The Social Media Rearview: Driving Future Success through Trend Analysis
Unlock the secret to driving customer loyalty through targeted social media campaigns and data-driven insights.
Market researchers Marketing Insights
Discover a handpicked collection of webinars, eBooks, and reports tailored for market researchers marketing insights in every industry. Stay ahead with expert insights and fresh resources, updated regularly.
Reports
The Top 5 Global Trends Affecting Retail Brands
Turn social data into retail advantage—pinpoint emerging demand, shifting channels, and price sensitivity to de-risk 2025 bets and hit growth targets faster.
How the subscription economy is changing retail
Uncover how the subscription economy reshapes retail strategies—boost customer loyalty, increase CLV, and navigate disruptive market shifts.
Free Report: Social Listening for Nonprofits
Nonprofits convert social signals into donor growth and mission impact—use social listening to sharpen targeting, pre-empt crises, and prove ROI to the board.
The State of Social
Uncover the hidden insights within social data—guide business strategy, boost CX alignment, and fuel rapid campaign decisions.
Consumer Trends in the Media and Entertainment Industry
Win 2025 with sharper media bets: this trends report turns audience signals into decisions—spot demand shifts, size genre heat, and de-risk platform moves.
30+ Brands Consumers Are Praising for Their Efforts Around Covid-19 | Brandwatch
Analyzing COVID-19 brand strategies: uncover practical insights for 2025 growth and beyond
2022 Digital Marketing Trends
2022 digital marketing trends that translate into action: pinpoint shifting consumer behavior, channel bets, and budget priorities to win in volatile markets.
Fake News in 2020
Fight misinformation with data-backed social intelligence: verify sources, flag bot-driven spikes, and protect brand trust with a practical 2020 playbook.
Masculinity and Misogyny in the Digital Age
Brandwatch study exposes social label impact - boost brand health, CX, engagement decisively
UK Mental Health Study
Turn sensitive topics into trust-building campaigns—Brandwatch’s UK mental health study helps researchers spot risks, refine messaging, and optimize timing.
Consumer Trends in the Health and Wellness Industry
Health & wellness trends that matter now—turn online consumer signals into category bets, pinpoint themes and risks, and brief teams on data-backed moves.
The State of Social 2024
Win 2024 pitches with social proof that converts—Brandwatch’s State of Social 2024 reveals platform shifts, audience signals, and actions to reallocate budget.
Travel, Leisure, Tourism: Consumer Trends in Hospitality
Turn volatile travel demand into repeat bookings with hospitality consumer trends—spot intent shifts, what guests value, and how to price and market smarter.
Monster US Job Report 2016 | Brandwatch
Transform social listening data into actionable insights driving brand health, CX alignment, and strategic decision-making.
Buying Habits and Trends for the Consumer Packaged Goods Industry
Turn volatile CPG demand into growth with consumer trends from Brandwatch—spot category shifts early, de-risk launches, and align bets with real behavior.
Consumer Technology Trends: What’s Changing in 2025?
Convert 2025 consumer tech noise into strategy: Brandwatch’s report shows where demand is shifting and how insights teams de-risk product, media, and GTM bets.
Consumer Trends in the Media Industry 2022
2022 media & entertainment trends rewrite engagement: data-driven targeting, creator ecosystems, and cross-platform storytelling driving measurable growth.
Consumer Trends for 2023
Shifting consumer trends unlock a faster path to growth—brands that act on these signals boost retention, conversions, and cross-channel ROI through 2025.
The Generational Trends Report
Turn generation-specific insights into higher-converting campaigns: refine targeting, messaging, and media with Brandwatch’s data-backed trends report.
Discover Trends in the Luxury Watch Sector | Brandwatch
Turn fragmented market chatter into luxury watch revenue signals: spot demand shifts, buyer intent, and brand heat to de-risk launches and sharpen media spend.
Global Emotions Report 2020
Turn emotional signals in social data into action: pinpoint drivers, prioritize messaging tests, reduce brand risk, and brief creative from Brandwatch.
Emojis and Emotions
Utilize emojis for actionable insights—pinpoint audiences, boost CX, and drive engagements in 2025.
Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025 | Brandwatch
Turn noisy financial chatter into growth—surface risk signals early, quantify brand trust, and prioritize your next bets with evidence your CFO will sign off.
The State of Social 2023
Turn 2023 social shifts into client wins—prioritize high-yield channels, sharpen creative, and anchor reporting with trends from Brandwatch's State of Social.
Brand loyalty and the belief-driven consumer
Turn brand loyalty into predictable growth: Brandwatch pinpoints drivers of repeat purchase, churn risk, and advocacy—so you act on what protects revenue.
The State of the Higher Education Social Media Marketing Profession in 2021
Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.
The Brandwatch Customer Loyalty Report | Brandwatch
Retention now beats acquisition: Brandwatch's 2021 Customer Loyalty report reveals the signals predicting repeat purchase—and how to act fast to cut churn.
Consumer Electronics Industry Trend Report
Uncover key trends and actionable insights in the consumer electronics industry—boost brand relevance, understand market shifts, and drive strategic decisions.
Brandwatch Customer Experience Report 2022
Which brands dominate customer experience—and what sets them apart? Benchmark your CX, spot gaps, and turn customer feedback into retention and revenue gains.
Retail in Australia: Discover the Biggest Consumer Trends in 2021 | Brandwatch
Discover how Australian consumer trends are reshaping retail strategies in 2021—gain insights for competitive advantage.
Brandwatch Customer Experience Report 2022
CX leaders turn loyalty into revenue—unpack 2021’s best brands and turn their plays into faster resolution, lower churn, and ROI-ready roadmaps.
Brand Comparison Report: Target & Walmart | Brandwatch
Target vs Walmart, decoded by Brandwatch: data-led brand, audience, and CX benchmarks you can act on to sharpen positioning, ad spend, and 2025 retail growth.
Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022
Beat shifting finance sentiment with social-data trends that expose trust drivers and digital expectations—turn insight into faster tests, better CX, growth.
The Brandwatch Influencer Report
Discover the secrets of influencer success: Uncover who's dominating social, the impact of authenticity on engagement, and the key metrics driving ROI.
CPG Trends Report
Win CPG pitches with timely consumer trend signals—identify demand shifts, sharpen creative angles, and back 2025 plans with credible insights from Brandwatch.
How Are Different Generations Planning for Summer 2021?
Win summer campaigns with Brandwatch's Generations report: isolate cohort behaviors, seasonal demand signals, and channels that turn social data into revenue.
Food and Beverage Trends Report
Discover the latest food trends shaping consumer behavior and industry strategies in 2021. Unlock competitive insights for a profitable 2022.
The Cost of Living and Changing Consumer Behavior
Cost-of-living shocks are reshaping demand—pinpoint trade-down signals, price elasticity, and loyalty risk to adjust pricing, messaging, and channel strategy
Consumer Trends in the Automotive Industry | Brandwatch
Beat the 2025 auto cycle with Brandwatch’s Automotive Trends—turn live consumer signals into smarter product, pricing, and media bets that win share fast.
The Women’s Football Report
Empower marketing decisions with Brandwatch's Women's Football report insights—drive engagement, measure sentiment, and refine strategies for sports campaigns.
Hotel, Ristoranti e Viaggi: I trend dei consumatori sull’ospitalità | Brandwatch
Faster booking growth for hotels and travel brands: Brandwatch’s report turns real-time social signals into demand forecasts, CX fixes, and smarter media bets.
Financial Services 2020: Is Australia Ready to be a Cashless Society?
