All Marketing Reports

Social Media Reporting: Strategies for Effective Analysis

Unlocking the power of insightful social media reporting to drive business growth and improve customer engagement. Learn how data-driven decisions fuel success in 2025.

The Top 5 Global Trends Affecting Retail Brands

Turn social data into retail advantage—pinpoint emerging demand, shifting channels, and price sensitivity to de-risk 2025 bets and hit growth targets faster.

Discover the Biggest Trends in Fashion | Brandwatch

Transforming fashion industry insights into revenue: Uncover trends, align strategies, and drive growth with data-driven decisions.

How the subscription economy is changing retail

Uncover how the subscription economy reshapes retail strategies—boost customer loyalty, increase CLV, and navigate disruptive market shifts.

How do you write a social media report?

Executive-ready social media reports that drive budget decisions: map KPIs to objectives, benchmark performance, visualize insights, and turn data into action.

Free Report: Social Listening for Nonprofits

Nonprofits convert social signals into donor growth and mission impact—use social listening to sharpen targeting, pre-empt crises, and prove ROI to the board.

The State of Social

Uncover the hidden insights within social data—guide business strategy, boost CX alignment, and fuel rapid campaign decisions.

Consumer Trends in the Media and Entertainment Industry

Win 2025 with sharper media bets: this trends report turns audience signals into decisions—spot demand shifts, size genre heat, and de-risk platform moves.

30+ Brands Consumers Are Praising for Their Efforts Around Covid-19 | Brandwatch

Analyzing COVID-19 brand strategies: uncover practical insights for 2025 growth and beyond

Consumer Trends in Education in 2024

Turn real-time student sentiment into enrollment gains: benchmark competitors, spot channel shifts, and prioritize campaigns in the education trends report.

2022 Digital Marketing Trends

2022 digital marketing trends that translate into action: pinpoint shifting consumer behavior, channel bets, and budget priorities to win in volatile markets.

Fake News in 2020

Fight misinformation with data-backed social intelligence: verify sources, flag bot-driven spikes, and protect brand trust with a practical 2020 playbook.

Ditch the Label | Brandwatch

Unlocking brand health insights from Gumtree’s Brandwatch case study: amplify CX alignment, speed campaign decisions, and boost engagement.

Masculinity and Misogyny in the Digital Age

Brandwatch study exposes social label impact - boost brand health, CX, engagement decisively

UK Mental Health Study

Turn sensitive topics into trust-building campaigns—Brandwatch’s UK mental health study helps researchers spot risks, refine messaging, and optimize timing.

The Marketer of 2025

Stronger pipeline from smarter marketing: cut waste, focus on high-ROI channels, align CX and brand, and turn social data into decisions finance will back

Brand Visibility Report: Why Your Brand Needs a Strong Visual Identity

Turn brand visibility into pipeline: measure share of voice, map channel impact, benchmark competitors, and equip executives with a clear growth storyline.

The Marketer of 2023

2023 Marketer Report from Brandwatch turns social noise into revenue moves: align teams, prioritize channels, and defend budgets with credible consumer insights.

Consumer Trends in the Health and Wellness Industry

Health & wellness trends that matter now—turn online consumer signals into category bets, pinpoint themes and risks, and brief teams on data-backed moves.

The Marketer of 2025 – Middle East

Accelerate MENA growth with region‑specific insights on channels, audiences, and trends—convert social data into budget‑winning plans and measurable pipeline.

The State of Social 2024

Win 2024 pitches with social proof that converts—Brandwatch’s State of Social 2024 reveals platform shifts, audience signals, and actions to reallocate budget.

Your Questions Answered on The Winter Olympics 2018

Win the winter-sports moment: insights from Brandwatch React help you decode 2018 fan spikes, conversation themes, and sponsor chatter for smarter campaigns.

Travel, Leisure, Tourism: Consumer Trends in Hospitality

Turn volatile travel demand into repeat bookings with hospitality consumer trends—spot intent shifts, what guests value, and how to price and market smarter.

Monster US Job Report 2016 | Brandwatch

Transform social listening data into actionable insights driving brand health, CX alignment, and strategic decision-making.

