Content marketers Marketing Insights

How do you write a social media report?

Executive-ready social media reports that drive budget decisions: map KPIs to objectives, benchmark performance, visualize insights, and turn data into action.

The State of Social

Uncover the hidden insights within social data—guide business strategy, boost CX alignment, and fuel rapid campaign decisions.

Masculinity and Misogyny in the Digital Age

Brandwatch study exposes social label impact - boost brand health, CX, engagement decisively

Brand Visibility Report: Why Your Brand Needs a Strong Visual Identity

Turn brand visibility into pipeline: measure share of voice, map channel impact, benchmark competitors, and equip executives with a clear growth storyline.

The State of Social 2024

Win 2024 pitches with social proof that converts—Brandwatch’s State of Social 2024 reveals platform shifts, audience signals, and actions to reallocate budget.

The Generational Trends Report

Turn generation-specific insights into higher-converting campaigns: refine targeting, messaging, and media with Brandwatch’s data-backed trends report.

Discover Trends in the Luxury Watch Sector | Brandwatch

Turn fragmented market chatter into luxury watch revenue signals: spot demand shifts, buyer intent, and brand heat to de-risk launches and sharpen media spend.

The State of Social 2023

Turn 2023 social shifts into client wins—prioritize high-yield channels, sharpen creative, and anchor reporting with trends from Brandwatch's State of Social.

The State of the Higher Education Social Media Marketing Profession in 2021

Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.

Consumer Electronics Industry Trend Report

Uncover key trends and actionable insights in the consumer electronics industry—boost brand relevance, understand market shifts, and drive strategic decisions.

The Brandwatch Influencer Report

Discover the secrets of influencer success: Uncover who's dominating social, the impact of authenticity on engagement, and the key metrics driving ROI.

CPG Trends Report

Win CPG pitches with timely consumer trend signals—identify demand shifts, sharpen creative angles, and back 2025 plans with credible insights from Brandwatch.

Food and Beverage Trends Report

Discover the latest food trends shaping consumer behavior and industry strategies in 2021. Unlock competitive insights for a profitable 2022.

The Women’s Football Report

Empower marketing decisions with Brandwatch's Women's Football report insights—drive engagement, measure sentiment, and refine strategies for sports campaigns.

Hotel, Ristoranti e Viaggi: I trend dei consumatori sull’ospitalità | Brandwatch

Faster booking growth for hotels and travel brands: Brandwatch’s report turns real-time social signals into demand forecasts, CX fixes, and smarter media bets.

101 Times Brands Went Viral in 2019

101 viral brand moments from 2019—Brandwatch’s roundup helps you extract repeatable triggers, speed approvals, and plan timely creatives that earn attention.

The State of CPG in North America 2020

Transforming social data into revenue: Vet sources, sample sizes, and tie metrics to business outcomes for 2025 planning success.

The State of Moral Marketing

Exploring the state of moral marketing: deep dive into ethical considerations shaping modern branding strategies.

Covid-19: How Are Consumers Entertaining Themselves at Home? | Brandwatch

COVID-19 upended media & entertainment; turn social conversation into demand signals to forecast audiences, prioritize content, and de‑risk upcoming planning.

The Forrester Wave™: Social Listening Platforms, Q4 2020

Choose the right social listening platform: Forrester’s Q4 2020 Wave benchmarks vendors on strategy, offering, and market presence—shortlist faster.

Consumer Trends Report: Consumer Technology in the Asia-Pacific Region

APAC consumer tech demand decoded with Brandwatch: pinpoint rising categories, localize messaging by market, and turn social signals into ROI-ready decisions.

Consumer Trends Report: The Rise of FinTech in APAC

Uncover the growth secrets of top Fintech players in APAC—drive expansion, boost profitability, and dominate markets.

CPG Cosmetics Trend Report

Unlock consumer insights & boost brand relevance with CPG & cosmetics trends—Break through noise by aligning visuals, messaging, & distribution.

Discover the Biggest Trends in Fashion

Win the next luxury drop with social intelligence—identify trend breakouts, buyer intent shifts, and competitor SOV to steer launches, media, and merchandising.

FMCG Grocery Trends Report

Win FMCG grocery clients with social-driven demand signals—spot category momentum, decode shopper needs, and turn trends into high-ROI campaign plans.

CPG Beverage Trends Report

Uncovering the latest beverage trends driving CPG growth—spot innovation opportunities early and stay steps ahead with data-backed insights.

CPG Household Cleaner Trends Report

Household cleaner demand is shifting—arm your CPG roadmap with Brandwatch trends, consumer signals to de-risk launches, retail bets, and media spend.

The State of Social

Uncovering social insights that drive revenue growth and customer-centric strategies. Transform your social data into business outcomes effectively.

Mic Drop: Unlocking the Power of Self-Service to Democratize Your Workflow

Democratized workflows turn scattered social analysis into repeatable outputs—unlock self-serve insights, reduce bottlenecks, and accelerate decisions.

Adventures in Trend Spotting with Social Data

Spot emerging consumer trends early with social data—separate signal from noise, validate insights, and turn shifts into smarter product, media decisions.

Listening to TikTok: Unlock Trends, Voices & Conversations

Turn TikTok conversations into growth: spot rising trends, decode VOC, and de-risk campaigns with fast social listening that ties content to demand.

Top Pinterest Strategies to Grow Your Brand

Turn Pinterest into a revenue channel: actionable playbooks to convert high-intent moments into clicks, scale evergreen reach, and prove impact to your CMO.

5 Biggest Stories on Social in 2024

Leverage the top 5 social stories of 2024 for tactical insights driving ROI, brand health, and faster decision-making.

Unlocking the Potential of Employee Advocacy

Boost engagement and advocacy with employee-centric strategies—insights from the Brandwatch webinar on unlocking the power of employee advocacy.

Creating ‘Rubbish’ Content: How to create content when you work in an ‘unsexy’ industry

Stop shipping ‘rubbish’—use a simple framework to pick resonant topics, kill low‑impact work, and prove content’s revenue influence with sharper intent signals.

2025 Social Media Playbook: Trends, Tools, and Tactics | Brandwatch

Make 2025 social your growth engine: a practical playbook to tie metrics to revenue, scale AI-safe content, de-risk crises, and prove ROI that wins budget.

How to Build a Social Media Framework for B2B Brands

Learn how to leverage social media for B2B success with data-driven strategies and actionable insights.

Raising Social’s Profile: Strategies for Maturity and Growth

Unlock social media maturity: Boost brand health, align CX, and make faster decisions with actionable social listening strategies.

State of Social: Navigating Trends and Preparing for 2025

Turn 2025 uncertainty into an edge: pinpoint the trends that matter, align budgets and content, and use consumer intelligence to make faster decisions.

Mic Drop: Always Learning – How Social Studies Group use AI (Iris) for knowledge, trend and author identification

Master social listening for brand health and ROI—learn from Gumtree’s success story to uplift your own strategy.

Game On: Tapping into Sports Fan Buzz in APAC

Turn APAC fan conversations into measurable growth—pinpoint channels, decode cultural signals, and time campaigns to win attention and market share.

Unlocking Social Media Content ROI: Strategies for Agencies

Unlocking social media content ROI: Transform agency strategies with actionable insights to boost brand health, CX alignment, and campaign decisions.

Leveraging Social Media Trends for Brand Engagement

Convert social trends into revenue: Brandwatch's webinar reveals how to separate noise from signal, move faster on content, and prove ROI across campaigns.

How to Elevate Marketing Strategies through AI Innovation and Key Digital Trends of 2024

Turn 2024’s digital shifts into pipeline: prioritize what matters, brief leadership, and turn social data into faster decisions and smarter budget bets.

Year-in-Review: Biggest Social Media Stories in APAC for 2023

Turn APAC’s 2023 social signals into 2024 advantage—spot rising categories, shifting sentiment, and platform moves to prioritize budgets and reduce spend.

Why Brands Should Add Employee Advocacy to Their Social Media Strategy

Turn employees into your highest-ROI channel: build a compliant advocacy program, arm staff with share-ready content, and prove impact with revenue-aware KPIs.

6 Instagram Experiments Worth Trying in 2022

Unlock Instagram insights that fuel agile marketing decisions—boost engagement, refine content, and measure campaign impact with precision.

Social Benchmarking: How Benchmarking Can Inform Your Social Strategy

Benchmark faster and set confident targets: compare brand performance, spot outliers, and turn social listening into executive-ready KPIs that prove ROI.

Setting up a Strong Global-To-Local Social Media Strategy

Scale global reach while winning local relevance—build a social strategy that balances brand governance with on-the-ground agility to lift engagement and ROI.

4 Social Media Strategies to Make People Love Your Brand

Brand-led social strategies that scale: structure teams, set governance, and tie listening to business KPIs—so every post protects brand and drives pipeline.

Instagram Tips for 2022 | Lessons From the Insiders

Turn Instagram into pipeline: Brandwatch’s panel reveals proven tactics to grow reach, beat algorithm shifts, scale Reels, and tie engagement to real ROI.

Does Your Brand Speak Emojis on Social Media?

Explore the power of social media emojis in driving engagement and conversions—unlock strategies for audience connection and measurable results.

Creating Engaging TikTok Content: The Art of Virality

Discover how TikTok content can drive user engagement and boost brand visibility with actionable insights from industry experts at Brandwatch.

Social Pulse: What’s Trending in Social Media in APAC?

Turn APAC social chatter into client wins—monthly pulse highlights platform shifts, cultural moments, and competitor signals to sharpen timing and pitches.

Using Customer Insights to Create More Engaging Content

Turn customer insight into content that converts—map VOC to topics, validate angles with real audience data, and ship campaigns your buyers can’t ignore.

Social Truth: Revealing what Truly Matters to Customers

Customer truth from social data: identify the issues that actually drive choice, sharpen messaging and product bets, and unify teams—Brandwatch webinar.