Turn social data into growth in Australia’s financial services—pinpoint customer expectations, flag emerging risks, and set 2020 CX, comms, product priorities
UK Banking: Consumer Preferences Across Generations
Discover how financial institutions in the UK are leveraging social insights to boost customer loyalty and drive competitive differentiation.
The State of CPG in North America 2020
Transforming social data into revenue: Vet sources, sample sizes, and tie metrics to business outcomes for 2025 planning success.
The State of Moral Marketing
Exploring the state of moral marketing: deep dive into ethical considerations shaping modern branding strategies.
Covid-19: How Are Consumers Entertaining Themselves at Home? | Brandwatch
COVID-19 upended media & entertainment; turn social conversation into demand signals to forecast audiences, prioritize content, and de‑risk upcoming planning.
Consumer Insights in Italy to Drive Your Business’s Change Strategy
Unlock actionable consumer insights in Italy—drive brand relevance, customer satisfaction, and revenue growth.
AI-Powered Consumer Insights for the Asia-Pacific Region
APAC consumer insights powered by AI: spot emerging demand, decode cultural nuances, and turn social + search signals into product, media, and CX decisions.
Customer Experience in Australia
A deep dive into transformative customer experience strategies from Australia's top brands—uncover the keys to loyalty, satisfaction, and business growth.
Brand Comparison: Southwest Airlines vs JetBlue Airways
Southwest Airlines vs. JetBlue - Social Media Analysis Reveals Customer Sentiment Trends and Service Differentiation
Endurance, Inequality, Innovation: How Covid-19 Has Transformed Consumer Attitudes and Behaviors
Explore the impact of COVID-19 on consumer behavior: uncover trends, sentiment shifts, and actionable insights for strategic decision-making in a post-pandemic world.
The Rise of FinTech in APAC
APAC fintech is scaling fast—equip your 2025 strategy with market signals, consumer trends, and growth hotspots to capture share and outpace incumbents.
What can consumers teach brands, charities, and NGOs about plastic waste?
Discover how plastic waste data insights drive sustainability actions, reduce costs, and enhance brand reputation.
The Forrester Wave™: Social Listening Platforms, Q4 2020
Choose the right social listening platform: Forrester’s Q4 2020 Wave benchmarks vendors on strategy, offering, and market presence—shortlist faster.
A Decade of Dating: Exploring Consumer Perceptions of Online Dating
10 years of dating conversation decoded—pinpoint culture shifts, seasonality, and brand risks to forecast demand and sharpen 2025 campaigns with confidence.
The Best Brands and Industries for Customer Experience 2020
Top-performing CX brands in 2020 reveal what wins loyalty now—benchmarks, strategies, and signals to fix friction fast and turn advocates into growth.
Forrester Report: Seven Steps to Kick Off a Customer-Obsessed Insights Program
Turn customer insight into revenue impact—actionable guidance, stakeholder buy‑in tactics, and faster decision cycles to guide your research priorities.
New Research Reveals How Consumers View Brand Purpose in 2020
Turn brand purpose from slogan into measurable growth—use social listening to validate consumer expectations, spot authenticity gaps, and guide strategy.
Instagram Analytics: 9 Actionable Insights
Uncover the latest Instagram trends driving engagement and conversions—supercharge your strategy with actionable insights.
Consumer Trends Report: Consumer Technology in the Asia-Pacific Region
APAC consumer tech demand decoded with Brandwatch: pinpoint rising categories, localize messaging by market, and turn social signals into ROI-ready decisions.
Will Covid-19 Change Consumer Behavior in the Long Term?
Permanent post‑COVID shifts are rewriting demand, loyalty, and channels—get a clear read on what stuck, what reverted, and how to rebase 2025 plans.
The Future of Home Entertainment | Brandwatch
Analyzing the future of home entertainment through a data-driven lens—unlock insights to drive content strategy, audience engagement, and revenue growth.
Brand Comparison Report: Apple v Samsung | Brandwatch
Apple vs Samsung decoded for marketers: Brandwatch’s side-by-side brand signals to guide positioning, budget bets, and 2025 campaigns with confidence.
Brand Comparison Report: Netflix v Amazon Video
Netflix vs Amazon, unpacked with Brandwatch: benchmark share of voice, sentiment, and audience drivers to refine positioning, de-risk bets, and win budgets.
Consumer Trends Report: The Rise of FinTech in APAC
Uncover the growth secrets of top Fintech players in APAC—drive expansion, boost profitability, and dominate markets.
A Data-Backed Comparison of the Leading Hospitality Brands
Revamp your hotel marketing strategy with insights from the top US hotels report. Boost brand reputation, strengthen customer loyalty, and maximize revenue opportunities.
Which Airline Owns The Sky On Social?
Discover the unseen potential in USA airlines' social data—predict trends, drive loyalty, and secure market leadership.
The Biggest Sports Cities in North America
A captivating meta description about the report on the biggest sports cities in North America.
Roads of the Future: Automotive Trends
Outpace auto market shifts with Brandwatch’s Automotive Trends—turn social signals into demand forecasts, smarter messaging, and decisions that win budget.
CPG Cosmetics Trend Report
Unlock consumer insights & boost brand relevance with CPG & cosmetics trends—Break through noise by aligning visuals, messaging, & distribution.
Discover the Biggest Trends in Fashion
Win the next luxury drop with social intelligence—identify trend breakouts, buyer intent shifts, and competitor SOV to steer launches, media, and merchandising.
FMCG Grocery Trends Report
Win FMCG grocery clients with social-driven demand signals—spot category momentum, decode shopper needs, and turn trends into high-ROI campaign plans.
CPG Beverage Trends Report
Uncovering the latest beverage trends driving CPG growth—spot innovation opportunities early and stay steps ahead with data-backed insights.
CPG Household Cleaner Trends Report
Household cleaner demand is shifting—arm your CPG roadmap with Brandwatch trends, consumer signals to de-risk launches, retail bets, and media spend.
The State of Social
Uncovering social insights that drive revenue growth and customer-centric strategies. Transform your social data into business outcomes effectively.
The Top 5 Global Trends Affecting Retail Brands | Brandwatch
Turn social signals into retail revenue: spot demand shifts, decode sentiment, benchmark categories, and arm your next-quarter plans with data buyers act on.
Webinars
Approaching your Research Project effectively with Alex Vinten
Launch research stakeholders trust—scope smart, choose the right methods, cut bias, and ship executive-ready insights faster in this Brandwatch webinar.
5 Tips for Launching a Social Listening Campaign in India
5 practical tips for India-focused social teams: cut through noise, prioritize channels, speed decisions, and turn social listening into revenue-ready actions.
[Masterclass] Understanding Consumer Loyalty: Discover 2021 Trends within Retail
Turn retail trend noise into revenue: a Brandwatch masterclass on spotting real demand signals, validating shifts, and turning insights into media wins.
Social Listening: Monitorizar Conversas Públicas para Orientar a sua Estratégia | O Exemplo das Eleições Portuguesas
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Adventures in Trend Spotting with Social Data
Spot emerging consumer trends early with social data—separate signal from noise, validate insights, and turn shifts into smarter product, media decisions.
Listening to TikTok: Unlock Trends, Voices & Conversations
Turn TikTok conversations into growth: spot rising trends, decode VOC, and de-risk campaigns with fast social listening that ties content to demand.
Sharing our research: Skills marketers will need to thrive in 2025
Win budget and speed outcomes: Brandwatch’s webinar pinpoints the marketing skills that drive ROI—AI literacy, data storytelling, and social listening.
Marketing in 2025: The Key Trends, Strategies & Tactics You Can’t Miss
Turn trend noise into revenue signals: get actionable strategies to prioritize channels, align teams, and tie social insights to pipeline for faster decisions.
