Marketers Marketing Insights

Social Media Reporting: Strategies for Effective Analysis

Unlocking the power of insightful social media reporting to drive business growth and improve customer engagement. Learn how data-driven decisions fuel success in 2025.

The Top 5 Global Trends Affecting Retail Brands

Turn social data into retail advantage—pinpoint emerging demand, shifting channels, and price sensitivity to de-risk 2025 bets and hit growth targets faster.

Discover the Biggest Trends in Fashion | Brandwatch

Transforming fashion industry insights into revenue: Uncover trends, align strategies, and drive growth with data-driven decisions.

How the subscription economy is changing retail

Uncover how the subscription economy reshapes retail strategies—boost customer loyalty, increase CLV, and navigate disruptive market shifts.

How do you write a social media report?

Executive-ready social media reports that drive budget decisions: map KPIs to objectives, benchmark performance, visualize insights, and turn data into action.

The State of Social

Uncover the hidden insights within social data—guide business strategy, boost CX alignment, and fuel rapid campaign decisions.

Consumer Trends in the Media and Entertainment Industry

Win 2025 with sharper media bets: this trends report turns audience signals into decisions—spot demand shifts, size genre heat, and de-risk platform moves.

30+ Brands Consumers Are Praising for Their Efforts Around Covid-19 | Brandwatch

Analyzing COVID-19 brand strategies: uncover practical insights for 2025 growth and beyond

Consumer Trends in Education in 2024

Turn real-time student sentiment into enrollment gains: benchmark competitors, spot channel shifts, and prioritize campaigns in the education trends report.

2022 Digital Marketing Trends

2022 digital marketing trends that translate into action: pinpoint shifting consumer behavior, channel bets, and budget priorities to win in volatile markets.

Fake News in 2020

Fight misinformation with data-backed social intelligence: verify sources, flag bot-driven spikes, and protect brand trust with a practical 2020 playbook.

Ditch the Label | Brandwatch

Unlocking brand health insights from Gumtree’s Brandwatch case study: amplify CX alignment, speed campaign decisions, and boost engagement.

Masculinity and Misogyny in the Digital Age

Brandwatch study exposes social label impact - boost brand health, CX, engagement decisively

UK Mental Health Study

Turn sensitive topics into trust-building campaigns—Brandwatch’s UK mental health study helps researchers spot risks, refine messaging, and optimize timing.

The Marketer of 2025

Stronger pipeline from smarter marketing: cut waste, focus on high-ROI channels, align CX and brand, and turn social data into decisions finance will back

Brand Visibility Report: Why Your Brand Needs a Strong Visual Identity

Turn brand visibility into pipeline: measure share of voice, map channel impact, benchmark competitors, and equip executives with a clear growth storyline.

The Marketer of 2023

2023 Marketer Report from Brandwatch turns social noise into revenue moves: align teams, prioritize channels, and defend budgets with credible consumer insights.

Consumer Trends in the Health and Wellness Industry

Health & wellness trends that matter now—turn online consumer signals into category bets, pinpoint themes and risks, and brief teams on data-backed moves.

The Marketer of 2025 – Middle East

Accelerate MENA growth with region‑specific insights on channels, audiences, and trends—convert social data into budget‑winning plans and measurable pipeline.

The State of Social 2024

Win 2024 pitches with social proof that converts—Brandwatch’s State of Social 2024 reveals platform shifts, audience signals, and actions to reallocate budget.

Your Questions Answered on The Winter Olympics 2018

Win the winter-sports moment: insights from Brandwatch React help you decode 2018 fan spikes, conversation themes, and sponsor chatter for smarter campaigns.

Travel, Leisure, Tourism: Consumer Trends in Hospitality

Turn volatile travel demand into repeat bookings with hospitality consumer trends—spot intent shifts, what guests value, and how to price and market smarter.

Monster US Job Report 2016 | Brandwatch

Transform social listening data into actionable insights driving brand health, CX alignment, and strategic decision-making.

Buying Habits and Trends for the Consumer Packaged Goods Industry

Turn volatile CPG demand into growth with consumer trends from Brandwatch—spot category shifts early, de-risk launches, and align bets with real behavior.

Consumer Technology Trends: What’s Changing in 2025?

Convert 2025 consumer tech noise into strategy: Brandwatch’s report shows where demand is shifting and how insights teams de-risk product, media, and GTM bets.

Consumer Trends in the Media Industry 2022

2022 media & entertainment trends rewrite engagement: data-driven targeting, creator ecosystems, and cross-platform storytelling driving measurable growth.

Brandwatch 2024 Digital Marketing Trends

Brandwatch Digital Marketing Trends reveals practical tactics to lift CTR and downloads in 2025—unlock smarter, privacy-safe growth for sustained success.

Consumer Trends for 2023

Shifting consumer trends unlock a faster path to growth—brands that act on these signals boost retention, conversions, and cross-channel ROI through 2025.

The Generational Trends Report

Turn generation-specific insights into higher-converting campaigns: refine targeting, messaging, and media with Brandwatch’s data-backed trends report.

Digital Marketing Trends 2025

Win 2025 with a data-backed roadmap—Brandwatch’s Digital Marketing Trends reveals where to allocate budget, reach shifting buyers, and scale ROI fast.

Discover Trends in the Luxury Watch Sector | Brandwatch

Turn fragmented market chatter into luxury watch revenue signals: spot demand shifts, buyer intent, and brand heat to de-risk launches and sharpen media spend.

Global Emotions Report 2020

Turn emotional signals in social data into action: pinpoint drivers, prioritize messaging tests, reduce brand risk, and brief creative from Brandwatch.

The Marketer of 2025 – APAC | Brandwatch

Unleash B2B growth: APAC Marketers turn social insights into omnichannel strategies driving 30% higher ROI.

Emojis and Emotions

Utilize emojis for actionable insights—pinpoint audiences, boost CX, and drive engagements in 2025.

The Researcher of 2023 | Brandwatch

Turn noisy social data into defensible insights—get a step-by-step approach for source vetting, bias checks, and exec-ready narratives that drive decisions.

Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025 | Brandwatch

Turn noisy financial chatter into growth—surface risk signals early, quantify brand trust, and prioritize your next bets with evidence your CFO will sign off.

The State of Social 2023

Turn 2023 social shifts into client wins—prioritize high-yield channels, sharpen creative, and anchor reporting with trends from Brandwatch's State of Social.

Digital Marketing Trends 2023

Transform B2B content: Elevate ROI with next-gen insights on social listening, brand health, and accelerated campaign decisions.

The Marketer of 2025 – South Africa

South Africa’s marketing playbook for faster growth—clarify channel bets, de-risk spend, and turn social signals into revenue-ready decisions.

Brand loyalty and the belief-driven consumer

Turn brand loyalty into predictable growth: Brandwatch pinpoints drivers of repeat purchase, churn risk, and advocacy—so you act on what protects revenue.

Tendenze del digital marketing nel 2023

Discover how to leverage social stats for revenue growth and avoid vanity metrics in your 2025 planning.

The State of the Higher Education Social Media Marketing Profession in 2021

Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.

The Brandwatch Customer Loyalty Report | Brandwatch

Retention now beats acquisition: Brandwatch's 2021 Customer Loyalty report reveals the signals predicting repeat purchase—and how to act fast to cut churn.

Consumer Electronics Industry Trend Report

Uncover key trends and actionable insights in the consumer electronics industry—boost brand relevance, understand market shifts, and drive strategic decisions.

Brandwatch Customer Experience Report 2022

Which brands dominate customer experience—and what sets them apart? Benchmark your CX, spot gaps, and turn customer feedback into retention and revenue gains.

#GamingTwitter

Turn Gaming Twitter chatter into growth: pinpoint audience trends, map influencers, and align campaigns to spikes so your next launch rides conversation waves.

Uncovered: Online Hate Speech in the Covid Era

Brand safety starts with mastering online hate speech—spot risk signals early, harden moderation and ad controls, and prevent crises before they hit headlines.

Retail in Australia: Discover the Biggest Consumer Trends in 2021 | Brandwatch

Discover how Australian consumer trends are reshaping retail strategies in 2021—gain insights for competitive advantage.

Brandwatch Customer Experience Report 2022

CX leaders turn loyalty into revenue—unpack 2021’s best brands and turn their plays into faster resolution, lower churn, and ROI-ready roadmaps.

Brand Comparison Report: Target & Walmart | Brandwatch

Target vs Walmart, decoded by Brandwatch: data-led brand, audience, and CX benchmarks you can act on to sharpen positioning, ad spend, and 2025 retail growth.

Change Makers

H2 2023 change‑maker insights turn market noise into action: spot emerging shifts, sharpen messaging, and fast‑track decisions for your 2024 plan.

Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022

Beat shifting finance sentiment with social-data trends that expose trust drivers and digital expectations—turn insight into faster tests, better CX, growth.

Brand Comparison Report: Zara vs Uniqlo

Empower your fashion brand with data-driven insights—discover how Zara and Uniqlo strategize globally.

Il Marketer del 2022

Faster growth with fewer bets—insights from Brandwatch’s 2022 Marketer Report help sharpen channel focus, defend budget asks, and plan for next-quarter wins.

Brand Visibility Report: Why Your Brand Needs a Strong Visual Identity

Beat competitor noise with a brand visibility report that pinpoints what drives attention, quantifies impact, and turns spikes into sustained demand and revenue.

The Brandwatch Influencer Report

Discover the secrets of influencer success: Uncover who's dominating social, the impact of authenticity on engagement, and the key metrics driving ROI.

CPG Trends Report

Win CPG pitches with timely consumer trend signals—identify demand shifts, sharpen creative angles, and back 2025 plans with credible insights from Brandwatch.

How Are Different Generations Planning for Summer 2021?

Win summer campaigns with Brandwatch's Generations report: isolate cohort behaviors, seasonal demand signals, and channels that turn social data into revenue.

The Brandwatch Christmas Adverts Rankings 2019

2019 Christmas ad rankings that show which creative actually moved audiences—tap Brandwatch’s social insights to plan festive campaigns, cut waste, lift ROI.

The Social Sport Report 2021

Turn social chatter into competitive advantage—Brandwatch’s 2021 Social Sport Report helps marketers time content, read fans, and prove impact.

Change Makers

Growth accelerates when leaders act on consumer signals—Brandwatch's Change Makers Report shows how marketers reshape decisions with social intelligence.

Brandwatch

Brand Visibility Report: Why Your Brand Needs a Strong Visual Identity | Brandwatch

Benchmark how visible your brand really is and pinpoint quick wins to outrank competitors—actionable insights to focus PR, social, and content for 2018 growth

The Changing Conversation Around Work and People with Disabilities

Disability-inclusive hiring becomes a growth lever—Brandwatch x Monster map conversations to pinpoint barriers, de-risk CX, and lift qualified applications.

Food and Beverage Trends Report

Discover the latest food trends shaping consumer behavior and industry strategies in 2021. Unlock competitive insights for a profitable 2022.

The Cost of Living and Changing Consumer Behavior

Cost-of-living shocks are reshaping demand—pinpoint trade-down signals, price elasticity, and loyalty risk to adjust pricing, messaging, and channel strategy

Consumer Trends in the Automotive Industry | Brandwatch

Beat the 2025 auto cycle with Brandwatch’s Automotive Trends—turn live consumer signals into smarter product, pricing, and media bets that win share fast.

The Women’s Football Report

Empower marketing decisions with Brandwatch's Women's Football report insights—drive engagement, measure sentiment, and refine strategies for sports campaigns.

Hotel, Ristoranti e Viaggi: I trend dei consumatori sull’ospitalità | Brandwatch

Faster booking growth for hotels and travel brands: Brandwatch’s report turns real-time social signals into demand forecasts, CX fixes, and smarter media bets.

Financial Services 2020: Is Australia Ready to be a Cashless Society?

Turn social data into growth in Australia’s financial services—pinpoint customer expectations, flag emerging risks, and set 2020 CX, comms, product priorities

101 Times Brands Went Viral in 2019

101 viral brand moments from 2019—Brandwatch’s roundup helps you extract repeatable triggers, speed approvals, and plan timely creatives that earn attention.

The State of CPG in North America 2020

Transforming social data into revenue: Vet sources, sample sizes, and tie metrics to business outcomes for 2025 planning success.

The State of Moral Marketing

Exploring the state of moral marketing: deep dive into ethical considerations shaping modern branding strategies.

Brand Comparison: Apple Music vs Spotify

Win the Apple vs. Spotify battle for attention: Brandwatch's report arms you with competitive talking points, budget-proof positioning, and exec-ready slides.

Plastic Waste in Australia

Transform plastic waste data to actionable insights for sustainable practices—how brands in Australia are innovating for a greener future.

Covid-19: How Are Consumers Entertaining Themselves at Home? | Brandwatch

COVID-19 upended media & entertainment; turn social conversation into demand signals to forecast audiences, prioritize content, and de‑risk upcoming planning.

Consumer Insights in Italy to Drive Your Business’s Change Strategy

Unlock actionable consumer insights in Italy—drive brand relevance, customer satisfaction, and revenue growth.

Brand Comparison: Nike vs Reebok

Brandwatch-style insights show sentiment edge for bold campaigns and influencer content, with optimization nudging share of voice upward substantially.

A Decade of Data | Brandwatch

10 years of social data surface what lasts vs. noise—turn trendlines and audience shifts into smarter budgets, faster bets, and category advantage in 2025

Consumer Tech: What’s Changed in 2020?

Consumer tech flipped in 2020—see the behaviors that stuck, the categories surging, and how to pivot messaging, product, and media using Brandwatch insights.

Customer Experience in Australia

A deep dive into transformative customer experience strategies from Australia's top brands—uncover the keys to loyalty, satisfaction, and business growth.

Brand Comparison: Southwest Airlines vs JetBlue Airways

Southwest Airlines vs. JetBlue - Social Media Analysis Reveals Customer Sentiment Trends and Service Differentiation

Endurance, Inequality, Innovation: How Covid-19 Has Transformed Consumer Attitudes and Behaviors

Explore the impact of COVID-19 on consumer behavior: uncover trends, sentiment shifts, and actionable insights for strategic decision-making in a post-pandemic world.

The Rise of FinTech in APAC

APAC fintech is scaling fast—equip your 2025 strategy with market signals, consumer trends, and growth hotspots to capture share and outpace incumbents.

What can consumers teach brands, charities, and NGOs about plastic waste?

Discover how plastic waste data insights drive sustainability actions, reduce costs, and enhance brand reputation.

Transphobia Report 2019

Brandwatch report reveals social analytics best practices for 2025 growth—align KPIs with revenue, not vanity metrics

The Forrester Wave™: Social Listening Platforms, Q4 2020

Choose the right social listening platform: Forrester’s Q4 2020 Wave benchmarks vendors on strategy, offering, and market presence—shortlist faster.

A Decade of Dating: Exploring Consumer Perceptions of Online Dating

10 years of dating conversation decoded—pinpoint culture shifts, seasonality, and brand risks to forecast demand and sharpen 2025 campaigns with confidence.

Plastic Waste in 2020

Turn the 2020 plastic waste conversation into strategy—Brandwatch’s report maps key themes and brand risks to inform packaging and ESG decisions.

The Best Brands and Industries for Customer Experience 2020

Top-performing CX brands in 2020 reveal what wins loyalty now—benchmarks, strategies, and signals to fix friction fast and turn advocates into growth.