Veganz | From Startup to Stock Market Using Social Listening

Empower your social strategy with deep Veganz insights—optimize engagement, track sentiment, and drive customer loyalty.

Monthly Pulse Year-in-Review: What’s Trending in Social Media in APAC?

Gain actionable insights into 2024's top marketing trends with a focus on data-driven decision-making, customer engagement strategies, and ROI optimization.

The State of Social 2023: Newest stats, insights, and benchmarks for your social strategy

Turn volatile social trends into client growth: frameworks to connect metrics to revenue, anticipate platform shifts, and deliver ROI-ready reporting in 2025.

Content engagement and how to ace it

Turn content into measurable engagement that converts—steal a practical playbook to spike CTRs, lift time-on-page, and translate attention into pipeline in 2025.

How To Leverage Instagram Reels To Grow Your Business

Unlock the potential of Instagram Reels for exponential business growth—master engagement tactics, drive conversions, and outshine competitors.

August Monthly Pulse: What’s Trending in Social Media in APAC?

APAC social trends decoded—spot emerging topics, platform shifts, and audience signals to focus budgets, reduce risk, and move campaigns faster.

6 TikTok Experiments You Need To Try

Turn TikTok experiments into repeatable growth—learn test design, creative variables, budget pacing, and metrics that scale winners without wasting spend.

Messaging Matters: Why Your Business Needs Recurring Notifications

Uncover the data-driven strategy behind Messenger recurring notifications that boost engagement and retention rates.

[April Masterclass] Monthly Pulse: What’s Trending in Social Media in APAC?

APAC social trends you can act on now: pinpoint rising topics, align campaigns to local signals, and move budget to what’s working—this April Monthly Pulse.

Top 5 Trends to Watch | Food and Beverage

Turn volatile F&B chatter into revenue moves—track emerging tastes, sentiment shifts, and competitive signals to guide product bets and media spend.

[Digital Masterclass] How Social Listening Helps Monzo Build a Bank People Love

Brandwatch reveals the key to Monzo's social media success—learn how to drive engagement, loyalty, and growth.

[Brandwatch Masterclass] Scopri la “Listening Room” di Barilla

Unleash Barilla's Italy lesson: social data fuels product insights, consumer engagement, and recipe innovation while boosting brand sentiment.

[Masterclass] The Power of Social Listening at The Body Shop

Gain actionable insights from The Body Shop's social listening success. How unlocking customer sentiments fueled brand impact and accelerated campaign decisions.

Telling powerful stories with social data

Turn messy social data into board-ready narratives that unlock budget and prove impact—frameworks, visuals, and workflows you can apply to your next QBR.

Creating content that speaks to the right people

Stop guessing which content works—use a repeatable system to plan, produce, and repurpose assets that win engagement and prove ROI in this webinar.

Mastering the Facebook Business Manager: A Practical Guide for Success

Transform social stats into actionable business outcomes with our insights on Facebook Business Manager.

What Are Tags on YouTube? A Simple Guide for Content Creators

Unlocking YouTube tag insights beyond common practices leads to improved marketing efficiency and brand visibility

A Social Media Manager’s Guide to ChatGPT + Best Prompts

Ship high-performing social in less time: a ChatGPT guide for SMMs with prompt frameworks, guardrails, and workflows to turn planning and reporting into ROI.

Mastering X Spaces: A Practical Guide for Engaging Conversations

Transform social stats into revenue: vet sources, size samples, tie metrics to business outcomes for 2025 success.

The Ultimate Guide to Instagram Hashtags: Boost Your Engagement Today

Beat Instagram’s algorithm with a smarter hashtag system: nail relevance over reach, avoid shadowbans, and turn posts into measurable traffic and leads.

How To Nail Social Media Bio For Brands and Marketers

Discover the secrets to crafting social media bios that attract and engage your audience before they even click.

How to Write the Best Professional Instagram Bio

Inside Brandwatch’s Instagram bio best practices: Unleash professional success, boost following engagement, and power brand authenticity for unstoppable growth.

Top Trends in the Food and Beverage Industry

Turn food & beverage noise into demand signals—actionable trends, sentiment shifts, and category moves you can brief into product, pricing, and retail plans.

How to Write a Blog Post in 2025 that Captivates & Converts

Improve blog-writing skills: craft compelling stories, engage audiences, and amplify brand reach with proven techniques

TikTok Verification: How to Get the Blue Checkmark in 2025

Leverage TikTok verification for exponential brand growth—uncover insider tips from top influencers and brands.

Your Guide on How to Calculate Facebook Engagement Rate Effectively

Discover the impact of Facebook engagement rate on brand success. Learn how to leverage social media data for better marketing decisions and increased ROI.

How to Calculate Social Media Engagement Rate: A Step-by-Step Guide

Discover how to optimize social media engagement rates for maximum impact—uncover strategies, tools, and real-world success stories.

Mastering Social Media Customer Service: Essential Tips for Success

Turn social care into revenue: build a scalable workflow for faster responses, smarter triage, and measurable CX gains across Twitter, Facebook, and beyond.

How to use unofficial holidays to build brand awareness

Turn unofficial holidays into brand awareness wins: pick relevant moments, craft on-brand hooks, and time activations that spark engagement—without ad spend.

The Ultimate Guide to Your Instagram Audit: Boost Engagement Today

Improve Instagram strategies with actionable insights, boosting engagement and ROI with Brandwatch's data-driven audit.

The Influence of TikTok on the Big 5 Social Media Platforms

Exploring TikTok's influence on social networks: Uncover data-backed strategies to boost engagement, drive ROI, and stay ahead of evolving trends.

The Complete Guide to YouTube Influencer Marketing

Unlock the power of YouTube influencer marketing with proven strategies, boosting brand visibility and engagement.

How Consumer Travel and Leisure Habits Have Changed

Predict demand, lift bookings, and protect brand health: use social listening to decode traveler sentiment, spot emerging trends, and win in hospitality.

How to Create Instagram Ads: The Step-by-Step Guide

Transform Instagram ad creation into revenue: optimize targeting, craft compelling visuals, and measure ROI effectively to boost business growth.

Love Is in the Air and Online Too: Valentine’s Day Insights

Discover how Valentine's Day stories capture hearts online, insights on brand engagement, emotional connections, and social trends.

Interest in Body Positivity and Self-Care Thriving in 2020

Uncover how self-care brands leverage body positivity to thrive with data-driven insights, empowering brand trust and customer loyalty.

Best Time to Post on Social Media and Optimize Engagement

Investigate the science-backed best times to post on social media and supercharge your engagement strategy with data-driven insights.

13 Behind-the-Scenes Post Ideas You Should Steal Immediately

Turn everyday operations into high-performing social content—13 behind-the-scenes post ideas that humanize your brand, build trust, and boost engagement fast.

Everything You Need to Know as a Social Media Content Creator

A tailor-made social media content creator playbook for optimizing engagement, audience growth, and campaign success.

Top Creative Social Media Post Ideas to Boost Engagement

Transforming social media post ideas into revenue-boosting strategies through data-driven insights and practical playbooks.

Top YouTube Marketing Tools to Boost Your Channel's Growth in 2025

YouTube's top marketing tools for social growth—discover the strategies fueling 2025's channel success now.

Top Tips to Boost Your Visibility on Instagram Explore Page

Transform your Instagram strategy with Brandwatch insights—drive engagement, monitor competitors, and boost campaign ROI.

Leveraging the Power of Brand Archetypes to Create Social Content

Uncover the secret power behind brand archetypes—fueling emotional connections, differentiation, and audience resonance.

The Facebook Algorithm Explained and How to Work it

Unravel the Facebook algorithm: diving deep into its working to boost engagement and reach.

Essential TikTok Metrics to Track for Successful Marketing Strategies

Turn TikTok metrics into ROI: map watch time, completion, shares, and click-throughs to funnel goals, diagnose creative, and report impact stakeholders trust.

Mastering Instagram Hashtag Analytics: Boost Your Reach and Engagement

Turn hashtag chaos into measurable Instagram growth—pinpoint tags that drive reach, engagement, and conversions with a repeatable analytics workflow.

Social Media Flow: Seven Steps for a Seamless Content Strategy

Social media flow: How to analyze trends, amplify reach, and drive engagement with Brandwatch insights.

8 Shining Examples of Influencer Marketing Campaigns

Influencer campaign examples translate into repeatable playbooks—pick creators, set outcome-based KPIs, and prove revenue impact beyond vanity metrics.

15 Pawsitively Influential Pet Influencers

Pet influencers convert attention into trust—use audience fit, brand safety checks, and rights-ready briefs to turn cute content into measurable ROI.

Social Media Content Plan: Essential Steps for Success in Digital Marketing

Uncover the strategic pillars that power an impactful social media content plan, transforming engagement into revenue-generating opportunities.

Mastering Your Social Media Target Audience: Strategies for Engagement

Pinpoint your social media target audience to lift relevance, cut wasted spend, and turn listening data into personas, channel priorities, and testable messaging.

The 5 Step Guide: Evolving Your Customer Journey Strategy

Transform your customer journey strategy with 5 actionable steps to boost engagement and conversions. Real-world examples and expert guidance to evolve your approach.

8 Tech Inventions and Gadgets That Never Took Off

Stop launch failures before they happen—8 failed gadgets expose what went wrong so you can de-risk PMF, pricing, timing, and GTM for your next release.

Mastering Facebook Analytics: Proven Strategies for Better Engagement

Turn Facebook analytics into ROI: map funnels to KPIs, fix pixel/UTM gaps, segment cohorts, and translate engagement into budget-ready decisions.

Very Demure: How to Use Trends in Social Media Marketing

Turn trend signals into sales: spot rising conversations, validate fit, move fast with guardrails, and prove impact with benchmarks across your social channels.

Social Media Competitor Analysis: 3 Easy Steps to Improve Your Performance

Explore Brandwatch's social media competitor analysis strategies & unlock competitive secrets to enhance your brand's performance.