Mastering the Social Shift: The Trends Defining 2025
Empower your brand with actionable strategies for 2025 success—drive engagement, enhance CX, and make data-driven decisions.
5 Biggest Stories on Social in 2024
Leverage the top 5 social stories of 2024 for tactical insights driving ROI, brand health, and faster decision-making.
The Social Media Rearview: Driving Future Success through Trend Analysis
Unlock the secret to driving customer loyalty through targeted social media campaigns and data-driven insights.
What’s Shifting in Health Conversations in APAC?
Insights into shifting health conversations in APAC—unlock strategies for brand health, CX alignment, and faster decisions.
Spending, Saving, Investing: Consumer Finance Insights in APAC
Turn volatile spending, saving, and investing shifts into growth—use social listening to spot demand swings, refine messaging, and allocate 2025 budgets.
Exploring AI Trends in Media & Consumer Intelligence: Challenges, Opportunities, and Strategies for Success
Turn AI in media from buzz to business impact—prioritize use cases, de-risk workflows, and launch measurable pilots that protect brand, budget, and speed.
Mixing Research Methods for Deeper Consumer Understanding & Speedier Insights
Speed up critical insights with research methods that prioritize core questions, streamline workflows, and keep findings decision-grade—without shortcuts.
Earned Media in 2025: Navigating the Future of Global Media Trends and Developments
Turn earned media into measurable pipeline in 2025—align PR, social, analytics to prove impact, manage crises, and secure budget via attribution-ready insights.
State of Social: Navigating Trends and Preparing for 2025
Turn 2025 uncertainty into an edge: pinpoint the trends that matter, align budgets and content, and use consumer intelligence to make faster decisions.
Dall’ascolto alla decisione: come utilizzare i dati online per conoscere le opportunità di mercato
Learn how Tactive leveraged Brandwatch to drive powerful social insights, boost customer engagement, and enhance marketing strategies.
Crafting Your Brand Strategy with AI-driven Consumer Insights
AI-fueled consumer insights turn noisy data into brand strategy—pinpoint segments, validate positioning, and move from guesswork to confident 2025 decisions.
Mic Drop: Always Learning – How Social Studies Group use AI (Iris) for knowledge, trend and author identification
Master social listening for brand health and ROI—learn from Gumtree’s success story to uplift your own strategy.
Consumer Research: Innovation Spotlight
Consumer research that drives decisions: turn noisy data into clear signals, validate market bets faster, and arm stakeholders with evidence-backed insights.
Maximising Social Media ROI: Tailored Strategies for Multi-Generational Engagement
Boost social ROI with multi-generational targeting—segment behaviors by age, pick the right channels and formats, and tie engagement to revenue outcomes.
How to Elevate Marketing Strategies through AI Innovation and Key Digital Trends of 2024
Turn 2024’s digital shifts into pipeline: prioritize what matters, brief leadership, and turn social data into faster decisions and smarter budget bets.
Digital Governance 2024: Navigating Trends and Innovations in the Government Sector
Stronger digital governance turns scattered content into compliant, on-brand experiences—set roles, tighten approvals, and scale across channels.
Consumer Research: 2024 Product Roadmap
Turn scattered consumer signals into a research roadmap that prioritizes business questions, accelerates time-to-insight, and converts social data into revenue decisions.
Year-in-Review: Biggest Social Media Stories in APAC for 2023
Turn APAC’s 2023 social signals into 2024 advantage—spot rising categories, shifting sentiment, and platform moves to prioritize budgets and reduce spend.
What’s Trending in Travel and Tourism in APAC?
Win 2025 travel demand in APAC: map intent signals, peak seasons, and traveler concerns from social data to sharpen targeting, creative, and media timing.
Score Big with the Sports Audience in APAC
Turn APAC sports fandom into revenue: segment fans, spot sentiment shifts, and time campaigns to moments that move tickets, merch, and sponsorship ROI.
Social Benchmarking: How Benchmarking Can Inform Your Social Strategy
Benchmark faster and set confident targets: compare brand performance, spot outliers, and turn social listening into executive-ready KPIs that prove ROI.
The Age of AI-Powered Marketing: Leveraging AI to Better Communicate with Consumers
Watch one of the best webinars on our platform about how to use AI to turn fragmented audience insights into gold.
Retail in APAC: Trends and Insights for the Year Ahead
APAC retail is shifting fast—use social data to map shopper demand, benchmark categories, and align campaigns to channels that convert, not just trend.
Social Pulse: What’s Trending in Social Media in APAC?
Turn July’s APAC social signals into quarterly wins—spot market-specific shifts, emerging topics, and risks, then align CX, content, and media decisions fast.
Il viaggio di Piaggio, dal basic monitoring agli actionable insights
Uncover social listening strategies driving brand health and CX metrics optimization. Practical insights from Gumtree’s brandwatch case study.
Brandwatch + GPT: Unlocking New Insights and Opportunities
Uncover how AI innovation is revolutionizing market research, extracting actionable insights for 10X faster decision-making.
Deep Dive into Consumer Trends for 2023
Turn consumer signals into revenue decisions—Brandwatch’s webinar helps you separate noise from demand, size opportunities, and brief teams with confidence.
Social Pulse: What’s Trending in Social Media in APAC?
Turn APAC social chatter into client wins—monthly pulse highlights platform shifts, cultural moments, and competitor signals to sharpen timing and pitches.
How To Conduct Consumer Research For The 21st Century
Shrink consumer research cycles and boost decision confidence—nail study design, fix sampling bias, and turn insights into stakeholder‑ready action.
Transform your organization with digital insights
Social data decoded: Uncover revenue sources, size samples, & link stats to business outcomes—steer clear of vanity numbers in your 2025 plans.
Adapting to a time of accelerated change with Digital Consumer Intelligence
Power up your brand strategy with expert insights on navigating accelerated change. Discover tactics to adapt and grow in dynamic markets.
Using Customer Insights to Create More Engaging Content
Turn customer insight into content that converts—map VOC to topics, validate angles with real audience data, and ship campaigns your buyers can’t ignore.
Quarterly Product Update: Speed to Insights
Uncover how speed to insights can revolutionize your decision-making process—empowering quicker actions, sharper strategies, and unparalleled market agility.
Social Truth: Revealing what Truly Matters to Customers
Customer truth from social data: identify the issues that actually drive choice, sharpen messaging and product bets, and unify teams—Brandwatch webinar.
Social Consumer Insights
Turn noisy social data into confident consumer decisions—extract real-time trends, validate hypotheses, and brief stakeholders with speed and rigor.
Going beyond NPS to truly understand your customers
Turning NPS data into actionable growth strategies: Utilize customer feedback to drive product innovation, enhance customer experience, and skyrocket loyalty.
Beyond traditional research: Answering the critical questions using social data
Stronger research decisions with Brandwatch’s webinar—turn unstructured social data into insight, de‑risk launches, and prove ROI with exec‑ready reporting.
Logo Recognition: See Your Brand Through Your Customer’s Eyes
Uncover how image insights drive brand engagement and loyalty. Transform visuals into actionable data for strategic marketing decisions.
Understanding your audience
Uncover how VICE leveraged Brandwatch social data for groundbreaking youth insights—fueling content strategy, campaign success, and brand relevance.
APAC: Digital Marketing Trends Webinar
Learn how APAC brands are adapting to digital trends for 2022. Discover key insights on customer engagement, content strategies, and social media success.
Retail in Review: Trends, Foresight, and Insights for the Future
Turn 2024 retail volatility into 2025 advantage: decode shopper signals, benchmark category shifts, and pinpoint growth bets your stakeholders will back.