Forrester Report: Seven Steps to Kick Off a Customer-Obsessed Insights Program

Turn customer insight into revenue impact—actionable guidance, stakeholder buy‑in tactics, and faster decision cycles to guide your research priorities.

Best Brands for Customer Experience | Brandwatch

Discover how top brands excel in customer experience, driving loyalty and revenue growth through exceptional service and engagement.

New Research Reveals How Consumers View Brand Purpose in 2020

Turn brand purpose from slogan into measurable growth—use social listening to validate consumer expectations, spot authenticity gaps, and guide strategy.

Is Cash Still King in Singapore?

Uncover how financial services in Singapore leverage data for rapid growth and operational efficiency.

Consumer Trends Report: Consumer Technology in the Asia-Pacific Region

APAC consumer tech demand decoded with Brandwatch: pinpoint rising categories, localize messaging by market, and turn social signals into ROI-ready decisions.

Will Covid-19 Change Consumer Behavior in the Long Term?

Permanent post‑COVID shifts are rewriting demand, loyalty, and channels—get a clear read on what stuck, what reverted, and how to rebase 2025 plans.

The Future of Home Entertainment | Brandwatch

Analyzing the future of home entertainment through a data-driven lens—unlock insights to drive content strategy, audience engagement, and revenue growth.

Brand Comparison Report: BNP Paribas vs Santander

A data-driven brand comparison revealing how BNP Paribas outperforms Santander in digital marketing effectiveness and customer engagement.

Image Intelligence: Making Visual Content Predictive

Explore the potential of AI in image intelligence: Enhance customer engagement, optimize content creation, and boost brand credibility with cutting-edge insights.

Brand Comparison Report: Apple v Samsung | Brandwatch

Apple vs Samsung decoded for marketers: Brandwatch’s side-by-side brand signals to guide positioning, budget bets, and 2025 campaigns with confidence.

Brand Comparison Report: Netflix v Amazon Video

Netflix vs Amazon, unpacked with Brandwatch: benchmark share of voice, sentiment, and audience drivers to refine positioning, de-risk bets, and win budgets.

The Rise of Tesla Report

Discover the rise of Tesla: how innovation, sustainability, and market disruption define the future in automotive manufacturing.

Consumer Trends Report: The Rise of FinTech in APAC

Uncover the growth secrets of top Fintech players in APAC—drive expansion, boost profitability, and dominate markets.

A Data-Backed Comparison of the Leading Hospitality Brands

Revamp your hotel marketing strategy with insights from the top US hotels report. Boost brand reputation, strengthen customer loyalty, and maximize revenue opportunities.

Which Airline Owns The Sky On Social?

Discover the unseen potential in USA airlines' social data—predict trends, drive loyalty, and secure market leadership.

The Biggest Sports Cities in North America

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Roads of the Future: Automotive Trends

Outpace auto market shifts with Brandwatch’s Automotive Trends—turn social signals into demand forecasts, smarter messaging, and decisions that win budget.

CPG Cosmetics Trend Report

Unlock consumer insights & boost brand relevance with CPG & cosmetics trends—Break through noise by aligning visuals, messaging, & distribution.

Brand Comparison: Wells Fargo & Bank of America | Brandwatch

Wells Fargo vs Bank of America, side-by-side: social data exposes who leads on trust, CX, and advocacy—and the moves that shift share of voice and brand health.

Discover the Biggest Trends in Fashion

Win the next luxury drop with social intelligence—identify trend breakouts, buyer intent shifts, and competitor SOV to steer launches, media, and merchandising.

FMCG Grocery Trends Report

Win FMCG grocery clients with social-driven demand signals—spot category momentum, decode shopper needs, and turn trends into high-ROI campaign plans.

Reports

Turn 2017 Forrester Wave insights into buying power—fast-track vendor shortlists, align stakeholders, and defend budget decisions with analyst-grade criteria.

CPG Beverage Trends Report

Uncovering the latest beverage trends driving CPG growth—spot innovation opportunities early and stay steps ahead with data-backed insights.

CPG Household Cleaner Trends Report

Household cleaner demand is shifting—arm your CPG roadmap with Brandwatch trends, consumer signals to de-risk launches, retail bets, and media spend.

The State of Social

Uncovering social insights that drive revenue growth and customer-centric strategies. Transform your social data into business outcomes effectively.

The Top 5 Global Trends Affecting Retail Brands | Brandwatch

Turn social signals into retail revenue: spot demand shifts, decode sentiment, benchmark categories, and arm your next-quarter plans with data buyers act on.

Product Year in Review

Uncovering the key to effective B2B content positioning: leverage data insights, brand association, and consumer insights to drive engagement and downloads.

Building Brands That Last

Build a brand that compounds: move beyond quarterly spikes with frameworks for consistency, customer insight, and long-term measurement to drive growth.

The Wrap: What’s Next for Brands?

What’s next for brands: turn consumer signals into strategy—prioritize trends, de‑risk launches, align CX and comms, and convert social insight into budget wins.

Culture Is a Strategy

Culture-led strategy drives relevance and revenue—Brandwatch webinar reveals how to turn trend signals into better campaigns, de-risk creative, and align teams.

The Brand Leader’s Playbook

Board-level brand impact, not vanity metrics: the Brandwatch playbook to tie measurement to outcomes, align teams, and move faster on consumer and market signals.

The Biggest Generational Trends: What Marketers Need to Know

Turn generational insight into pipeline: pinpoint what Gen Z, Millennials, Gen X, and Boomers expect—then tailor channels, creative, and timing to drive ROI.

Unlock the Future of Social Listening with Brandwatch + Bluesky

Unlock actionable social listening insights to fuel brand health, CX alignment, and accelerate campaign decisions.

Approaching your Research Project effectively with Alex Vinten

Launch research stakeholders trust—scope smart, choose the right methods, cut bias, and ship executive-ready insights faster in this Brandwatch webinar.

The Quarterly Social TL’DR: What Social Media is Obsessed With

Spot the obsessions driving social shares and brand demand—use live conversation trends to prioritize content, shape campaigns, and move before rivals do.

5 Tips for Launching a Social Listening Campaign in India

5 practical tips for India-focused social teams: cut through noise, prioritize channels, speed decisions, and turn social listening into revenue-ready actions.

Social Pulse: What’s Trending in Social Media in APAC? | Brandwatch

APAC social trend intelligence you can act on now—translate June’s conversation shifts into content, paid, and CX decisions that lift reach, relevance, and ROI.

Mastering the New Digital Dynamics

Turn volatile social and search shifts into revenue: nail signal-loss measurement, prioritize the right channels, and align teams on a fast, ROI-driven playbook.

AMA on Data Overload with Katy Howell (Immediate Future) | Brandwatch

Turn data overload into decisions—Brandwatch and Katy Howell share practical ways to cut noise, align metrics to revenue, and speed stakeholder buy-in.

The Marketer of 2025 in South Africa: Navigating Challenges and Embracing Opportunities

Win 2025 in South Africa with AI-ready marketing, privacy-safe data, and ROI-smart social insights—practical moves to de-risk budgets and accelerate pipeline.

Brandwatch Innovation Spotlight

Faster insight-to-action from Brandwatch’s Q2 Innovation Spotlight—what’s new, what’s next, and how teams turn updates into measurable, cross‑functional impact.

Turbulent Times: Why Proactive Listening Matters More Than Ever

Transform social listening into actionable strategies with real-time insights for brand health, CX alignment, and campaign success.

Unpacking the Met Gala with Brandwatch: How Social Sentiment Shapes Brand Impact | Brandwatch

Turn the Met Gala’s cultural spike into measurable brand impact—get a framework for real-time social insights, influencer mapping, and campaign planning.

[Masterclass] Understanding Consumer Loyalty: Discover 2021 Trends within Retail

Turn retail trend noise into revenue: a Brandwatch masterclass on spotting real demand signals, validating shifts, and turning insights into media wins.

Mic Drop: Unlocking the Power of Self-Service to Democratize Your Workflow

Democratized workflows turn scattered social analysis into repeatable outputs—unlock self-serve insights, reduce bottlenecks, and accelerate decisions.

Social Listening: Monitorizar Conversas Públicas para Orientar a sua Estratégia | O Exemplo das Eleições Portuguesas

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Adventures in Trend Spotting with Social Data

Spot emerging consumer trends early with social data—separate signal from noise, validate insights, and turn shifts into smarter product, media decisions.

From Discovery to ROI: Building a Winning Influencer Marketing Strategy

Learn how to boost ROI with influencer marketing strategies, leveraging in-depth insights and industry benchmarks.

Listening to TikTok: Unlock Trends, Voices & Conversations

Turn TikTok conversations into growth: spot rising trends, decode VOC, and de-risk campaigns with fast social listening that ties content to demand.

Brandwatch: What’s in it for me?

Extract valuable insights from Brandwatch's practical social listening playbook to fuel brand health, CX alignment, and faster campaign decisions.

Dos Dados às Decisões, Como entender e ser entendido?​ | Brandwatch

Turn complex data into decisions leaders act on—learn a repeatable framework for clear insight storytelling, stakeholder buy-in, and KPIs that map to ROI.

Rumble in the jungle, A tale of two media ecosystems

Win the battle between news and social: compare narrative spread, align PR and social teams, and turn cross-channel insights into faster campaign decisions.

The 2025 Marketing Playbook: Key Strategies and Tools for Growth

Win 2025 with a focused marketing playbook: prioritize high-ROI channels, operationalize social insights, and turn exec reporting into revenue-proof decisions.

The ROI of Everyday AI: Less Effort, More Impact

Turn everyday AI into measurable revenue: a practical framework to prioritize use cases, calculate ROI, minimize risk, and scale wins across marketing teams.

The Marketer of 2025 in the Middle East: Navigating Challenges and Embracing Opportunities

Outpace 2025 in MENA: reallocate budgets with consumer signals, deploy privacy-first measurement, harness AI to localize creative, win Ramadan, and scale ROI.

Sharing our research: ​Skills marketers will need to thrive in 2025

Win budget and speed outcomes: Brandwatch’s webinar pinpoints the marketing skills that drive ROI—AI literacy, data storytelling, and social listening.

The Marketer of 2025: Navigating Challenges and Embracing Opportunities

Transform social data into revenue streams with credibility: source validation, sample sizing, and business outcome metrics for 2025 planning success.

Marketing in 2025: The Key Trends, Strategies & Tactics You Can’t Miss

Turn trend noise into revenue signals: get actionable strategies to prioritize channels, align teams, and tie social insights to pipeline for faster decisions.

This Is A Test

Turn marketing data into pipeline impact—practical playbooks for setting the right KPIs, simplifying reporting, aligning teams, and making confident decisions.

Navigating Crisis: How brand sentiment drives effective response

Crisis-ready comms: use real-time social listening to detect risk early, align team responses, protect brand trust, and accelerate recovery playbooks.

Mastering the Social Shift: The Trends Defining 2025

Empower your brand with actionable strategies for 2025 success—drive engagement, enhance CX, and make data-driven decisions.

Top Pinterest Strategies to Grow Your Brand

Turn Pinterest into a revenue channel: actionable playbooks to convert high-intent moments into clicks, scale evergreen reach, and prove impact to your CMO.

5 Biggest Stories on Social in 2024

Leverage the top 5 social stories of 2024 for tactical insights driving ROI, brand health, and faster decision-making.

The Social Media Rearview: Driving Future Success through Trend Analysis

Unlock the secret to driving customer loyalty through targeted social media campaigns and data-driven insights.

Unlocking the Potential of Employee Advocacy

Boost engagement and advocacy with employee-centric strategies—insights from the Brandwatch webinar on unlocking the power of employee advocacy.

What’s Shifting in Health Conversations in APAC?

Insights into shifting health conversations in APAC—unlock strategies for brand health, CX alignment, and faster decisions.

The Social Revolution: How Agencies Are Leading Change

Turn social intelligence into client growth: win bigger pitches, prove ROI beyond vanity metrics, operationalize AI workflows, and lead change clients will fund.

The New Challenges Facing APAC Educational Institutions

Higher ed faces enrollment cliffs, reputational risk, and tight budgets—get social listening plays to spot issues early, align teams, and protect brand trust.

Creating ‘Rubbish’ Content: How to create content when you work in an ‘unsexy’ industry

Stop shipping ‘rubbish’—use a simple framework to pick resonant topics, kill low‑impact work, and prove content’s revenue influence with sharper intent signals.

Spending, Saving, Investing: Consumer Finance Insights in APAC

Turn volatile spending, saving, and investing shifts into growth—use social listening to spot demand swings, refine messaging, and allocate 2025 budgets.

Exploring AI Trends in Media & Consumer Intelligence: Challenges, Opportunities, and Strategies for Success

Turn AI in media from buzz to business impact—prioritize use cases, de-risk workflows, and launch measurable pilots that protect brand, budget, and speed.

Find Your SOS: Collaborate with AI to Build an Authentic Brand

AI collaboration turns scattered social workflows into execution that aligns teams, sharpens prompts, and moves from noisy mentions to decisions that scale.

Setting the Right KPIs for Social Media Success

Discover the essential KPIs for social media success—unlock new strategies, optimize campaigns, and measure impact accurately.

2025 Social Media Playbook: Trends, Tools, and Tactics | Brandwatch

Make 2025 social your growth engine: a practical playbook to tie metrics to revenue, scale AI-safe content, de-risk crises, and prove ROI that wins budget.

Leveraging Social Data to Drive Marketing Impact

Turn chaotic social chatter into C-suite-ready insights—this Brandwatch webinar maps data to revenue impact, smarter targeting, and faster campaign decisions.

How to Embed Inclusive Marketing into Your Brand Strategy

Inclusive marketing that scales: turn audience listening into action with workflows, guardrails, and metrics that boost trust, reduce risk, and grow revenue.

How to Build a Social Media Framework for B2B Brands

Learn how to leverage social media for B2B success with data-driven strategies and actionable insights.

Digital Marketing Trends for 2025: Are You Ready?

2025 growth starts with focus: pinpoint the digital trends that matter, where to invest, and how to defend ROI with clearer measurement and executive buy-in.

Mixing Research Methods for Deeper Consumer Understanding & Speedier Insights

Speed up critical insights with research methods that prioritize core questions, streamline workflows, and keep findings decision-grade—without shortcuts.

Crafting Marketing Plans at The Speed of Social

Win budget and buy-in with a marketing plan that sets clear priorities, measurable goals, and an executable roadmap—turn research into results this quarter.

Raising Social’s Profile: Strategies for Maturity and Growth

Unlock social media maturity: Boost brand health, align CX, and make faster decisions with actionable social listening strategies.

Earned Media in 2025: Navigating the Future of Global Media Trends and Developments

Turn earned media into measurable pipeline in 2025—align PR, social, analytics to prove impact, manage crises, and secure budget via attribution-ready insights.

AI Skills Every Digital Marketer Should Have

Unleash AI Skills for Sharper Social Monitoring and Extracting Valuable Insights Through Data Analysis

State of Social: Navigating Trends and Preparing for 2025

Turn 2025 uncertainty into an edge: pinpoint the trends that matter, align budgets and content, and use consumer intelligence to make faster decisions.