7 Things to Look for in a Social Media Influencer

Cut influencer waste and brand risk: a practical checklist to vet audience authenticity, engagement quality, values fit, and compliance—partnerships drive ROI.

The Benefits of Memes in Marketing and Why It Has Gained Popularity

Discover the power of creating memes for online marketing success with insights on engagement, brand visibility, and audience connection.

Top 12 Pinterest Analytics and Marketing Tools

Transform social data into strategic goldmines: turn insights into revenue, strengthen brand health, align CX, and drive campaign decisions with precision.

How to Leverage Instagram Reels to Grow Your Business

Uncover Instagram Reels for Business: Boost engagement, drive conversions, and turbocharge brand visibility with actionable insights from top B2B content specialists.

Celebrity Twitter Ads: Regulations, Allegations and Selling Out

Protect brand trust from celebrity tweet endorsements—standardize #ad disclosures, vet partners, and monitor allegations to limit 'sellout' risk and fallout.

The Ultimate Guide to Instagram Creator Accounts: Benefits and Setup

Transform Instagram Creator Accounts into Profitable Ventures with Expert Insights and Strategies

The Social Data Behind the Biggest Fashion Week Shows

Transform social data into actionable insights and boost brand performance with practical strategies and real-time analytics.

Best Ways to Schedule Facebook Posts for Maximum Engagement

Discover how to supercharge your Facebook scheduling to boost engagement, streamline planning, and drive ROI with these expert tips and strategies.

Social Media Management 101: Proven Strategies for Success

Practical social media management framework: align strategy to business goals, streamline planning and approvals, automate publishing, turn reporting into ROI.

YouTube Analytics 2025 Guide

Gain actionable insights from YouTube analytics to supercharge your marketing strategy and boost ROI with data-driven decisions.

Top Instagram Tools to Enhance Your Engagement and Grow Your Audience

Leverage Instagram tools for exponential growth in 2025: elevate engagement, inform strategy, and boost brand health.

How Does TikTok Work? A Great Beginner's Guide for 2025

Unlock the secrets of TikTok algorithm: Drive engagement with content, decode trends, and fuel brand visibility with data-backed strategies.

The Essential Guide to TikTok Creator Rewards Program

Transform your ROI with TikTok Creator Program insights: influencer marketing best practices for boosting engagement and conversions.

8 Best Ways to Boost Organic Posts for Maximum Engagement

Turn organic posts into engagement magnets—optimize hooks, timing, and formats to trigger comments, saves, and shares that boost reach without ads.

Unlock the Benefits of LinkedIn Messaging for Pages

Turn LinkedIn Page Messaging into pipeline: faster replies, cleaner routing, and a repeatable playbook that converts profile traffic into qualified conversations.

What Are YouTube Shorts? A Complete Guide

Turn YouTube Shorts into pipeline: nail 3‑second hooks, retention‑first edits, scalable repurposing, and analytics that connect views and site traffic to revenue.

How to Make Money on TikTok: 10 Proven Methods to Start Today

A TikTok money-making guide for brands—discover influencer strategies, content trends, and e-commerce opportunities reshaping digital success.

Mastering LinkedIn Live: A Practical Guide

Turn LinkedIn Live into pipeline: pick high-converting formats, nail promotion and run-of-show, and prove ROI with metrics that matter—not vanity views.

Top LinkedIn Automation Tools for Effective Lead Generation in 2025

LinkedIn automation done right: scale outreach, scheduling, and reporting without risking bans—get workflows, guardrails, and buyer-safe evaluation criteria.

Mastering Facebook Messenger Marketing: Tips and Effective Strategies

Craft compelling Facebook Messenger marketing to drive engagement, conversions, and brand loyalty—learn from the experts at Brandwatch.

WhatsApp Marketing: Essential Strategies for Business Growth

Crafting compelling WhatsApp marketing strategies: unlock engagement potential, drive conversions, and outperform competitors with actionable insights.

Maximize Your Impact with the Best Link in Bio Instagram Strategies

Drive actionable CX improvements with Brandwatch's social media insights. Boost brand health, streamline campaigns, and align with customer expectations.

Fascinating Facts About Emojis For Your Social Strategy

Unleash the power of emojis: driving engagement, decoding brand sentiment, and predicting consumer behavior.

World Cup 2022: Stats, Players, Highlights, and More

Uncovering the unexpected: World Cup social media strategies from Brazil, South Africa, and beyond—dive into data-driven insights that transform brand campaigns.

Ultimate Pinterest Analytics Guide 2025 – Metrics & Tools for Success

Leverage Pinterest Analytics for strategic business growth—optimize content performance, refine targeting, and unlock actionable insights today.

How to Schedule Social Media Posts Effectively

Stop guessing posting times—build a data-led social schedule that lifts reach, keeps consistency, and frees hours with platform-specific timing and automation.

How to Increase Organic Reach on Instagram: 11 Great Tips

Boost Instagram reach without ads: engineer posts for saves, shares, and watch time; lean into Reels, carousels, collabs, and smart hashtags to scale visibility.

Social Media Engagement Rate Benchmark: What is a Good Engagement Rate?

Unlock the secrets of maximizing social media engagement rates—the roadmap to boosting brand visibility, customer loyalty, and revenue growth.

Top 10 Facebook Publishing Tools to Elevate Your Content Strategy

Learn how Facebook Publishing Tools can boost your social strategy with actionable insights on content performance and audience engagement.

Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged

Transform social media engagement into revenue growth by leveraging practical social listening tactics for brand health, CX alignment, and faster campaign decisions.

How to Create a Facebook Business Page: A Quick Guide

How to Create a Facebook Business Page that Boosts Engagement and Sales—Expert tips on maximizing visibility, conversions, and brand loyalty.

A Practical Guide to Using X for Business

Transform social stats into revenue with vetted sources, sized samples, and metrics tied to business outcomes. Avoid being steered by vanity numbers in your 2025 plans.

Brandwatch | TikTok analytic tips

Turn TikTok from a content gamble into a measurable growth channel—set up analytics, track the right KPIs, and convert video insights into reach and ROI.

57 Fascinating and Incredible YouTube Statistics

Unveiling how YouTube viewership trends impact B2B content strategy—decipher the data to guide your digital marketing decisions effectively.

10 Most Influential Twitter Marketing Campaigns of All Time

Transform social stats into revenue growth by vetting sources, analyzing samples, and linking metrics to business outcomes for impactful 2025 plans.

Master Boolean for Advanced Social Media Monitoring

Social media monitoring insights driving brand health, customer experience alignment, and strategic campaign decisions. Turn data into tangible outcomes.

The Best Time to Post on LinkedIn for Maximum Engagement

Discover the best time to post on LinkedIn for maximum engagement and reach—optimize your content strategy with data-driven insights.

Boost YouTube Strategy with Shorts and Long-Form Video

Transform your YouTube strategy: boost engagement with shorts and long-form videos. Learn actionable tactics from Brandwatch's case study.

Facebook Messenger Bots: How to Set Up a Chatbot in 30 Minutes or Less

Facebook Messenger chatbots for customer engagement: set up, automate FAQs, escalate to humans, capture leads, and measure impact—a Brandwatch guide.

Instagram Stories vs Feed: What Works Best For Businesses?

Stop guessing: match Instagram goals to format. See when Stories beat Feed, which metrics matter, and creative moves that lift taps, replies, and saves.

Why You Should Care About Using Fonts on Instagram

Stop the scroll with on-brand, clear Instagram fonts—choose legible pairs, keep consistency across posts and turn captions and Stories into clearer conversions.

Can You Schedule a Reel on Instagram? Here’s What You Need to Know

Schedule Instagram Reels without the scramble—use step-by-step workflows to plan ahead, hit peak posting windows, and turn consistent publishing into growth.

Mastering LinkedIn Groups: Tips for Effective Creation and Engagement

Enhance LinkedIn strategy: Build market presence, drive engagement, & target leads effectively for B2B success.

Mastering Advertising on Instagram: Strategies for Success in 2025

Turn Instagram ads into revenue: proven formats, audience setups, and creative testing tactics that cut wasted spend and scale conversions without guesswork.

Your In-depth Guide to Social Media Analytics

Uncover the secret to turning social stats into revenue: verify sources, sample sizes, and link metrics to business outcomes for strategic 2025 planning.

Ultimate Guide to the Best Times to Post on Facebook

Win more reach on Facebook without extra spend: Brandwatch’s timing guide surfaces high‑attention posting windows, scheduling tactics, and timezone strategy.

Instagram Stories Features and How Marketers Can Use Them

Exploring the latest Instagram Stories features: Unlocking innovative strategies for brand engagement and conversion.

Games Workshop: The Story of an Unexpected Winner in 2020

Harnessing React for social media—a playbook to boost engagement and ROI with innovative strategies

How to Schedule Instagram Posts: The Best Tools and Tips for Success

Consistency wins on Instagram: schedule posts with native and Meta tools to hit peak audience times, batch content, and reclaim hours for strategy, creative.

Mastering LinkedIn Marketing: Essential Tips to Elevate Your Strategy

Turn LinkedIn into a revenue channel with proven post formats, targeting plays, and measurement that raise lead quality and cut wasted spend.

How ‘buy now, pay later’ is shaping consumer purchasing decisions

Discover how 'Buy Now, Pay Later' is transforming consumer purchasing decisions—boost conversion rates, increase customer satisfaction, and unlock new revenue streams.

What’s Trending in the Media and Entertainment Industry?

Turn fragmented streaming and fandom chatter into predictable demand: actionable consumer trends in media & entertainment to de-risk bets and time launches.

Podcast Audiences: Why Are Women Such Big Fans of True Crime Podcasts?

Unleash the power of podcast analytics to target the right audience—drive conversions, fuel engagement, and amplify brand reach now!

How to Optimize Your Brand for Social Media Search

Turning social insights into revenue: vet sources, size samples, and tie metrics to business outcomes for strategic planning.

