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Home › Finance Marketing Insights

Finance Marketing Insights

Discover a handpicked collection of webinars, eBooks, and reports tailored for finance marketing insights in every industry. Stay ahead with expert insights and fresh resources, updated regularly.

Spending, Saving, Investing: Consumer Finance Insights in APAC

Spending, Saving, Investing: Consumer Finance Insights in APAC

Turn volatile spending, saving, and investing shifts into growth—use social listening to spot demand swings, refine messaging, and allocate 2025 budgets.

Finance

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Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025 |  Brandwatch

Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025 | Brandwatch

Turn noisy financial chatter into growth—surface risk signals early, quantify brand trust, and prioritize your next bets with evidence your CFO will sign off.

Finance
Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022

Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022

Beat shifting finance sentiment with social-data trends that expose trust drivers and digital expectations—turn insight into faster tests, better CX, growth.

Finance
Financial Services 2020: Is Australia Ready to be a Cashless Society?

Financial Services 2020: Is Australia Ready to be a Cashless Society?

Turn social data into growth in Australia’s financial services—pinpoint customer expectations, flag emerging risks, and set 2020 CX, comms, product priorities

Finance
UK Banking: Consumer Preferences Across Generations

UK Banking: Consumer Preferences Across Generations

Discover how financial institutions in the UK are leveraging social insights to boost customer loyalty and drive competitive differentiation.

Finance
The Rise of FinTech in APAC

The Rise of FinTech in APAC

APAC fintech is scaling fast—equip your 2025 strategy with market signals, consumer trends, and growth hotspots to capture share and outpace incumbents.

Finance
Is Cash Still King in Singapore?

Is Cash Still King in Singapore?

Uncover how financial services in Singapore leverage data for rapid growth and operational efficiency.

Finance
Brand Comparison Report: BNP Paribas vs Santander

Brand Comparison Report: BNP Paribas vs Santander

A data-driven brand comparison revealing how BNP Paribas outperforms Santander in digital marketing effectiveness and customer engagement.

Finance
Consumer Trends Report: The Rise of FinTech in APAC

Consumer Trends Report: The Rise of FinTech in APAC

Uncover the growth secrets of top Fintech players in APAC—drive expansion, boost profitability, and dominate markets.

Finance
Brand Comparison: Wells Fargo & Bank of America |  Brandwatch

Brand Comparison: Wells Fargo & Bank of America | Brandwatch

Wells Fargo vs Bank of America, side-by-side: social data exposes who leads on trust, CX, and advocacy—and the moves that shift share of voice and brand health.

Finance

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Spending, Saving, Investing: Consumer Finance Insights in APAC

Spending, Saving, Investing: Consumer Finance Insights in APAC

Turn volatile spending, saving, and investing shifts into growth—use social listening to spot demand swings, refine messaging, and allocate 2025 budgets.

Finance
Top 5 Trends to Watch | Finance Focus

Top 5 Trends to Watch | Finance Focus

Finance marketers get a read on the 5 trends shaping customer behavior—use social listening to de‑risk decisions, sharpen CX, and drive ROI without guesswork.

Finance
[Digital Masterclass] How Social Listening Helps Monzo Build a Bank People Love

[Digital Masterclass] How Social Listening Helps Monzo Build a Bank People Love

Brandwatch reveals the key to Monzo's social media success—learn how to drive engagement, loyalty, and growth.

Finance

Guides & Strategies

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Social Media Strategies for Financial Services

Social Media Strategies for Financial Services

Compliance-first social at scale for financial brands: protect trust, automate service, and convert real-time insights into ROI you can prove to the board.

Finance
How ‘buy now, pay later’ is shaping consumer purchasing decisions

How ‘buy now, pay later’ is shaping consumer purchasing decisions

Discover how 'Buy Now, Pay Later' is transforming consumer purchasing decisions—boost conversion rates, increase customer satisfaction, and unlock new revenue streams.

Finance
6 Issues Traditional Banks Need to Get on Top of Fast

6 Issues Traditional Banks Need to Get on Top of Fast

Outmaneuver fintech challengers: use social data to pinpoint CX gaps, sharpen positioning, and launch retention plays that keep high-value customers loyal.

Finance
Spending, Saving, Retirement: The Biggest Consumer Trends in Finance for 2025

Spending, Saving, Retirement: The Biggest Consumer Trends in Finance for 2025

Finance marketers turn consumer signals into growth: track trust and risk drivers, refine pricing and CX, and brief execs with acquisition-linked insights.

Finance
Covid-19: Casual Investors Take to the Stock Market During Lockdown

Covid-19: Casual Investors Take to the Stock Market During Lockdown

Investor conversation during COVID-19 exposes sentiment shifts—use social listening cues to time campaigns, de-risk messaging, and protect brand trust.

Finance
The Big Consumer Financial Trends for 2021

The Big Consumer Financial Trends for 2021

Turn 2021 consumer finance shifts into strategy: spot demand signals, price sensitivity, and channel risks early to protect revenue and capture growth.

Finance
APAC Credit Cards: How Can You Create Incredible Customer Experiences?

APAC Credit Cards: How Can You Create Incredible Customer Experiences?

APAC credit card CX decoded: social data surfaces the loudest pain points in onboarding, fees, rewards, and support—prioritize fixes that lift retention and NPS.

Finance
Interview: Brenda Wong on Life in Customer Operations

Interview: Brenda Wong on Life in Customer Operations

Unveiling Brenda Wong- Monzo's strategic insights on marketplace trends and innovation: a roadmap to disruptive growth in B2B marketing.

Finance
How a German Banking Giant Made Sense of Social Media at Scale

How a German Banking Giant Made Sense of Social Media at Scale

Inside a German bank’s social playbook: turn unstructured data into compliant insights, faster decisions, and brand impact across marketing, CX, and risk.

