Tech Marketing Insights

Consumer Technology Trends: What’s Changing in 2025?

Convert 2025 consumer tech noise into strategy: Brandwatch’s report shows where demand is shifting and how insights teams de-risk product, media, and GTM bets.

Consumer Electronics Industry Trend Report

Uncover key trends and actionable insights in the consumer electronics industry—boost brand relevance, understand market shifts, and drive strategic decisions.

AI-Powered Consumer Insights for the Asia-Pacific Region

APAC consumer insights powered by AI: spot emerging demand, decode cultural nuances, and turn social + search signals into product, media, and CX decisions.

Consumer Tech: What’s Changed in 2020?

Consumer tech flipped in 2020—see the behaviors that stuck, the categories surging, and how to pivot messaging, product, and media using Brandwatch insights.

Consumer Trends Report: Consumer Technology in the Asia-Pacific Region

APAC consumer tech demand decoded with Brandwatch: pinpoint rising categories, localize messaging by market, and turn social signals into ROI-ready decisions.

Fortune 500 Tech Company

Unlocking marketing insights from a Fortune 500 tech company's case study: actionable strategies to drive revenue, enhance CX, and optimize campaigns.

The ROI of Everyday AI: Less Effort, More Impact

Turn everyday AI into measurable revenue: a practical framework to prioritize use cases, calculate ROI, minimize risk, and scale wins across marketing teams.

Find Your SOS: Collaborate with AI to Build an Authentic Brand

AI collaboration turns scattered social workflows into execution that aligns teams, sharpens prompts, and moves from noisy mentions to decisions that scale.

AI Skills Every Digital Marketer Should Have

Unleash AI Skills for Sharper Social Monitoring and Extracting Valuable Insights Through Data Analysis

Crafting Your Brand Strategy with AI-driven Consumer Insights

AI-fueled consumer insights turn noisy data into brand strategy—pinpoint segments, validate positioning, and move from guesswork to confident 2025 decisions.

The Age of AI-Powered Marketing: Leveraging AI to Better Understand and Engage with Your Consumers

Unlock the power of AI in marketing to boost ROI and enhance customer satisfaction. Learn how to incorporate AI-driven strategies effectively.

Leveraging AI for an Effective Social Media Strategy and Engagement

Uncover how AI powers brand success—actionable insights to boost growth. Learn about the various tools and techniques used in AI for marketing and business development.

The Age of AI-Powered Marketing: Leveraging AI to Better Communicate with Consumers

Watch one of the best webinars on our platform about how to use AI to turn fragmented audience insights into gold.

Brandwatch + GPT: Unlocking New Insights and Opportunities

Uncover how AI innovation is revolutionizing market research, extracting actionable insights for 10X faster decision-making.

Instagram API changes explained

Get ahead of Instagram API changes: Expert strategies to maintain data integrity, optimize monitoring, and enhance performance.

A Social Media Manager’s Guide to ChatGPT + Best Prompts

Ship high-performing social in less time: a ChatGPT guide for SMMs with prompt frameworks, guardrails, and workflows to turn planning and reporting into ROI.

Progress Is the Only Constant: A New Era for Brandwatch

Uncovering the strategic collaboration—Brandwatch and Google Cloud drive data-driven marketing innovation

What Is Meta Pixel?

Fix wasted ad spend with a clean Meta Pixel setup—map conversions, cut signal loss, and unlock dependable attribution for ads that scale without guesswork.

8 Tech Inventions and Gadgets That Never Took Off

Stop launch failures before they happen—8 failed gadgets expose what went wrong so you can de-risk PMF, pricing, timing, and GTM for your next release.

Find Your Logo In Any Image: Introducing Image Insights

Hidden brand exposure lives in social images—Brandwatch Image Insights detects logos, surfaces untagged mentions, and turns visuals into ROI-ready decisions.

Top 10 WhatsApp Marketing Tools for Effective Business Communication

Transform WhatsApp Marketing with Powerful Analytics Tools to Drive Engagement and Conversions

The Top 17 Image Recognition Tools

Turn untagged images into ROI: use image recognition tools to capture hidden brand mentions, quantify sponsorship value, reduce brand risk, and shape strategy.

How Brandwatch is Building Game-Changing New AI Features Powered by GPT

Unlock the power of AI-driven features in GPT-4: supercharge content creation, improve insights accuracy, and boost efficiency in 2025.

Brand Monitoring: The Top Strategies and Tools for Success in 2025

Discover the power of social media listening to drive brand health, CX alignment, and faster campaign decisions.

