Entertainment & Media Marketing Insights

Social Media Reporting: Strategies for Effective Analysis

Unlocking the power of insightful social media reporting to drive business growth and improve customer engagement. Learn how data-driven decisions fuel success in 2025.

How do you write a social media report?

Executive-ready social media reports that drive budget decisions: map KPIs to objectives, benchmark performance, visualize insights, and turn data into action.

Consumer Trends in the Media and Entertainment Industry

Win 2025 with sharper media bets: this trends report turns audience signals into decisions—spot demand shifts, size genre heat, and de-risk platform moves.

Consumer Trends in the Media Industry 2022

2022 media & entertainment trends rewrite engagement: data-driven targeting, creator ecosystems, and cross-platform storytelling driving measurable growth.

The Women’s Football Report

Empower marketing decisions with Brandwatch's Women's Football report insights—drive engagement, measure sentiment, and refine strategies for sports campaigns.

Covid-19: How Are Consumers Entertaining Themselves at Home? | Brandwatch

COVID-19 upended media & entertainment; turn social conversation into demand signals to forecast audiences, prioritize content, and de‑risk upcoming planning.

The Future of Home Entertainment | Brandwatch

Analyzing the future of home entertainment through a data-driven lens—unlock insights to drive content strategy, audience engagement, and revenue growth.

Brand Comparison Report: Netflix v Amazon Video

Netflix vs Amazon, unpacked with Brandwatch: benchmark share of voice, sentiment, and audience drivers to refine positioning, de-risk bets, and win budgets.

The Quarterly Social TL’DR: What Social Media is Obsessed With

Spot the obsessions driving social shares and brand demand—use live conversation trends to prioritize content, shape campaigns, and move before rivals do.

Social Pulse: What’s Trending in Social Media in APAC? | Brandwatch

APAC social trend intelligence you can act on now—translate June’s conversation shifts into content, paid, and CX decisions that lift reach, relevance, and ROI.

5 Fresh Skills Every Social Media Manager Needs

Skills that move needle for social media managers: strategic planning, AI-powered workflows, and ROI reporting to align teams and turn engagement into revenue.

Rumble in the jungle, A tale of two media ecosystems

Win the battle between news and social: compare narrative spread, align PR and social teams, and turn cross-channel insights into faster campaign decisions.

The Social Media Rearview: Driving Future Success through Trend Analysis

Unlock the secret to driving customer loyalty through targeted social media campaigns and data-driven insights.

Exploring AI Trends in Media & Consumer Intelligence: Challenges, Opportunities, and Strategies for Success

Turn AI in media from buzz to business impact—prioritize use cases, de-risk workflows, and launch measurable pilots that protect brand, budget, and speed.

2025 Social Media Playbook: Trends, Tools, and Tactics | Brandwatch

Make 2025 social your growth engine: a practical playbook to tie metrics to revenue, scale AI-safe content, de-risk crises, and prove ROI that wins budget.

I’m a senior social media (intern) manager | Brandwatch

Unleash social metrics to boost revenue—craft strategic plans with vetted data, size samples & link metrics to impactful business outcomes.

Earned Media in 2025: Navigating the Future of Global Media Trends and Developments

Turn earned media into measurable pipeline in 2025—align PR, social, analytics to prove impact, manage crises, and secure budget via attribution-ready insights.

Social Media Management: Innovation Spotlight

Unleash social media ROI: Brandwatch case study reveals playbook for faster growth through actionable insights and strategies

Maximising Social Media ROI: Tailored Strategies for Multi-Generational Engagement

Boost social ROI with multi-generational targeting—segment behaviors by age, pick the right channels and formats, and tie engagement to revenue outcomes.

Unlocking Social Media Content ROI: Strategies for Agencies

Unlocking social media content ROI: Transform agency strategies with actionable insights to boost brand health, CX alignment, and campaign decisions.

Leveraging Social Media Trends for Brand Engagement

Convert social trends into revenue: Brandwatch's webinar reveals how to separate noise from signal, move faster on content, and prove ROI across campaigns.

Social Media Management: 2024 Product Roadmap

Transform social media management for faster growth: streamline planning, automate scheduling, elevate engagement, and turn reporting into ROI-ready decisions.

Year-in-Review: Biggest Social Media Stories in APAC for 2023

Turn APAC’s 2023 social signals into 2024 advantage—spot rising categories, shifting sentiment, and platform moves to prioritize budgets and reduce spend.

How to Measure & Improve Your Social Media ROI

Discover proven strategies for maximizing social media ROI. Learn how to fuel brand health, align CX, and make faster decisions.

How to Manage a Social Media Crisis

Crafting an effective meta description for handling social media crises with strategic insights and actionable advice.