Veganz | From Startup to Stock Market Using Social Listening
Empower your social strategy with deep Veganz insights—optimize engagement, track sentiment, and drive customer loyalty.
September Monthly Pulse: What’s Trending in Social Media in APAC?
Turn APAC social shifts into revenue moves: September’s Monthly Pulse surfaces rising topics, platform dynamics, and risk signals to guide Q4–2025 decisions
Monthly Pulse Year-in-Review: What’s Trending in Social Media in APAC?
Gain actionable insights into 2024's top marketing trends with a focus on data-driven decision-making, customer engagement strategies, and ROI optimization.
Virtual Panel: Digital Marketing Trends 2023
Turn noisy 'trends' into revenue moves—this panel gives clear bets, measurement guardrails, and AI-ready workflows to cut wasted spend and accelerate growth.
The State of Social 2023: Newest stats, insights, and benchmarks for your social strategy
Turn volatile social trends into client growth: frameworks to connect metrics to revenue, anticipate platform shifts, and deliver ROI-ready reporting in 2025.
Your Customers Have Changed, and So Should Your Market Research Strategy
Transform market research into actionable insights that boost ROI—decoded customer trends, reimagined strategies, and future-proofed decisions.
Exceeding Expectations: The Evolving Characteristics of a Consumer Intelligence Changemaker
From noise to decisions: the habits of a consumer intelligence changemaker—unify teams, speed insight-to-action, and link social data to business impact.
August Monthly Pulse: What’s Trending in Social Media in APAC?
APAC social trends decoded—spot emerging topics, platform shifts, and audience signals to focus budgets, reduce risk, and move campaigns faster.
July Monthly Pulse: What’s Trending in Social Media in APAC?
Discover how to leverage AI for social listening success and CX enhancement in the APAC market.
June Monthly Pulse: What’s Trending in Social Media in APAC?
June’s APAC pulse from Brandwatch turns live social signals into decisions: prioritize markets, de-risk campaigns, and brief stakeholders fast.
Top 5 Trends to Watch | Retail Focus
Explore the top 5 trends reshaping retail strategies. Discover how brands are adapting to evolving consumer behaviors to stay ahead in the competitive retail landscape.
[April Masterclass] Monthly Pulse: What’s Trending in Social Media in APAC?
APAC social trends you can act on now: pinpoint rising topics, align campaigns to local signals, and move budget to what’s working—this April Monthly Pulse.
[May Masterclass] Monthly Pulse: What’s Trending in Social Media in APAC?
APAC marketers get a monthly pulse on consumer shifts—spot rising topics, sentiment swings, and category risks to steer campaigns, PR, and product bets.
Top 5 Trends to Watch | Food and Beverage
Turn volatile F&B chatter into revenue moves—track emerging tastes, sentiment shifts, and competitive signals to guide product bets and media spend.
Monthly Pulse: What’s Trending in Social Media in APAC?
Brandwatch’s March 2022 APAC social pulse turns trends, sentiment, and platform buzz into smarter plans, risk-proof forecasts, and faster decisions.
[Digital Masterclass] How Social Listening Helps Monzo Build a Bank People Love
Brandwatch reveals the key to Monzo's social media success—learn how to drive engagement, loyalty, and growth.
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[Brandwatch Masterclass] Scopri la “Listening Room” di Barilla
Unleash Barilla's Italy lesson: social data fuels product insights, consumer engagement, and recipe innovation while boosting brand sentiment.
[Masterclass] The Power of Social Listening at The Body Shop
Gain actionable insights from The Body Shop's social listening success. How unlocking customer sentiments fueled brand impact and accelerated campaign decisions.
[Masterclass] Beyond the Tweet: Twitter Data + Brandwatch for Research
Win budget with social insights beyond the tweet: unify channels, map intent, and turn real-time conversations into faster campaigns and ROI-ready reporting.
The Evolution of Social Intelligence, and What’s Next
Practical strategies to elevate brand health and speed up campaign decisions—learn from Gumtree's social listening success!
Digital Consumer Intelligence Masterclass with Henkel
Learn how Henkel unlocked growth with social intelligence, driving CX alignment, faster decisions, and revenue-boosting strategies.
How to Run an Effective Insights Team in Turbulent Times
Understanding the role of insights teams in turbulent times, empowering strategic decisions through data-driven approaches.
More Proactive, Less Reactive: Understanding the “Why” Behind Changes in Consumer Behavior
Explore the hidden triggers that drive consumer behavior decisions, demystifying key trends and empowering strategic marketing moves.
Turning Data into Action: Nestlé’s Pursuit of Insights for Innovation | Brandwatch
Uncover how Nestle turned data into strategic action, boosting brand perception and consumer engagement.
Beyond Search: The Journey to Measuring and Predicting Consumer Behavior
Social is the new search—capture intent where it starts. Convert live queries into defensible market insight, demand signals, and faster go-to-market decisions.
Webinars
Unlock actionable insights from market research data to drive strategic decisions and outperform competitors.
Webinars
Explode market research ROI 30% by aligning CX data, brand health insights, and campaign decisions.
Plant-Based Meat: Using Digital Consumer Intelligence to Guide Product Innovation
Uncover actionable social media insights for innovation and growth—empowering informed strategies and accelerated campaign success.
Best practices: Bring digital consumer intelligence to life
Turn fragmented consumer signals into decisions that win market share—operationalize Brandwatch Digital Consumer Intelligence for faster cycles and clear ROI.
Drive your business strategy forward with digital consumer intelligence
Uncover how social media data drives business strategy—Brandwatch's insights fuel decisions on brand health, customer experience, and campaign effectiveness.
Transform your research strategy with Digital Consumer Intelligence
Transform research into digital consumer intelligence—drive smarter decisions, elevate brand health, and align CX for successful campaigns.
Leading innovation with Digital Consumer Intelligence at GM
Revolutionize your market strategy with digital consumer intelligence—drive growth, innovation, and customer loyalty.
Digital Consumer Intelligence: Bridge the digital divide between brands and consumers
Transform social listening into revenue growth: vet sources, sample sizes, and align metrics with business outcomes for 2025 success.
Telling powerful stories with social data
Turn messy social data into board-ready narratives that unlock budget and prove impact—frameworks, visuals, and workflows you can apply to your next QBR.
Take your CX strategy to the next level: Driving innovation with a complete customer view | Brandwatch
Turn noisy market signals into confident bets—prioritize, validate, and scale innovation faster so insights de-risk launches and prove impact.
Quarterly Product Update: Faster Insights to get you back to your day-to-day
Uncover how Brandwatch's Quarterly Product Review elevates brand strategy decisions with real-time insights.
What Enterprises Are Still Missing from Social Listening
Leveraging social listening to turbocharge brand health, CX alignment, and campaign agility.
Answering key business questions with social data
Uncover social listening playbooks driving brand health and faster decisions in the Gumtree and Brandwatch Case Study.
Enhancing customer experience with emotion analysis
Uncover the emotional drivers of consumer behavior: Brandwatch’s webinar reveals how emotions analysis enhances marketing strategies and elevates customer engagement.
Guides & Strategies
2024: Consumer Trends for the Automotive Industry
Win the next auto buyer: convert consumer trend signals into product, pricing, and media moves that cut launch risk and capture share before competitors react.
Top Trends in the Food and Beverage Industry
Turn food & beverage noise into demand signals—actionable trends, sentiment shifts, and category moves you can brief into product, pricing, and retail plans.