Dall’ascolto alla decisione: come utilizzare i dati online per conoscere le opportunità di mercato

Learn how Tactive leveraged Brandwatch to drive powerful social insights, boost customer engagement, and enhance marketing strategies.

Crafting Your Brand Strategy with AI-driven Consumer Insights

AI-fueled consumer insights turn noisy data into brand strategy—pinpoint segments, validate positioning, and move from guesswork to confident 2025 decisions.

Mic Drop: Always Learning – How Social Studies Group use AI (Iris) for knowledge, trend and author identification

Master social listening for brand health and ROI—learn from Gumtree’s success story to uplift your own strategy.

Level up Your Competitive Intelligence

Uncover actionable insights from Brandwatch's competitive intelligence webinar—strategize smarter with real-time data.

Take Control of Your Influencer Marketing Strategies

Turn influencer spend into pipeline: find brand‑safe, high‑fit creators, craft briefs that convert, and prove ROI with clean attribution and scalable amplification.

Game On: Tapping into Sports Fan Buzz in APAC

Turn APAC fan conversations into measurable growth—pinpoint channels, decode cultural signals, and time campaigns to win attention and market share.

Social Media Management: Innovation Spotlight

Unleash social media ROI: Brandwatch case study reveals playbook for faster growth through actionable insights and strategies

Authenticity: Crafting Influencer Campaigns With Impact

Build influencer campaigns that earn results—Brandwatch's webinar shares steps for creator fit, airtight briefs, budget control, and ROI-ready reporting.

The Age of AI-Powered Marketing: Leveraging AI to Better Understand and Engage with Your Consumers

Unlock the power of AI in marketing to boost ROI and enhance customer satisfaction. Learn how to incorporate AI-driven strategies effectively.

Unlock the full potential of your social media team with Brandwatch’s Maturity Model | Brandwatch

Move from ad‑hoc posting to enterprise‑grade social: assess maturity, close capability gaps, align teams, and build a 90‑day roadmap tying content to revenue.

Maximising Social Media ROI: Tailored Strategies for Multi-Generational Engagement

Boost social ROI with multi-generational targeting—segment behaviors by age, pick the right channels and formats, and tie engagement to revenue outcomes.

Refocusing on Brand in a Performance Era

Discover how Brandwatch's webinar explores refocusing on brand in a performance era to drive business outcomes through practical strategies and insights.

Unlocking Social Media Content ROI: Strategies for Agencies

Unlocking social media content ROI: Transform agency strategies with actionable insights to boost brand health, CX alignment, and campaign decisions.

Leveraging Social Media Trends for Brand Engagement

Convert social trends into revenue: Brandwatch's webinar reveals how to separate noise from signal, move faster on content, and prove ROI across campaigns.

Adaptive Leadership in Marketing: Navigating Change

Lead through volatility with adaptive marketing—align teams faster, prioritize bets, and turn ambiguity into pipeline momentum in this Brandwatch webinar.

How to Elevate Marketing Strategies through AI Innovation and Key Digital Trends of 2024

Turn 2024’s digital shifts into pipeline: prioritize what matters, brief leadership, and turn social data into faster decisions and smarter budget bets.

Digital Governance 2024: Navigating Trends and Innovations in the Government Sector

Stronger digital governance turns scattered content into compliant, on-brand experiences—set roles, tighten approvals, and scale across channels.

Leveraging Social Listening for Success – The #1 Destination

Turn social listening into pipeline: spot buying signals, preempt risks, and align CX, PR, and product with revenue—no vanity metrics, just calls that ship.

Digital Marketing Trends 2024: 10 Need-To-Know Trends for Marketers

2024 marketing wins hinge on real consumer signals—Brandwatch unpacks the trends shaping budgets, AI content, and channel bets to drive ROI this year.

Consumer Research: 2024 Product Roadmap

Turn scattered consumer signals into a research roadmap that prioritizes business questions, accelerates time-to-insight, and converts social data into revenue decisions.

Year-in-Review: Biggest Social Media Stories in APAC for 2023

Turn APAC’s 2023 social signals into 2024 advantage—spot rising categories, shifting sentiment, and platform moves to prioritize budgets and reduce spend.

Brandwatch Spotlight: Influence

Turn influence into pipeline: a Brandwatch Spotlight session on choosing the right creators, streamlining approvals, and proving impact your CFO will trust.

Agency Planning for 2024: Insights and Market Trends

Learn how top agencies are planning for 2024 to achieve unprecedented growth and client success using cutting-edge strategies and insights.

Leveraging AI for an Effective Social Media Strategy and Engagement

Uncover how AI powers brand success—actionable insights to boost growth. Learn about the various tools and techniques used in AI for marketing and business development.

Why Brands Should Add Employee Advocacy to Their Social Media Strategy

Turn employees into your highest-ROI channel: build a compliant advocacy program, arm staff with share-ready content, and prove impact with revenue-aware KPIs.

What’s Trending in Travel and Tourism in APAC?

Win 2025 travel demand in APAC: map intent signals, peak seasons, and traveler concerns from social data to sharpen targeting, creative, and media timing.

Gear Up for 2024: Plan Your Marketing at the Speed of Social

Plan 2024 with confidence: prioritize winning channels, fix attribution, and turn social insight into revenue plays that defend budget and speed pipeline.

ソーシャルリスニングとは？

Transform social listening data into strategic insights to fuel brand health, CX alignment, and faster decision-making.

Score Big with the Sports Audience in APAC

Turn APAC sports fandom into revenue: segment fans, spot sentiment shifts, and time campaigns to moments that move tickets, merch, and sponsorship ROI.

How to Measure & Improve Your Social Media ROI

Discover proven strategies for maximizing social media ROI. Learn how to fuel brand health, align CX, and make faster decisions.

Finally, Brand Activism Is Driving More Meaningful Engagement!

Tap into the power of brand activism: Drive meaningful engagement, align values, and boost customer loyalty with actionable strategies from this webinar.

How to Manage a Social Media Crisis

Crafting an effective meta description for handling social media crises with strategic insights and actionable advice.

TikTok Webinar: Disrupting Social Media One TikTok at a Time

Learn how TikTok insights fuel brand growth beyond viral content. Turn UGC into actionable strategies for 2025 success.

6 Instagram Experiments Worth Trying in 2022

Unlock Instagram insights that fuel agile marketing decisions—boost engagement, refine content, and measure campaign impact with precision.

Creative is Complicated – Tips for Better Client-Agency Collaboration

Turning agency-client collaboration into revenue-driving success: Case study insights on streamlining brand health, CX alignment, and campaign efficiency.

Social Benchmarking: How Benchmarking Can Inform Your Social Strategy

Benchmark faster and set confident targets: compare brand performance, spot outliers, and turn social listening into executive-ready KPIs that prove ROI.

Setting up a Strong Global-To-Local Social Media Strategy

Scale global reach while winning local relevance—build a social strategy that balances brand governance with on-the-ground agility to lift engagement and ROI.

4 Social Media Strategies to Make People Love Your Brand

Brand-led social strategies that scale: structure teams, set governance, and tie listening to business KPIs—so every post protects brand and drives pipeline.

Instagram Tips for 2022 | Lessons From the Insiders

Turn Instagram into pipeline: Brandwatch’s panel reveals proven tactics to grow reach, beat algorithm shifts, scale Reels, and tie engagement to real ROI.

Does Your Brand Speak Emojis on Social Media?

Explore the power of social media emojis in driving engagement and conversions—unlock strategies for audience connection and measurable results.

The Age of AI-Powered Marketing: Leveraging AI to Better Communicate with Consumers

Watch one of the best webinars on our platform about how to use AI to turn fragmented audience insights into gold.

Creating Engaging TikTok Content: The Art of Virality

Discover how TikTok content can drive user engagement and boost brand visibility with actionable insights from industry experts at Brandwatch.

The Ripple Effect of Culture with TikTok & Brandwatch

Turn TikTok culture into business outcomes: see how Brandwatch + TikTok decode signals, spot trends early, and translate social ripples into strategy.

Retail in APAC: Trends and Insights for the Year Ahead

APAC retail is shifting fast—use social data to map shopper demand, benchmark categories, and align campaigns to channels that convert, not just trend.

Social Pulse: What’s Trending in Social Media in APAC?

Turn July’s APAC social signals into quarterly wins—spot market-specific shifts, emerging topics, and risks, then align CX, content, and media decisions fast.

Il viaggio di Piaggio, dal basic monitoring agli actionable insights

Uncover social listening strategies driving brand health and CX metrics optimization. Practical insights from Gumtree’s brandwatch case study.

The Data Paradox: How to Harness the Power of Data Collection

Turn data overload into confident decisions—separate signal from noise, align metrics to revenue, and build an executive-ready, action-first dashboard.

Brandwatch + GPT: Unlocking New Insights and Opportunities

Uncover how AI innovation is revolutionizing market research, extracting actionable insights for 10X faster decision-making.

Future-proof your Consumer Communication Strategy for 2023 and Beyond

Stronger consumer communication: unify brand voice, personalize at scale, convert real-time signals into ROI, and align marketing, CX, and support.

Meeting Student Expectations in APAC: Educational Institutions’ Responsibilities

Beat rising student expectations with a Brandwatch webinar playbook: mine real-time feedback, close CX gaps fast, and lift enrollment, retention, and reputation.

How to Leverage Social Data to Drive Business Growth

Turn social data into pipeline: pinpoint buyer signals, benchmark competitors, and convert listening into revenue decisions your 2025 plan can defend.

[Masterclass] How to Ask Smart Questions of Online Conversation Data that Matter to Your Business

Turn noisy social data into decision-grade insights: ask sharper questions, reduce bias, and tie findings to KPIs for faster, revenue-backed decisions.

Awaken The Force Within: How to Leverage Employee Advocacy for Social Media Success

Turn employees into trusted creators—scale reach, credibility, and pipeline with a repeatable employee advocacy program and guardrails to de-risk social.

Deep Dive into Consumer Trends for 2023

Turn consumer signals into revenue decisions—Brandwatch’s webinar helps you separate noise from demand, size opportunities, and brief teams with confidence.

Social Pulse: What’s Trending in Social Media in APAC?

Turn APAC social chatter into client wins—monthly pulse highlights platform shifts, cultural moments, and competitor signals to sharpen timing and pitches.

Assess and Drive your Social Maturity

Accelerate social maturity with Forrester insights—benchmark teams, elevate governance, and build a roadmap that turns social data into revenue and CX wins.

Webinar with Forrester: “Socialize” Social Media To The Entire Enterprise

Forrester-backed guidance turns social data into executive-ready decisions: prove ROI, align teams, and accelerate campaign impact with Brandwatch.

Measuring your sponsorship ROI: What are brands like Nike and Heineken missing?

Uncover the secrets to sponsorship ROI optimization and boost your strategy with actionable insights.

Masterclass – Why today’s leaders must be digitally connected, and how to do it

Discover how digitally connected leaders drive success with actionable insights, innovative strategies, and data-driven decisions.

Transform your organization with digital insights

Social data decoded: Uncover revenue sources, size samples, & link stats to business outcomes—steer clear of vanity numbers in your 2025 plans.

Managing your brand in today’s social climate

Discover the secrets to managing brands in a social climate. Insights to fuel brand health, CX alignment, and faster campaign decisions.

Using Customer Insights to Create More Engaging Content

Turn customer insight into content that converts—map VOC to topics, validate angles with real audience data, and ship campaigns your buyers can’t ignore.

What does it mean to be Consumer Fit?

Turn scattered signals into consumer fit—use Brandwatch insights to align product, messaging, and media to real demand, cut wasted spend, and launch faster.

CMOs Talk Social Intelligence: Uncovering Marketing’s Biggest Opportunity

CMOs win with social intelligence: convert real-time audience signals into brand health tracking, risk alerts, and revenue decisions that land in the boardroom.

Driving strategic decisions with instant insights

Cut weeks of analysis to days with Brandwatch’s Speed to Insights webinar—streamline social listening workflows, slash reporting lag, and turn signals into decisions.

Take Control of your Paid Social: How to run high ROI, targeted Twitter Ad campaigns

Turn Twitter (X) ad spend into profit: sharpen targeting, test creatives fast, and calibrate bids with clean measurement to lift CTR, lower CPA, prove ROI.

Making marketing innovation a reality | Brandwatch

Discover innovative strategies to close the capability gap in this exclusive webinar by Brandwatch.

Social Truth: Revealing what Truly Matters to Customers

Customer truth from social data: identify the issues that actually drive choice, sharpen messaging and product bets, and unify teams—Brandwatch webinar.

Social Consumer Insights

Turn noisy social data into confident consumer decisions—extract real-time trends, validate hypotheses, and brief stakeholders with speed and rigor.

Demystifying the misconceptions of social intelligence

Unveiling the ROI secrets in social media data—decode metrics, align content strategies, and drive bottom-line growth with Brandwatch's social listening insights.

How to Succeed with Influencer Marketing in 2023

Revenue-first influencer strategy: Brandwatch’s webinar shows how to pick ICP-fit creators, build strong briefs, and tie content to ROI—not vanity metrics.

Going beyond NPS to truly understand your customers

Turning NPS data into actionable growth strategies: Utilize customer feedback to drive product innovation, enhance customer experience, and skyrocket loyalty.

Logo Recognition: See Your Brand Through Your Customer’s Eyes

Uncover how image insights drive brand engagement and loyalty. Transform visuals into actionable data for strategic marketing decisions.

Championing the Customer Experience

CX as a growth engine: turn customer signals into prioritized fixes, align marketing and product, and prove ROI to secure executive buy-in company-wide.

Understanding your audience

Uncover how VICE leveraged Brandwatch social data for groundbreaking youth insights—fueling content strategy, campaign success, and brand relevance.

How to stop wasting time with siloed marketing data

Discover a unique blend of insights and tips on data integration to elevate decision-making and drive competitive advantage.

What will marketing and social analytics look like in 2019?

Revenue-focused social analytics for 2019—Brandwatch webinar helps you cut vanity metrics, align KPIs to growth, and make faster, confident budget decisions.

Shaping the Marketing Team of 2018

Uncover Brandwatch's exclusive tactics for CX alignment and faster decision-making from Gumtree's success story.

APAC: Digital Marketing Trends Webinar

Learn how APAC brands are adapting to digital trends for 2022. Discover key insights on customer engagement, content strategies, and social media success.

Retail in Review: Trends, Foresight, and Insights for the Future

Turn 2024 retail volatility into 2025 advantage: decode shopper signals, benchmark category shifts, and pinpoint growth bets your stakeholders will back.

Veganz | From Startup to Stock Market Using Social Listening

Empower your social strategy with deep Veganz insights—optimize engagement, track sentiment, and drive customer loyalty.

September Monthly Pulse: What’s Trending in Social Media in APAC?

Turn APAC social shifts into revenue moves: September’s Monthly Pulse surfaces rising topics, platform dynamics, and risk signals to guide Q4–2025 decisions

October Monthly Pulse: Sports Edition

October’s Monthly Pulse from Brandwatch turns real-time consumer chatter into next-week campaign moves—spot rising themes, reduce risk, and plan Q4 confidently.

Monthly Pulse Year-in-Review: What’s Trending in Social Media in APAC?

Gain actionable insights into 2024's top marketing trends with a focus on data-driven decision-making, customer engagement strategies, and ROI optimization.