4 Social Media Strategies to Make People Love Your Brand

Brand-led social strategies that scale: structure teams, set governance, and tie listening to business KPIs—so every post protects brand and drives pipeline.

We Have A Secret, And It’s About Social Media Engagement

Unlock insights on optimizing social media engagement and campaign decisions for accelerated growth.

Keeping Up With Social Media Algorithms 2022

Crack social algorithms to lift reach and engagement—practical playbooks on signals, timing, creative, and measurement to future‑proof your social strategy.

Does Your Brand Speak Emojis on Social Media?

Explore the power of social media emojis in driving engagement and conversions—unlock strategies for audience connection and measurable results.

Social Pulse: What’s Trending in Social Media in APAC?

Turn July’s APAC social signals into quarterly wins—spot market-specific shifts, emerging topics, and risks, then align CX, content, and media decisions fast.

Awaken The Force Within: How to Leverage Employee Advocacy for Social Media Success

Turn employees into trusted creators—scale reach, credibility, and pipeline with a repeatable employee advocacy program and guardrails to de-risk social.

Social Pulse: What’s Trending in Social Media in APAC?

Turn APAC social chatter into client wins—monthly pulse highlights platform shifts, cultural moments, and competitor signals to sharpen timing and pitches.

Webinar with Forrester: “Socialize” Social Media To The Entire Enterprise

Forrester-backed guidance turns social data into executive-ready decisions: prove ROI, align teams, and accelerate campaign impact with Brandwatch.

September Monthly Pulse: What’s Trending in Social Media in APAC?

Turn APAC social shifts into revenue moves: September’s Monthly Pulse surfaces rising topics, platform dynamics, and risk signals to guide Q4–2025 decisions

Monthly Pulse Year-in-Review: What’s Trending in Social Media in APAC?

Gain actionable insights into 2024's top marketing trends with a focus on data-driven decision-making, customer engagement strategies, and ROI optimization.

Is your agency making the most of its social media management tools? | Brandwatch

Win back billable hours and renew more retainers with social media management tools that streamline planning, approvals, publishing, and ROI reporting.

Top 5 Trends To Watch I Media & Entertainment Focus

Explore the future of media and entertainment trends—leveraging data, AI insights, and audience engagement for strategic growth.

August Monthly Pulse: What’s Trending in Social Media in APAC?

APAC social trends decoded—spot emerging topics, platform shifts, and audience signals to focus budgets, reduce risk, and move campaigns faster.

5 Tips to Maximise your Social Media Strategy

Turn social data into revenue-ready decisions—Brandwatch’s webinar helps SMMs align goals, prioritize metrics, and scale a strategy that wins budget.

July Monthly Pulse: What’s Trending in Social Media in APAC?

Discover how to leverage AI for social listening success and CX enhancement in the APAC market.

June Monthly Pulse: What’s Trending in Social Media in APAC?

June’s APAC pulse from Brandwatch turns live social signals into decisions: prioritize markets, de-risk campaigns, and brief stakeholders fast.

[April Masterclass] Monthly Pulse: What’s Trending in Social Media in APAC?

APAC social trends you can act on now: pinpoint rising topics, align campaigns to local signals, and move budget to what’s working—this April Monthly Pulse.

[May Masterclass] Monthly Pulse: What’s Trending in Social Media in APAC?

APAC marketers get a monthly pulse on consumer shifts—spot rising topics, sentiment swings, and category risks to steer campaigns, PR, and product bets.

Monthly Pulse: What’s Trending in Social Media in APAC?

Brandwatch’s March 2022 APAC social pulse turns trends, sentiment, and platform buzz into smarter plans, risk-proof forecasts, and faster decisions.

Beyond Search: The Journey to Measuring and Predicting Consumer Behavior

Social is the new search—capture intent where it starts. Convert live queries into defensible market insight, demand signals, and faster go-to-market decisions.

20 Social Media Holidays to Celebrate This April

Turn April’s social holidays into engagement wins—fill your calendar, align campaigns early, and post timely content without last‑minute scramble.

How to Calculate Social Media Engagement Rate: A Step-by-Step Guide

Discover how to optimize social media engagement rates for maximum impact—uncover strategies, tools, and real-world success stories.

How to Use Social Media Effectively for Market Research in 2025

Unlock insights to boost brand health, customer experience, and campaign decisions with practical social listening strategies.

Social Media Tracker: Monitor Conversations in Real Time

Turn chaotic metrics into a focused social media tracker that links KPIs to business goals, benchmarks competitors, and speeds ROI-ready reporting.

The Grammys 2023: Here’s how the award show fared online

Turn Grammys 2023 chatter into decisions: spot breakout moments, quantify sentiment shifts, and extract audience signals to de-risk creative and sponsorships.