Boost your social strategy with Brandwatch’s AI and ChatGPT

Turn social listening into a strategy engine: pair Brandwatch’s Iris with ChatGPT to surface trends, validate insights, and ship on-brand briefs faster.

How to Prepare for Instagram’s Upcoming API Changes

How Instagram's upcoming API changes will shape social media marketing strategies. Avoid disruptions and maximize ROI with these actionable insights.

What is Artificial Intelligence (AI)?

Cut through AI hype with plain-English definitions, real-world use cases, and guardrails on bias and accuracy—so your team can apply AI with confidence.

Electric Dreams: The Electrical Goods That Have Seen Unexpected, Unseasonal Consumer Interest During Lockdown

Lockdowns sparked unexpected spikes in electrical goods interest—see how social data spots demand signals early, guides inventory and messaging, and drives ROI.

7 Email Marketing Tools and Software Solutions

Smarter email platform picks in 2025—feature trade‑offs, integration must‑haves, deliverability essentials, and pricing pitfalls so teams ship campaigns faster.

The Big Consumer Technology Trends for 2021

Discover actionable insights from the 2021 consumer technology trends report, empowering brands to lead in innovation and customer engagement.

Introducing Iris: An AI-Analyst For Better Insights

Iris, Brandwatch’s AI analyst, turns messy data into decision-ready insight—streamlined analysis, sharper signals, and confidence to move faster.

Interview: How to Use AI for Social Listening With Ben Ellis

Turn AI into your unfair edge in social listening—automate tagging, surface emerging trends, and cut analysis time so insights translate into faster, safer decisions.

Apple Watch vs. Garmin: Who wins the online conversation?

An in-depth analysis of Apple Watch vs Garmin—revealing which smartwatch wins on fitness tracking precision and health insights.

CES 2023: What’s on the table for consumer electronics?

CES tech trends, minus the hype: pinpoint what matters to your ICP, de-risk pilots, align roadmaps, and turn emerging categories into pipeline within 90 days.

Using AI in Business: Ethical Dilemmas to Consider

Uncover the ethical implications of AI in marketing: navigate biases, ensure fair AI adoption, and align AI strategies with ethical standards.

Tech4Good: Celebrating How We Can Use Technology To Help Others

Tech4Good Awards winners showcase CSR success—practical strategies for ethical impact and brand resilience.

Wearable tech - social media data graphic

Cut through wearable-tech hype—spot real demand drivers, audience signals, and product risks so your roadmap backs winners, not fads, and budgets land ROI.

Brandwatch is Named a Winter Leader by G2 Crowd

Uncover G2 Crowd's 2023 B2B report insights: Revolutionize your social strategy with actionable data, impact measures, and revenue-focused planning.

Brandwatch Named a Leader in IDC MarketScape for Social Marketing Software for Large Enterprises

IDC MarketScape names Brandwatch a Leader for large-enterprise social marketing—proof your team can scale programs, speed RFPs, and secure executive budget.

AI + Consumer Insights: A Time Saving Guide | Brandwatch

Empower marketing ROI in 2025 with AI-driven data insights that predict trends, optimize campaigns, and fuel growth.

Selecting a Social Media Management (SMM) Tool

How to Identify Your Perfect Influencer with Artificial Intelligence

Unlock the power of AI to identify influencers with insights driving marketing outcomes. Drive visibility, engagement, and revenue growth.

Apple Event Data: The iPhone 8, The iPhone X, Apple Watch & Animojis

Unlock insights from Apple Event data analysis: Impact on social mentions, sentiment, and trending topics revealed.

How to Choose a Social Media Analytics Tool

Unlock the power of social media analytics: enhance brand health, align CX, and make smarter campaign decisions.

Hangover Data: When Is The Most Hungover Day of the Year?

Turn cultural moments into measurable lift—use social conversation patterns around 'hangover' chatter to time campaigns, match tone, and fuel reactive content.

Brandwatch and KickItOut Expose Online Football Abuse

Actionable social data unmasks online football abuse—Brandwatch and Kick It Out help comms teams act faster, manage crises, and protect reputation.

Fast-Growing: Sunday Times Hiscox Tech Track 100

Fast-growth insights from Sunday Times Hiscox Tech Track leaders: turn social data into revenue, tighten ICP focus, and scale demand engines to sustain growth.

The Top 14 Facebook Scheduling Tools to Streamline Your Posting Strategy

Turn Facebook content into consistent growth: automate posting, streamline approvals, and use data-backed timing to cut busywork and boost results.

Top 10 AI Social Media Tools to Enhance Your Strategy in 2025

Discover the AI tools reshaping social strategy for 2025 growth—improve efficiency, deepen insights, and maximize ROI with data-driven decisions.