Brandwatch: What’s in it for me? | Brandwatch

See exactly how Brandwatch turns social and consumer data into revenue: pinpoint audiences, monitor brand health, and build ROI-ready reports your execs trust.

Virtual Panel: Digital Marketing Trends 2023

Turn noisy 'trends' into revenue moves—this panel gives clear bets, measurement guardrails, and AI-ready workflows to cut wasted spend and accelerate growth.

Come creare una strategia social vincente per il tuo business

Uncover strategic social insights from Brandwatch's Italy webinar—boost brand health, CX, and campaign decisions with actionable social listening strategies.

Crisis Management: Identify, manage, and measure a crisis at the speed of social

Crisis readiness that protects reputation: master early detection, cross-team escalation, and clear stakeholder comms to control narratives and recover faster.

The State of Social 2023: Newest stats, insights, and benchmarks for your social strategy

Turn volatile social trends into client growth: frameworks to connect metrics to revenue, anticipate platform shifts, and deliver ROI-ready reporting in 2025.

Is your agency making the most of its social media management tools? | Brandwatch

Win back billable hours and renew more retainers with social media management tools that streamline planning, approvals, publishing, and ROI reporting.

Content engagement and how to ace it

Turn content into measurable engagement that converts—steal a practical playbook to spike CTRs, lift time-on-page, and translate attention into pipeline in 2025.

How To Guarantee Your Best Launch On Twitter

Unlock strategies from Twitter's best launches for 2025 success—drive engagement, boost reach, and turn tweets into revenue generators.

Your Customers Have Changed, and So Should Your Market Research Strategy

Transform market research into actionable insights that boost ROI—decoded customer trends, reimagined strategies, and future-proofed decisions.

Top 5 Trends To Watch I Media & Entertainment Focus

Explore the future of media and entertainment trends—leveraging data, AI insights, and audience engagement for strategic growth.

How To Leverage Instagram Reels To Grow Your Business

Unlock the potential of Instagram Reels for exponential business growth—master engagement tactics, drive conversions, and outshine competitors.

Exceeding Expectations: The Evolving Characteristics of a Consumer Intelligence Changemaker

From noise to decisions: the habits of a consumer intelligence changemaker—unify teams, speed insight-to-action, and link social data to business impact.

August Monthly Pulse: What’s Trending in Social Media in APAC?

APAC social trends decoded—spot emerging topics, platform shifts, and audience signals to focus budgets, reduce risk, and move campaigns faster.

5 Tips to Maximise your Social Media Strategy

Turn social data into revenue-ready decisions—Brandwatch’s webinar helps SMMs align goals, prioritize metrics, and scale a strategy that wins budget.

Top 5 Trends to Watch | Finance Focus

Finance marketers get a read on the 5 trends shaping customer behavior—use social listening to de‑risk decisions, sharpen CX, and drive ROI without guesswork.

6 TikTok Experiments You Need To Try

Turn TikTok experiments into repeatable growth—learn test design, creative variables, budget pacing, and metrics that scale winners without wasting spend.

July Monthly Pulse: What’s Trending in Social Media in APAC?

Discover how to leverage AI for social listening success and CX enhancement in the APAC market.

June Monthly Pulse: What’s Trending in Social Media in APAC?

June’s APAC pulse from Brandwatch turns live social signals into decisions: prioritize markets, de-risk campaigns, and brief stakeholders fast.

Messaging Matters: Why Your Business Needs Recurring Notifications

Uncover the data-driven strategy behind Messenger recurring notifications that boost engagement and retention rates.

Top 5 Trends to Watch | Pharma Focus

Five pharma trends reshaping brand strategy: privacy-safe social listening, AI insights, HCP engagement, and omnichannel measurement to turn signals into ROI.

Top 5 Trends to Watch | Retail Focus

Explore the top 5 trends reshaping retail strategies. Discover how brands are adapting to evolving consumer behaviors to stay ahead in the competitive retail landscape.

[April Masterclass] Monthly Pulse: What’s Trending in Social Media in APAC?

APAC social trends you can act on now: pinpoint rising topics, align campaigns to local signals, and move budget to what’s working—this April Monthly Pulse.

[May Masterclass] Monthly Pulse: What’s Trending in Social Media in APAC?

APAC marketers get a monthly pulse on consumer shifts—spot rising topics, sentiment swings, and category risks to steer campaigns, PR, and product bets.

Top 5 Trends to Watch | Food and Beverage

Turn volatile F&B chatter into revenue moves—track emerging tastes, sentiment shifts, and competitive signals to guide product bets and media spend.

Monthly Pulse: What’s Trending in Social Media in APAC?

Brandwatch’s March 2022 APAC social pulse turns trends, sentiment, and platform buzz into smarter plans, risk-proof forecasts, and faster decisions.

[Digital Masterclass] How Social Listening Helps Monzo Build a Bank People Love

Brandwatch reveals the key to Monzo's social media success—learn how to drive engagement, loyalty, and growth.

[Brandwatch Masterclass] Scopri la “Listening Room” di Barilla

Unleash Barilla's Italy lesson: social data fuels product insights, consumer engagement, and recipe innovation while boosting brand sentiment.

[Masterclass] The Power of Social Listening at The Body Shop

Gain actionable insights from The Body Shop's social listening success. How unlocking customer sentiments fueled brand impact and accelerated campaign decisions.

The Evolution of Social Intelligence, and What’s Next

Practical strategies to elevate brand health and speed up campaign decisions—learn from Gumtree's social listening success!

[MRMW Europe] How to Answer Strategic Questions with Online Conversation

Turn online conversation into strategic answers—Brandwatch shows how to turn consumer chatter into insights for positioning and faster C‑suite decisions.

[Masterclass] Elevate brand health measurement for richer insights that drive innovation

Turn fragmented brand metrics into executive-ready KPIs. Build a brand health framework that connects signals to growth, de-risks decisions, and proves ROI.

Digital Consumer Intelligence Masterclass with Henkel

Learn how Henkel unlocked growth with social intelligence, driving CX alignment, faster decisions, and revenue-boosting strategies.

[Masterclass] Health and Pharma: Get rich insights with innovative approaches

Turn patient and HCP conversations into compliant, actionable insights — Brandwatch's Health & Pharma masterclass shows how to de-risk, benchmark, and act.

More Proactive, Less Reactive: Understanding the “Why” Behind Changes in Consumer Behavior

Explore the hidden triggers that drive consumer behavior decisions, demystifying key trends and empowering strategic marketing moves.

Turning Data into Action: Nestlé’s Pursuit of Insights for Innovation | Brandwatch

Uncover how Nestle turned data into strategic action, boosting brand perception and consumer engagement.

Beyond Search: The Journey to Measuring and Predicting Consumer Behavior

Social is the new search—capture intent where it starts. Convert live queries into defensible market insight, demand signals, and faster go-to-market decisions.

Introducing Brandwatch for Education: The Comprehensive Suite of Insights Solutions for Higher Education

Uncover how Brandwatch revolutionizes education marketing data with AI insights and sentiment analysis.

Brandwatch

Bad reviews don’t have to kill growth—Brandwatch’s webinar shares a playbook to flag issues early, respond at scale, and convert detractors into customers.

Agency Exclusive: Using social insights to win new business

Unlock actionable insights from agency social data to drive ROI growth and customer engagement.

Misinformation: How brands can understand it and plan for it

Stop brand damage from misinformation—build detection workflows, verification steps, and rapid-response playbooks to protect trust and speed crisis decisions.

The Curious Case of Cultural Consumption

Turn cultural signals into growth—spot rising themes early, align creative and media, and de-risk launches with audience-validated decisions

Best practices: Bring digital consumer intelligence to life

Turn fragmented consumer signals into decisions that win market share—operationalize Brandwatch Digital Consumer Intelligence for faster cycles and clear ROI.

Drive your business strategy forward with digital consumer intelligence

Uncover how social media data drives business strategy—Brandwatch's insights fuel decisions on brand health, customer experience, and campaign effectiveness.

Transform your research strategy with Digital Consumer Intelligence

Transform research into digital consumer intelligence—drive smarter decisions, elevate brand health, and align CX for successful campaigns.

Uncover the competitive edge hidden in untapped data sources

Unleash untapped data value by exploring diverse sources with Brandwatch—drive competitive edge and strategic insights.

Unifying Two Powerhouse Platforms

Unify two powerhouse platforms to cut tool sprawl, centralize data, streamline governance, and prove ROI with faster reporting and cleaner workflows.

Unifying Two Powerhouse Platforms | Brandwatch

Learn how Brandwatch and Radian6 integration transforms data for actionable insights, maximizing marketing impact.

Digital Consumer Intelligence: Bridge the digital divide between brands and consumers

Transform social listening into revenue growth: vet sources, sample sizes, and align metrics with business outcomes for 2025 success.

Telling powerful stories with social data

Turn messy social data into board-ready narratives that unlock budget and prove impact—frameworks, visuals, and workflows you can apply to your next QBR.

Get one step ahead with Co-op

An in-depth analysis of Co-op's strategies, revealing actionable insights to boost brand relevance and customer engagement.

Beyond Millennials: 5 Personas you Should Target Instead

Growth now depends on audiences beyond millennials—tap Brandwatch’s 'Beyond Millennials' webinar for generational insights, targeting, and better messaging.

Turn your next PR crisis into a competitive advantage

Uncover crisis management secrets: key strategies for real-time brand protection, reputation restoration, and stakeholder trust.

How to ask the best questions that social data can answer

Discover expert strategies for asking the best questions in Brandwatch's webinar. Learn how to gain valuable insights and drive impactful decision-making.

Take your CX strategy to the next level: Driving innovation with a complete customer view | Brandwatch

Turn noisy market signals into confident bets—prioritize, validate, and scale innovation faster so insights de-risk launches and prove impact.

Brandwatch Merger: Your questions answered | Brandwatch

Merger Q&A for Brandwatch customers: cut uncertainty fast—see what changes, what stays, and how your stack evolves, with guidance on roadmap, data, and SLAs.

Brandwatch Merger: Your questions answered | Brandwatch

Cut merger uncertainty fast—APAC marketers get straight answers on product roadmap, SLAs, data continuity, integrations, and timelines in Brandwatch’s live Q&A.

The jobs marketers could lose to AI – and the ones they won’t

Uncover the power of social listening in brand health, CX alignment, and agile decision-making.

What’s New? 10 Brandwatch Updates You May Have Missed

Understand the latest B2B updates from Brandwatch—fuel your brand health, CX alignment, and campaign decisions.

Audiences Live

Turn social audience signals into precise targeting, sharper creative, and confident media plans—see a live Brandwatch Audiences walkthrough with proven workflows.

Vizia 2 for Agencies

Turn scattered social data into Brandwatch Vizia 2 client command centers—real-time dashboards that win pitches, align teams, and make reporting effortless.

Unlimited Historical Data

Uncover the power of unlimited historical data—fuel intelligent decisions with deep insights from Brandwatch's webinar.

AsiaPac Data

APAC social data turned into revenue strategy: segment by market, spot trends earlier, and connect insights to ROI so teams plan faster and win 2025 budgets.

Quarterly Product Update: Faster Insights to get you back to your day-to-day

Uncover how Brandwatch's Quarterly Product Review elevates brand strategy decisions with real-time insights.

Latest Product Update: Smarter updates to make your job easier

Discover the latest innovations from Q2 Product Quarterly and stay ahead with cutting-edge insights to drive growth.

The top 3 Brandwatch updates you can’t afford to miss

Turn Q1 product updates into pipeline impact—get release highlights, roadmap context, and practical plays to speed insights, tighten workflows, and prove ROI.

Vizia Sneak Peek

Transform your social listening with Gumtree's Brandwatch case study—boost brand health, CX alignment, and campaign decisions.

What Enterprises Are Still Missing from Social Listening

Leveraging social listening to turbocharge brand health, CX alignment, and campaign agility.

Optimize your marketing spend on sponsorships using social intelligence

Sponsorship dollars work harder: allocate budget with confidence, benchmark real impact, and build an ROI model that ties brand lift to pipeline and revenue.

Answering key business questions with social data

Uncover social listening playbooks driving brand health and faster decisions in the Gumtree and Brandwatch Case Study.

Achieving a Single Customer View with Integrated Data

Uncover the power of integrated data—transform insights into revenue opportunities with actionable strategies from Brandwatch's webinar.

Dentsu Aegis Network: Using social insights to win new business

Uncover actionable social insights from Dentsu’s social listening strategy, driving brand health, CX alignment, and campaign success.

The mistakes marketers make and how to avoid them

Discover how to leverage entity analysis for actionable insights, leading to data-driven decision-making in 2025.

Creating content that speaks to the right people

Stop guessing which content works—use a repeatable system to plan, produce, and repurpose assets that win engagement and prove ROI in this webinar.

How to make CX your competitive advantage

Uncover the CX strategies driving competitive advantage for brands eager to dominate their markets.

Enhancing customer experience with emotion analysis

Uncover the emotional drivers of consumer behavior: Brandwatch’s webinar reveals how emotions analysis enhances marketing strategies and elevates customer engagement.

Driving customer centric strategies with Dell

Learn how Brandwatch's customer-centric Vizia transforms social data into actionable insights, driving brand health and campaign success with real-time analytics.

Mastering the Facebook Business Manager: A Practical Guide for Success

Transform social stats into actionable business outcomes with our insights on Facebook Business Manager.

What Are Tags on YouTube? A Simple Guide for Content Creators

Unlocking YouTube tag insights beyond common practices leads to improved marketing efficiency and brand visibility

A Social Media Manager’s Guide to ChatGPT + Best Prompts

Ship high-performing social in less time: a ChatGPT guide for SMMs with prompt frameworks, guardrails, and workflows to turn planning and reporting into ROI.

4 Ways to Measure and Track Brand Awareness

Unlock brand awareness success: strategies to measure, analyze, and optimize your impact for next-level growth.

Mastering X Spaces: A Practical Guide for Engaging Conversations

Transform social stats into revenue: vet sources, size samples, tie metrics to business outcomes for 2025 success.

The Ultimate Guide to Instagram Hashtags: Boost Your Engagement Today

Beat Instagram’s algorithm with a smarter hashtag system: nail relevance over reach, avoid shadowbans, and turn posts into measurable traffic and leads.

LinkedIn Hashtags: Top Strategies for Increased Engagement

Win LinkedIn reach without spam: choose relevant hashtags, mix broad and niche tags, and build a repeatable list to boost qualified impressions.

How To Nail Social Media Bio For Brands and Marketers

Discover the secrets to crafting social media bios that attract and engage your audience before they even click.

2024: Consumer Trends for the Automotive Industry

Win the next auto buyer: convert consumer trend signals into product, pricing, and media moves that cut launch risk and capture share before competitors react.

Progress Is the Only Constant: A New Era for Brandwatch

Uncovering the strategic collaboration—Brandwatch and Google Cloud drive data-driven marketing innovation

How to Prepare for and Manage a Crisis

Stop reputational damage before it snowballs—use social listening, rapid-response workflows, and pre-approved comms to manage crises and restore trust faster.

20 Social Media Holidays to Celebrate This April

Turn April’s social holidays into engagement wins—fill your calendar, align campaigns early, and post timely content without last‑minute scramble.