Social Media Marketing Platforms: A Comprehensive Introduction

Pick the right social media marketing platform faster—clear criteria, must-have features, and workflow tips that reduce work and turn reporting into ROI.

The Most Popular Ads, Celebrities, and Reactions: Super Bowl LVIII in Numbers

Analyzing Super Bowl LVIII in Numbers: Trends, Audience Engagement, and Brand Impact revealed for successful event marketing strategies.

Best Time to Post on Social Media and Optimize Engagement

Investigate the science-backed best times to post on social media and supercharge your engagement strategy with data-driven insights.

2022 Consumer Trends for Entertainment Industry

Turn entertainment chatter into growth: Trends spotlight shifting fandoms, platform moves, and signals you can act on to boost viewership and revenue.

25 Brands Every Social Media Manager Should Follow on Social

Steal proven playbooks from standout brand accounts: sharpen voice, speed trend response, and turn social follow lists into a daily ideas engine for 2025.

The 7-Step Checklist for a Successful Social Media Audit

Unlock the power of social media audits to skyrocket ROI with actionable insights and strategic optimizations.

Everything You Need to Know as a Social Media Content Creator

A tailor-made social media content creator playbook for optimizing engagement, audience growth, and campaign success.

Top Creative Social Media Post Ideas to Boost Engagement

Transforming social media post ideas into revenue-boosting strategies through data-driven insights and practical playbooks.

Social Media Flow: Seven Steps for a Seamless Content Strategy

Social media flow: How to analyze trends, amplify reach, and drive engagement with Brandwatch insights.

Social Media Content Plan: Essential Steps for Success in Digital Marketing

Uncover the strategic pillars that power an impactful social media content plan, transforming engagement into revenue-generating opportunities.

Mastering Your Social Media Target Audience: Strategies for Engagement

Pinpoint your social media target audience to lift relevance, cut wasted spend, and turn listening data into personas, channel priorities, and testable messaging.

The Barbenheimer Phenomenon: What Social Data Tells Us

Uncover how Brandwatch propelled Gumtree's social presence from struggle to success through strategic insights, actionable data, and dynamic engagement solutions.

Mastering A B Testing Social Media: Essential Strategies for Success

A/B testing turns social from guesswork to growth: validate creatives and CTAs, fund proven winners, and scale engagement while cutting wasted spend.

Social Media Consultant: Key Strategies for Digital Success

Inside Gumtree’s Brandwatch case study: a practical social listening playbook fueling brand health, CX alignment, and faster campaign decisions.

Social Media Competitor Analysis: 3 Easy Steps to Improve Your Performance

Explore Brandwatch's social media competitor analysis strategies & unlock competitive secrets to enhance your brand's performance.

7 Things to Look for in a Social Media Influencer

Cut influencer waste and brand risk: a practical checklist to vet audience authenticity, engagement quality, values fit, and compliance—partnerships drive ROI.

11 Must-Know Social Media Best Practices in 2025 for You and Your Brand

Turn social into revenue: align KPIs to pipeline, mine listening data, tighten governance, and automate reporting to scale a high-performing content engine.

How to Reply to Comments on Facebook, Instagram, Twitter & LinkedIn

Discover how to leverage social media comments for brand growth and customer engagement. Uncover actionable insights and strategic responses.

Social Media for Business: Boost Growth & Engagement

Turn social into revenue: set business-first goals, choose buyer-fit platforms, systemize content, and tie engagement metrics to pipeline growth.

The Essential Guide to TikTok Creator Rewards Program

Transform your ROI with TikTok Creator Program insights: influencer marketing best practices for boosting engagement and conversions.

The Biggest Pain Points Consumers Have With Music Streaming

Transform your music streaming insights into strategic decisions—discover how data fuels competitive edge.

Mastering LinkedIn Live: A Practical Guide

Turn LinkedIn Live into pipeline: pick high-converting formats, nail promotion and run-of-show, and prove ROI with metrics that matter—not vanity views.

How Much Do Social Media Ads Cost on Instagram, Facebook, Twitter, & LinkedIn?

Transform social media ad costs into revenue insights by analyzing Facebook, Instagram, Twitter, and LinkedIn costs—empower your ROI decisions for 2025.

Data On the Extent of the Backlash to the Kendall Jenner Pepsi Ad

Elevate your brand's social listening strategy—unlock invaluable insights from the Pepsi ad reaction, fuel brand health, and drive faster campaign decisions.

World Cup 2022: Stats, Players, Highlights, and More

Uncovering the unexpected: World Cup social media strategies from Brazil, South Africa, and beyond—dive into data-driven insights that transform brand campaigns.

How to Schedule Social Media Posts Effectively

Stop guessing posting times—build a data-led social schedule that lifts reach, keeps consistency, and frees hours with platform-specific timing and automation.