Finance
How Do People Talk About Credit Cards on Social? |  Brandwatch

How Do People Talk About Credit Cards on Social? | Brandwatch

Uncover New Insights: Decode credit card chatter to refine target audiences, tailor campaigns, and outperform competitors.

Finance
Online Reputation Management in the Financial Services Sector

Online Reputation Management in the Financial Services Sector

Turn crises into credibility in finance: a step-by-step playbook to triage narratives, align legal and comms, and steady customer trust when headlines hit.

Finance
Hedge Funds Capitalising on Social Chatter

Hedge Funds Capitalising on Social Chatter

Alpha comes from conversation: how hedge funds convert social chatter into signals, cleaner sentiment, and risk-smart decisions without drowning in noise.

Finance

Case Studies

Industries

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VR-Networld |  Brandwatch

VR-Networld | Brandwatch

Analyzing VR-NetWorld's social impact: How real-time insights drive engagement, ROI, and brand transformation.

Finance
Sparkassen-Finanzgruppe

Sparkassen-Finanzgruppe

Sparkassen-Finanzgruppe turns social listening into enterprise value—workflows that strengthen reputation, reveal customer needs, and speed campaign decisions.

Finance

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Social Media Strategies for Financial Services

Social Media Strategies for Financial Services

Compliance-first social at scale for financial brands: protect trust, automate service, and convert real-time insights into ROI you can prove to the board.

Finance
How ‘buy now, pay later’ is shaping consumer purchasing decisions

How ‘buy now, pay later’ is shaping consumer purchasing decisions

Discover how 'Buy Now, Pay Later' is transforming consumer purchasing decisions—boost conversion rates, increase customer satisfaction, and unlock new revenue streams.

Finance
6 Issues Traditional Banks Need to Get on Top of Fast

6 Issues Traditional Banks Need to Get on Top of Fast

Outmaneuver fintech challengers: use social data to pinpoint CX gaps, sharpen positioning, and launch retention plays that keep high-value customers loyal.

Finance
Spending, Saving, Retirement: The Biggest Consumer Trends in Finance for 2025

Spending, Saving, Retirement: The Biggest Consumer Trends in Finance for 2025

Finance marketers turn consumer signals into growth: track trust and risk drivers, refine pricing and CX, and brief execs with acquisition-linked insights.

Finance
Covid-19: Casual Investors Take to the Stock Market During Lockdown

Covid-19: Casual Investors Take to the Stock Market During Lockdown

Investor conversation during COVID-19 exposes sentiment shifts—use social listening cues to time campaigns, de-risk messaging, and protect brand trust.

Finance
The Big Consumer Financial Trends for 2021

The Big Consumer Financial Trends for 2021

Turn 2021 consumer finance shifts into strategy: spot demand signals, price sensitivity, and channel risks early to protect revenue and capture growth.

Finance
APAC Credit Cards: How Can You Create Incredible Customer Experiences?

APAC Credit Cards: How Can You Create Incredible Customer Experiences?

APAC credit card CX decoded: social data surfaces the loudest pain points in onboarding, fees, rewards, and support—prioritize fixes that lift retention and NPS.

Finance
How a German Banking Giant Made Sense of Social Media at Scale

How a German Banking Giant Made Sense of Social Media at Scale

Inside a German bank’s social playbook: turn unstructured data into compliant insights, faster decisions, and brand impact across marketing, CX, and risk.

Finance
Spending, Saving, Investing: Consumer Finance Insights in APAC

Spending, Saving, Investing: Consumer Finance Insights in APAC

Turn volatile spending, saving, and investing shifts into growth—use social listening to spot demand swings, refine messaging, and allocate 2025 budgets.

Finance
Top 5 Trends to Watch | Finance Focus

Top 5 Trends to Watch | Finance Focus

Finance marketers get a read on the 5 trends shaping customer behavior—use social listening to de‑risk decisions, sharpen CX, and drive ROI without guesswork.

Finance
[Digital Masterclass] How Social Listening Helps Monzo Build a Bank People Love

[Digital Masterclass] How Social Listening Helps Monzo Build a Bank People Love

Brandwatch reveals the key to Monzo's social media success—learn how to drive engagement, loyalty, and growth.

Finance
VR-Networld |  Brandwatch

VR-Networld | Brandwatch

Analyzing VR-NetWorld's social impact: How real-time insights drive engagement, ROI, and brand transformation.

Finance
Online Reputation Management in the Financial Services Sector

Online Reputation Management in the Financial Services Sector

Turn crises into credibility in finance: a step-by-step playbook to triage narratives, align legal and comms, and steady customer trust when headlines hit.

Finance
Hedge Funds Capitalising on Social Chatter

Hedge Funds Capitalising on Social Chatter

Alpha comes from conversation: how hedge funds convert social chatter into signals, cleaner sentiment, and risk-smart decisions without drowning in noise.

Finance
Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025 |  Brandwatch

Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025 | Brandwatch

Turn noisy financial chatter into growth—surface risk signals early, quantify brand trust, and prioritize your next bets with evidence your CFO will sign off.

Finance
Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022

Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022

Beat shifting finance sentiment with social-data trends that expose trust drivers and digital expectations—turn insight into faster tests, better CX, growth.

Finance
The Rise of FinTech in APAC

The Rise of FinTech in APAC

APAC fintech is scaling fast—equip your 2025 strategy with market signals, consumer trends, and growth hotspots to capture share and outpace incumbents.

Finance

Editor's Picks

Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025 |  Brandwatch

Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025 | Brandwatch

Report

Spending, Saving, Retirement: The Biggest Consumer Trends in Finance for 2025

Blog

Social Media Strategies for Financial Services

Blog