Buying Habits and Trends for the Consumer Packaged Goods Industry

Turn volatile CPG demand into growth with consumer trends from Brandwatch—spot category shifts early, de-risk launches, and align bets with real behavior.

Consumer Technology Trends: What’s Changing in 2025?

Convert 2025 consumer tech noise into strategy: Brandwatch’s report shows where demand is shifting and how insights teams de-risk product, media, and GTM bets.

Consumer Trends in the Media Industry 2022

2022 media & entertainment trends rewrite engagement: data-driven targeting, creator ecosystems, and cross-platform storytelling driving measurable growth.

Brandwatch 2024 Digital Marketing Trends

Brandwatch Digital Marketing Trends reveals practical tactics to lift CTR and downloads in 2025—unlock smarter, privacy-safe growth for sustained success.

Consumer Trends for 2023

Shifting consumer trends unlock a faster path to growth—brands that act on these signals boost retention, conversions, and cross-channel ROI through 2025.

The Generational Trends Report

Turn generation-specific insights into higher-converting campaigns: refine targeting, messaging, and media with Brandwatch’s data-backed trends report.

Digital Marketing Trends 2025

Win 2025 with a data-backed roadmap—Brandwatch’s Digital Marketing Trends reveals where to allocate budget, reach shifting buyers, and scale ROI fast.

Discover Trends in the Luxury Watch Sector | Brandwatch

Turn fragmented market chatter into luxury watch revenue signals: spot demand shifts, buyer intent, and brand heat to de-risk launches and sharpen media spend.

Global Emotions Report 2020

Turn emotional signals in social data into action: pinpoint drivers, prioritize messaging tests, reduce brand risk, and brief creative from Brandwatch.

The Marketer of 2025 – APAC | Brandwatch

Unleash B2B growth: APAC Marketers turn social insights into omnichannel strategies driving 30% higher ROI.

Emojis and Emotions

Utilize emojis for actionable insights—pinpoint audiences, boost CX, and drive engagements in 2025.

The Researcher of 2023 | Brandwatch

Turn noisy social data into defensible insights—get a step-by-step approach for source vetting, bias checks, and exec-ready narratives that drive decisions.

Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025 | Brandwatch

Turn noisy financial chatter into growth—surface risk signals early, quantify brand trust, and prioritize your next bets with evidence your CFO will sign off.

The State of Social 2023

Turn 2023 social shifts into client wins—prioritize high-yield channels, sharpen creative, and anchor reporting with trends from Brandwatch's State of Social.

Digital Marketing Trends 2023

Transform B2B content: Elevate ROI with next-gen insights on social listening, brand health, and accelerated campaign decisions.

The Marketer of 2025 – South Africa

South Africa’s marketing playbook for faster growth—clarify channel bets, de-risk spend, and turn social signals into revenue-ready decisions.

Brand loyalty and the belief-driven consumer

Turn brand loyalty into predictable growth: Brandwatch pinpoints drivers of repeat purchase, churn risk, and advocacy—so you act on what protects revenue.

Tendenze del digital marketing nel 2023

Discover how to leverage social stats for revenue growth and avoid vanity metrics in your 2025 planning.

The State of the Higher Education Social Media Marketing Profession in 2021

Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.

The Brandwatch Customer Loyalty Report | Brandwatch

Retention now beats acquisition: Brandwatch's 2021 Customer Loyalty report reveals the signals predicting repeat purchase—and how to act fast to cut churn.

Consumer Electronics Industry Trend Report

Uncover key trends and actionable insights in the consumer electronics industry—boost brand relevance, understand market shifts, and drive strategic decisions.

Brandwatch Customer Experience Report 2022

Which brands dominate customer experience—and what sets them apart? Benchmark your CX, spot gaps, and turn customer feedback into retention and revenue gains.

#GamingTwitter

Turn Gaming Twitter chatter into growth: pinpoint audience trends, map influencers, and align campaigns to spikes so your next launch rides conversation waves.

Uncovered: Online Hate Speech in the Covid Era

Brand safety starts with mastering online hate speech—spot risk signals early, harden moderation and ad controls, and prevent crises before they hit headlines.

Retail in Australia: Discover the Biggest Consumer Trends in 2021 | Brandwatch

Discover how Australian consumer trends are reshaping retail strategies in 2021—gain insights for competitive advantage.