How to Write the Best Professional Instagram Bio

Inside Brandwatch’s Instagram bio best practices: Unleash professional success, boost following engagement, and power brand authenticity for unstoppable growth.

Understand and Engage With Your Consumers At the Speed of Social

Discover how to accelerate brand health, CX alignment, and campaign decisions with social listening strategies like Gumtree's Brandwatch case study.

Brandwatch + Cision

PR and social intelligence in one view—how Cision + Brandwatch helps leaders prove impact, spot risk earlier, align teams, and turn coverage into pipeline.

Top Trends in the Food and Beverage Industry

Turn food & beverage noise into demand signals—actionable trends, sentiment shifts, and category moves you can brief into product, pricing, and retail plans.

Social Media Strategies for Financial Services

Compliance-first social at scale for financial brands: protect trust, automate service, and convert real-time insights into ROI you can prove to the board.

How to Write a Blog Post in 2025 that Captivates & Converts

Improve blog-writing skills: craft compelling stories, engage audiences, and amplify brand reach with proven techniques

TikTok Verification: How to Get the Blue Checkmark in 2025

Leverage TikTok verification for exponential brand growth—uncover insider tips from top influencers and brands.

Your Guide on How to Calculate Facebook Engagement Rate Effectively

Discover the impact of Facebook engagement rate on brand success. Learn how to leverage social media data for better marketing decisions and increased ROI.

Mastering Relationship Marketing: Strategies to Boost Customer Loyalty

Empower brand success through smart relationship marketing strategies—vital insights on enhancing customer loyalty, driving engagement, and maximizing brand advocacy.

How to Calculate Social Media Engagement Rate: A Step-by-Step Guide

Discover how to optimize social media engagement rates for maximum impact—uncover strategies, tools, and real-world success stories.

The Top Ways to Measure Share of Voice Effectively in 2025

Discover how social listening data fuels strategic decisions and boosts brand health. Uncover the playbook for faster CX alignment and campaign success.

Mastering Social Media Customer Service: Essential Tips for Success

Turn social care into revenue: build a scalable workflow for faster responses, smarter triage, and measurable CX gains across Twitter, Facebook, and beyond.

Brandwatch's 50 Most Influential People on Twitter 2022

Data-led ranking of 50 most influential people on Twitter—see who shapes conversations, guide partnership bets, and turn social attention into brand results.

How to Use Social Media Effectively for Market Research in 2025

Unlock insights to boost brand health, customer experience, and campaign decisions with practical social listening strategies.

How to use unofficial holidays to build brand awareness

Turn unofficial holidays into brand awareness wins: pick relevant moments, craft on-brand hooks, and time activations that spark engagement—without ad spend.

Essential PR for Small Business: Strategies for Effective Growth

Unleash the power of social listening for small businesses—boost brand health, align CX, and make quick, informed decisions.

What’s Your Morning Routine? Behind the Viral Trend

Monetize the ‘morning routine’ trend: size conversation, spot intent-rich moments, align product placement and creator briefs, and time campaigns.

The Ultimate Guide to Your Instagram Audit: Boost Engagement Today

Improve Instagram strategies with actionable insights, boosting engagement and ROI with Brandwatch's data-driven audit.

Social Media Tracker: Monitor Conversations in Real Time

Turn chaotic metrics into a focused social media tracker that links KPIs to business goals, benchmarks competitors, and speeds ROI-ready reporting.

The Influence of TikTok on the Big 5 Social Media Platforms

Exploring TikTok's influence on social networks: Uncover data-backed strategies to boost engagement, drive ROI, and stay ahead of evolving trends.

7 Ways to Make Your April Fools’ Day Prank a Success

Turn April Fools’ campaigns into real brand lift: curated best-in-class pranks, creative patterns, guardrails, and measurement tips to spark safe, viral buzz.

The Complete Guide to YouTube Influencer Marketing

Unlock the power of YouTube influencer marketing with proven strategies, boosting brand visibility and engagement.

The Grammys 2023: Here’s how the award show fared online

Turn Grammys 2023 chatter into decisions: spot breakout moments, quantify sentiment shifts, and extract audience signals to de-risk creative and sponsorships.

How Consumer Travel and Leisure Habits Have Changed

Predict demand, lift bookings, and protect brand health: use social listening to decode traveler sentiment, spot emerging trends, and win in hospitality.

How to Create Instagram Ads: The Step-by-Step Guide

Transform Instagram ad creation into revenue: optimize targeting, craft compelling visuals, and measure ROI effectively to boost business growth.

Love Is in the Air and Online Too: Valentine’s Day Insights

Discover how Valentine's Day stories capture hearts online, insights on brand engagement, emotional connections, and social trends.

Interest in Body Positivity and Self-Care Thriving in 2020

Uncover how self-care brands leverage body positivity to thrive with data-driven insights, empowering brand trust and customer loyalty.

How Consumer Shopping Behavior Has Changed in 2023

Uncover the psychology behind consumer shopping behavior to drive sales and loyalty, and understand how consumer behavior influences revenue growth

Social Media Marketing Platforms: A Comprehensive Introduction

Pick the right social media marketing platform faster—clear criteria, must-have features, and workflow tips that reduce work and turn reporting into ROI.

The Most Popular Ads, Celebrities, and Reactions: Super Bowl LVIII in Numbers

Analyzing Super Bowl LVIII in Numbers: Trends, Audience Engagement, and Brand Impact revealed for successful event marketing strategies.

Best Time to Post on Social Media and Optimize Engagement

Investigate the science-backed best times to post on social media and supercharge your engagement strategy with data-driven insights.

2022 Consumer Trends for Entertainment Industry

Turn entertainment chatter into growth: Trends spotlight shifting fandoms, platform moves, and signals you can act on to boost viewership and revenue.

25 Brands Every Social Media Manager Should Follow on Social

Steal proven playbooks from standout brand accounts: sharpen voice, speed trend response, and turn social follow lists into a daily ideas engine for 2025.

X Advertising: Maximize ROI on X in 2024+

Transform your B2B content positioning with proven strategies—engage audiences authentically, influence key stakeholders, and drive downloads seamlessly.

13 Behind-the-Scenes Post Ideas You Should Steal Immediately

Turn everyday operations into high-performing social content—13 behind-the-scenes post ideas that humanize your brand, build trust, and boost engagement fast.

The 7-Step Checklist for a Successful Social Media Audit

Unlock the power of social media audits to skyrocket ROI with actionable insights and strategic optimizations.

Everything You Need to Know as a Social Media Content Creator

A tailor-made social media content creator playbook for optimizing engagement, audience growth, and campaign success.

Top Creative Social Media Post Ideas to Boost Engagement

Transforming social media post ideas into revenue-boosting strategies through data-driven insights and practical playbooks.

Top YouTube Marketing Tools to Boost Your Channel's Growth in 2025

YouTube's top marketing tools for social growth—discover the strategies fueling 2025's channel success now.

Unpacking the Debate: The Pros and Cons of AI in Education

AI is rewriting the rules of education—what leaders need now: practical use cases, risk guardrails, and a roadmap to measurable learning and ops impact.

Top Tips to Boost Your Visibility on Instagram Explore Page

Transform your Instagram strategy with Brandwatch insights—drive engagement, monitor competitors, and boost campaign ROI.

Leveraging the Power of Brand Archetypes to Create Social Content

Uncover the secret power behind brand archetypes—fueling emotional connections, differentiation, and audience resonance.

The Facebook Algorithm Explained and How to Work it

Unravel the Facebook algorithm: diving deep into its working to boost engagement and reach.

Essential TikTok Metrics to Track for Successful Marketing Strategies

Turn TikTok metrics into ROI: map watch time, completion, shares, and click-throughs to funnel goals, diagnose creative, and report impact stakeholders trust.

Mastering Instagram Hashtag Analytics: Boost Your Reach and Engagement

Turn hashtag chaos into measurable Instagram growth—pinpoint tags that drive reach, engagement, and conversions with a repeatable analytics workflow.

Social Media Flow: Seven Steps for a Seamless Content Strategy

Social media flow: How to analyze trends, amplify reach, and drive engagement with Brandwatch insights.

Top Social Media KPIs & Metrics to Boost Brand Awareness

Unveil the ROI of social media metrics: Explore how Brandwatch's social listening strategy impacts brand health, CX alignment, and campaign decision acceleration.

Competitive Benchmarking: What It Is and How To Do It

Quality competitive benchmarking: unlock market insights, outrank rivals, and drive strategic growth.

8 Shining Examples of Influencer Marketing Campaigns

Influencer campaign examples translate into repeatable playbooks—pick creators, set outcome-based KPIs, and prove revenue impact beyond vanity metrics.

15 Pawsitively Influential Pet Influencers

Pet influencers convert attention into trust—use audience fit, brand safety checks, and rights-ready briefs to turn cute content into measurable ROI.

Social Media Content Plan: Essential Steps for Success in Digital Marketing

Uncover the strategic pillars that power an impactful social media content plan, transforming engagement into revenue-generating opportunities.

Mastering Your Social Media Target Audience: Strategies for Engagement

Pinpoint your social media target audience to lift relevance, cut wasted spend, and turn listening data into personas, channel priorities, and testable messaging.

Which Brands Deliver the Best Customer Experience?

Discover how leading brands excel in customer experience—insights on strategies, tools, and techniques driving customer loyalty and advocacy.

What Is Meta Pixel?

Fix wasted ad spend with a clean Meta Pixel setup—map conversions, cut signal loss, and unlock dependable attribution for ads that scale without guesswork.

The Barbenheimer Phenomenon: What Social Data Tells Us

Uncover how Brandwatch propelled Gumtree's social presence from struggle to success through strategic insights, actionable data, and dynamic engagement solutions.

Social Media Consultant: Key Strategies for Digital Success

Inside Gumtree’s Brandwatch case study: a practical social listening playbook fueling brand health, CX alignment, and faster campaign decisions.

The 5 Step Guide: Evolving Your Customer Journey Strategy

Transform your customer journey strategy with 5 actionable steps to boost engagement and conversions. Real-world examples and expert guidance to evolve your approach.

8 Tech Inventions and Gadgets That Never Took Off

Stop launch failures before they happen—8 failed gadgets expose what went wrong so you can de-risk PMF, pricing, timing, and GTM for your next release.

6 Beauty Industry Consumer Trends Marketers Should Be Watching

Transform social listening data into actionable insights for optimized beauty brand campaigns. Fuel growth with accurate trend analysis.

Met Gala 2024: The Most Talked About Moments Online

Met Gala 2024 decoded for marketers: turn cultural spikes into campaign wins with real-time social listening, sentiment shifts, top moments, and brand impact.

Mastering Facebook Analytics: Proven Strategies for Better Engagement

Turn Facebook analytics into ROI: map funnels to KPIs, fix pixel/UTM gaps, segment cohorts, and translate engagement into budget-ready decisions.

Very Demure: How to Use Trends in Social Media Marketing

Turn trend signals into sales: spot rising conversations, validate fit, move fast with guardrails, and prove impact with benchmarks across your social channels.

Social Media Competitor Analysis: 3 Easy Steps to Improve Your Performance

Explore Brandwatch's social media competitor analysis strategies & unlock competitive secrets to enhance your brand's performance.

Creating a Social Media Policy

Analyze the impacts of social media policies on engagement, reputation, and consumer trust—shaping strategies for brand resilience and competitive advantage.

7 Things to Look for in a Social Media Influencer

Cut influencer waste and brand risk: a practical checklist to vet audience authenticity, engagement quality, values fit, and compliance—partnerships drive ROI.

Coffee Consumption Habits in Australia: What Can Brands Learn?

Discover the growing trend of specialty coffee in Australia—how consumer preferences are reshaping the coffee industry landscape and influencing new business strategies.

We're Closing The Deal With Cision. Here’s What That Means

Stay ahead in the B2B content game: uncover the inside scoop on Falcon.io's strategic acquisition of Cision—fueling brand growth and industry chatter.

The Benefits of Memes in Marketing and Why It Has Gained Popularity

Discover the power of creating memes for online marketing success with insights on engagement, brand visibility, and audience connection.

How to Find Conversations from Specific Locations

Pinpoint location-specific social conversations fast—filter by city or radius, map sentiment, and spot local trends to power geo-targeted campaigns that win.

Find Your Logo In Any Image: Introducing Image Insights

Hidden brand exposure lives in social images—Brandwatch Image Insights detects logos, surfaces untagged mentions, and turns visuals into ROI-ready decisions.

Top 12 Pinterest Analytics and Marketing Tools

Transform social data into strategic goldmines: turn insights into revenue, strengthen brand health, align CX, and drive campaign decisions with precision.

How to Leverage Instagram Reels to Grow Your Business

Uncover Instagram Reels for Business: Boost engagement, drive conversions, and turbocharge brand visibility with actionable insights from top B2B content specialists.

Maximize Your LinkedIn Business Presence: Essential Tips

Transform social statistics into actionable business outcomes: vet sources, sample sizes, and avoid vanity numbers to steer your 2025 plans effectively.

Meghan Markle: The Data Behind The Negativity

Revealing social data driving post-Markle/Middleton reactions & how to leverage sentiment for brand positioning.

Celebrity Twitter Ads: Regulations, Allegations and Selling Out

Protect brand trust from celebrity tweet endorsements—standardize #ad disclosures, vet partners, and monitor allegations to limit 'sellout' risk and fallout.

11 Must-Know Social Media Best Practices in 2025 for You and Your Brand

Turn social into revenue: align KPIs to pipeline, mine listening data, tighten governance, and automate reporting to scale a high-performing content engine.

The Ultimate Guide to Instagram Creator Accounts: Benefits and Setup

Transform Instagram Creator Accounts into Profitable Ventures with Expert Insights and Strategies

The Social Data Behind the Biggest Fashion Week Shows

Transform social data into actionable insights and boost brand performance with practical strategies and real-time analytics.

Best Ways to Schedule Facebook Posts for Maximum Engagement

Discover how to supercharge your Facebook scheduling to boost engagement, streamline planning, and drive ROI with these expert tips and strategies.

Social Media for Business: Boost Growth & Engagement

Turn social into revenue: set business-first goals, choose buyer-fit platforms, systemize content, and tie engagement metrics to pipeline growth.

Five Times Customers Asked For Change and Brands Actually Delivered it

How to use customer feedback for 2025 planning without vanity metrics, a practical case study from Brandwatch.

Social Media Management 101: Proven Strategies for Success

Practical social media management framework: align strategy to business goals, streamline planning and approvals, automate publishing, turn reporting into ROI.

YouTube Analytics 2025 Guide

Gain actionable insights from YouTube analytics to supercharge your marketing strategy and boost ROI with data-driven decisions.

Top Instagram Tools to Enhance Your Engagement and Grow Your Audience

Leverage Instagram tools for exponential growth in 2025: elevate engagement, inform strategy, and boost brand health.

How Does TikTok Work? A Great Beginner's Guide for 2025

Unlock the secrets of TikTok algorithm: Drive engagement with content, decode trends, and fuel brand visibility with data-backed strategies.

The Essential Guide to TikTok Creator Rewards Program

Transform your ROI with TikTok Creator Program insights: influencer marketing best practices for boosting engagement and conversions.

8 Best Ways to Boost Organic Posts for Maximum Engagement

Turn organic posts into engagement magnets—optimize hooks, timing, and formats to trigger comments, saves, and shares that boost reach without ads.

