’s case study on listening that sharpened messaging and sped decisions.
How to Define and Measure Paid, Owned and Earned Media
Discover how Brandwatch defines and measures paid, owned, and earned media to fuel data-driven decisions and maximize marketing ROI.
A 7 Step Guide For Effective Social Media Measurement
Turn social activity into revenue: map goals to KPIs, set baselines, tag links, attribute conversions, and report ROI your CFO will trust—step by step.
Image Analytics is the Future of Social Listening. What You Need to Know
Visual analytics turns untagged social images into measurable signals—capture logo-only mentions, sharpen sentiment, and future‑proof your listening for growth.
Super Bowl Ads ROI: Measuring ROI on Social
Which Super Bowl ads truly paid off? Social data exposes cost-per-buzz, sentiment lift, and the creative tactics that drove outsized ROI in-game and beyond.
Enjoy Better Instagram Data with New Instagram Authentication
Better Instagram data starts with upgraded authentication—unlock richer owned-account metrics, fewer data gaps, and faster reporting in Brandwatch. Secure.
How to Conduct Campaign Tracking Using Social Media Analytics
Turn chaotic social chatter into campaign clarity: monitor mentions, attribute impact, optimize in-flight creative, and prove ROI with real-time insights.
Pinterest analytics tools
Unlock powerful insights from Pinterest Analytics Tools to boost engagement, drive conversions, and refine your social strategies for 2025 success.
The Top 10 Competitor Benchmarking Tools for 2025
Unleash competitor insights for strategic advantage—benchmark tracking, audience analysis, and brand sentiment steer your market moves.
Top 11 Social Media Monitoring Tools for 2025
Turn social noise into revenue: a practical guide to monitoring tools—key features to prioritize, workflows to build, and metrics that prove ROI fast.
The State of the Higher Education Social Media Marketing Profession in 2021
Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.
Food and Beverage Trends Report
Discover the latest food trends shaping consumer behavior and industry strategies in 2021. Unlock competitive insights for a profitable 2022.
Instagram Analytics: 9 Actionable Insights
Uncover the latest Instagram trends driving engagement and conversions—supercharge your strategy with actionable insights.
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