The New Challenges Facing APAC Educational Institutions
Higher ed faces enrollment cliffs, reputational risk, and tight budgets—get social listening plays to spot issues early, align teams, and protect brand trust.
Education Marketing Insights
Discover a handpicked collection of webinars, eBooks, and reports tailored for education marketing insights in every industry. Stay ahead with expert insights and fresh resources, updated regularly.
Reports
Consumer Trends in Education in 2024
Turn real-time student sentiment into enrollment gains: benchmark competitors, spot channel shifts, and prioritize campaigns in the education trends report.
The State of the Higher Education Social Media Marketing Profession in 2021
Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.
Webinars
The New Challenges Facing APAC Educational Institutions
Higher ed faces enrollment cliffs, reputational risk, and tight budgets—get social listening plays to spot issues early, align teams, and protect brand trust.
Mic Drop: Always Learning – How Social Studies Group use AI (Iris) for knowledge, trend and author identification
Master social listening for brand health and ROI—learn from Gumtree’s success story to uplift your own strategy.
Meeting Student Expectations in APAC: Educational Institutions’ Responsibilities
Beat rising student expectations with a Brandwatch webinar playbook: mine real-time feedback, close CX gaps fast, and lift enrollment, retention, and reputation.
Adapting to a time of accelerated change with Digital Consumer Intelligence
Power up your brand strategy with expert insights on navigating accelerated change. Discover tactics to adapt and grow in dynamic markets.
Introducing Brandwatch for Education: The Comprehensive Suite of Insights Solutions for Higher Education
Uncover how Brandwatch revolutionizes education marketing data with AI insights and sentiment analysis.
Guides & Strategies
Unpacking the Debate: The Pros and Cons of AI in Education
AI is rewriting the rules of education—what leaders need now: practical use cases, risk guardrails, and a roadmap to measurable learning and ops impact.
The Biggest Industry Trends in Education Right Now
Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.
Interview: UWE Bristol’s Tom Bowden-Green on Brandwatch For Classrooms
Uncover how Brandwatch empowered educators with actionable social insights, fueling student success by aligning data-driven decisions with learning outcomes.
Interview: Campus Sonar Founder Liz Gross on Social's Role in Identity, Engagement, and Crisis in Higher Ed
Turn higher ed social chatter into action: Campus Sonar's Liz Gross shows how PR and Comms can operationalize listening to protect reputation and speed decisions.
Covid-19: Higher Education During A Pandemic
Insights on COVID-19 impact on higher education marketing strategies—adapted data strategies to navigate uncertainty. Learn how leading universities respond.
Back to School: How do Students, Teachers, and Parents Feel?
Turn back-to-school chatter into research you can act on—use Brandwatch social panels to segment parents and students, validate trends, and brief campaigns.
5 Ways Students Use Social Media When Choosing Universities
Win more student enrollments by aligning social content to the 5 moments that shape university choice—tap peer proof, Q&A, and channel fit to move prospects
Brandwatch in the Community: Kids Conquer Code
Turn purpose into brand equity: Brandwatch Community's Kids Conquer Code shows how a hands-on coding initiative builds trust, goodwill, and talent affinity.
11 Smart Higher Education Social Media Marketing Strategies
Unlock the secrets of successful higher education social media marketing strategies: drive enrollment, boost engagement, and outperform peers.
Covid-19: How Has the Pandemic Affected Life Events?
Adapt campaigns to COVID‑19 life-event shifts: mine social signals on weddings, moves, and schooling to time offers, refine tone, and protect brand relevance.
Linguamatics, Brandwatch and University of Sussex gain UKTI funding for EVOKES | Brandwatch
Learn how Linguamatics, Brandwatch, and the University of Sussex secure UKTI funding for EVOKES to drive innovation and industry impact.
Case Studies
Goodstart Early Learning | Brandwatch
Utilize social listening for branding, CX, and campaign success—detailed insights from Gumtree's Brandwatch case study.