Unlock the Benefits of LinkedIn Messaging for Pages

Turn LinkedIn Page Messaging into pipeline: faster replies, cleaner routing, and a repeatable playbook that converts profile traffic into qualified conversations.

Agencies: 6 tools for your client retention strategy

Discover how top agencies boost client retention using strategic tools. Uncover the secrets to long-term client relationships and sustainable growth.

Build & Grow Your Powerful Social Media Presence

Unlock the power of social media analytics: Drive brand health, align CX strategies, and make informed campaign decisions with actionable insights.

How to Use Brandwatch?

Transforming social stats into revenue growth: vet sources, sample sizes & link metrics to business outcomes for smarter 2025 strategies.

The Biggest Pain Points Consumers Have With Music Streaming

Transform your music streaming insights into strategic decisions—discover how data fuels competitive edge.

What Are YouTube Shorts? A Complete Guide

Turn YouTube Shorts into pipeline: nail 3‑second hooks, retention‑first edits, scalable repurposing, and analytics that connect views and site traffic to revenue.

The Best Time to Post on YouTube for Maximum Engagement in 2025

Discover the best time to post on YouTube for maximum engagement and growth, backed by data-driven insights from top brands.

How to Make Money on TikTok: 10 Proven Methods to Start Today

A TikTok money-making guide for brands—discover influencer strategies, content trends, and e-commerce opportunities reshaping digital success.

Mastering LinkedIn Live: A Practical Guide

Turn LinkedIn Live into pipeline: pick high-converting formats, nail promotion and run-of-show, and prove ROI with metrics that matter—not vanity views.

50 Incredible Instagram Statistics You Need to Know

Transforming Instagram stats into actionable growth plans—maximize ROI, engagement, and brand health.

Mastering Google Review Management for your Online Reputation

Transforming social statistics into revenue: exploring how to vet sources, sample sizes, and connect metrics to business outcomes for strategic planning.

Best Times to Post on Instagram in 2024 for Peak Engagement

Unlock the best time to post on Instagram for maximum engagement and growth—stay ahead of trends and skyrocket your reach.

How Much Do Social Media Ads Cost on Instagram, Facebook, Twitter, & LinkedIn?

Transform social media ad costs into revenue insights by analyzing Facebook, Instagram, Twitter, and LinkedIn costs—empower your ROI decisions for 2025.

Top LinkedIn Automation Tools for Effective Lead Generation in 2025

LinkedIn automation done right: scale outreach, scheduling, and reporting without risking bans—get workflows, guardrails, and buyer-safe evaluation criteria.

Mastering Facebook Messenger Marketing: Tips and Effective Strategies

Craft compelling Facebook Messenger marketing to drive engagement, conversions, and brand loyalty—learn from the experts at Brandwatch.

WhatsApp Marketing: Essential Strategies for Business Growth

Crafting compelling WhatsApp marketing strategies: unlock engagement potential, drive conversions, and outperform competitors with actionable insights.

How to Use Meta Business Suite for Brand Management

Streamline Facebook and Instagram with Meta Business Suite—centralize scheduling, inbox, and insights to speed content, collaboration, and reporting.

The Biggest Consumer Trends in Health and Wellness

Leverage consumer wellness trends for strategic brand positioning and customer engagement. Learn how to align offerings with evolving health preferences.

Maximize Your Impact with the Best Link in Bio Instagram Strategies

Drive actionable CX improvements with Brandwatch's social media insights. Boost brand health, streamline campaigns, and align with customer expectations.

LinkedIn Analytics: Essential to Master for Brands

Transform your LinkedIn analytics into revenue drivers—learn how to tie metrics to business outcomes, driving strategic growth.

Data On the Extent of the Backlash to the Kendall Jenner Pepsi Ad

Elevate your brand's social listening strategy—unlock invaluable insights from the Pepsi ad reaction, fuel brand health, and drive faster campaign decisions.

Fascinating Facts About Emojis For Your Social Strategy

Unleash the power of emojis: driving engagement, decoding brand sentiment, and predicting consumer behavior.

World Cup 2022: Stats, Players, Highlights, and More

Uncovering the unexpected: World Cup social media strategies from Brazil, South Africa, and beyond—dive into data-driven insights that transform brand campaigns.

Quick Search: Social Listening Made Search-Bar Simple

Discover the power of Quick Search for social listening insights that lead to faster decisions and stronger brand health.

Ultimate Pinterest Analytics Guide 2025 – Metrics & Tools for Success

Leverage Pinterest Analytics for strategic business growth—optimize content performance, refine targeting, and unlock actionable insights today.

How to Schedule Social Media Posts Effectively

Stop guessing posting times—build a data-led social schedule that lifts reach, keeps consistency, and frees hours with platform-specific timing and automation.

Social Media CRM Platform: What It Is and Why You Need One

Turn chaotic social interactions into revenue with a Social CRM—unify profiles, triage faster, personalize at scale, and prove impact for sales and CX.

How to Increase Organic Reach on Instagram: 11 Great Tips

Boost Instagram reach without ads: engineer posts for saves, shares, and watch time; lean into Reels, carousels, collabs, and smart hashtags to scale visibility.

How to Avoid Marketing Mistakes That Impact Your Bottom Line

Learn how to avoid common marketing mistakes impacting your ROI and brand reputation. Discover strategies to optimize your bottom line effectively.

Market Intelligence: 4 Keys to Competitive Advantage | Guide

Turn market noise into decision-ready intelligence—spot trends early, benchmark competitors, and align product, marketing, and sales on real customer demand.

Social Media Dashboard: Optimize Your Marketing Strategy

Turn chaotic metrics into a high-velocity social media dashboard—unify KPIs, automate reporting, surface risks, and tie engagement to pipeline-ready insights.

Social Media Engagement Rate Benchmark: What is a Good Engagement Rate?

Unlock the secrets of maximizing social media engagement rates—the roadmap to boosting brand visibility, customer loyalty, and revenue growth.

Top 10 Facebook Publishing Tools to Elevate Your Content Strategy

Learn how Facebook Publishing Tools can boost your social strategy with actionable insights on content performance and audience engagement.

Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged

Transform social media engagement into revenue growth by leveraging practical social listening tactics for brand health, CX alignment, and faster campaign decisions.

Top Tips for Enhancing Social Media Accessibility for All Users

Unlock social media accessibility: Improve engagement, comply with regulations, and boost brand perception with actionable insights.

Google Search Operators Basic and Advanced Explained

This is a sample meta description that contains at least 90 characters but no more than 170.

How to Create a Facebook Business Page: A Quick Guide

How to Create a Facebook Business Page that Boosts Engagement and Sales—Expert tips on maximizing visibility, conversions, and brand loyalty.

Every Product, Every Resource, All Our Expertise, on One Site

Unlock brand potential: Brandwatch case study reveals strategies for social listening success, driving CX alignment and faster decisions.

Nostalgia Marketing: The Best Strategies to Boost Customer Connection

Turn nostalgia into revenue: revive the right eras, time launches to cultural moments, refresh creative for today’s values, and prove lift with clean tests.

Top 10 WhatsApp Marketing Tools for Effective Business Communication

Transform WhatsApp Marketing with Powerful Analytics Tools to Drive Engagement and Conversions

A Practical Guide to Using X for Business

Transform social stats into revenue with vetted sources, sized samples, and metrics tied to business outcomes. Avoid being steered by vanity numbers in your 2025 plans.

Brandwatch | TikTok analytic tips

Turn TikTok from a content gamble into a measurable growth channel—set up analytics, track the right KPIs, and convert video insights into reach and ROI.

The Top 17 Image Recognition Tools

Turn untagged images into ROI: use image recognition tools to capture hidden brand mentions, quantify sponsorship value, reduce brand risk, and shape strategy.

57 Fascinating and Incredible YouTube Statistics

Unveiling how YouTube viewership trends impact B2B content strategy—decipher the data to guide your digital marketing decisions effectively.

10 Most Influential Twitter Marketing Campaigns of All Time

Transform social stats into revenue growth by vetting sources, analyzing samples, and linking metrics to business outcomes for impactful 2025 plans.

Master Boolean for Advanced Social Media Monitoring

Social media monitoring insights driving brand health, customer experience alignment, and strategic campaign decisions. Turn data into tangible outcomes.

The Best Time to Post on LinkedIn for Maximum Engagement

Discover the best time to post on LinkedIn for maximum engagement and reach—optimize your content strategy with data-driven insights.

Boost YouTube Strategy with Shorts and Long-Form Video

Transform your YouTube strategy: boost engagement with shorts and long-form videos. Learn actionable tactics from Brandwatch's case study.

Facebook Messenger Bots: How to Set Up a Chatbot in 30 Minutes or Less

Facebook Messenger chatbots for customer engagement: set up, automate FAQs, escalate to humans, capture leads, and measure impact—a Brandwatch guide.

Instagram Stories vs Feed: What Works Best For Businesses?

Stop guessing: match Instagram goals to format. See when Stories beat Feed, which metrics matter, and creative moves that lift taps, replies, and saves.

Why You Should Care About Using Fonts on Instagram

Stop the scroll with on-brand, clear Instagram fonts—choose legible pairs, keep consistency across posts and turn captions and Stories into clearer conversions.

Can You Schedule a Reel on Instagram? Here’s What You Need to Know

Schedule Instagram Reels without the scramble—use step-by-step workflows to plan ahead, hit peak posting windows, and turn consistent publishing into growth.

Mastering LinkedIn Groups: Tips for Effective Creation and Engagement

Enhance LinkedIn strategy: Build market presence, drive engagement, & target leads effectively for B2B success.

Essential Facebook Automation Tools to Boost Your Engagement in 2025

Discover how Facebook automation tools drive engagement, efficiency, and ROI for B2B marketers, providing valuable insights and time-saving features.

Mastering Advertising on Instagram: Strategies for Success in 2025

Turn Instagram ads into revenue: proven formats, audience setups, and creative testing tactics that cut wasted spend and scale conversions without guesswork.

Your In-depth Guide to Social Media Analytics

Uncover the secret to turning social stats into revenue: verify sources, sample sizes, and link metrics to business outcomes for strategic 2025 planning.

Ultimate Guide to the Best Times to Post on Facebook

Win more reach on Facebook without extra spend: Brandwatch’s timing guide surfaces high‑attention posting windows, scheduling tactics, and timezone strategy.

How to Get the Best Instagram Data Coverage with Brandwatch

Transform social media analytics into actionable insights for better marketing decisions—learn from Gumtree’s Brandwatch case study.

15 Best Marketing Campaigns of 2018, Ranked By Data

Discover how the best marketing campaigns of 2018 reshaped industry standards, driving unprecedented ROI and consumer engagement.

5 Brands That Became Bigger Than Their Products (And How You Can Too)

Transforming brand equity into market dominance: Strategic insights from brands like Airbnb, Nike, and Starbucks. Uncover the playbook behind their ascent.

Is Deinfluencing a Threat to Brands? What You Need to Know

Deinfluencing risk: Why brands must adapt to emerging threats and maintain credibility in a shifting landscape.

Instagram Stories Features and How Marketers Can Use Them

Exploring the latest Instagram Stories features: Unlocking innovative strategies for brand engagement and conversion.

Games Workshop: The Story of an Unexpected Winner in 2020

Harnessing React for social media—a playbook to boost engagement and ROI with innovative strategies

People Are Disgusted With This Brand But Not In A Bad Way

Unearthing the social strategy secrets behind Burger King's Moldy Whopper campaign—revealing unexpected engagement results.

How to Schedule Instagram Posts: The Best Tools and Tips for Success

Consistency wins on Instagram: schedule posts with native and Meta tools to hit peak audience times, batch content, and reclaim hours for strategy, creative.

Facebook Ad Policy Guidelines: Why Your Ads Aren't Getting Approved

Stop ad spend leaks from Facebook rejections—spot policy triggers, fix copy and landing pages, and fast-track approvals without risking account penalties

Social Media Management Tips: Streamline Your Strategy for Success

Faster growth from smarter social media management—streamline planning, automate scheduling, elevate engagement, and turn reporting into ROI-ready decisions.

Mastering LinkedIn Marketing: Essential Tips to Elevate Your Strategy

Turn LinkedIn into a revenue channel with proven post formats, targeting plays, and measurement that raise lead quality and cut wasted spend.

How Brandwatch is Building Game-Changing New AI Features Powered by GPT

Unlock the power of AI-driven features in GPT-4: supercharge content creation, improve insights accuracy, and boost efficiency in 2025.

How to Perform a Social Media Competitive Analysis (Tools and Strategy)

Unleash social insights to drive strategic decision-making by harnessing data-driven competitive analysis—fuel growth and outpace competitors.

WhatsApp for Business: Tips and Tricks for Marketing, Analytics, and Customer Service

Unlock the power of WhatsApp Business for marketing success—drive engagement, increase conversions, and deliver exceptional customer service for lasting brand loyalty.

How ‘buy now, pay later’ is shaping consumer purchasing decisions

Discover how 'Buy Now, Pay Later' is transforming consumer purchasing decisions—boost conversion rates, increase customer satisfaction, and unlock new revenue streams.

Top 11 Social Media Automation Tools to Boost Your Engagement in 2025

Mastering social media automation tools for accelerated growth: leverage data insights, enhance engagement, and boost ROI with these strategies.

What’s Trending in the Media and Entertainment Industry?

Turn fragmented streaming and fandom chatter into predictable demand: actionable consumer trends in media & entertainment to de-risk bets and time launches.

Podcast Audiences: Why Are Women Such Big Fans of True Crime Podcasts?

Unleash the power of podcast analytics to target the right audience—drive conversions, fuel engagement, and amplify brand reach now!

5 Strategies to boost your social media marketing in 2025

Turn 2025’s top social media trends into pipeline: prioritize bets, de-risk budgets, align execs, and translate platform shifts into testable growth plays.

The End of One Story and the Beginning of Another

Brandwatch joins Cision—what it means for marketers: unified PR + social intelligence, earlier risk signals, and clearer paths from insight to revenue.

How to Optimize Your Brand for Social Media Search

Turning social insights into revenue: vet sources, size samples, and tie metrics to business outcomes for strategic planning.

The Most Downvoted Comment in Reddit History

In-depth analysis of the most downvoted comment in Reddit history—uncovering driving factors, implications for brand reputation, and lessons for crisis management.

Essential Social Media Management for Small Business: Top Tools & Tips

Unlock the potential of social media management: streamline processes, boost engagement, and drive ROI with actionable insights.

The Biggest Restaurant Industry Trends

Discover the latest restaurant industry trends influencing consumer behavior, technology adoption, and dining experiences.

Instagram captions | Useful writing tips and best examples

Learn how to craft engaging Instagram captions that boost engagement and drive conversions effectively.

The Top Facebook Marketing Tools to Boost Your Business Strategy

Practical guide to leveraging Facebook Marketing Tools for brand growth: boost engagement, personalize campaigns, evaluate performance for data-driven decisions.

4 Reasons Why 3D Films Have Failed

The untold story behind 3D film failures: Exploring critical mistakes, creative missteps, and audience disconnections in the cinema industry.

The Complete Guide to Market Analysis - Brandwatch

Transform market analysis into revenue drivers: vet sources, tie metrics to outcomes, and avoid vanity numbers for solid 2025 plans.