Social Media Dashboard: Optimize Your Marketing Strategy

Turn chaotic metrics into a high-velocity social media dashboard—unify KPIs, automate reporting, surface risks, and tie engagement to pipeline-ready insights.

Social Media Engagement Rate Benchmark: What is a Good Engagement Rate?

Unlock the secrets of maximizing social media engagement rates—the roadmap to boosting brand visibility, customer loyalty, and revenue growth.

Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged

Transform social media engagement into revenue growth by leveraging practical social listening tactics for brand health, CX alignment, and faster campaign decisions.

Top Tips for Enhancing Social Media Accessibility for All Users

Unlock social media accessibility: Improve engagement, comply with regulations, and boost brand perception with actionable insights.

The Best Interview Questions for a Social Media Manager

Your In-depth Guide to Social Media Analytics

Uncover the secret to turning social stats into revenue: verify sources, sample sizes, and link metrics to business outcomes for strategic 2025 planning.

Social Media Management Tips: Streamline Your Strategy for Success

Faster growth from smarter social media management—streamline planning, automate scheduling, elevate engagement, and turn reporting into ROI-ready decisions.

How to Perform a Social Media Competitive Analysis (Tools and Strategy)

Unleash social insights to drive strategic decision-making by harnessing data-driven competitive analysis—fuel growth and outpace competitors.

What’s Trending in the Media and Entertainment Industry?

Turn fragmented streaming and fandom chatter into predictable demand: actionable consumer trends in media & entertainment to de-risk bets and time launches.

How to Optimize Your Brand for Social Media Search

Turning social insights into revenue: vet sources, size samples, and tie metrics to business outcomes for strategic planning.

18 Social Media Holidays to Celebrate This December

Fill your December content calendar fast: ready-made social media holidays, key dates, and content angles that boost engagement while you focus on year-end goals.

How to Start a Social Media Marketing Agency: Success Guide

Transform your social media agency with strategic insights, conversion-boosting tactics, and ROI-driven actions for accelerated growth.

20 Social Media Holidays to Celebrate This May

Discover the impact of social media holidays on brand health, CX alignment, and faster decision-making.

Brandwatch Product Update Summer 2022

Explore the latest Brandwatch Product Update for Summer 2022—uncover revolutionary tools enhancing your social analytics power.

24 Social Media Holidays to Celebrate This January

Discover the strategic advantage of leveraging social media trends in January to elevate engagement, drive conversions, and boost brand visibility.

Social Media Management Services: More Than Online Presence

Cut workload, tighten governance, and prove ROI—use this guide to scope social media management services, compare SLAs and pricing, and win stakeholder buy-in.

Social Media Monitoring: Essential Strategies for Online Success

Uncovering insights from social data for actionable marketing strategies—boost brand ROI, enhance customer experiences, and drive campaign success.

Social Media Outsourcing: How to Streamline Your Social Strategy

Scale client social without headcount—what to outsource, what to keep, SLAs, briefing, and QA workflows to cut costs while protecting quality and brand voice.

The Swift Effect: What Brands Can Learn from Taylor Swift

Turn the Taylor Swift effect into revenue: use real-time social listening to spot demand spikes, align creative fast, and convert cultural buzz into pipeline.

How Text Analytics Works for Social Media

Analyzing brand sentiment through social media text analytics—uncover actionable insights to boost customer engagement.

Social Media Manager Skills: Essential for 2024 Success

Social media maturity: How to level up your social team

Discover how to level up your social media team with actionable insights, brand health strategies, and CX alignment inspired by Gumtree’s Brandwatch case study.

Understand & Increase Your Social Media Traffic Effectively

Transform social data into actionable insights: Gumtree's social listening playbook drives brand health, CX alignment, and faster decisions.

12 Social Media Insights for the 2022 Holiday Season

Holiday wins from sharper social listening: spot gifting trends, time promos to conversation peaks, and turn UGC into conversion-ready ads that beat Q4 noise.

5 Social Media Advertising Challenges and How to Overcome Them

Unlock the secrets of overcoming social media advertising challenges to boost ROI in 2025.

Calculating Social Media ROI: The Beginner's Guide

Stop guessing social ROI—apply a step-by-step method to track costs, attribute revenue, and tie metrics to business outcomes your CFO will back.

Understanding Social Media Advertising Cost: A Comprehensive Breakdown

Practical social media advertising insights to boost ROI and cut costs with strategic targeting and campaign optimization.

Tips to Increase Social Media Conversions

Transform social media conversions into revenue growth: Data-driven strategies to align metrics with business outcomes and avoid vanity numbers.

Social Media Crisis Management: Responding to a Social Crisis

Discover the key strategies to handle social media crisis like a pro. Learn from real-life cases, expert insights, and actionable steps to protect your brand reputation.