University of Connecticut
UConn’s Brandwatch case study: social listening turns campus conversation into faster decisions, smarter campaigns, and executive-ready reporting.
University of Glasgow & Neon Caffeine
Transform social listening into revenue: vet sources, size samples, and tie metrics to business outcomes to avoid vanity metrics in 2025.
Education
Uncover how Babson College leveraged social listening to boost brand perception, enhance customer experience, and optimize marketing strategies.
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Unpacking the Debate: The Pros and Cons of AI in Education
AI is rewriting the rules of education—what leaders need now: practical use cases, risk guardrails, and a roadmap to measurable learning and ops impact.
The Biggest Industry Trends in Education Right Now
Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.
Interview: UWE Bristol’s Tom Bowden-Green on Brandwatch For Classrooms
Uncover how Brandwatch empowered educators with actionable social insights, fueling student success by aligning data-driven decisions with learning outcomes.
Interview: Campus Sonar Founder Liz Gross on Social's Role in Identity, Engagement, and Crisis in Higher Ed
Turn higher ed social chatter into action: Campus Sonar's Liz Gross shows how PR and Comms can operationalize listening to protect reputation and speed decisions.
Covid-19: Higher Education During A Pandemic
Insights on COVID-19 impact on higher education marketing strategies—adapted data strategies to navigate uncertainty. Learn how leading universities respond.
5 Ways Students Use Social Media When Choosing Universities
Win more student enrollments by aligning social content to the 5 moments that shape university choice—tap peer proof, Q&A, and channel fit to move prospects
Brandwatch in the Community: Kids Conquer Code
Turn purpose into brand equity: Brandwatch Community's Kids Conquer Code shows how a hands-on coding initiative builds trust, goodwill, and talent affinity.
11 Smart Higher Education Social Media Marketing Strategies
Unlock the secrets of successful higher education social media marketing strategies: drive enrollment, boost engagement, and outperform peers.
Covid-19: How Has the Pandemic Affected Life Events?
Adapt campaigns to COVID‑19 life-event shifts: mine social signals on weddings, moves, and schooling to time offers, refine tone, and protect brand relevance.
The New Challenges Facing APAC Educational Institutions
Higher ed faces enrollment cliffs, reputational risk, and tight budgets—get social listening plays to spot issues early, align teams, and protect brand trust.
Mic Drop: Always Learning – How Social Studies Group use AI (Iris) for knowledge, trend and author identification
Master social listening for brand health and ROI—learn from Gumtree’s success story to uplift your own strategy.
Meeting Student Expectations in APAC: Educational Institutions’ Responsibilities
Beat rising student expectations with a Brandwatch webinar playbook: mine real-time feedback, close CX gaps fast, and lift enrollment, retention, and reputation.
Adapting to a time of accelerated change with Digital Consumer Intelligence
Power up your brand strategy with expert insights on navigating accelerated change. Discover tactics to adapt and grow in dynamic markets.
Introducing Brandwatch for Education: The Comprehensive Suite of Insights Solutions for Higher Education
Uncover how Brandwatch revolutionizes education marketing data with AI insights and sentiment analysis.
University of Connecticut
UConn’s Brandwatch case study: social listening turns campus conversation into faster decisions, smarter campaigns, and executive-ready reporting.
Linguamatics, Brandwatch and University of Sussex gain UKTI funding for EVOKES | Brandwatch
Learn how Linguamatics, Brandwatch, and the University of Sussex secure UKTI funding for EVOKES to drive innovation and industry impact.
Consumer Trends in Education in 2024
Turn real-time student sentiment into enrollment gains: benchmark competitors, spot channel shifts, and prioritize campaigns in the education trends report.
The State of the Higher Education Social Media Marketing Profession in 2021
Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.
Editor's Picks
Mic Drop: Always Learning – How Social Studies Group use AI (Iris) for knowledge, trend and author identification
Webinar
Consumer Trends in Education in 2024
Report
Goodstart Early Learning | Brandwatch
Case Study