How to Use Social Media Effectively for Market Research in 2025
Unlock insights to boost brand health, customer experience, and campaign decisions with practical social listening strategies.
The Influence of TikTok on the Big 5 Social Media Platforms
Exploring TikTok's influence on social networks: Uncover data-backed strategies to boost engagement, drive ROI, and stay ahead of evolving trends.
The Grammys 2023: Here’s how the award show fared online
Turn Grammys 2023 chatter into decisions: spot breakout moments, quantify sentiment shifts, and extract audience signals to de-risk creative and sponsorships.
How Consumer Travel and Leisure Habits Have Changed
Predict demand, lift bookings, and protect brand health: use social listening to decode traveler sentiment, spot emerging trends, and win in hospitality.
Love Is in the Air and Online Too: Valentine’s Day Insights
Discover how Valentine's Day stories capture hearts online, insights on brand engagement, emotional connections, and social trends.
Interest in Body Positivity and Self-Care Thriving in 2020
Uncover how self-care brands leverage body positivity to thrive with data-driven insights, empowering brand trust and customer loyalty.
How Consumer Shopping Behavior Has Changed in 2023
Uncover the psychology behind consumer shopping behavior to drive sales and loyalty, and understand how consumer behavior influences revenue growth
2022 Consumer Trends for Entertainment Industry
Turn entertainment chatter into growth: Trends spotlight shifting fandoms, platform moves, and signals you can act on to boost viewership and revenue.
Mastering Your Social Media Target Audience: Strategies for Engagement
Pinpoint your social media target audience to lift relevance, cut wasted spend, and turn listening data into personas, channel priorities, and testable messaging.
Which Brands Deliver the Best Customer Experience?
Discover how leading brands excel in customer experience—insights on strategies, tools, and techniques driving customer loyalty and advocacy.
The Barbenheimer Phenomenon: What Social Data Tells Us
Uncover how Brandwatch propelled Gumtree's social presence from struggle to success through strategic insights, actionable data, and dynamic engagement solutions.
6 Beauty Industry Consumer Trends Marketers Should Be Watching
Transform social listening data into actionable insights for optimized beauty brand campaigns. Fuel growth with accurate trend analysis.
Met Gala 2024: The Most Talked About Moments Online
Met Gala 2024 decoded for marketers: turn cultural spikes into campaign wins with real-time social listening, sentiment shifts, top moments, and brand impact.
Social Media Analytics: Key Insights for Business Success
Discover how Brandwatch's social listening playbook accelerates brand health, CX alignment, and campaign decision-making.
Social Media Competitor Analysis: 3 Easy Steps to Improve Your Performance
Explore Brandwatch's social media competitor analysis strategies & unlock competitive secrets to enhance your brand's performance.
Coffee Consumption Habits in Australia: What Can Brands Learn?
Discover the growing trend of specialty coffee in Australia—how consumer preferences are reshaping the coffee industry landscape and influencing new business strategies.
Top 12 Pinterest Analytics and Marketing Tools
Transform social data into strategic goldmines: turn insights into revenue, strengthen brand health, align CX, and drive campaign decisions with precision.
The Social Data Behind the Biggest Fashion Week Shows
Transform social data into actionable insights and boost brand performance with practical strategies and real-time analytics.
The Biggest Pain Points Consumers Have With Music Streaming
Transform your music streaming insights into strategic decisions—discover how data fuels competitive edge.
The Biggest Consumer Trends in Health and Wellness
Leverage consumer wellness trends for strategic brand positioning and customer engagement. Learn how to align offerings with evolving health preferences.
World Cup 2022: Stats, Players, Highlights, and More
Uncovering the unexpected: World Cup social media strategies from Brazil, South Africa, and beyond—dive into data-driven insights that transform brand campaigns.
Quick Search: Social Listening Made Search-Bar Simple
Discover the power of Quick Search for social listening insights that lead to faster decisions and stronger brand health.
Social Media Engagement Rate Benchmark: What is a Good Engagement Rate?
Unlock the secrets of maximizing social media engagement rates—the roadmap to boosting brand visibility, customer loyalty, and revenue growth.
When Do People Want Pizza? Social Data Has The Answers
Own the craving moment: social data reveals when pizza intent spikes by hour and day—so you can time ads, promos, and operations for measurable lift.
57 Fascinating and Incredible YouTube Statistics
Unveiling how YouTube viewership trends impact B2B content strategy—decipher the data to guide your digital marketing decisions effectively.
Master Boolean for Advanced Social Media Monitoring
Social media monitoring insights driving brand health, customer experience alignment, and strategic campaign decisions. Turn data into tangible outcomes.
How ‘buy now, pay later’ is shaping consumer purchasing decisions
Discover how 'Buy Now, Pay Later' is transforming consumer purchasing decisions—boost conversion rates, increase customer satisfaction, and unlock new revenue streams.
What’s Trending in the Media and Entertainment Industry?
Turn fragmented streaming and fandom chatter into predictable demand: actionable consumer trends in media & entertainment to de-risk bets and time launches.
Podcast Audiences: Why Are Women Such Big Fans of True Crime Podcasts?
Unleash the power of podcast analytics to target the right audience—drive conversions, fuel engagement, and amplify brand reach now!
5 Strategies to boost your social media marketing in 2025
Turn 2025’s top social media trends into pipeline: prioritize bets, de-risk budgets, align execs, and translate platform shifts into testable growth plays.
The Biggest Restaurant Industry Trends
Discover the latest restaurant industry trends influencing consumer behavior, technology adoption, and dining experiences.
The Next Generation of Audience Analysis in Brandwatch
Uncover data-driven strategies for next-gen audience analysis and brand success. Harness unique insights to boost engagement and optimize campaigns effectively.
4 Reasons Why 3D Films Have Failed
The untold story behind 3D film failures: Exploring critical mistakes, creative missteps, and audience disconnections in the cinema industry.
Introducing Social Panels: Understanding Your Consumers Just Got Simpler
Transform social data into actionable insights with Brandwatch's social panels—simplify consumer understanding to enhance brand strategies.
5 Netflix Insights Found Using Reddit Social Panels
Optimization tactics: Reddit trends Netflix binge-watching behaviors. Impactful insights to supercharge your social media strategies for 2025 growth.
5 Cool Things You Can Do With Brandwatch Consumer Research That You Couldn't Do Before
Turn consumer insights into revenue by analyzing trends, understanding sentiment, and enhancing customer experiences for strategic decision-making.
The Best Data Visualization Tools
Transform social listening data into actionable insights with Gumtree’s Brandwatch case study on maximizing brand health, CX alignment, and campaign decision speed.
The Biggest Industry Trends in Education Right Now
Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.
Plastic Data: Consumers Are Becoming More Interested in Plastic Waste
Turn plastic conversation into decisions: map sentiment shifts, policy-driven spikes, and risks to guide packaging choices, ESG messaging, and brand safety at scale.
The Big Fashion Industry Trends for 2023
Turn volatile fashion trends into predictable wins: tap social listening to spot microtrends early, gauge sentiment, and de-risk campaign bets.
Spending, Saving, Retirement: The Biggest Consumer Trends in Finance for 2025
Finance marketers turn consumer signals into growth: track trust and risk drivers, refine pricing and CX, and brief execs with acquisition-linked insights.
Hospitality Through an Influencer Lens on Instagram
Turn travel influencer trends into bookings: pinpoint creators by intent, optimize formats for trip-planning moments, and track content to revenue-ready outcomes.
The Most-Subscribed YouTubers and Channels
YouTube subscriber leaders mapped for marketers—turn rankings into faster creator selection, smarter sponsorship planning, and credible reach benchmarks.