The Most Downvoted Comment in Reddit History

In-depth analysis of the most downvoted comment in Reddit history—uncovering driving factors, implications for brand reputation, and lessons for crisis management.

Essential Social Media Management for Small Business: Top Tools & Tips

Unlock the potential of social media management: streamline processes, boost engagement, and drive ROI with actionable insights.

The Biggest Restaurant Industry Trends

Discover the latest restaurant industry trends influencing consumer behavior, technology adoption, and dining experiences.

Instagram captions | Useful writing tips and best examples

Learn how to craft engaging Instagram captions that boost engagement and drive conversions effectively.

The Top Facebook Marketing Tools to Boost Your Business Strategy

Practical guide to leveraging Facebook Marketing Tools for brand growth: boost engagement, personalize campaigns, evaluate performance for data-driven decisions.

The Complete Guide to Market Analysis - Brandwatch

Transform market analysis into revenue drivers: vet sources, tie metrics to outcomes, and avoid vanity numbers for solid 2025 plans.

Top Ten Most Influential Make-up Artists on Twitter

Turn Twitter influence into brand lift: see which make-up artists command beauty conversations and use the list to plan partnerships and content.

The Best Data Visualization Tools

Transform social listening data into actionable insights with Gumtree’s Brandwatch case study on maximizing brand health, CX alignment, and campaign decision speed.

The Biggest Industry Trends in Education Right Now

Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.

20 Social Media Holidays to Celebrate This May

Discover the impact of social media holidays on brand health, CX alignment, and faster decision-making.

24 Social Media Holidays to Celebrate This January

Discover the strategic advantage of leveraging social media trends in January to elevate engagement, drive conversions, and boost brand visibility.

The Big Fashion Industry Trends for 2023

Turn volatile fashion trends into predictable wins: tap social listening to spot microtrends early, gauge sentiment, and de-risk campaign bets.

Using WhatsApp for Business: A Beginner's Guide

Unlock the power of WhatsApp Business: leverage data for customer insights, optimize engagement, and boost ROI with targeted messaging.

How to Promote Your YouTube Channel Effectively: 10 Tips

Turn YouTube views into subscribers and growth: practical tactics for titles, thumbnails, playlists, end screens, and cross-channel promotion that scale.

Small Businesses on TikTok: Strategies to Grow Your Brand

TikTok can be a small-business growth engine—use a practical playbook to build reach, convert attention, and prove ROI with repeatable, low-lift content.

TikTok for Business: Boost Brand Growth and Reach

Creator-first tactics, native ad formats, and clean measurement to turn TikTok attention into pipeline—build repeatable content, scale testing, and prove ROI.

The Swift Effect: What Brands Can Learn from Taylor Swift

Turn the Taylor Swift effect into revenue: use real-time social listening to spot demand spikes, align creative fast, and convert cultural buzz into pipeline.

The Most-Subscribed YouTubers and Channels

YouTube subscriber leaders mapped for marketers—turn rankings into faster creator selection, smarter sponsorship planning, and credible reach benchmarks.

The Essential Guide to Facebook Insights for Effective Marketing

Uncover actionable insights from Facebook data to drive strategic decisions and amplify ROI.

A Guide to Influencer Marketing in the Fashion Industry

Effective influencer marketing strategies for the fashion industry: Enhance brand awareness, drive engagement, and boost sales with actionable insights from top brands.

Social Media Benchmarking: Why You Need It

Unlock the power of social media benchmarking to drive actionable insights and boost campaign performance with data-backed strategies.

How to Calculate Instagram Engagement Rate: A Step-by-Step Guide

Real Instagram engagement, not vanity rates—get the exact formulas (by reach, impressions, followers, and views), what to include, and how to track consistently.

Top Facebook Advertising Strategy Tips to Boost Your Business Results

Discover the tactics behind Facebook ad strategy that boosted conversion rates by 40% and expanded audience engagement.

What is Reddit?

Reddit decoded for marketers: map subreddits to buyer pains, mine authentic threads for insight, follow Reddiquette, and use ads to meet in-market demand.

Unstoppable Instagram Advertising Campaigns: 5 Tips

Stop wasting budget on guesswork—use 5 proven Instagram ad tactics to sharpen targeting, boost thumb‑stop rates, and turn creatives into lower‑CPAs fast.

Understand & Increase Your Social Media Traffic Effectively

Transform social data into actionable insights: Gumtree's social listening playbook drives brand health, CX alignment, and faster decisions.

5 Social Media Advertising Challenges and How to Overcome Them

Unlock the secrets of overcoming social media advertising challenges to boost ROI in 2025.

Calculating Social Media ROI: The Beginner's Guide

Stop guessing social ROI—apply a step-by-step method to track costs, attribute revenue, and tie metrics to business outcomes your CFO will back.

Promote your best content automatically with Auto-Boosting

Auto-boosting turns high-performing social posts into efficient paid reach—set rules, cap spend, and scale impact while your team focuses on strategy.

Boost Your Business with Effective TikTok Lead Generation Strategies

Turn TikTok attention into pipeline with a practical lead-gen playbook—creative that converts, forms that qualify, and tracking that proves sales impact.

How to Get More Followers on Pinterest: Effective Tips for Growth

Unlock the Pinterest playbook: Boost followers with unique tactics, track ROI seamlessly, and grow your brand influence exponentially.

Mastering Campaign Analytics: Boost Your Marketing Performance Today

Stop guessing what worked—build a campaign analysis framework that ties goals to KPIs, tags data, isolates impact, and turns reviews into ROI decisions.

A Quick Guide to Ethnographic Research

Ethnographic research turns consumer behavior into insight: capture real-world context, reduce survey bias, and translate observations into product & CX wins.

Mastering Instagram Stories: Essential Tips for Engagement and Growth

Gain actionable insights from Instagram Stories analytics to boost engagement, optimize content strategy, and drive measurable business outcomes.

Essential Guide to Effective Online Reputation Management Strategies

Unleash your brand reputation potential: uncover hidden growth opportunities with advanced online reputation management strategies.

Essential LinkedIn Video Specs: Your Guide to Perfect Video Content

Discover how LinkedIn video specs optimize engagement and conversions, uncover the ideal video length, format, and tips for driving results.

Easy Guide to Market Analysis for Businesses and Entrepreneurs

Turn market analysis into revenue moves: spot shifts early, validate demand with real signals, and align product, pricing, and GTM around buyer needs.

The Essential Guide on How to Get Verified on Instagram in 2025

Blue check without guesswork: eligibility criteria, profile fixes, and application steps to secure Instagram verification and protect brand credibility.

Facebook Ad Not Approved? Essential Tips to Fix and Prevent Issues

Fix Meta ad disapprovals fast: decode policy triggers, repair copy and creatives, avoid common pitfalls, and resubmit confidently to protect ROI.

Engage Your Audience with Effective X Polls: Tips and Strategies

Turn X polls into defensible insights—avoid bias, frame questions that convert, sanity-check samples, and report results without overclaiming.

Influencer Outreach: Your Essential 9-Step Strategy for Success

Uncover the key strategies behind Gumtree's successful Brandwatch case study, driving brand health, CX alignment, and agile campaign decisions.

Effective Facebook Video Ad Strategies to Boost Engagement and Sales

Discover the untapped potential in Facebook video ads—optimize ROI, increase engagement, and drive conversions using these expert best practices.

Social CRM: Strategy, Benefits, and Tools in 2025

Transform social stats into revenue streams: vet sources, size samples, and link metrics to business outcomes, ensuring data-driven success.

13 Social Media Holidays to Celebrate This July

Turn July’s social media holidays into engagement spikes: plan timely posts, align campaigns to audience moments, and fill your calendar with ROI-ready ideas.

Facebook Cover Photo Size Guide 2024: Best Dimensions

Stop guesswork on Facebook cover photos—get sizing rules, safe‑area guidance, and export tips to prevent awkward crops and keep your brand sharp across devices.

25 Tips to Get More Followers on Instagram Quickly

Revolutionize Instagram growth strategies with real-time insights and strategic targeting—watch engagement and conversions soar.

How to Write a Brand Positioning Statement

Crafting a compelling brand positioning statement for success: Master the art of brand clarity, differentiation, and customer connection.

The Best Ways to Schedule TikTok Posts Efficiently

Drive predictable reach on TikTok: schedule posts for peak times, streamline approvals, and batch uploads—without losing agility for trend‑driven moments.

Mastering YouTube Creator Studio: A Practical Guide for Creators

Transform your YouTube presence into a powerful business tool. Discover actionable strategies to boost brand health, CX, and campaign decisions.

The Best Subreddit Analytics Tool for Marketers and Content Creators

Uncover actionable insights from subreddit analytics tools that drive strategic decisions and maximize brand impact.

Essential Guide to Brand Audit: Steps to Enhance Your Brand Strategy

Uncover data-driven strategies from Brandwatch's audit process leading to competitive advantages in brand positioning.

The Best Guide on How to Download Pinterest Videos Effortlessly

Discover how to leverage Pinterest videos for exponential brand growth by maximizing engagement and reach with expert tips.

Mastering How to Stitch on TikTok: A Simple Guide to Get Started

Turn TikTok trends into brand reach with Stitch: clip relevant videos, add your take, and post faster—with built‑in attribution plus creator controls

Mastering Social Media Comments: Strategies for Engagement and Growth

Comment operations playbook turns chaos into brand equity: triage at scale, defuse crises, and convert replies into insights that fuel CX and revenue.

The Ultimate Guide on How to Write Instagram Captions That Captivate

Crafting Instagram captions that drive engagement and conversions—strategies for audience connection and brand growth.

Reactive Marketing: Strategies for Real-Time Brand Success

Transform your B2B content with persuasive psychology: boost downloads by turning social stats into revenue and fueling brand health.

Pinterest for Business: Top Strategies to Boost Your Brand Visibility

Turn Pinterest’s intent-rich searches into pipeline—optimize Pins, boards, and keywords to earn evergreen traffic, qualified clicks, and trackable conversions.