18 Social Media Holidays to Celebrate This June

Leverage June's social media holidays to boost engagement—the playbook for creating timely, shareable content that resonates.

Organic vs Paid Social Media: Finding the Right Balance for Success

Discover the secret to organic social media success - strategic investments boosting ROI and engagement.

Top Social Media Metrics to Measure for Effective Marketing Strategies

Uncover hidden revenue: dissect social metrics, align CX strategies, and make data-driven 2025 decisions.

13 Social Media Holidays to Celebrate This July

Turn July’s social media holidays into engagement spikes: plan timely posts, align campaigns to audience moments, and fill your calendar with ROI-ready ideas.

Mastering Social Media Integration: Essential Strategies for Success

Unveiling Gumtree’s strategic social listening playbook: brand health, CX alignment & fast campaign decisions. Elevate marketing with insights.

Top Strategies for Successful Global PR in Today's Market

Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.

Social Media Holiday Calendar 2025

Turn quirky national days and major holidays into engagement spikes with a ready-to-use social media holiday calendar that streamlines planning and scheduling.

Mastering Social Media Comments: Strategies for Engagement and Growth

Comment operations playbook turns chaos into brand equity: triage at scale, defuse crises, and convert replies into insights that fuel CX and revenue.

Social Media Marketing: A Comprehensive Guide

Transform social media stats into revenue: Vet sources, size samples, and tie metrics to business outcomes for 2025 success.

Top Tips on How to Increase Social Media Engagement

Turn engagement from vanity to revenue: focus on meaningful interactions, fix response gaps, and tie comments, shares, and saves directly to pipeline impact.

Mastering Global Social Media Marketing: Proven Strategies for Success

Turn global social into revenue: localize content, scale workflows, and tie listening to pipeline so teams launch faster and prove ROI clearly.

Top 10 Essential Social Media Marketing Tools for Effective Campaigns

Cut social tool sprawl and unlock ROI—clear guidance to choose publishing, listening, and analytics platforms for 2025 without wasting budget.

The Ultimate Guide to the Best Social Media Management Tools in 2025

Improve Social Media ROI with Advanced Management Tools - Enhance planning, scheduling, engagement, and reporting for impactful outcomes.

Streaming Wars: The Most Common Customer Pain Points

Unlocking streaming services' growth potential: Addressing pain points, optimizing user experience, and maximizing revenue opportunities.

Here are the Biggest Moments From the Oscars 2022

Turn Oscars 2022’s biggest social spikes into results—pinpoint peak moments, track sentiment shifts, and plan brand-safe, reactive content that drives impact.

10 Amazing Social Media Factoids (pt. 2)

Transform social media insights into revenue: validate sources, sample sizes, and link metrics to ROI for data-driven 2025 decisions.

Looking Back: 5 Hot Social Media Trends of 2012

Turn 2012's hottest social trends into 2025 advantage—identify lasting patterns, retire fads, and refocus measurement on the signals that predict growth.

12 Truly Incredible Social Media Statistics!

Turn social media statistics into budget-moving decisions: filter vanity metrics, validate sources, and map channel trends to ROI, pipeline, and 2025 bets.

Over 32,000 Tweets a Minute – The Champions League Final

Unravel the champions league social buzz: Analyzing over 32,000 tweets per minute for actionable social insights, trends, and engagement strategies.

What Happens When Social Media Sites Go Down?

Turn platform outages into an advantage: anticipate traffic spikes, protect brand safety, and deploy a crisis-ready comms plan when social networks go dark.

Marketing Mistakes: 5 Common Social Media Fails to Avoid

Prevent viral missteps before they hit—spot high-risk posts, build review guardrails, and turn social blunders into trust-building moments that protect revenue.

The 51st Annual Super Bowl on Social Media in 3 Charts

Unlock the game-changing data insights from the 51st Super Bowl—empower your strategies with real-time trends and consumer sentiments.

Reaction to Orange is the New Black Season 5 in Four Social Data Charts

Intriguing content on reimagining social data: decode trends, predict future behaviors, and align your strategies with cutting-edge insights.

Holiday Movies: A Christmas Comparison with Social Data

Analyze the shift in holiday movie viewer sentiments, uncover emerging trends, and adapt marketing strategies for competitive advantage.

15 Mind-blowing Social Media Factoids (pt.1)

Crafting irresistible B2B content insights to boost your social media strategies—discover mind-blowing facts that impact engagement and brand performance.

Super Bowl LII Ads: Data Reveals Brands That Did Best on Social Media

Unwrap insights from Super Bowl LII ads: Analyze standout creative strategies and audience engagement with real-time data.