The Future of Retail: Top Trends for 2024
Use AI-driven consumer insights to fuel retail innovation, outsmart competitors, and drive growth in 2025.
The Essential Guide to Facebook Insights for Effective Marketing
Uncover actionable insights from Facebook data to drive strategic decisions and amplify ROI.
Social Media Benchmarking: Why You Need It
Unlock the power of social media benchmarking to drive actionable insights and boost campaign performance with data-backed strategies.
Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points
Empowering patient communities with authentic insights—enhancing healthcare navigation and patient support.
Introducing Explore: Discover New Insights About Your Brand
Transform B2B content into irresistible copy with outcome-driven strategies. Drive downloads with persuasive, accurate, and credible messaging for maximum impact.
12 Social Media Insights for the 2022 Holiday Season
Holiday wins from sharper social listening: spot gifting trends, time promos to conversation peaks, and turn UGC into conversion-ready ads that beat Q4 noise.
The Boolean Search Trick Every Marketer Should Use
Transform social stats into revenue: vet sources, size samples, and tie metrics to business outcomes for smarter 2025 plans.
A Quick Guide to Ethnographic Research
Ethnographic research turns consumer behavior into insight: capture real-world context, reduce survey bias, and translate observations into product & CX wins.
Easy Guide to Market Analysis for Businesses and Entrepreneurs
Turn market analysis into revenue moves: spot shifts early, validate demand with real signals, and align product, pricing, and GTM around buyer needs.
Engage Your Audience with Effective X Polls: Tips and Strategies
Turn X polls into defensible insights—avoid bias, frame questions that convert, sanity-check samples, and report results without overclaiming.
Mastering Advertising Research: Improve Your Campaign Strategies Today
Turn ad research into profit: cut waste, de-risk creative, and align spend to revenue with methods that separate signal from noise across social and search.
Are Millennials Mad? How Brands Can Meet Expectations
Millennial trends from Brandwatch social data turn into sharper segmentation, channel bets, and messaging that boosts relevance, cuts waste, and fuels growth.
Gen Z trends in food, retail, and travel conversations
Gen Z is reshaping food, travel, and retail—turn social conversation into product, media, and CX decisions that win 2025 wallets, loyalty, and market share.
10 Essential Methods for Effective Consumer and Market Research
Pick the right market research method to cut risk and accelerate decisions—clear guidance on when to use qual, quant, and social data without bias.
The Top Sentiment Analysis Tools to Elevate Your Insights in 2025
Transform social data into revenue with accurate insights and practical strategies. Avoid vanity metrics and steer your 2025 plans effectively.
Mastering the Net Promoter Score: Calculation and Insights for Success
Turn NPS into a growth lever—calculate it correctly, avoid sampling bias, segment promoters/detractors and drive closed‑loop actions to cut churn and lift LTV.
Top Strategies for Effective Competitive Benchmarking in Your Industry
Beat competitors with data-backed benchmarking: expose share‑of‑voice gaps, set defensible targets, and convert market signals into next‑quarter wins.
Generation Insights: What’s With Gen Z’s Shoe Obsession?
Gen Z’s shoe obsession is a demand signal you can monetize—turn social chatter into early trend detection, smarter drops, and inventory bets with less risk.
Gen X trends in food, travel, and retail conversations
Unlock profitable Gen X growth with channel-specific messaging—map their media habits, purchase triggers, and timing to lift conversions and long-term loyalty.
Gen Z Are Redefining Drinking – Here’s What Brands Need to Know
Gen Z is reshaping beverage demand—get the signals shaping occasions, formats, and messaging so your 2025 plans align with how they choose, share, and spend.
Girl Math: What’s Behind the Viral Trend and What Do Marketers Need to Know?
Girl Math is viral—use consumer insights to judge brand-fit, set tone, and time your entry so campaigns spark engagement, not backlash, and ladder to revenue.
Streaming Wars: The Most Common Customer Pain Points
Unlocking streaming services' growth potential: Addressing pain points, optimizing user experience, and maximizing revenue opportunities.
Does Scarcity Sell? How Brands Are Manufacturing Rarity
Turning scarcity into sales: Analyzing real cases of how scarcity tactics boost conversions and drive revenue.
10 Amazing Social Media Factoids (pt. 2)
Transform social media insights into revenue: validate sources, sample sizes, and link metrics to ROI for data-driven 2025 decisions.
Looking Back: 5 Hot Social Media Trends of 2012
Turn 2012's hottest social trends into 2025 advantage—identify lasting patterns, retire fads, and refocus measurement on the signals that predict growth.
Who Was the Most Discussed Athlete of London 2012?
Analyzing social media data: Insights on trending athletes and fan engagement. Key findings elucidate athlete performance and brand visibility.
What Happens When Social Media Sites Go Down?
Turn platform outages into an advantage: anticipate traffic spikes, protect brand safety, and deploy a crisis-ready comms plan when social networks go dark.
Report: Masculinity and Misogyny in the Digital Age
Transform social data into actionable insights combating misogyny and toxic masculinity, boosting brand ethics, and shaping inclusive marketing strategies.
5 Reasons Why Your Sales Team Are Your Most Valuable Qualitative Research Asset
Unlock the goldmine hidden in your sales team—valuable qualitative insights driving revenue. Learn how to tap into this treasure trove of knowledge.
Personas, Personalization, and How to Make Your Strategy a Success
Analyzing Marketing Personas: Driving Personalization with Impactful Strategies - Uncover actionable insights for boosting engagement, conversions, and loyalty in 2025.
Image Analysis to Improve Your Consumer Research
Turn untagged photos into research gold: visual listening uncovers real-world usage, logo exposure, and trends your text analytics miss—fuel better decisions.
Voice of the Player: How Wargaming Learns More about 140m Players
Voice-of-the-player made practical: how Wargaming structures feedback, prioritizes fixes, and links community signals to product decisions that reduce churn.
We Analyzed 100 Million Images Shared Online. Here are 6 Things we Learned
100M social images reveal the hidden half of brand conversation—visual mentions and context you can turn into sharper tracking and creative wins.
Holiday Movies: A Christmas Comparison with Social Data
Analyze the shift in holiday movie viewer sentiments, uncover emerging trends, and adapt marketing strategies for competitive advantage.
Super Bowl LII Ads: Data Reveals Brands That Did Best on Social Media
Unwrap insights from Super Bowl LII ads: Analyze standout creative strategies and audience engagement with real-time data.
Why Ignoring Behavioral Science is a Marketer’s Downfall
Stop mistaking placebo effects for wins—use control groups, blind tests, and behavioral science to avoid false positives and make confident 2025 marketing bets.
Infographic: 139 Incredible Stats and Facts About Instagram
Uncover Instagram's hidden insights for brands—turn data into impactful decisions. Boost engagement and ROI with proven social strategies.
How the Voice of the Customer Can Inform Your Value Proposition
Turn scattered customer feedback into a value proposition that converts—mine VoC, validate messaging, and align product, sales, and CX on what wins.
Guest Blog: The Dream of Data-Driven Personas
Turn personas from fiction to revenue drivers: use social and search signals to segment, validate, and prioritize messaging so campaigns, product, and CX align.
The Most Talked About Super Bowl Ads 2019
Transform social media statistics into revenue with strategic analysis and actionable insights. Avoid vanity numbers in your 2025 plans.
Tennis Player Perception: Djokovic Can't Get No Love
Unveiling the untapped social insights from Djokovic's tennis data—transforming raw numbers into strategic wins for brands.