Introducing Social Panels: Understanding Your Consumers Just Got Simpler

Transform social data into actionable insights with Brandwatch's social panels—simplify consumer understanding to enhance brand strategies.

Top Ten Most Influential Make-up Artists on Twitter

Turn Twitter influence into brand lift: see which make-up artists command beauty conversations and use the list to plan partnerships and content.

The Most Popular Unpopular Opinions

Uncover the real impact: Exploring both the most popular and unpopular opinions in today's world of online feedback.

5 Netflix Insights Found Using Reddit Social Panels

Optimization tactics: Reddit trends Netflix binge-watching behaviors. Impactful insights to supercharge your social media strategies for 2025 growth.

18 Social Media Holidays to Celebrate This December

Fill your December content calendar fast: ready-made social media holidays, key dates, and content angles that boost engagement while you focus on year-end goals.

How to Start a Social Media Marketing Agency: Success Guide

Transform your social media agency with strategic insights, conversion-boosting tactics, and ROI-driven actions for accelerated growth.

The Best Data Visualization Tools

Transform social listening data into actionable insights with Gumtree’s Brandwatch case study on maximizing brand health, CX alignment, and campaign decision speed.

The Biggest Industry Trends in Education Right Now

Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.

Introducing Brandwatch's new Query Editor

Discover how to leverage social data for revenue impact and avoid vanity metrics in your 2025 strategy.

Plastic Data: Consumers Are Becoming More Interested in Plastic Waste

Turn plastic conversation into decisions: map sentiment shifts, policy-driven spikes, and risks to guide packaging choices, ESG messaging, and brand safety at scale.

What is Citizen Journalism and How Does it Influence News?

Citizen journalism is reshaping news—equip your team to capture signals first, verify sources fast, and communicate clearly in real time across channels.

6 Issues Traditional Banks Need to Get on Top of Fast

Outmaneuver fintech challengers: use social data to pinpoint CX gaps, sharpen positioning, and launch retention plays that keep high-value customers loyal.

20 Social Media Holidays to Celebrate This May

Discover the impact of social media holidays on brand health, CX alignment, and faster decision-making.

Brandwatch Product Update Summer 2022

Explore the latest Brandwatch Product Update for Summer 2022—uncover revolutionary tools enhancing your social analytics power.

Mastering Customer Loyalty: Strategies for Lasting Brand Relationships

Transform customer loyalty into revenue growth: Discover the social strategy playbook to boost brand health, CX alignment, and campaign decisions.

12 Essential X Tools to Boost Your Engagement and Efficiency

Discover the power of social listening: Gumtree’s case study redefines brand health, CX alignment, and campaign efficiency.

24 Social Media Holidays to Celebrate This January

Discover the strategic advantage of leveraging social media trends in January to elevate engagement, drive conversions, and boost brand visibility.

The Big Fashion Industry Trends for 2023

Turn volatile fashion trends into predictable wins: tap social listening to spot microtrends early, gauge sentiment, and de-risk campaign bets.

Spending, Saving, Retirement: The Biggest Consumer Trends in Finance for 2025

Finance marketers turn consumer signals into growth: track trust and risk drivers, refine pricing and CX, and brief execs with acquisition-linked insights.

Using WhatsApp for Business: A Beginner's Guide

Unlock the power of WhatsApp Business: leverage data for customer insights, optimize engagement, and boost ROI with targeted messaging.

How to Promote Your YouTube Channel Effectively: 10 Tips

Turn YouTube views into subscribers and growth: practical tactics for titles, thumbnails, playlists, end screens, and cross-channel promotion that scale.

Social Media Monitoring: Essential Strategies for Online Success

Uncovering insights from social data for actionable marketing strategies—boost brand ROI, enhance customer experiences, and drive campaign success.

How to Find the Best Facebook Influencers for Your Brand

Uncover actionable insights for your brand with Facebook influencers—boost engagement, enhance reach, and drive conversions effectively.

How to Create a Subreddit

Launch a brand subreddit that actually grows: smart naming, airtight rules, Automoderator setup, content seeding, cross-promotion, and KPIs that prove ROI.

Hospitality Through an Influencer Lens on Instagram

Turn travel influencer trends into bookings: pinpoint creators by intent, optimize formats for trip-planning moments, and track content to revenue-ready outcomes.

Small Businesses on TikTok: Strategies to Grow Your Brand

TikTok can be a small-business growth engine—use a practical playbook to build reach, convert attention, and prove ROI with repeatable, low-lift content.

Social Media Outsourcing: How to Streamline Your Social Strategy

Scale client social without headcount—what to outsource, what to keep, SLAs, briefing, and QA workflows to cut costs while protecting quality and brand voice.

TikTok for Business: Boost Brand Growth and Reach

Creator-first tactics, native ad formats, and clean measurement to turn TikTok attention into pipeline—build repeatable content, scale testing, and prove ROI.

Influencer Marketing Tools for Finding Influencers

Unleash the power of influencer marketing with expert tools and strategies—boost reach, engagement, and conversions today!

The Swift Effect: What Brands Can Learn from Taylor Swift

Turn the Taylor Swift effect into revenue: use real-time social listening to spot demand spikes, align creative fast, and convert cultural buzz into pipeline.

13 Best X Automation Tools to Streamline Your Social Media Strategy

Cut publishing time and boost engagement on X with smart automation—tool criteria, safe workflows, and reporting tips that turn always-on activity into ROI.

The Most-Subscribed YouTubers and Channels

YouTube subscriber leaders mapped for marketers—turn rankings into faster creator selection, smarter sponsorship planning, and credible reach benchmarks.

The Future of Retail: Top Trends for 2024

Use AI-driven consumer insights to fuel retail innovation, outsmart competitors, and drive growth in 2025.

The Essential Guide to Facebook Insights for Effective Marketing

Uncover actionable insights from Facebook data to drive strategic decisions and amplify ROI.

A Guide to Influencer Marketing in the Fashion Industry

Effective influencer marketing strategies for the fashion industry: Enhance brand awareness, drive engagement, and boost sales with actionable insights from top brands.

Social Media Benchmarking: Why You Need It

Unlock the power of social media benchmarking to drive actionable insights and boost campaign performance with data-backed strategies.

How to Create a Social Media Plan That Boosts Your Business

Turn scattered posting into a revenue-focused social media plan—align stakeholders, set SMART KPIs, map content to the funnel, fix approvals, and prove impact.

How Text Analytics Works for Social Media

Analyzing brand sentiment through social media text analytics—uncover actionable insights to boost customer engagement.

How to Calculate Instagram Engagement Rate: A Step-by-Step Guide

Real Instagram engagement, not vanity rates—get the exact formulas (by reach, impressions, followers, and views), what to include, and how to track consistently.

Top Facebook Advertising Strategy Tips to Boost Your Business Results

Discover the tactics behind Facebook ad strategy that boosted conversion rates by 40% and expanded audience engagement.

Introducing the Brandwatch Reach Score: Making Reporting Simpler and More Trustworthy

Make social reporting bulletproof: Brandwatch’s Reach Score unifies metrics, speeds up dashboards, and gives stakeholders a trusted, clear view of impact.

Top Social Media Goals to Elevate Your Brand Strategy in 2025

Transform social media goals into revenue—vet sources, size samples, tie metrics to business outcomes. Don't let vanity numbers steer your 2025 plans.

Food and Drink: How Eating and Drinking Habits Have Changed

Understand how changes in eating and drinking habits impact market trends and consumer behavior, driving strategic decisions for businesses.

Social media maturity: How to level up your social team

Discover how to level up your social media team with actionable insights, brand health strategies, and CX alignment inspired by Gumtree’s Brandwatch case study.

What is Reddit?

Reddit decoded for marketers: map subreddits to buyer pains, mine authentic threads for insight, follow Reddiquette, and use ads to meet in-market demand.

What to Post on LinkedIn: Strategies for Network Engagement and Brand Growth

Turn LinkedIn into a pipeline channel: proven post formats, prompts, and cadence tips to spark comments, grow reach, and convert attention into qualified demand

5 Reasons Why Brands Love Instagram Stories

Unleash the power of Instagram Stories for exponential brand growth and engagement—become a trendsetting brand and outpace competitors.

Unstoppable Instagram Advertising Campaigns: 5 Tips

Stop wasting budget on guesswork—use 5 proven Instagram ad tactics to sharpen targeting, boost thumb‑stop rates, and turn creatives into lower‑CPAs fast.

Exploring the Anime and Manga Global Takeover

Uncover the global appeal of anime and manga—insights on emerging trends, fan behavior, and brand opportunities in 2025.

Understand & Increase Your Social Media Traffic Effectively

Transform social data into actionable insights: Gumtree's social listening playbook drives brand health, CX alignment, and faster decisions.

The Biggest Trends in the Beverage Industry Right Now

Beverage growth is shifting fast—turn trend noise into decisions. See where demand is moving next to de-risk launches, pricing, and retail media for 2025 wins.

12 Social Media Insights for the 2022 Holiday Season

Holiday wins from sharper social listening: spot gifting trends, time promos to conversation peaks, and turn UGC into conversion-ready ads that beat Q4 noise.

Blending Data: Getting the Bigger Picture by Merging Datasets

Blending data and insights for actionable strategies—drive brand growth, outsmart competitors, and fuel customer loyalty.

5 Social Media Advertising Challenges and How to Overcome Them

Unlock the secrets of overcoming social media advertising challenges to boost ROI in 2025.

Calculating Social Media ROI: The Beginner's Guide

Stop guessing social ROI—apply a step-by-step method to track costs, attribute revenue, and tie metrics to business outcomes your CFO will back.

Understanding Social Media Advertising Cost: A Comprehensive Breakdown

Practical social media advertising insights to boost ROI and cut costs with strategic targeting and campaign optimization.

Promote your best content automatically with Auto-Boosting

Auto-boosting turns high-performing social posts into efficient paid reach—set rules, cap spend, and scale impact while your team focuses on strategy.

The Boolean Search Trick Every Marketer Should Use

Transform social stats into revenue: vet sources, size samples, and tie metrics to business outcomes for smarter 2025 plans.

Maximize Your Social Media ROI: Strategies for Measurement

Uncover practical strategies to boost social media ROI with Brandwatch's latest insights. Learn how data-driven decisions can elevate your brand's performance.

Empowering Employees as Brand Advocates

Unleashing the Power of Employee Advocacy: Drive Engagement, Amplify Reach, and Boost Brand Loyalty with Proven Strategies

Tips to Increase Social Media Conversions

Transform social media conversions into revenue growth: Data-driven strategies to align metrics with business outcomes and avoid vanity numbers.

Boost Your Business with Effective TikTok Lead Generation Strategies

Turn TikTok attention into pipeline with a practical lead-gen playbook—creative that converts, forms that qualify, and tracking that proves sales impact.

6 Essentials for Crisis Management

Discover the essentials of crisis management planning: proactive strategies, real-time monitoring, and brand reputation protection.

Social Media Crisis Management: Responding to a Social Crisis

Discover the key strategies to handle social media crisis like a pro. Learn from real-life cases, expert insights, and actionable steps to protect your brand reputation.

How to Get More Followers on Pinterest: Effective Tips for Growth

Unlock the Pinterest playbook: Boost followers with unique tactics, track ROI seamlessly, and grow your brand influence exponentially.

Mastering Campaign Analytics: Boost Your Marketing Performance Today

Stop guessing what worked—build a campaign analysis framework that ties goals to KPIs, tags data, isolates impact, and turns reviews into ROI decisions.

A Quick Guide to Ethnographic Research

Ethnographic research turns consumer behavior into insight: capture real-world context, reduce survey bias, and translate observations into product & CX wins.

What Is Brand Affinity and How to Increase It

Discover how brand affinity can transform your marketing strategy by leveraging insights from social listening and customer engagement.

Building Brand Loyalty: Strategies for Lasting Customer Relationships

Turn casual buyers into repeat advocates: map loyalty drivers, fix churn moments, and design post‑purchase journeys that lift LTV and protect margin in 2025.

Mastering Instagram Stories: Essential Tips for Engagement and Growth

Gain actionable insights from Instagram Stories analytics to boost engagement, optimize content strategy, and drive measurable business outcomes.

18 Social Media Holidays to Celebrate This June

Leverage June's social media holidays to boost engagement—the playbook for creating timely, shareable content that resonates.

Organic vs Paid Social Media: Finding the Right Balance for Success

Discover the secret to organic social media success - strategic investments boosting ROI and engagement.

Effective Strategies for Successful Cause Marketing Campaigns

Purpose that pays: build credible cause marketing that earns trust, loyalty, and measurable growth—practical steps, examples, and pitfalls to avoid this year.

Essential Guide to Effective Online Reputation Management Strategies

Unleash your brand reputation potential: uncover hidden growth opportunities with advanced online reputation management strategies.

Essential LinkedIn Video Specs: Your Guide to Perfect Video Content

Discover how LinkedIn video specs optimize engagement and conversions, uncover the ideal video length, format, and tips for driving results.

Top Social Media Metrics to Measure for Effective Marketing Strategies

Uncover hidden revenue: dissect social metrics, align CX strategies, and make data-driven 2025 decisions.

Maximizing Your Facebook Ads ROI in 2025

Information about Facebook Ads ROI and its impact on businesses, covering important metrics and strategies to maximize return on investment.

Easy Guide to Market Analysis for Businesses and Entrepreneurs

Turn market analysis into revenue moves: spot shifts early, validate demand with real signals, and align product, pricing, and GTM around buyer needs.

The Essential Guide on How to Get Verified on Instagram in 2025

Blue check without guesswork: eligibility criteria, profile fixes, and application steps to secure Instagram verification and protect brand credibility.

Facebook Ad Not Approved? Essential Tips to Fix and Prevent Issues

Fix Meta ad disapprovals fast: decode policy triggers, repair copy and creatives, avoid common pitfalls, and resubmit confidently to protect ROI.

Instagram Ads Best Practices: Maximize Your ROI with Proven Strategies

Discover the latest Instagram ads best practices for optimal engagement and conversion rates.

A Brief History of the Met Gala: What Brands Can Learn

Uncover the lucrative world of Met Gala partnerships: from brand visibility boosts to influencer collaborations driving revenue.

Engage Your Audience with Effective X Polls: Tips and Strategies

Turn X polls into defensible insights—avoid bias, frame questions that convert, sanity-check samples, and report results without overclaiming.

Influencer Outreach: Your Essential 9-Step Strategy for Success

Uncover the key strategies behind Gumtree's successful Brandwatch case study, driving brand health, CX alignment, and agile campaign decisions.

Effective Facebook Video Ad Strategies to Boost Engagement and Sales

Discover the untapped potential in Facebook video ads—optimize ROI, increase engagement, and drive conversions using these expert best practices.

Mastering Event Marketing: Strategies to Engage and Inspire Audiences

Transform your event marketing strategy with data-driven insights—enhance ROI, boost engagement, and make decisions faster.

How to Promote Your Instagram: 10 Effective Tips for Instant Growth

Turn Instagram from busywork into pipeline: algorithm-friendly Reels, saveable carousels, SEO captions, and smart paid boosts that compound reach and leads.

Social CRM: Strategy, Benefits, and Tools in 2025

Transform social stats into revenue streams: vet sources, size samples, and link metrics to business outcomes, ensuring data-driven success.