Investigating a Year's Worth of Social Data on UFO Sightings

4.5k UFO sightings dissected with social data—see how listening separates signal from noise, contextualizes spikes, and turns viral chatter into decisions.

Interview: The Pudding Journalists on Bringing Data to Life in Incredible Visual Essays

Tennis Player Perception: Djokovic Can't Get No Love

Unveiling the untapped social insights from Djokovic's tennis data—transforming raw numbers into strategic wins for brands.

James Smurthwaite on His Time as Dirt Magazine Editor

From Dirt Magazine’s James Smurthwaite: turn niche passion into scalable reach, build community momentum, and sharpen editorial choices that drive growth.

Interview: Glover Park Group Analyst Sedale McCall on Data Blending Experiments and the Trouble with Mass Media

Turn social listening into executive decisions, faster crisis response, and client value—in a Brandwatch interview with Sedale McCall (Glover Park Group).

How Are Death and Risk Perceived on Social Media?

Crafting compelling B2B content that drives downloads with attention-grabbing precision while ensuring credibility and accuracy.

The Oscars 2020: Snubs, Celebrations, and Controversy

Turn award-season controversy into marketing signal: see how Oscars 2020 snub chatter maps sentiment shifts, risk zones, and activation windows brands can use.

The Fans, the Celebrities, and the Ads: Super Bowl LV in Numbers

Super Bowl LV social data turned into action: spot the spikes that drive attention, rank creative by sentiment, and equip war rooms with ROI-ready benchmarks.

How can brands take advantage of the visual web?

Harness the power of visuals to drive engagement and brand resonance—unlock the secrets of compelling social media visuals and outshine competitors.

4 Things We’ve Learnt from the Commonwealth Opening Ceremony

Event buzz decoded into action: four insights from the Commonwealth opening ceremony to time content, read sentiment, and capture engagement at scale.

Now, Blend Social and Non-Social Data for Richer Insights with Vizia

Analyzing key market trends to drive smarter business decisions and elevate customer loyalty with Brandwatch's Vizia platform.

How to Avoid Common Social Media Pitfalls & Network Backlash

Avoid social media pitfalls: protect your brand reputation, stay relevant, and boost engagement with proven strategies.

The Statistics Behind B2B Social Media Marketing

A deep dive into B2B social media marketing stats: uncover insights, fuel brand health & align CX for better campaign decisions.

4K TVs: Social Media Suggests Problems Lie Ahead

Uncover the secrets of 4K TV advertising- Brandwatch study reveals precise targeting tactics, engagement strategies, and ROI-boosting insights.

An Expert’s View on How to Monitor Social Media

Stop drowning in social noise—apply an expert monitoring blueprint to capture the right signals, preempt crises, and tie conversations to pipeline and CX wins.

Bloggers and Social Media Monitoring

Transform social stats into revenue growth: vet sources, size samples, and tie metrics to business outcomes for impactful 2025 strategies.

Using Social Media Monitoring to Predict the Election (again)

Discover how social media monitoring accurately predicted elections again, enabling data-driven strategies for 2025 success.

Grammys 2022: Here’s How The Conversation Unfolded Online

Real-time social listening turns Grammys 2022 buzz into decisions—pinpoint breakout moments, sentiment shifts, and SOV to fuel agile campaigns and brand moves.

8 Celebrity Twitter Malfunctions

Turn celebrity Twitter mishaps into a crisis-proof playbook: spot risk early, tighten approvals, and respond fast to protect brand equity and leadership trust.

How Can You Align Social Media Marketing on a Global Basis?

Global consistency without killing local impact: build governance, shared KPIs, and playbooks so regional teams ship on-brand social at speed—minus rework.

4 Great Reasons To Use Social Media For Your Business

Turn social into a revenue engine: drive cheaper reach, real-time customer insight, faster support, and competitor signals that sharpen 2025 decisions.

7 Brands on TikTok to Inspire Your Social Media Strategy

Real TikTok brand examples translated into ready-to-copy tactics—steal hooks, formats, and cadence ideas to grow reach, engagement, and pipeline impact.

Frightfully Fabulous: What Halloween Costumes Are Trending This Year?

Discover the top Halloween costume trends for 2021 that are reshaping consumer behavior and creating marketing opportunities.

Conversation: What Does Engagement Actually Mean?

Uncover the true impact of engagement metrics on brand success—align KPIs, measure sentiment shifts, and drive strategy evolution.

20 Social Media Holidays to Celebrate This October

Fill your October content calendar fast with 20 timely social media holidays that boost engagement, drive relevance, and spark brand-safe campaigns.

Social Media Conversion Strategy: 10 Tips to Increase Social Media Conversions

A strategic guide to boosting social media conversions with actionable tips and insights—optimize your campaigns for better ROI and engagement.