Interview: Brilliant Noise’s Maddy Cooper on Why Brands Have a Responsibility to Understand Their Customers
Discover how Brilliant Noise's Maddy Cooper leverages Brandwatch data to craft creative social strategies, drive authentic engagement, and deliver measurable ROI.
How Are Death and Risk Perceived on Social Media?
Crafting compelling B2B content that drives downloads with attention-grabbing precision while ensuring credibility and accuracy.
E3 2019 Live Blog: Social Media Reaction in Charts
E3 2019, decoded by live social data: see what dominated conversation, where sentiment shifted, and how to turn event buzz into ROI-ready campaign moves.
Introducing Brandwatch Consumer Research
Faster growth from sharper consumer insight—Brandwatch Consumer Research turns online conversations into trends, priorities, and actions teams can trust.
Image Insights Update for Brandwatch Analytics
Uncover the power of image insights: drive engagement, personalize content, and boost brand perception with Brandwatch's latest update.
The Brandwatch Consumer Research Feature Our Happiest Customers Love Most
Turn sentiment into retention wins: Brandwatch’s Happiest Customers feature spotlights delight drivers, benchmarks positivity, and guides CX decisions.
Covid-19: Rise in Reports of Trouble Sleeping, Bad Dreams, and Nightmares
Turn the COVID-19 ‘weird dreams’ phenomenon into an early-warning signal for consumer anxiety—tighten sentiment tracking, de-risk messaging, and guide creative.
Consumers Are Turning Away From News About The Pandemic
Discover how COVID-19 news impacts your brand's reputation, sentiment, and customer loyalty—unlock actionable insights now.
Back to School: How do Students, Teachers, and Parents Feel?
Turn back-to-school chatter into research you can act on—use Brandwatch social panels to segment parents and students, validate trends, and brief campaigns.
Back to Work: The CMO View of Remote Work
Turn back-to-work social panels into pipeline: structure discussions, source voices, and convert live audience signals into go-to-market decisions.
Back to Fun: How Movie Buffs and Foodies Are Feeling About Businesses Reopening
In-depth social panel insights driving brand resonance, customer loyalty, and strategic engagement decisions.
Electric Dreams: The Electrical Goods That Have Seen Unexpected, Unseasonal Consumer Interest During Lockdown
Lockdowns sparked unexpected spikes in electrical goods interest—see how social data spots demand signals early, guides inventory and messaging, and drives ROI.
Consumers Have Ramped Up Preparation For The Holidays Early in 2020
Discover how brands maximize React holidays in 2020 for impactful engagement, brand health, and strategic campaign decisions.
The Best Christmas Movies According to Twitter Data
Social data crowns 2016’s most talked‑about Christmas films—who topped the buzz, how sentiment shifted, and what seasonal nostalgia signals for storytelling.
The 5 Best Online Survey Tools
The ultimate guide to choosing the best online survey tools for your business needs—compare features, pricing, and user reviews to make informed decisions.
What's the Internet's Verdict on Self-Driving Cars?
The future of self-driving cars decoded: How the internet's opinions shape the autonomous vehicle landscape.
Why Your Business Should Use Predictive Trend Spotting
Uncover the future of trend spotting with predictive analytics—stay ahead of market shifts, outpace competitors, and drive agile decision-making.
Covid-19 in APAC: Adapting to New Ways of Celebrating Traditional Festivities
Unlock the power of festive insights in the APAC region to drive strategic marketing decisions and boost brand visibility during key celebrations.
The Fans, the Celebrities, and the Ads: Super Bowl LV in Numbers
Super Bowl LV social data turned into action: spot the spikes that drive attention, rank creative by sentiment, and equip war rooms with ROI-ready benchmarks.
5 Audience Insights We Discovered in Minutes Using Ready to Use Social Panels
Unlock actionable insights from social panels to supercharge audience engagement and drive campaign success.
The Big Consumer Technology Trends for 2021
Discover actionable insights from the 2021 consumer technology trends report, empowering brands to lead in innovation and customer engagement.
The Big Consumer Financial Trends for 2021
Turn 2021 consumer finance shifts into strategy: spot demand signals, price sensitivity, and channel risks early to protect revenue and capture growth.
New Research Explores Evolution of Online Serophobia
Explore how Brandwatch analyzes online serophobia, hate speech, and the critical work of Ditch the Label to combat digital abuse effectively.
Now, Blend Social and Non-Social Data for Richer Insights with Vizia
Analyzing key market trends to drive smarter business decisions and elevate customer loyalty with Brandwatch's Vizia platform.
How to Discover Hidden Insights in the New ‘Per Capita’ Maps in Brandwatch
Per-capita maps turn raw counts into fair comparisons—remove population bias, reveal true hotspots, and align stakeholders with rate-based visuals.
New Research: Big Trends in the Health Industry for 2022
Health audiences are shifting fast—turn social signals into patient-centric decisions with trend clarity, risk monitoring, and ROI-ready insights for 2025.
E3 2018 Live Blog: Social Media Reaction in Charts
Uncover the predictive insights from React conference 2018 that drive brand innovation and customer engagement.
The Big Pharmaceutical Industry Trends for 2022
Uncover the overlooked digital trends reimagining the pharmaceutical landscape—prepare for AI disruptions, customer-centric shifts, and sustainability demands.
What do people think about the end of the world?
Public sentiment on the 'end of the world' decoded—what drives spikes, how tone varies, and the comms moves brands can make from social listening insights.
The Big Pharmaceutical Industry Trends for 2021
Turn 2021 pharma turbulence into strategy—social data reveals patient sentiment shifts, treatment discourse, HCP pivots, and trust signals you can act on now.
Reaching New Audiences: Brands Get Hairy for Movember
Uncover the secrets behind top partners' engagement with charity initiatives to boost your brand's social impact and customer loyalty.
2022 Insights: 4 Consumer Trends for the Hotel Industry
Innovative hotel industry trends shaping consumer behavior and loyalty—discover how top brands are adapting to secure market leadership.
E3: Not-E3 2022, and what does the future hold for the gaming industry?
Stay ahead with actionable insights from the top E3 announcements—fuel your marketing strategies for 2025 success.
The Big CPG Industry Trends for 2021
CPG demand reshaped in 2021—turn trend signals into share gain: find growth pockets, adapt retail/DTC mix, and align creative to what buyers now value.
NYFW 2022: How New York Fashion Week Unfolded Online
Turn NYFW 2022 social buzz into decisions: quantify share of voice by show, surface sentiment spikes, and map trend themes marketers can act on now.
How is the cost of living crisis affecting the APAC region?
Turn APAC’s cost‑of‑living turmoil into growth: read real consumer signals, detect trade‑downs early, and adjust pricing, promos, and CX before demand pivots.
Apple Watch vs. Garmin: Who wins the online conversation?
An in-depth analysis of Apple Watch vs Garmin—revealing which smartwatch wins on fitness tracking precision and health insights.
The Future of Mobility: How Consumers Plan to Adapt
Analyzing the future of mobility and its impact on the cost of living: uncover insights to optimize business strategies and drive growth in 2025.
Quali sono i trend sul Black Friday 2022?
Turn Black Friday 2022 noise into signal—Brandwatch distills shopper conversation patterns to guide category prioritization, pricing moves, and inventory decisions.
Social Data Showdown: The Kardashian/Jenners on Twitter
Discover the Social Showdown strategy used by Kardashian and Jenner to boost brand influence. Practical insights for marketers on influencer partnerships.
CES 2023: What’s on the table for consumer electronics?
CES tech trends, minus the hype: pinpoint what matters to your ICP, de-risk pilots, align roadmaps, and turn emerging categories into pipeline within 90 days.