Mastering Your Influencer Marketing Strategy for Maximum Impact

Turn influencer spend into measurable growth: pick the right creators, protect brand fit, track conversions, and scale partnerships with repeatable workflows.

Mastering TikTok Analytics: Essential Tools for Your Marketing Success

Turn TikTok analytics into growth: pick metrics that matter, spot content patterns, time posts for reach, and connect watch time to revenue—fund what works.

Mastering Trendspotting: Essential Techniques and Tools for Success

A strategic viewpoint on social listening: maximizing brand health, aligning CX, and driving campaign success with actionable insights.

13 Social Media Holidays to Celebrate This July

Turn July’s social media holidays into engagement spikes: plan timely posts, align campaigns to audience moments, and fill your calendar with ROI-ready ideas.

How Do Different Generations Talk About Food?

Uncover Food Trends Across Generations: Insights for Brands and Campaign Success: Reflections from a Leading Market Research Agency.

Mastering Advertising Research: Improve Your Campaign Strategies Today

Turn ad research into profit: cut waste, de-risk creative, and align spend to revenue with methods that separate signal from noise across social and search.

Are Millennials Mad? How Brands Can Meet Expectations

Millennial trends from Brandwatch social data turn into sharper segmentation, channel bets, and messaging that boosts relevance, cuts waste, and fuels growth.

Maximize Impact: 5 Strategies for Effective Customer Service Marketing

How to Improve Customer Support Performance: Boost conversions, retain customers & build brand loyalty by aligning marketing & customer service efforts for superior CX.

Gen Z trends in food, retail, and travel conversations

Gen Z is reshaping food, travel, and retail—turn social conversation into product, media, and CX decisions that win 2025 wallets, loyalty, and market share.

Brand Monitoring: The Top Strategies and Tools for Success in 2025

Discover the power of social media listening to drive brand health, CX alignment, and faster campaign decisions.

Mastering Ecommerce Influencer Marketing: Strategies for Success

Turn influencer spend into ecommerce sales: pick the right creators, track conversions with UTM and codes, scale paid amplification, and protect brand safety.

Facebook Cover Photo Size Guide 2024: Best Dimensions

Stop guesswork on Facebook cover photos—get sizing rules, safe‑area guidance, and export tips to prevent awkward crops and keep your brand sharp across devices.

25 Tips to Get More Followers on Instagram Quickly

Revolutionize Instagram growth strategies with real-time insights and strategic targeting—watch engagement and conversions soar.

Mastering Social Media Integration: Essential Strategies for Success

Unveiling Gumtree’s strategic social listening playbook: brand health, CX alignment & fast campaign decisions. Elevate marketing with insights.

Top Strategies for Successful Global PR in Today's Market

Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.

Mastering One to One Marketing: Strategies for Effective Engagement

Uncover the secrets behind one-to-one marketing success with data-driven insights and actionable strategies for personalized customer engagement.

How to Write a Brand Positioning Statement

Crafting a compelling brand positioning statement for success: Master the art of brand clarity, differentiation, and customer connection.

The Best Ways to Schedule TikTok Posts Efficiently

Drive predictable reach on TikTok: schedule posts for peak times, streamline approvals, and batch uploads—without losing agility for trend‑driven moments.

The Top 12 Social Listening Tools in 2025

Unlock the Power of Social Listening for Enhanced Brand Health and Rapid Campaign Decisions

Mastering YouTube Creator Studio: A Practical Guide for Creators

Transform your YouTube presence into a powerful business tool. Discover actionable strategies to boost brand health, CX, and campaign decisions.

Mastering Audience Analysis: Key Techniques for Effective Results

Employ advanced social listening to fuel better brand health, alignment, and campaign success.

10 Essential Methods for Effective Consumer and Market Research

Pick the right market research method to cut risk and accelerate decisions—clear guidance on when to use qual, quant, and social data without bias.

The Best Subreddit Analytics Tool for Marketers and Content Creators

Uncover actionable insights from subreddit analytics tools that drive strategic decisions and maximize brand impact.

Reddit Trends: The Goldmine for Social Media Marketers in 2025

Turn Reddit’s real-time conversations into quarterly wins—spot emerging topics, de-risk messaging, and fuel pipeline with audience-proof content.

Essential Guide to Brand Audit: Steps to Enhance Your Brand Strategy

Uncover data-driven strategies from Brandwatch's audit process leading to competitive advantages in brand positioning.

The Power of the Micro Influencer: Strategies for Effective Marketing

Micro-influencers drive trusted engagement and cost-efficient growth—learn how to pick creators, scale campaigns, and track ROI without bloated budgets.

What Is a Google Business Profile and Why It Matters for Your Business

Own local intent on Google: optimize your Business Profile to boost Maps visibility, convert searches to visits, and turn reviews, posts, and photos into sales.

Boost Your Strategy: Effective SEO and Social Media Integration Tips

SEO and social work better together: align keywords with conversations, repurpose winning posts, and turn brand buzz into authority to compound organic growth.

The Best Guide on How to Download Pinterest Videos Effortlessly

Discover how to leverage Pinterest videos for exponential brand growth by maximizing engagement and reach with expert tips.

Mastering How to Stitch on TikTok: A Simple Guide to Get Started

Turn TikTok trends into brand reach with Stitch: clip relevant videos, add your take, and post faster—with built‑in attribution plus creator controls

Mastering Social Media Comments: Strategies for Engagement and Growth

Comment operations playbook turns chaos into brand equity: triage at scale, defuse crises, and convert replies into insights that fuel CX and revenue.

The Ultimate Guide on How to Write Instagram Captions That Captivate

Crafting Instagram captions that drive engagement and conversions—strategies for audience connection and brand growth.

Mastering Emoji Marketing: Tips for Engaging Your Audience Effectively

Transform emoji-driven marketing into revenue: decode customer sentiment, track trends, and shape campaigns for measurable impact.

Reactive Marketing: Strategies for Real-Time Brand Success

Transform your B2B content with persuasive psychology: boost downloads by turning social stats into revenue and fueling brand health.

8 Biggest Social Media Marketing Challenges in 2025

Discover the psychology that drives social media engagement and how to leverage it for exponential growth.

Pinterest for Business: Top Strategies to Boost Your Brand Visibility

Turn Pinterest’s intent-rich searches into pipeline—optimize Pins, boards, and keywords to earn evergreen traffic, qualified clicks, and trackable conversions.

The Best Guide to YouTube Influencer Marketing in 2025

Unlock the power of YouTube influencer marketing: boost brand engagement, reach new audiences, and maximize ROI.

Social Media Marketing: A Comprehensive Guide

Transform social media stats into revenue: Vet sources, size samples, and tie metrics to business outcomes for 2025 success.

LinkedIn Algorithm: Understanding How It Works in 2025

Unleash the power of the LinkedIn algorithm for B2B brands—boost engagement, influence, and leads with strategic insights.

Top Tips on How to Increase Social Media Engagement

Turn engagement from vanity to revenue: focus on meaningful interactions, fix response gaps, and tie comments, shares, and saves directly to pipeline impact.

Retargeting Marketing: Strategies for Effective Ad Campaigns

Transform social stats into revenue: vet sources, size samples, and tie metrics to business outcomes for 2025 success.

Building a Good PR Campaign: A Step-by-Step Guide to a Successful PR Strategy

Turn PR campaigns into measurable business results—clarify objectives, align stakeholders, craft newsworthy angles, and track coverage to pipeline impact.

Social Selling: A Guide to Increasing Sales on Social Media in 2025

Transform social stats into revenue: vet sources, size samples & tie metrics to business outcomes for smarter 2025 decisions.

Top Strategies for Effective Competitive Benchmarking in Your Industry

Beat competitors with data-backed benchmarking: expose share‑of‑voice gaps, set defensible targets, and convert market signals into next‑quarter wins.

How to Gain More Followers on X: 14 Effective Strategies for Growth

Grow high-quality followers that convert: a playbook for profile optimization, content cadence, social listening, and paid boosts that turn growth into pipeline.

The Essential Reddit Marketing Guide: Strategies for Success

Turn Reddit’s niche communities into a conversion engine—pinpoint high-intent threads, join with credibility, and scale demand with AMA playbooks & native ads.

Mastering Global Social Media Marketing: Proven Strategies for Success

Turn global social into revenue: localize content, scale workflows, and tie listening to pipeline so teams launch faster and prove ROI clearly.

How to Create a Hashtag: Tips for Effective Engagement and Branding

Transform social listening data into actionable insights: Gumtree's Brandwatch case study reveals strategies for brand health, CX alignment, and rapid campaign decisions.

What is Reddit? A Guide for Marketers

Discover how Reddit insights reshape your marketing strategies—uncover trends, engage communities, and harness data-driven decisions.

How to Sell on Pinterest: The Ultimate Guide for Successful Brands

Turn Pinterest browsers into buyers: optimize Pins for search, use Product Tags and Idea Pins, and build shoppable journeys that cut CAC and lift conversions.

Generation Insights: What’s With Gen Z’s Shoe Obsession?

Gen Z’s shoe obsession is a demand signal you can monetize—turn social chatter into early trend detection, smarter drops, and inventory bets with less risk.

Why Reddit Can’t Stop Talking About Vacuum Cleaners (5 Trends Marketers Can Learn From)

Revenue-ready insights from vacuum market trends: time campaigns to seasonality spikes, map feature demand, and align creative to sentiment for higher CTR.

Gen X trends in food, travel, and retail conversations

Unlock profitable Gen X growth with channel-specific messaging—map their media habits, purchase triggers, and timing to lift conversions and long-term loyalty.

Top 12 Instagram Automation Tools to Boost Your Efficiency and Growth

Turn Instagram from a manual grind into a growth channel: automate publishing, DM triage, and reporting to scale consistency, protect brand voice, prove ROI.

Boost your social strategy with Brandwatch’s AI and ChatGPT

Turn social listening into a strategy engine: pair Brandwatch’s Iris with ChatGPT to surface trends, validate insights, and ship on-brand briefs faster.

Top 10 Best X Analytics Tools for Your Social Media Strategy

Unleashing social analytics tools for precise data-driven decisions—boost performance, ensure CX alignment, and accelerate campaign results.

Gen Z Are Redefining Drinking – Here’s What Brands Need to Know

Gen Z is reshaping beverage demand—get the signals shaping occasions, formats, and messaging so your 2025 plans align with how they choose, share, and spend.

Top 10 Essential Social Media Marketing Tools for Effective Campaigns

Cut social tool sprawl and unlock ROI—clear guidance to choose publishing, listening, and analytics platforms for 2025 without wasting budget.

The Top 10 Most Popular Emojis and How to Use Them

Analyzing the influence of emojis on social media: insights into engagement metrics, user sentiment, and brand messaging.

11 Essential LinkedIn Analytics Tools to Boost Your Marketing Strategy

Unlock the power of LinkedIn analytics tools to enhance brand strategy, optimize content performance, and drive decisive marketing outcomes.

Top Facebook Analytics Tools to Enhance Your Social Media Strategy

Transforming social media data into actionable insights for better marketing decisions—learn how to leverage Facebook analytics tools to drive growth in 2025.

Top 12 Social Media Scheduling Tools for Effective Content Planning

Discover how top social media scheduling tools streamline planning, automate scheduling, and elevate engagement for faster growth and ROI-ready decisions.

The New Brandwatch Help Center

Crafting data-driven social media strategies for 2025 success—transform numbers into actionable revenue insights.

Mastering Customer Segmentation Analysis for Enhanced Marketing Impact

Transform social data into revenue growth: vet sources, size samples, tie metrics to business outcomes, and drive 2025 success with actionable insights.

Girl Math: What’s Behind the Viral Trend and What Do Marketers Need to Know?

Girl Math is viral—use consumer insights to judge brand-fit, set tone, and time your entry so campaigns spark engagement, not backlash, and ladder to revenue.

Interview: UWE Bristol’s Tom Bowden-Green on Brandwatch For Classrooms

Uncover how Brandwatch empowered educators with actionable social insights, fueling student success by aligning data-driven decisions with learning outcomes.

Streaming Wars: The Most Common Customer Pain Points

Unlocking streaming services' growth potential: Addressing pain points, optimizing user experience, and maximizing revenue opportunities.

YouTube Marketing Guide 2025

This report dives into YouTube marketing strategies to boost audience engagement and uncover actionable insights for B2B growth.

Social Bookmarking Websites: The Marketer’s Guide for 2025

Turn social bookmarking into qualified traffic: pick the right platforms, tag content for intent, and build evergreen backlinks that boost SEO and shares.

Top LinkedIn Scheduling Tools to Streamline Your Posting Strategy

A curated look at top LinkedIn scheduling tools: enhance efficiency, boost engagement, and optimize content distribution.

How to Make a Slideshow on Instagram: Steps for Stunning Posts

Post Instagram slideshows the right way—straightforward steps, tap-by-tap guidance, and prep tips so carousels publish cleanly and fast for your next campaign.

The Best Guide to TikTok Advertising: Tips and Strategies for Success

Unleash TikTok's advertising power for explosive growth, maximize ROI, and drive engagement with cutting-edge strategies.

Does Scarcity Sell? How Brands Are Manufacturing Rarity

Turning scarcity into sales: Analyzing real cases of how scarcity tactics boost conversions and drive revenue.

Here are the Biggest Moments From the Oscars 2022

Turn Oscars 2022’s biggest social spikes into results—pinpoint peak moments, track sentiment shifts, and plan brand-safe, reactive content that drives impact.

How the Oscars 2023 Fared Online

Turn Oscars 2023 chatter into advantage: pinpoint spike moments, sentiment shifts, and channel dynamics to optimize timing, creative, and paid performance.

Quali sono i maggiori trend delle vacanze dell’estate 2022?

Turn 2022 holiday chatter into bookings: spot demand shifts, time offers to booking peaks, and fine-tune messaging with social listening insights.

10 Amazing Social Media Factoids (pt. 2)

Transform social media insights into revenue: validate sources, sample sizes, and link metrics to ROI for data-driven 2025 decisions.

Looking Back: 5 Hot Social Media Trends of 2012

Turn 2012's hottest social trends into 2025 advantage—identify lasting patterns, retire fads, and refocus measurement on the signals that predict growth.

12 Truly Incredible Social Media Statistics!

Turn social media statistics into budget-moving decisions: filter vanity metrics, validate sources, and map channel trends to ROI, pipeline, and 2025 bets.

12 Social Media Analytics Tools for Effective Brand Growth

Transform social media insights into revenue growth by leveraging top analytics tools—see how data-driven decisions can deliver unmatched ROI.

How to Get The Most Out of Your Social Media Monitoring RFPs: The Dos and Don’ts | Brandwatch

Transform your social media monitoring RFPS by focusing on outcomes, avoiding vanity metrics, and fueling brand health for smarter decisions in 2025.

Dealing With Twitter Parody Accounts

Stop parody accounts from hijacking your brand—use a proven response playbook, rapid monitoring tactics, and messaging that defuses confusion before it spreads.

Great! 5,000 mentions a month! …now what? | Brandwatch

The Holy Trinity of Twitter Bios: 3 Sanctified Tips to Get More Followers

3 Sanctified Tips for Twitter Bios—Grow Followers with Divine Bio Strategies. Discover how to craft engaging bios, build credibility, and boost follower count.