How to Use Social Media for UX Research and Design

Strategic social media insights that maximize UX, nurture community loyalty, and drive website conversions.

What’s The Point of a Social Media Manager?

Prove the ROI of social media management—clarify goals, connect social metrics to revenue, reduce crisis risk, and win budget with a plan execs trust.

How to Become a Social Media Manager: A Quick Guide to Success

Land your first social media manager role faster—master must-have skills, build a standout portfolio, streamline tools, and map a career path that proves ROI.

Covid-19: How Social Media Habits Are Changing

Turning Social Media Habits into Business Outcomes: Strategize your 2025 plans with vetted data sources, actionable insights, and ROI-driven metrics.

Holiday Shopping 2023: Black Friday to Cyber Monday Insights

Turn Black Friday/Cyber Monday social data into revenue: isolate buyer intent, peak posting windows, and hooks to drive higher CTRs and conversions.

5 Essential Social Media Metrics You Should be Measuring Right Now

Transform social media metrics into actionable insights: boost engagement, measure campaign ROI, and elevate brand reputation with strategic data analysis.

Can Social Media Predict TV Show Votes? | Brandwatch

Can social buzz forecast TV talent show winners? Learn a framework: filter noise, weight sentiment, and time-window analysis to turn tweets into signals.

Celebrity Perfumes and Social Media

Social listening reveals how consumers really feel about celebrity perfumes—sentiment drivers, intent signals, peaks, and risk flags marketers can act on.

How to find leads using social media monitoring tool Brandwatch

Six-step guide to turning social listening in Brandwatch into qualified pipeline—spot buying signals, qualify prospects, and streamline handoff to sales.

Dealing With Negativity on Social Media

Turn social negativity into brand trust: set clear triage rules, equip teams with pre‑approved replies, and measure sentiment shifts to protect reputation fast.

The BRIT Awards: Successfully Orchestrating a Social Media Campaign

BRIT Awards campaign playbook: orchestrate live-event social with real-time coordination, fan engagement, and reporting to turn moments into measurable impact.

The Oscars 2024: How Social Media Reacted to the Event

Turn Oscars 2024 social buzz into business outcomes—pinpoint breakout moments, audience sentiment, and creator lift to time posts, reduce risk, and prove ROI.

Dark Posts on Social Media: What They Are & How to Use Them

Turn dark posts into precision growth: target micro-segments, A/B test creative without feed clutter, and tighten attribution so paid social actually drives pipeline.

Turn On YouTube Comments: Simple Guide

Discover how YouTube comments influence marketing decisions. Identify sentiment trends, measure engagement impact, and boost brand perception.

19 Social Media Holidays to Celebrate This February

Turn February into engagement wins: one curated list of social media holidays and key observances to plan timely posts, fill content gaps, and drive action.

November Social Media Holidays: Inspiration Marketers

Crafting compelling and strategic B2B content to maximize business growth and engagement in the digital landscape.

How to Effectively Post to All Social Media at Once

Post once, publish everywhere without looking copy‑pasted—optimize captions, timing, and formats per network to scale reach, save time, protect brand voice.

25 Social Media Holidays to Celebrate This March

Turn March’s social media holidays into engagement spikes—plan timely posts, align campaigns to cultural moments, and keep your content calendar full, relevant.

The Practical Emoji Guide for Social Media Marketers

Turn emojis into ROI: decode intent and sentiment, prevent brand slip‑ups across regions, and arm your team with a practical playbook for higher‑impact social.

The Advanced Social Media Marketer’s Playbook

Maximize social media impact: unlock advanced strategies for brand health, CX alignment, and rapid campaign decisions.

The Ultimate Social Media Audit Checklist | Brandwatch

The No-Nonsense Guide to Building a Social Media Strategy

Transform social stats into revenue: vet sources, size samples, tie metrics to business outcomes to avoid vanity numbers.

How to Measure your Social Media ROI

Transform social media insights into revenue growth: vet sources, align CX, and make ROI-driven decisions.

Social Media Marketing for Agencies

Discover how agencies can elevate social media strategies, drive engagement, and boost ROI with actionable insights and practical tips from industry leaders.

The Complete Guide to Insightful Social Media Research - Brandwatch

Stay ahead in social media research with Brandwatch insights—power brand health, align CX strategies, and make faster decisions.

Data Reveals Grammys 2017 Highlights on Social Media

Turn cultural spikes into marketing playbooks: Brandwatch’s Grammys 2017 social highlights reveal real-time patterns and sentiment shifts marketers can act on.

Doctor Who 13: How The Internet Reacted to a New, Female, Time Lord

Turn Doctor Who’s 13th-era buzz into marketing advantage: a fast social listening breakdown of sentiment, themes, and moments to inform campaigns and creative.