The Best Guide to YouTube Influencer Marketing in 2025

Unlock the power of YouTube influencer marketing: boost brand engagement, reach new audiences, and maximize ROI.

Social Media Marketing: A Comprehensive Guide

Transform social media stats into revenue: Vet sources, size samples, and tie metrics to business outcomes for 2025 success.

LinkedIn Algorithm: Understanding How It Works in 2025

Unleash the power of the LinkedIn algorithm for B2B brands—boost engagement, influence, and leads with strategic insights.

Top Tips on How to Increase Social Media Engagement

Turn engagement from vanity to revenue: focus on meaningful interactions, fix response gaps, and tie comments, shares, and saves directly to pipeline impact.

Building a Good PR Campaign: A Step-by-Step Guide to a Successful PR Strategy

Turn PR campaigns into measurable business results—clarify objectives, align stakeholders, craft newsworthy angles, and track coverage to pipeline impact.

Social Selling: A Guide to Increasing Sales on Social Media in 2025

Transform social stats into revenue: vet sources, size samples & tie metrics to business outcomes for smarter 2025 decisions.

How to Gain More Followers on X: 14 Effective Strategies for Growth

Grow high-quality followers that convert: a playbook for profile optimization, content cadence, social listening, and paid boosts that turn growth into pipeline.

The Essential Reddit Marketing Guide: Strategies for Success

Turn Reddit’s niche communities into a conversion engine—pinpoint high-intent threads, join with credibility, and scale demand with AMA playbooks & native ads.

Mastering Global Social Media Marketing: Proven Strategies for Success

Turn global social into revenue: localize content, scale workflows, and tie listening to pipeline so teams launch faster and prove ROI clearly.

How to Create a Hashtag: Tips for Effective Engagement and Branding

Transform social listening data into actionable insights: Gumtree's Brandwatch case study reveals strategies for brand health, CX alignment, and rapid campaign decisions.

What is Reddit? A Guide for Marketers

Discover how Reddit insights reshape your marketing strategies—uncover trends, engage communities, and harness data-driven decisions.

How to Sell on Pinterest: The Ultimate Guide for Successful Brands

Turn Pinterest browsers into buyers: optimize Pins for search, use Product Tags and Idea Pins, and build shoppable journeys that cut CAC and lift conversions.

The Top 10 Most Popular Emojis and How to Use Them

Analyzing the influence of emojis on social media: insights into engagement metrics, user sentiment, and brand messaging.

Top 12 Social Media Scheduling Tools for Effective Content Planning

Discover how top social media scheduling tools streamline planning, automate scheduling, and elevate engagement for faster growth and ROI-ready decisions.

Streaming Wars: The Most Common Customer Pain Points

Unlocking streaming services' growth potential: Addressing pain points, optimizing user experience, and maximizing revenue opportunities.

YouTube Marketing Guide 2025

This report dives into YouTube marketing strategies to boost audience engagement and uncover actionable insights for B2B growth.

Social Bookmarking Websites: The Marketer’s Guide for 2025

Turn social bookmarking into qualified traffic: pick the right platforms, tag content for intent, and build evergreen backlinks that boost SEO and shares.

Top LinkedIn Scheduling Tools to Streamline Your Posting Strategy

A curated look at top LinkedIn scheduling tools: enhance efficiency, boost engagement, and optimize content distribution.

How to Make a Slideshow on Instagram: Steps for Stunning Posts

Post Instagram slideshows the right way—straightforward steps, tap-by-tap guidance, and prep tips so carousels publish cleanly and fast for your next campaign.

The Best Guide to TikTok Advertising: Tips and Strategies for Success

Unleash TikTok's advertising power for explosive growth, maximize ROI, and drive engagement with cutting-edge strategies.

Does Scarcity Sell? How Brands Are Manufacturing Rarity

Turning scarcity into sales: Analyzing real cases of how scarcity tactics boost conversions and drive revenue.

10 Amazing Social Media Factoids (pt. 2)

Transform social media insights into revenue: validate sources, sample sizes, and link metrics to ROI for data-driven 2025 decisions.

The Holy Trinity of Twitter Bios: 3 Sanctified Tips to Get More Followers

3 Sanctified Tips for Twitter Bios—Grow Followers with Divine Bio Strategies. Discover how to craft engaging bios, build credibility, and boost follower count.

How Journalists Can Use Social Data to Create Must-read Content

Transform social data into irresistible content strategies that drive engagement and revenue. Learn how to create must-read content that resonates with audiences.

3 Free Tools for Creating Infographics Quickly

Ship infographics fast without new budget—three free tools to turn briefs into on-brand visuals, speed up content calendars, and boost engagement.

Report: Masculinity and Misogyny in the Digital Age

Transform social data into actionable insights combating misogyny and toxic masculinity, boosting brand ethics, and shaping inclusive marketing strategies.

The Best Pinterest Marketing Campaigns and Why They Work

Transform social media buzz into tangible sales: Unveil the secret formula to Pinterest marketing success that drives conversions over engagement.

How to Get on the Front Page of Reddit: From Experience

A strategic guide to Reddit front-page success—master community insights, trending topics, and engagement tactics for impactful content exposure.

#ReverseAdvent: How Co-op Used Tech for Good in a Holiday Campaign

Co-op scaled #ReverseAdvent with Brandwatch: track hashtag momentum, mobilize local stores and partners, and prove community impact with board-ready reporting.

Holiday Movies: A Christmas Comparison with Social Data

Analyze the shift in holiday movie viewer sentiments, uncover emerging trends, and adapt marketing strategies for competitive advantage.

A Complete Guide to Contextual Advertising

Contextual advertising drives relevance without cookies—align ads to page intent, protect brand safety, and reclaim performance as privacy rules tighten in 2025.

Infographic: 139 Incredible Stats and Facts About Instagram

Uncover Instagram's hidden insights for brands—turn data into impactful decisions. Boost engagement and ROI with proven social strategies.

How the Voice of the Customer Can Inform Your Value Proposition

Turn scattered customer feedback into a value proposition that converts—mine VoC, validate messaging, and align product, sales, and CX on what wins.

Dunkin' Donuts Name Change: The People Revolt

Transform your brand with a name change that revolutionizes consumer perception—Dunkin’ Donuts’ strategic shift signals the power of brand identity reshaping.

Interview: The Pudding Journalists on Bringing Data to Life in Incredible Visual Essays

5 Amazing and Innovative Twitter Marketing Techniques

5 innovative Twitter marketing techniques that drive replies, boost reach without ad spend bloat, and turn real-time conversations into qualified leads.

The Most Talked About Super Bowl Ads 2019

Transform social media statistics into revenue with strategic analysis and actionable insights. Avoid vanity numbers in your 2025 plans.

Interview: Map Maker Jenni Sparks on Visualizing Cities

Creative momentum from Jenni Sparks’ interview: practical mindset shifts for standout storytelling, brand relevance, and engagement marketers can apply.

Interview: Brilliant Noise’s Maddy Cooper on Why Brands Have a Responsibility to Understand Their Customers

Discover how Brilliant Noise's Maddy Cooper leverages Brandwatch data to craft creative social strategies, drive authentic engagement, and deliver measurable ROI.

Interview: Claudia Knowles on Designing Content for Breast Cancer Care Users

Empower patients with personalized cancer care journeys—all about Claudia Knowles' approach, insights, and outcomes at Breast Cancer Care.

Interview: Immediate Future Founder Katy Howell on Evidence-Based Storytelling

Agency leader Katy Howell (Immediate Future) shares how to turn social insight into impact—tighter governance, faster decisions, and measurable growth.

Interview: Canvas8's Tony Clement on Data and Creativity

Canvas8's Tony Clement turns cultural signals into strategy—cut noise, brief better creative, and align teams to make defensible decisions for 2025.

E3 2019 Live Blog: Social Media Reaction in Charts

E3 2019, decoded by live social data: see what dominated conversation, where sentiment shifted, and how to turn event buzz into ROI-ready campaign moves.

The Best Episodes of Love, Death + Robots, Ranked

Definitive ranking of Love, Death & Robots—pinpoint the must-watch episodes, ideal watch order, and mood-based picks with spoiler-light reasons.

Dreyer's English: Could Banning Certain Words Improve My Copy?

Sharper B2B copy in less time: apply Dreyer’s English to cut bloat, fix style drift, and turn cautious drafts into decisive, conversion-ready writing.

Pandemic Podcasts: The Perfect Timing of Brené Brown's New Podcast, Unlocking Us

Uncover how COVID-19 podcasts propel brand resilience through actionable insights and strategic storytelling.

Running During Lockdown: How a Solo Activity is Going Social

Unlocking Online & Offline Insights for Better CX & Brand Health - Explore Gumtree’s success with practical social listening strategies.

How Crocs Became Cool (Yes, Seriously)

From polarizing to coveted: decode Crocs’ cool comeback with social listening cues, meme-fueled creative, and a repeatable playbook for brand turnarounds.

How Do Brands Survive in the Ever Competitive World of Influencer Marketing?

Influencer budgets work when tied to business impact—choose creators with real fit, protect brand safety, and scale partnerships with data-led briefs.

The Fans, the Celebrities, and the Ads: Super Bowl LV in Numbers

Super Bowl LV social data turned into action: spot the spikes that drive attention, rank creative by sentiment, and equip war rooms with ROI-ready benchmarks.

The Big Consumer Financial Trends for 2021

Turn 2021 consumer finance shifts into strategy: spot demand signals, price sensitivity, and channel risks early to protect revenue and capture growth.

How can brands take advantage of the visual web?

Harness the power of visuals to drive engagement and brand resonance—unlock the secrets of compelling social media visuals and outshine competitors.

React: Is Sharing New Year Fitspo on Social Braggy or Motivational?

Turn fitspo from braggy to motivating—use social listening and creator alignment to lift engagement, protect brand safety, and grow a healthier community.