Brandwatch Customer Experience Report 2022

CX leaders turn loyalty into revenue—unpack 2021’s best brands and turn their plays into faster resolution, lower churn, and ROI-ready roadmaps.

Brand Comparison Report: Target & Walmart | Brandwatch

Target vs Walmart, decoded by Brandwatch: data-led brand, audience, and CX benchmarks you can act on to sharpen positioning, ad spend, and 2025 retail growth.

Change Makers

H2 2023 change‑maker insights turn market noise into action: spot emerging shifts, sharpen messaging, and fast‑track decisions for your 2024 plan.

Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022

Beat shifting finance sentiment with social-data trends that expose trust drivers and digital expectations—turn insight into faster tests, better CX, growth.

Brand Comparison Report: Zara vs Uniqlo

Empower your fashion brand with data-driven insights—discover how Zara and Uniqlo strategize globally.

Il Marketer del 2022

Faster growth with fewer bets—insights from Brandwatch’s 2022 Marketer Report help sharpen channel focus, defend budget asks, and plan for next-quarter wins.

Brand Visibility Report: Why Your Brand Needs a Strong Visual Identity

Beat competitor noise with a brand visibility report that pinpoints what drives attention, quantifies impact, and turns spikes into sustained demand and revenue.

The Brandwatch Influencer Report

Discover the secrets of influencer success: Uncover who's dominating social, the impact of authenticity on engagement, and the key metrics driving ROI.

CPG Trends Report

Win CPG pitches with timely consumer trend signals—identify demand shifts, sharpen creative angles, and back 2025 plans with credible insights from Brandwatch.

How Are Different Generations Planning for Summer 2021?

Win summer campaigns with Brandwatch's Generations report: isolate cohort behaviors, seasonal demand signals, and channels that turn social data into revenue.

The Brandwatch Christmas Adverts Rankings 2019

2019 Christmas ad rankings that show which creative actually moved audiences—tap Brandwatch’s social insights to plan festive campaigns, cut waste, lift ROI.

The Social Sport Report 2021

Turn social chatter into competitive advantage—Brandwatch’s 2021 Social Sport Report helps marketers time content, read fans, and prove impact.

Change Makers

Growth accelerates when leaders act on consumer signals—Brandwatch's Change Makers Report shows how marketers reshape decisions with social intelligence.

Brandwatch

Brand Visibility Report: Why Your Brand Needs a Strong Visual Identity | Brandwatch

Benchmark how visible your brand really is and pinpoint quick wins to outrank competitors—actionable insights to focus PR, social, and content for 2018 growth

The Changing Conversation Around Work and People with Disabilities

Disability-inclusive hiring becomes a growth lever—Brandwatch x Monster map conversations to pinpoint barriers, de-risk CX, and lift qualified applications.

Food and Beverage Trends Report

Discover the latest food trends shaping consumer behavior and industry strategies in 2021. Unlock competitive insights for a profitable 2022.

The Cost of Living and Changing Consumer Behavior

Cost-of-living shocks are reshaping demand—pinpoint trade-down signals, price elasticity, and loyalty risk to adjust pricing, messaging, and channel strategy

Consumer Trends in the Automotive Industry | Brandwatch

Beat the 2025 auto cycle with Brandwatch’s Automotive Trends—turn live consumer signals into smarter product, pricing, and media bets that win share fast.

The Women’s Football Report

Empower marketing decisions with Brandwatch's Women's Football report insights—drive engagement, measure sentiment, and refine strategies for sports campaigns.

Hotel, Ristoranti e Viaggi: I trend dei consumatori sull’ospitalità | Brandwatch

Faster booking growth for hotels and travel brands: Brandwatch’s report turns real-time social signals into demand forecasts, CX fixes, and smarter media bets.

Financial Services 2020: Is Australia Ready to be a Cashless Society?

Turn social data into growth in Australia’s financial services—pinpoint customer expectations, flag emerging risks, and set 2020 CX, comms, product priorities

101 Times Brands Went Viral in 2019

101 viral brand moments from 2019—Brandwatch’s roundup helps you extract repeatable triggers, speed approvals, and plan timely creatives that earn attention.