The Top Moments of the Oscars 2017 on Social Media

Turn Oscars 2017 social buzz into research wins - map real-time spikes, sentiment swings, and influencer moments to brand impact you can brief to the C-suite.

The Internet Reacts to Game of Thrones: The Dragon & The Wolf

Convert cultural buzz into pipeline: Brandwatch’s Game of Thrones S7E7 breakdown shows how to mine social chatter for sentiment, moments, and safe engagement.

The Internet Reacts to Game of Thrones Season 7, Episode 5: Eastwatch

Turn Game of Thrones buzz into social performance: Brandwatch React S7E5 reveals conversation drivers you can turn into timing, creative, and reporting wins.

The Internet Reacts to Game of Thrones Season 7, Episode 4

Pop-culture buzz into campaign advantage: Brandwatch’s Game of Thrones S7E4 breakdown maps moment spikes, character chatter, and sentiment to guide timing.

Social Media Metrics: How to Measure Success

Turn social reports into revenue signals: pick metrics that map to goals, ditch vanity numbers, and build a framework that links engagement to pipeline and ROI.

The Internet Reacts to Game of Thrones Season 7, Episode 3

Uncover key social data insights driving ROI growth: from audience sentiment tracking to competitive analysis, transform brand strategies in 2025.

The Internet Reacts to Game of Thrones Season 7, Episode 2

An inside look at the strategic social media game Brandwatch played during Game of Thrones Season 7, revealing tactics to boost engagement and brand sentiment.

Game of Thrones Season 7 Data: The Full Social Round-up

Analyzing Game of Thrones Season 7 reactions: Discover the engaging data insights driving fan interactions and emotions.

How to Increase Social Media Engagement in 8 Simple Steps

Lift engagement fast with tactics that spark comments, shares, and saves—optimize timing, creative, and community replies to turn passive scrollers into fans.

99 Amazing Social Media Statistics and Facts

Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.

Brand Equity: Why Social Media is your Best Asset

Make social media your strongest brand equity engine—practical ways to measure sentiment, amplify advocacy, and protect reputation for compounding growth.

How to Track Your Owned vs. Earned Media with #brandwatchtips

Top 30 Free Social Media Tools to Cover Every Need

30 free social media tools mapped to planning, publishing, listening, analytics, and reporting—cut stack costs, ship faster, and prove ROI without new spend.

How to Define and Measure Paid, Owned and Earned Media

Discover how Brandwatch defines and measures paid, owned, and earned media to fuel data-driven decisions and maximize marketing ROI.

A 7 Step Guide For Effective Social Media Measurement

Turn social activity into revenue: map goals to KPIs, set baselines, tag links, attribute conversions, and report ROI your CFO will trust—step by step.

How to Conduct Campaign Tracking Using Social Media Analytics

Turn chaotic social chatter into campaign clarity: monitor mentions, attribute impact, optimize in-flight creative, and prove ROI with real-time insights.

PR Tracking Using Social Media Monitoring: How It Works

PR tracking that quantifies reputation impact—use social media monitoring to prove coverage value, spot crises, and turn sentiment into board-ready metrics.

How to Deliver Amazing Customer Service on Social Media

Uncover a data-driven playbook for Social Media Managers: cut waste, boost engagement, and scale wins with clear KPIs, testing, and scalable content workflows.

The Blakeney Group | Brandwatch

Executive decisions move faster with trusted social insight—inside The Blakeney Group x Brandwatch case study: workflows that turn noise into client-ready value

The Economist

Unleash the power of social data for revenue growth—analyze, strategize, and drive results that shape your future success.

Mindshare

Inside Mindshare’s Brandwatch case study: agency-grade social listening workflows that turn noisy mentions into client-ready insights and faster decisions.

TSL Media Group | Brandwatch

Transform social media listening into actionable insights: boost brand health, align CX, and accelerate campaign decisions with Gumtree’s Brandwatch case study.

The Sociable Society | Brandwatch

Agency playbook for turning social listening into pitch power, client retention, and faster decisions—inside The Sociable Society case study from Brandwatch.

AttentionMedia | Brandwatch

Uncover how Attention Media drove 35% higher engagement using Brandwatch—revealing hidden influencer impact and top-performing campaign tactics.

Low-Fi Concerts

Unleash the power of low-fi concert data for targeted marketing success—elevate audience engagement, optimize campaigns, and boost ROI.

Mahaka Radio Integra | Brandwatch

Empower radio networks with data: Mahaka Radio Integra's ultimate guide to leveraging social insights for audience engagement, brand loyalty, and growth.

SKY, DDB & GoT

Transform social insights into business growth—Gumtree & Brandwatch playbook uncovers strategies for brand health, CX alignment, and agile campaigns.