How to Discover Hidden Insights in the New ‘Per Capita’ Maps in Brandwatch

Per-capita maps turn raw counts into fair comparisons—remove population bias, reveal true hotspots, and align stakeholders with rate-based visuals.

The 7 Best Resources for Social Media Marketing

Cut social planning time and boost results: 7 vetted social media marketing resources to sharpen strategy, elevate measurement, and turn activity into ROI.

How To Increase Your Reach On Pinterest

Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.

Bloggers and Social Media Monitoring

Transform social stats into revenue growth: vet sources, size samples, and tie metrics to business outcomes for impactful 2025 strategies.

The Ads, The Celebrities, and The Power of Nostalgia: Super Bowl LVI in Numbers

Super Bowl LVI social data turned into action: pinpoint breakout moments, ad buzz, and sentiment shifts to plan real-time plays that lift SOV, CTR, and ROI.

APAC Credit Cards: How Can You Create Incredible Customer Experiences?

APAC credit card CX decoded: social data surfaces the loudest pain points in onboarding, fees, rewards, and support—prioritize fixes that lift retention and NPS.

The Big Pharmaceutical Industry Trends for 2022

Uncover the overlooked digital trends reimagining the pharmaceutical landscape—prepare for AI disruptions, customer-centric shifts, and sustainability demands.

6 Ways to Maximize Your Brand’s LinkedIn Profile

Turn your LinkedIn profile into a revenue-ready asset: optimize headline, visuals, proof, and CTAs to win search, earn trust, and convert high-intent B2B views.

The Big Pharmaceutical Industry Trends for 2021

Turn 2021 pharma turbulence into strategy—social data reveals patient sentiment shifts, treatment discourse, HCP pivots, and trust signals you can act on now.

How are Brands Using NFTs?

From hype to utility: see how brands deploy NFTs for token-gated access, loyalty rewards, and community growth—plus pitfalls, tooling, and what to try next.

The Beginner’s Guide to TikTok

Unlock the power of TikTok: Learn how to engage audiences, boost brand visibility, and drive conversions through actionable insights on content creation and optimization.

7 Brands on TikTok to Inspire Your Social Media Strategy

Real TikTok brand examples translated into ready-to-copy tactics—steal hooks, formats, and cadence ideas to grow reach, engagement, and pipeline impact.

E-commerce Influencer Marketing: The Definitive Guide

Unlock the power of influencer marketing in eCommerce with proven strategies that drive sales and brand visibility, redefining your digital success.

The Big CPG Industry Trends for 2021

CPG demand reshaped in 2021—turn trend signals into share gain: find growth pockets, adapt retail/DTC mix, and align creative to what buyers now value.

NYFW 2022: How New York Fashion Week Unfolded Online

Turn NYFW 2022 social buzz into decisions: quantify share of voice by show, surface sentiment spikes, and map trend themes marketers can act on now.

Mean Girls Day and How Organizations Can Get Involved With Trends Without Making People Cringe

Turn Mean Girls Day buzz into ROI with Brandwatch React: map conversation peaks, sentiment, and influencers to time campaigns and sharpen creative.

Apple Watch vs. Garmin: Who wins the online conversation?

An in-depth analysis of Apple Watch vs Garmin—revealing which smartwatch wins on fitness tracking precision and health insights.

Brandwatch | The Beginner’s Guide to TikTok Advertising

Launch TikTok ads with confidence—step-by-step setup, creative that fits the feed, smart budgeting, and measurement tactics to turn tests into ROI quickly.

5 Ways You Can Leverage Instagram to Sell More Products

Turn Instagram into a revenue channel: set up Shop and product tags, use Reels and UGC to capture intent, and track conversions with UTMs and Insights.

5 Tips for Better Data Storytelling

Turn dashboards into decisions: use narrative structure, business context, and clear visuals to make insights stick with executives and drive faster action.

Met Gala 2023: What Made the Headlines Online

Transform social media trends into revenue-driven insights: Extract, analyze, and tie metrics to tangible outcomes for strategic growth.

7-Step Guide: Choosing the Right Social Media Monitoring Tool for You

Pick a social media monitoring platform with a 7-step checklist—compare data coverage, sentiment accuracy, integrations, and cost to make confident decisions.

How We Felt About the Top 10 Most-Watched Netflix Shows

Turn Netflix’s most‑watched shows into market signals: map audience demand, time campaigns to viewing spikes, and spot genre trends for 2025 planning.

The Trendbait Phenomenon: How to Use Slang as a Brand

Trendbait is distorting social performance—identify it fast, protect brand equity, and convert fleeting spikes into measurable pipeline impact that lasts.

The Consumer Outlook on the 2024 Summer Games

Turn the Summer Games buzz into business impact: use social listening to spot demand spikes, protect brand health, and fuel faster creative and media decisions.

20 Social Media Holidays to Celebrate This October

Fill your October content calendar fast with 20 timely social media holidays that boost engagement, drive relevance, and spark brand-safe campaigns.

Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends | Brandwatch

Stay ahead of industry shifts with social listening—spot breakout topics early, monitor competitors, and turn trend signals into client-winning strategies.

How to Name a Product: 5 Golden Rules we Follow

Name products that sell: Brandwatch's 5 golden rules cut debate, de-risk trademarks, travel across markets, boost recall, and speed go-to-market decisions.

Social Media Conversion Strategy: 10 Tips to Increase Social Media Conversions

A strategic guide to boosting social media conversions with actionable tips and insights—optimize your campaigns for better ROI and engagement.

4 Steps to Creating an Unforgettable Data Visualization

Transform raw data into compelling stories that drive conversions—Boost CTR with data visualization strategies for impactful B2B content.

How to get started with sponsored posts on social

Unlock social media engagement secrets for B2B success: sponsored Instagram post strategies that drive growth and loyalty.

5 Stellar TikTok Campaigns Worth Knowing

Turn TikTok campaigns into revenue: nail trend-native creative, pair the right creators, and build a measurement stack that boosts watch time and lowers CPA.

The 5 Most Important Social Media Monitoring Graphs

Use the 5 social monitoring graphs that matter—spot spikes early, track sentiment shifts, size competitors, and turn reporting into budget-ready proof.

Using Social Media Monitoring to Identify Influencers

Turn social monitoring into an influencer engine—spot real authority, vet audiences, and prove ROI with data-backed picks that drive reach and conversions.

Frosty’s, Finales & Social: Wendy’s Serves Up #HIMYM Tweets

Turn TV finales into brand equity: Wendy’s HIMYM tweets rode real‑time conversation—takeaways for listening, fast approvals, and on‑brand wit.

The BRIT Awards: Successfully Orchestrating a Social Media Campaign

BRIT Awards campaign playbook: orchestrate live-event social with real-time coordination, fan engagement, and reporting to turn moments into measurable impact.

How to Get Verified on YouTube: Step-by-Step Guide

Earn the YouTube verification badge to boost brand trust and stop impersonators—eligibility checklist, application steps, and pitfalls to avoid for approval.

Black Friday: The Story on Social

Turn Black Friday volatility into revenue: Brandwatch distills consumer signals to time offers, sharpen messaging, align teams, and capture peak intent faster.

10 Essential Facebook Tools for Effective Marketing Strategies

Turn Facebook into a predictable growth channel: practical tools to streamline scheduling, boost engagement, and tie reporting to ROI—scale output not workload.

Mastering Social Media Management for Health Brands: A Practical Guide

Uncover how smart social data analysis boosts healthcare brands' reputation and patient care.

The 20 Most Liked Posts on Instagram

Turn Instagram’s most‑liked posts into playbooks—decode formats, timing, and captions to lift engagement, focus bets, and brief creatives with data.

Mastering the Instagram Algorithm: Essential Tips for 2025 Success

Boost Instagram reach without paid: Brandwatch breaks down ranking signals, format tactics, and tests so SMMs turn saves and watch time into algorithm wins.

The Best Guide on How to Post on Instagram from PC Effortlessly

Post to Instagram from your PC without hacks—streamline workflows, schedule ahead, and manage assets from desktop to keep brand visuals consistent and on time.

The 20 Most Viewed YouTube Videos

As a B2B content marketer, learn how YouTube videos drive brand visibility, engagement, and conversions with actionable insights from top-viewed content.

Dark Posts on Social Media: What They Are & How to Use Them

Turn dark posts into precision growth: target micro-segments, A/B test creative without feed clutter, and tighten attribution so paid social actually drives pipeline.

How to DM on X: Beginner's Quick Guide

Master X DMs for outreach and support—clear steps to send, manage requests, set permissions, and avoid pitfalls so your brand drives replies safely.

How to Repost on Instagram: Guide for Sharing Insta Content

Stop guessing on Instagram reposts—permission-first tactics, crediting rules, and format tips that protect your brand while turning UGC into measurable growth.

The Complete Guide to Facebook Verification

Get the Facebook blue check faster—eligibility steps, pitfalls to avoid, and profile fixes that raise approval odds for brands, creators, and public figures.

Turn On YouTube Comments: Simple Guide

Discover how YouTube comments influence marketing decisions. Identify sentiment trends, measure engagement impact, and boost brand perception.

Ranking: Top 10 Medical Influencers on Instagram

Explore how top medical influencers are reshaping healthcare narratives and driving patient engagement—unlock the secrets to leveraging their impact.

A 2025 Guide to Instagram Marketing Strategies

Unlock Instagram marketing success with data-driven strategies for engagement, growth, and ROI. Learn how leading brands drive results through social insights.

The Complete Social Listening Guide – Definitions, Benefits, and Actionable Tips

Turn unfiltered customer conversations into revenue decisions—build a social listening program to track health, flag risk, feed product, and speed campaigns

The Essential Guide to the X Algorithm: Understanding Its Impact

Discover how algorithms are reshaping businesses. Uncover the secrets behind data-driven strategies driving market dominance.

How to Create a YouTube Channel: A Guide for Beginners

Create a high-converting YouTube channel: step-by-step setup, brand design, SEO-ready videos, and analytics basics that accelerate reach and subscriber growth.

Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening

Transform social listening insights into actionable strategies—align CX, boost brand health, and make prompt campaign decisions.

Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites

Learn how Brandwatch excels in Forrester Wave Social Suites evaluation, setting new standards in social intelligence and performance analytics for brands.

Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security

Paste the article’s key points or full text so I can craft CTR-optimized copy—privacy-safe, credible, and conversion-ready—without inventing data or claims.

Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms

Brandwatch's leadership in social listening redefined: uncover actionable insights, enhance CX, and drive campaign success.

Super Bowl 2025: Top Moments, Brands, and Celebrities

Turning Super Bowl LIX social buzz into actionable marketing strategies—leveraging real-time insights for higher engagement and campaign success.

The Complete Guide to Social Media Lead Generation

Turn social into a pipeline engine: map channels to intent, capture high-quality leads, and prove ROI with tactics that cut CPL while scaling.

Cross-Industry Social Benchmarks Every Marketer Should Know

Turning social media industry benchmarks into actionable growth strategies—uncover key metrics, optimize ad spend, and boost engagement for 2025 success.

How to Effectively Post to All Social Media at Once

Post once, publish everywhere without looking copy‑pasted—optimize captions, timing, and formats per network to scale reach, save time, protect brand voice.

Best Times to Post on X for Engagement in 2025

Discover the best time to post on social media for maximum engagement and reach. Unlock data-backed insights on optimal posting times to drive results in 2025.

How to Schedule a Post on X: The Ultimate Guide

Consistent reach without late-night posting—master X post scheduling to hit peak times, automate campaigns, prevent errors, and keep approvals tight.

How to Create a YouTube Playlist: A Simple Guide

Turn scattered videos into bingeable journeys: build YouTube playlists that lift watch time, improve session depth, and nudge viewers to conversion.

25 Social Media Holidays to Celebrate This March

Turn March’s social media holidays into engagement spikes—plan timely posts, align campaigns to cultural moments, and keep your content calendar full, relevant.

Top 15 WhatsApp Tools to Enhance Communication and Productivity

Turn WhatsApp into a revenue channel—pick tools that automate journeys, sync with your CRM, ensure compliance, and turn one-to-one chats into measurable sales.

The Complete Marketer’s Guide to 2018

Set 2018 marketing priorities with confidence—clarify channel bets, align budget to growth, and define KPIs that prove impact. Actionable guidance for teams.

The Practical Emoji Guide for Social Media Marketers

Turn emojis into ROI: decode intent and sentiment, prevent brand slip‑ups across regions, and arm your team with a practical playbook for higher‑impact social.

The Vizia Platform: Bringing Insights to Light

Gain real-time social intelligence and drive impactful brand decisions with Vizia Insights. Discover how to align brand health, customer experience, and campaign success.

Vizia: Enabling Agility, Collaboration, & Focus

Discover how Vizia Agility Collaboration Focus drives real-time insights, boosts efficiency, and supercharges data-led decisions for brands.

CMO Guide: Championing the Customer Experience

Immerse in customer-centric brands for a CX blueprint that reshapes engagement, loyalty, and decision agility.

Analyst Guide: The 4 Key Skills You Need to Thrive in 2019

Turn analysis into revenue impact with Brandwatch’s guide: sharpen stakeholder narratives, speed decisions, and equip teams with actionable, data-led strategies for 2019.

How to Deliver Exceptional Customer Care on Social

Explore how social listening drives brand health and faster decisions with Gumtree’s Brandwatch case study.

5 Ways to Discover Hidden Insights in Your First Party Data

Turn first-party data into revenue-ready insight: unify sources, surface hidden patterns, and activate segments for better retention, attribution, and ROI.

Understanding your audience to inform your CSR approach

Discover how Brandwatch's CSR guide helps businesses drive social impact, make data-driven decisions, and boost branding strategies effectively.

AI + Consumer Insights: A Time Saving Guide | Brandwatch

Empower marketing ROI in 2025 with AI-driven data insights that predict trends, optimize campaigns, and fuel growth.

The Predictive Trend Spotting Guide

A guide to harnessing predictive trends to outsmart competitors: foresee shifts, seize opportunities, and master market agility.

The Ultimate Social Media Audit Checklist | Brandwatch

Crisis Management

A practical guide for effective crisis management: strategies to enhance brand resilience, customer trust, and stakeholder communication amidst challenges.

Choosing a Consumer Intelligence Solution

Unlock the power of digital consumer intelligence with Brandwatch's buyer guide—drive brand health, CX alignment, and faster decisions.

The Complete Guide to Reddit Data

Learn how Brandwatch used Reddit data to fuel brand health, CX alignment, and faster campaign decisions.

The All-In-One Guide to Influencer Marketing

Turn influencer marketing into measurable growth: a practical guide to strategy, creator vetting, airtight briefs, compliance, and ROI you can prove.

Championing the Customer Experience

CX transformation turns fragmented signals into profit—build a roadmap, align teams, and prove ROI from voice-of-customer and operational data.

A Marketer’s Guide to Mastering Video on LinkedIn

Turn LinkedIn video into pipeline: proven tactics for thumb-stopping hooks, native formats, and ROI-focused reporting that lift engagement and qualified demand.

The Consumer Intelligence Maturity Model

Turn fragmented consumer data into decisions: a pragmatic maturity model to benchmark capability, fix gaps, align teams, and secure budget for impact.

Content Strategy

Exploring the impact of social listening on brand health, customer experience, and campaign decisions with Gumtree's Brandwatch case study.

Data Segmentation | Brandwatch

Data segmentation turns noisy consumer signals into clarity—pinpoint audiences, surface trends sooner, and ship decisions that improve targeting, speed, and ROI

Advance Your Organization’s Voice of the Customer Strategy

Uncover customer sentiment gems—empower CX, innovation, and loyalty decisions with Brandwatch's VoC guide.

Competitor Analysis | Brandwatch

Turn competitor noise into strategy: use Brandwatch's practical guide to map rivals' share of voice, find white space, and turn insight into growth bets.

The No-Nonsense Guide to Building a Social Media Strategy

Transform social stats into revenue: vet sources, size samples, tie metrics to business outcomes to avoid vanity numbers.

The Power of Peer-to-Peer Recommendations on Reddit

More qualified insights from Reddit—use recommendations to map buyer intent, surface niche communities, and turn real conversations into campaign-ready messages.

The Essential Instagram Marketing Guide

Transform Instagram data into revenue-generating insights—vet sources, sample sizes, and tie metrics to business outcomes for 2025 success.

Forums: The Secret Online Intelligence Gold Mine | Brandwatch

Discover the secret online intelligence gold mine in forums: extract valuable insights for strategic marketing decisions and competitive advantage.

How to Measure your Social Media ROI

Transform social media insights into revenue growth: vet sources, align CX, and make ROI-driven decisions.

How to use Google Business Profile to engage and attract new customers

A powerful guide to leveraging Google Business Profile for customer engagement and attraction—boost your local presence, drive foot traffic, and win over new customers.

How Can CPG Brands Excel With Digital Consumer Intelligence in 2021?

Explore key trends and consumer insights shaping the CPG industry for 2021, and discover digital marketing strategies.

The No-Sweat Guide to Social Content Marketing

Turn social data into revenue-ready content: prioritize demand-led topics, streamline production, and tie engagement to pipeline for faster, defensible growth.

The Influencer Discovery Guide

Unlock the power of influencer discovery for unprecedented engagement and brand growth. Learn how top brands leverage data-driven insights to dominate social spaces.

Customer Experience | Brandwatch

Uncover the secrets of driving exceptional customer experiences with DCI strategies. Boost brand health, align CX efforts, and enhance campaign decisions.

Leveraging the Voice of the Customer in 2020

Turn customer feedback into revenue: build a Voice of the Customer program that reduces bias, prioritizes fixes, and ties insights to CX and retention.

Crisis Management | Brandwatch

Reinvent crisis management for 2025—learn the social strategies Brands like Gumtree are using to drive growth.

The Guide to Becoming Consumer Fit

Unlock consumer insights to drive product innovation and market dominance—leverage Brandwatch's strategies for superior consumer fit.

Bringing Together Structured and Unstructured Data

Discover actionable insights by combining structured and unstructured data to drive data-driven decision-making and enhance customer experiences.

How Digital Consumer Intelligence Will Revolutionize Decision Making

Unveil the digital consumer intelligence secrets driving strategic decisions—transform data into actionable insights for profound consumer understanding.

A Guide to Instagram Data

Harness the power of Instagram data to drive actionable insights, optimize campaigns, and boost customer engagement.

6 ways to transform your marketing with integrated data

Unify siloed marketing data into a single source of truth—tighten attribution, speed decisions, and prove content’s revenue impact to unlock smarter budgets.

The CMO’s Guide to Modern Consumer Insights

CMOs turn consumer signals into growth—spot demand early, align teams on one source of truth, and tie insight-led campaigns to revenue outcomes.

5-Minute Guide to Competitive Analysis: A European Perspective

Uncover competitor actions and EMEA trends: Implement strategic intel insights for market dominance and accelerated growth.

Consumer Insights: Social Data Guide

Gain actionable insights from Gumtree’s Brandwatch case study on social listening strategies that fuel brand health, CX alignment, and faster campaign decisions.

The CMO’s Guide to Modern Consumer Insights

Discover how consumer insights drive growth strategies, align brand positioning, and boost customer engagement success in this CMO guide.

5-Minute Guide to Trend Analysis

Transform real-time data into actionable insights with Brandwatch's 5-minute trend analysis tool—empower your marketing decisions today.

How to Identify Your Perfect Influencer with Artificial Intelligence

Unlock the power of AI to identify influencers with insights driving marketing outcomes. Drive visibility, engagement, and revenue growth.

5-Minute Guide to Trend Analysis

Uncover trends like a pro: leverage AI-driven insights, untangle complex data, and supercharge decision-making for 2025 success.