UK Banking: Consumer Preferences Across Generations

Discover how financial institutions in the UK are leveraging social insights to boost customer loyalty and drive competitive differentiation.

The State of CPG in North America 2020

Transforming social data into revenue: Vet sources, sample sizes, and tie metrics to business outcomes for 2025 planning success.

The State of Moral Marketing

Exploring the state of moral marketing: deep dive into ethical considerations shaping modern branding strategies.

Brand Comparison: Apple Music vs Spotify

Win the Apple vs. Spotify battle for attention: Brandwatch's report arms you with competitive talking points, budget-proof positioning, and exec-ready slides.

Plastic Waste in Australia

Transform plastic waste data to actionable insights for sustainable practices—how brands in Australia are innovating for a greener future.

Covid-19: How Are Consumers Entertaining Themselves at Home? | Brandwatch

COVID-19 upended media & entertainment; turn social conversation into demand signals to forecast audiences, prioritize content, and de‑risk upcoming planning.

Consumer Insights in Italy to Drive Your Business’s Change Strategy

Unlock actionable consumer insights in Italy—drive brand relevance, customer satisfaction, and revenue growth.

Brand Comparison: Nike vs Reebok

Brandwatch-style insights show sentiment edge for bold campaigns and influencer content, with optimization nudging share of voice upward substantially.

AI-Powered Consumer Insights for the Asia-Pacific Region

APAC consumer insights powered by AI: spot emerging demand, decode cultural nuances, and turn social + search signals into product, media, and CX decisions.

A Decade of Data | Brandwatch

10 years of social data surface what lasts vs. noise—turn trendlines and audience shifts into smarter budgets, faster bets, and category advantage in 2025

Consumer Tech: What’s Changed in 2020?

Consumer tech flipped in 2020—see the behaviors that stuck, the categories surging, and how to pivot messaging, product, and media using Brandwatch insights.

Customer Experience in Australia

A deep dive into transformative customer experience strategies from Australia's top brands—uncover the keys to loyalty, satisfaction, and business growth.

Brand Comparison: Southwest Airlines vs JetBlue Airways

Southwest Airlines vs. JetBlue - Social Media Analysis Reveals Customer Sentiment Trends and Service Differentiation

Endurance, Inequality, Innovation: How Covid-19 Has Transformed Consumer Attitudes and Behaviors

Explore the impact of COVID-19 on consumer behavior: uncover trends, sentiment shifts, and actionable insights for strategic decision-making in a post-pandemic world.

The Rise of FinTech in APAC

APAC fintech is scaling fast—equip your 2025 strategy with market signals, consumer trends, and growth hotspots to capture share and outpace incumbents.

What can consumers teach brands, charities, and NGOs about plastic waste?

Discover how plastic waste data insights drive sustainability actions, reduce costs, and enhance brand reputation.

Transphobia Report 2019

Brandwatch report reveals social analytics best practices for 2025 growth—align KPIs with revenue, not vanity metrics

The Forrester Wave™: Social Listening Platforms, Q4 2020

Choose the right social listening platform: Forrester’s Q4 2020 Wave benchmarks vendors on strategy, offering, and market presence—shortlist faster.

A Decade of Dating: Exploring Consumer Perceptions of Online Dating

10 years of dating conversation decoded—pinpoint culture shifts, seasonality, and brand risks to forecast demand and sharpen 2025 campaigns with confidence.

Plastic Waste in 2020

Turn the 2020 plastic waste conversation into strategy—Brandwatch’s report maps key themes and brand risks to inform packaging and ESG decisions.

The Best Brands and Industries for Customer Experience 2020

Top-performing CX brands in 2020 reveal what wins loyalty now—benchmarks, strategies, and signals to fix friction fast and turn advocates into growth.

Forrester Report: Seven Steps to Kick Off a Customer-Obsessed Insights Program

Turn customer insight into revenue impact—actionable guidance, stakeholder buy‑in tactics, and faster decision cycles to guide your research priorities.

Best Brands for Customer Experience | Brandwatch

Discover how top brands excel in customer experience, driving loyalty and revenue growth through exceptional service and engagement.

New Research Reveals How Consumers View Brand Purpose in 2020

Turn brand purpose from slogan into measurable growth—use social listening to validate consumer expectations, spot authenticity gaps, and guide strategy.

