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Home › Wellness & Healthcare Marketing Insights

Wellness & Healthcare Marketing Insights

Discover a handpicked collection of webinars, eBooks, and reports tailored for wellness & healthcare marketing insights in every industry. Stay ahead with expert insights and fresh resources, updated regularly.

What’s Shifting in Health Conversations in APAC?

What’s Shifting in Health Conversations in APAC?

Insights into shifting health conversations in APAC—unlock strategies for brand health, CX alignment, and faster decisions.

Wellness & Healthcare

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UK Mental Health Study

UK Mental Health Study

Turn sensitive topics into trust-building campaigns—Brandwatch’s UK mental health study helps researchers spot risks, refine messaging, and optimize timing.

Wellness & Healthcare
Consumer Trends in the Health and Wellness Industry

Consumer Trends in the Health and Wellness Industry

Health & wellness trends that matter now—turn online consumer signals into category bets, pinpoint themes and risks, and brief teams on data-backed moves.

Wellness & Healthcare

Guides & Strategies

Industries

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Interest in Body Positivity and Self-Care Thriving in 2020

Interest in Body Positivity and Self-Care Thriving in 2020

Uncover how self-care brands leverage body positivity to thrive with data-driven insights, empowering brand trust and customer loyalty.

Wellness & Healthcare
The Biggest Consumer Trends in Health and Wellness

The Biggest Consumer Trends in Health and Wellness

Leverage consumer wellness trends for strategic brand positioning and customer engagement. Learn how to align offerings with evolving health preferences.

Wellness & Healthcare
Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points

Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points

Empowering patient communities with authentic insights—enhancing healthcare navigation and patient support.

Wellness & Healthcare
Interview: Claudia Knowles on Designing Content for Breast Cancer Care Users

Interview: Claudia Knowles on Designing Content for Breast Cancer Care Users

Empower patients with personalized cancer care journeys—all about Claudia Knowles' approach, insights, and outcomes at Breast Cancer Care.

Wellness & Healthcare
New Research: Big Trends in the Health Industry for 2022

New Research: Big Trends in the Health Industry for 2022

Health audiences are shifting fast—turn social signals into patient-centric decisions with trend clarity, risk monitoring, and ROI-ready insights for 2025.

Wellness & Healthcare
How Does the Medical Industry Use Social Media?

How Does the Medical Industry Use Social Media?

Healthcare teams turn social into a trusted patient channel—manage compliance, beat misinformation, speed crisis response, and tie engagement to service demand.

Wellness & Healthcare
The Latest Healthcare Trends (And How to Leverage Them)

The Latest Healthcare Trends (And How to Leverage Them)

Understanding emerging healthcare trends: harness them for optimal growth in 2025. Implementing innovative strategies to drive progress in the healthcare sector.

Wellness & Healthcare
Mastering Social Media Management for Health Brands: A Practical Guide

Mastering Social Media Management for Health Brands: A Practical Guide

Uncover how smart social data analysis boosts healthcare brands' reputation and patient care.

Wellness & Healthcare
Ranking: Top 10 Medical Influencers on Instagram

Ranking: Top 10 Medical Influencers on Instagram

Explore how top medical influencers are reshaping healthcare narratives and driving patient engagement—unlock the secrets to leveraging their impact.

Wellness & Healthcare

Explore by Role

Find platform tips, top creators, and campaign strategies tailored to your role.

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Interest in Body Positivity and Self-Care Thriving in 2020

Interest in Body Positivity and Self-Care Thriving in 2020

Uncover how self-care brands leverage body positivity to thrive with data-driven insights, empowering brand trust and customer loyalty.

Wellness & Healthcare
The Biggest Consumer Trends in Health and Wellness

The Biggest Consumer Trends in Health and Wellness

Leverage consumer wellness trends for strategic brand positioning and customer engagement. Learn how to align offerings with evolving health preferences.

Wellness & Healthcare
Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points

Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points

Empowering patient communities with authentic insights—enhancing healthcare navigation and patient support.

Wellness & Healthcare
Interview: Claudia Knowles on Designing Content for Breast Cancer Care Users

Interview: Claudia Knowles on Designing Content for Breast Cancer Care Users

Empower patients with personalized cancer care journeys—all about Claudia Knowles' approach, insights, and outcomes at Breast Cancer Care.

Wellness & Healthcare
New Research: Big Trends in the Health Industry for 2022

New Research: Big Trends in the Health Industry for 2022

Health audiences are shifting fast—turn social signals into patient-centric decisions with trend clarity, risk monitoring, and ROI-ready insights for 2025.

Wellness & Healthcare
How Does the Medical Industry Use Social Media?

How Does the Medical Industry Use Social Media?

Healthcare teams turn social into a trusted patient channel—manage compliance, beat misinformation, speed crisis response, and tie engagement to service demand.

Wellness & Healthcare
The Latest Healthcare Trends (And How to Leverage Them)

The Latest Healthcare Trends (And How to Leverage Them)

Understanding emerging healthcare trends: harness them for optimal growth in 2025. Implementing innovative strategies to drive progress in the healthcare sector.

Wellness & Healthcare
Mastering Social Media Management for Health Brands: A Practical Guide

Mastering Social Media Management for Health Brands: A Practical Guide

Uncover how smart social data analysis boosts healthcare brands' reputation and patient care.

Wellness & Healthcare
Ranking: Top 10 Medical Influencers on Instagram

Ranking: Top 10 Medical Influencers on Instagram

Explore how top medical influencers are reshaping healthcare narratives and driving patient engagement—unlock the secrets to leveraging their impact.

Wellness & Healthcare
What’s Shifting in Health Conversations in APAC?

What’s Shifting in Health Conversations in APAC?

Insights into shifting health conversations in APAC—unlock strategies for brand health, CX alignment, and faster decisions.

Wellness & Healthcare
UK Mental Health Study

UK Mental Health Study

Turn sensitive topics into trust-building campaigns—Brandwatch’s UK mental health study helps researchers spot risks, refine messaging, and optimize timing.

Wellness & Healthcare
Consumer Trends in the Health and Wellness Industry

Consumer Trends in the Health and Wellness Industry

Health & wellness trends that matter now—turn online consumer signals into category bets, pinpoint themes and risks, and brief teams on data-backed moves.

Wellness & Healthcare

Editor's Picks

Consumer Trends in the Health and Wellness Industry

Consumer Trends in the Health and Wellness Industry

Report

Mastering Social Media Management for Health Brands: A Practical Guide

Blog

The Biggest Consumer Trends in Health and Wellness

Blog