How to Create Persona-Driven Content Campaigns

Craft remarkable persona-driven content campaigns with proven strategies and tools—boost engagement, conversions, and brand loyalty.

The Brand’s Guide to Modern Consumer Insights

Turn messy consumer data into decision-ready insight—Brandwatch’s guide helps researchers unify social and customer feedback to drive faster, revenue impact.

Embedding Innovation into Your Marketing

Uncover the strategic power of social listening with Gumtree's Brandwatch case study—drive brand health, CX alignment, and agile campaign decisions.

Using Social Intelligence to Create Authentic Content

Social Listening in Practice: Benchmarking CX

Uncover the benchmarking secrets to boost CX success, elevate brand reputation, and drive strategic decisions based on data-driven insights.

Social Listening in Practice: Influencer Marketing

Prove influencer ROI, not hype—Brandwatch's guide maps data-led creator selection, brand-safe workflows, and metrics that turn campaigns into pipeline.

Social Listening in Practice: Campaign Measurement

Transform your campaign measurement: blend data, KPIs, and insights for strategic decisions. Drive growth with reliable metrics and clear outcomes.

Thoughts on Social: The Hidden Value of a Social Strategy

Turn social into a revenue engine—uncover hidden signals, quantify impact beyond vanity metrics, and build a strategy that accelerates pipeline and retention.

Social Listening in Practice: SEO & Content Strategy

Unlock the power of social listening: Brandwatch’s guide reveals strategies for SEO, content marketing, and competitive analysis, driving success in 2025.

Social Consumer Insights Q&A

Turn consumer and market insights into revenue influence: a Forrester Q&A reveals how CMI leaders speed decisions, align stakeholders, and prove impact into 2025.

Product Guide: Historical Data

Unlock the power of historical data—leverage trends, enhance forecasts, and make proactive decisions to scale your business.

Brandwatch Tutorial – Session 1: Social Media Monitoring 101

Convert noisy mentions into decisions: set up queries, filter sentiment, detect trends, and publish real-time dashboards with Brandwatch Social Monitoring 101.

The Complete Guide to Insightful Social Media Research - Brandwatch

Stay ahead in social media research with Brandwatch insights—power brand health, align CX strategies, and make faster decisions.

Ask an Expert: 8 Tips for Building Brand Loyalty - Brandwatch

Turn first-time buyers into lifelong customers with 8 loyalty plays—from lifecycle personalization to feedback loops, advocacy, and trust-first CX.

The 6 Best Holiday Marketing Campaigns and Why They Work

Turn holiday buzz into pipeline: learn repeatable plays from top seasonal campaigns—standout creative, timing, UGC, and measurement that ties to revenue.

The 10 Best April Fools Pranks of 2019

April Fools that move metrics: 2019’s best brand pranks reveal a playbook—plausible product hooks, risk checks, and omnichannel launches turn buzz into lift.

How to Create The Best Social Media Reports

Turn scattered social metrics into stories that secure budget: structure reports, map KPIs to revenue goals, and deliver insights stakeholders act on.

The Top Moments of the Oscars 2017 on Social Media

Turn Oscars 2017 social buzz into research wins - map real-time spikes, sentiment swings, and influencer moments to brand impact you can brief to the C-suite.

How to Increase Customer Loyalty Using Market Insights from Social

Turn market insights into loyalty gains: pinpoint churn drivers, align CX with sentiment, and prove retention ROI with faster, data-backed decisions.

The Internet Reacts to Game of Thrones Season 7, Episode 5: Eastwatch

Turn Game of Thrones buzz into social performance: Brandwatch React S7E5 reveals conversation drivers you can turn into timing, creative, and reporting wins.

The Internet Reacts to Game of Thrones Season 7, Episode 4

Pop-culture buzz into campaign advantage: Brandwatch’s Game of Thrones S7E4 breakdown maps moment spikes, character chatter, and sentiment to guide timing.

The Psychology of a Call to Action that Converts - Brandwatch

Behavioral science turns CTAs into clicks: use clarity, urgency, and frictionless design to lift conversions and guide users to action across every touchpoint.

The Internet Reacts to Game of Thrones Season 7, Episode 3

Uncover key social data insights driving ROI growth: from audience sentiment tracking to competitive analysis, transform brand strategies in 2025.

The Best Instagram Campaigns and Why They Work - Brandwatch

Unleash the hidden strategies of Instagram’s top campaigns for amplified engagement and brand resonance.

Video: Ogilvy Using Social Data with Vizia to Curate and Create

Transform your content into irresistible copy that drives downloads—learn from how Ogilvy and Vizia create, curate, and captivate for maximum impact.

How to Track Your Owned vs. Earned Media with #brandwatchtips

Top 30 Free Social Media Tools to Cover Every Need

30 free social media tools mapped to planning, publishing, listening, analytics, and reporting—cut stack costs, ship faster, and prove ROI without new spend.

Campaign Tracking Tips and Tricks: Brandwatch Consumer Research

Uncover the secrets of effective campaign tracking for insightful decision-making and robust ROI in 2025.

Marketing: Discover Your Most Useful Advocates With The Influencer Dashboard

Turn existing fans into a trusted growth channel—Brandwatch’s Influencer Dashboard pinpoints real advocates by impact, filters noise, and ties activity to ROI.

The Way You Measure Your Content Marketing Has Just Evolved

Measure content like a revenue team: ditch vanity KPIs, add pipeline attribution, and upgrade dashboards to prove influence across the full buyer journey.

Social Media Advertising 2025 Guide - Costs, Tips & Platforms

Turn social media ad spend into pipeline: align objectives, target effectively, optimize creatives, and measure what matters so campaigns scale with confidence.

Marketing: How to Optimize Your Paid, Owned and Earned Channels

Unlock the power of integrated brand monitoring for more impactful marketing strategies, data-driven decisions, and competitive edge in 2025.

10 Tips for Kickstarting Employee Advocacy on Social Media

Employee advocacy is your growth engine: equip staff to share credible content, expand reach, and accelerate trust—frameworks to launch, govern, and scale.

How to Use Alerts for Crisis Management

Harness Social Media Listening to Navigate Crisis Communications - Turn Real-time Insights into Strategic Decisions

Ask an Expert: Generate Actionable Marketing Intelligence with Social Data

Turn raw social data into board-ready marketing intelligence: validate samples, segment audiences, and connect sentiment to revenue to prioritize growth bets.

The Benefits of a YouTube Brand Account for Your Business Growth

Discover the impact of YouTube's Brand account on brand promotions, engagement metrics, and audience insights with actionable strategies for social success.

Your Business Needs Social Listening: Here’s Why

Unlocking Business Growth through Strategic Social Listening—Empowering Brands with Real-time Insights and Unparalleled Customer Engagement.

A 7 Step Guide For Effective Social Media Measurement

Turn social activity into revenue: map goals to KPIs, set baselines, tag links, attribute conversions, and report ROI your CFO will trust—step by step.

Refine Your Marketing Message with Social Listening

Uncover how social listening transforms marketing strategies, boosts brand health, and guides impactful campaign decisions in this insightful case study.

4 Tips for Empowering All Employees to Use Social to its Full Potential

Employee advocacy scales trust and reach—equip staff with policy, content, and metrics to turn everyday posts into brand impact without legal risk.

The Top 10 Competitor Benchmarking Tools for 2025

Unleash competitor insights for strategic advantage—benchmark tracking, audience analysis, and brand sentiment steer your market moves.

3 Top Tips to Writing a Successful Blog Post

Turn every post into pipeline: 3 proven tips to nail intent, craft click-worthy headlines, and structure for skimmability—so readers convert, not bounce.

FAQ: What’s the Difference Between Tags and Categories?

Clean taxonomy turns blog chaos into ROI: use categories for structure and tags for specificity to boost findability, clarify UX, and speed editorial planning.

The Top 14 Facebook Scheduling Tools to Streamline Your Posting Strategy

Turn Facebook content into consistent growth: automate posting, streamline approvals, and use data-backed timing to cut busywork and boost results.

4 Influencer Marketing Tips For Those Just Getting Started

Turn influencer spend into measurable pipeline: pick creators who match your buyers, vet for fraud, brief for on-brand content, and track ROI with UTM setup.

How to Deliver Amazing Customer Service on Social Media

Uncover a data-driven playbook for Social Media Managers: cut waste, boost engagement, and scale wins with clear KPIs, testing, and scalable content workflows.

Top 10 AI Social Media Tools to Enhance Your Strategy in 2025

Discover the AI tools reshaping social strategy for 2025 growth—improve efficiency, deepen insights, and maximize ROI with data-driven decisions.

Exploring the Shocking Scale of Fake News Around Climate Change

Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.

Automated Creative + Durex

Turn audience insight into creative that wins—Durex x Automated Creative show how Brandwatch speeds iteration, sharpens messaging, and de-risks campaign bets.

Glossier + TikTok – Caso de Estudo

Glossier’s TikTok strategy, unpacked by Brandwatch: actionable steps to spot trends, pick creators, and tie short‑form engagement to real brand results.

Nestlé – Caso de Estudo | Brandwatch

Discover how Nestlé leveraged Brandwatch for actionable social insights, boosting customer engagement and driving campaign success.

Caso di successo, Skyscanner

Operationalize social listening like a market leader: Skyscanner’s Brandwatch case study reveals workflows, reporting, and playbooks that drive action.

Caso di successo Glossier + TikTok | Brandwatch

Glossier turns TikTok chatter into action with Brandwatch—trend signals, smarter creator picks, and faster content pivots that turn social buzz into results.

Automated Creative + KFC | Brandwatch

Discover how automated creative insights transformed KFC's marketing strategy, driving double-digit growth in customer engagement and brand loyalty.

Case Study: How Comic Relief Used Social Intelligence for Positive Change

Social intelligence turned public conversation into positive change—Comic Relief’s case study on listening that sharpened messaging and sped decisions.