Is Cash Still King in Singapore?

Uncover how financial services in Singapore leverage data for rapid growth and operational efficiency.

Instagram Analytics: 9 Actionable Insights

Uncover the latest Instagram trends driving engagement and conversions—supercharge your strategy with actionable insights.

Consumer Trends Report: Consumer Technology in the Asia-Pacific Region

APAC consumer tech demand decoded with Brandwatch: pinpoint rising categories, localize messaging by market, and turn social signals into ROI-ready decisions.

Will Covid-19 Change Consumer Behavior in the Long Term?

Permanent post‑COVID shifts are rewriting demand, loyalty, and channels—get a clear read on what stuck, what reverted, and how to rebase 2025 plans.

The Future of Home Entertainment | Brandwatch

Analyzing the future of home entertainment through a data-driven lens—unlock insights to drive content strategy, audience engagement, and revenue growth.

Brand Comparison Report: BNP Paribas vs Santander

A data-driven brand comparison revealing how BNP Paribas outperforms Santander in digital marketing effectiveness and customer engagement.

Image Intelligence: Making Visual Content Predictive

Explore the potential of AI in image intelligence: Enhance customer engagement, optimize content creation, and boost brand credibility with cutting-edge insights.

Brand Comparison Report: Apple v Samsung | Brandwatch

Apple vs Samsung decoded for marketers: Brandwatch’s side-by-side brand signals to guide positioning, budget bets, and 2025 campaigns with confidence.

Brand Comparison Report: Netflix v Amazon Video

Netflix vs Amazon, unpacked with Brandwatch: benchmark share of voice, sentiment, and audience drivers to refine positioning, de-risk bets, and win budgets.

The Rise of Tesla Report

Discover the rise of Tesla: how innovation, sustainability, and market disruption define the future in automotive manufacturing.

Consumer Trends Report: The Rise of FinTech in APAC

Uncover the growth secrets of top Fintech players in APAC—drive expansion, boost profitability, and dominate markets.

A Data-Backed Comparison of the Leading Hospitality Brands

Revamp your hotel marketing strategy with insights from the top US hotels report. Boost brand reputation, strengthen customer loyalty, and maximize revenue opportunities.

Which Airline Owns The Sky On Social?

Discover the unseen potential in USA airlines' social data—predict trends, drive loyalty, and secure market leadership.

The Biggest Sports Cities in North America

A captivating meta description about the report on the biggest sports cities in North America.

Roads of the Future: Automotive Trends

Outpace auto market shifts with Brandwatch’s Automotive Trends—turn social signals into demand forecasts, smarter messaging, and decisions that win budget.

CPG Cosmetics Trend Report

Unlock consumer insights & boost brand relevance with CPG & cosmetics trends—Break through noise by aligning visuals, messaging, & distribution.

Brand Comparison: Wells Fargo & Bank of America | Brandwatch

Wells Fargo vs Bank of America, side-by-side: social data exposes who leads on trust, CX, and advocacy—and the moves that shift share of voice and brand health.

Discover the Biggest Trends in Fashion

Win the next luxury drop with social intelligence—identify trend breakouts, buyer intent shifts, and competitor SOV to steer launches, media, and merchandising.

FMCG Grocery Trends Report

Win FMCG grocery clients with social-driven demand signals—spot category momentum, decode shopper needs, and turn trends into high-ROI campaign plans.

Reports

Turn 2017 Forrester Wave insights into buying power—fast-track vendor shortlists, align stakeholders, and defend budget decisions with analyst-grade criteria.

CPG Beverage Trends Report

Uncovering the latest beverage trends driving CPG growth—spot innovation opportunities early and stay steps ahead with data-backed insights.

CPG Household Cleaner Trends Report

Household cleaner demand is shifting—arm your CPG roadmap with Brandwatch trends, consumer signals to de-risk launches, retail bets, and media spend.

The State of Social

Uncovering social insights that drive revenue growth and customer-centric strategies. Transform your social data into business outcomes effectively.

The Top 5 Global Trends Affecting Retail Brands | Brandwatch

Turn social signals into retail revenue: spot demand shifts, decode sentiment, benchmark categories, and arm your next-quarter plans with data buyers act on.