The Most Popular Ads, Celebrities, and Reactions: Super Bowl LVII in Numbers
Explore the impact of Super Bowl LVII in numbers, revealing massive social media engagement and the game's influence on brand strategies.
How Consumers Are Discussing House Buying Online
House-buying conversations reveal demand drivers: pinpoint buyer anxieties, financing barriers, and timing triggers to sharpen campaigns and product decisions.
Frightfully Fabulous: What Halloween Costumes Are Trending This Year?
Discover the top Halloween costume trends for 2021 that are reshaping consumer behavior and creating marketing opportunities.
5 Big Consumer Trends in the CPG Industry for 2024
Turn 2025 CPG volatility into advantage: spot demand shifts fast, align pricing, retail media bets, and use social signals to de-risk launches, steal share.
How We Felt About the Top 10 Most-Watched Netflix Shows
Turn Netflix’s most‑watched shows into market signals: map audience demand, time campaigns to viewing spikes, and spot genre trends for 2025 planning.
The Consumer Outlook on the 2024 Summer Games
Turn the Summer Games buzz into business impact: use social listening to spot demand spikes, protect brand health, and fuel faster creative and media decisions.
Is CrossFit Losing Its Edge?
CrossFit’s popularity, translated into strategy: turn trend signals into precise timing, sharper messaging, and partnership moves that drive measurable growth.
Para Athletics, Shooting & Swimming: Summer Games Insights
Convert Para Summer Games buzz into brand-safe growth: map sentiment, spot inclusive narratives, and time activations to lift SOV, engagement, and sponsorship ROI.
The Changing Face of Traditional Market Research
Unlocking the power of social listening for actionable insights that drive strategic decisions and brand success.
How Price Changes Affect Consumer Perceptions
Understand how pricing changes impact consumer perception and buying behavior. Uncover strategies to optimize pricing for increased sales and brand loyalty.
Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends | Brandwatch
Stay ahead of industry shifts with social listening—spot breakout topics early, monitor competitors, and turn trend signals into client-winning strategies.
Interview: Richard Shotton on Consumer Insights, and the Importance of Context
Behavioral science marketers can use now: Brandwatch talks with Richard Shotton on testing real behavior, cutting survey bias, and creative that drives results.
Image Insights Update: Track Your Brand Logo Across the Web
Turn overlooked images into measurable brand insight—Brandwatch Image Insights captures logo mentions, context, and competitive signals that text misses.
What’s New in Consumer Trends? 5 Things You Need to Know
Unlock the power of consumer trends: Gain actionable insights, anticipate shifts, and tailor strategies for 2025 success.
How to Use Social Media for UX Research and Design
Strategic social media insights that maximize UX, nurture community loyalty, and drive website conversions.
Life Sciences & Social Intelligence: A Better Match Than First Thought?
Turn social data into competitive edge for pharma and biotech—unlock patient voice, faster signal detection, and compliant insights that de-risk 2025 launch bets.
The Luxury Travel Boom: What's Still Worth the Splurge?
Luxury travel demand is surging—spot emerging destinations, affluent traveler behaviors, and message angles to win 2025 budgets with social data that converts.
Holiday Shopping 2023: Black Friday to Cyber Monday Insights
Turn Black Friday/Cyber Monday social data into revenue: isolate buyer intent, peak posting windows, and hooks to drive higher CTRs and conversions.
5 Consumer Trends for the Video Gaming Industry in 2020
Gaming in 2020 rewired buyer behavior; leverage social signals to time launches, pick the right partners, and craft messaging that turns intent into revenue.
The 5 Most Important Social Media Monitoring Graphs
Use the 5 social monitoring graphs that matter—spot spikes early, track sentiment shifts, size competitors, and turn reporting into budget-ready proof.
Celebrity Perfumes and Social Media
Social listening reveals how consumers really feel about celebrity perfumes—sentiment drivers, intent signals, peaks, and risk flags marketers can act on.
One Direction Fans Dominate Online Red Nose Day Conversation
Fandoms can skew charity campaign metrics—One Direction fans dominated Red Nose Day chatter. Learn how to segment, debias, and surface true brand signals.
Understanding Your Market With New Demographic Insights | Brandwatch
Harness demographic insights to boost brand resonance, customer engagement, and campaign performance with precision targeting techniques.
Now Offering Historical Twitter Data Back to 2006
Uncover Twitter trends since 2006 and harness historical data insights to supercharge your brand strategy for unprecedented growth.
Highlights from the Singapore Formula 1 Grand Prix 2023
Discover the winning strategies from Formula 1 Grand Prix 2023 and how they impact brand engagement. Uncover the latest insights from the track.
Interview: BT’s Adam Mills on Taking the Digital Consumer Intelligence Assessment
Uncover how DCI assessments reveal hidden insights—transform data into strategic actions. Dive deep in Brandwatch's interview with BT's Adam Mills.
Social Insights on Television Networks
Explore deep social media insights on television networks to uncover trends, sentiment, and competition. Gain strategic intelligence for your industry decisions.
Women’s World Cup 2023: How The Tournament Fared Online
Turn Women’s World Cup 2023 buzz into brand impact: analyze conversation peaks, fan sentiment, and sponsor visibility to sharpen media timing and creative.
How Do We Express Our Emotions Online?
Convert online emotions into strategy: track joy, anger, and fear at scale to refine messaging, spot crises sooner, and link creative to what customers feel.
Black Friday: The Story on Social
Turn Black Friday volatility into revenue: Brandwatch distills consumer signals to time offers, sharpen messaging, align teams, and capture peak intent faster.
The 20 Most Followed Accounts on X (Formerly Twitter)
Current ranking of the most-followed X accounts—use it to vet influencer reach, benchmark brand performance, and spot audience shifts for smarter media plans.
10 Mind-Blowing BTS Facts and Statistics
Turn BTS facts and statistics into growth: pinpoint peaks, platform hotspots and content triggers to time launches, partnerships, and social spend that convert.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening
Transform social listening insights into actionable strategies—align CX, boost brand health, and make prompt campaign decisions.
Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites
Learn how Brandwatch excels in Forrester Wave Social Suites evaluation, setting new standards in social intelligence and performance analytics for brands.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security
Paste the article’s key points or full text so I can craft CTR-optimized copy—privacy-safe, credible, and conversion-ready—without inventing data or claims.
Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms
Brandwatch's leadership in social listening redefined: uncover actionable insights, enhance CX, and drive campaign success.
Super Bowl 2025: Top Moments, Brands, and Celebrities
Turning Super Bowl LIX social buzz into actionable marketing strategies—leveraging real-time insights for higher engagement and campaign success.
Cross-Industry Social Benchmarks Every Marketer Should Know
Turning social media industry benchmarks into actionable growth strategies—uncover key metrics, optimize ad spend, and boost engagement for 2025 success.
Instagram Analytics Explained: 5 Metrics You Need to Understand
Turn Instagram analytics into growth: isolate the KPIs that matter, cut vanity noise, and turn content insights into higher reach, saves, clicks, and conversions.
How Retail Brands Can Leverage Digital Insights
A retail guide that unveils customer sentiment secrets—turn data into sales, boost loyalty, and finetune experiences for revenue lifts.
The Vizia Platform: Bringing Insights to Light
Gain real-time social intelligence and drive impactful brand decisions with Vizia Insights. Discover how to align brand health, customer experience, and campaign success.
5 Ways to Discover Hidden Insights in Your First Party Data
Turn first-party data into revenue-ready insight: unify sources, surface hidden patterns, and activate segments for better retention, attribution, and ROI.
Understanding your audience to inform your CSR approach
Discover how Brandwatch's CSR guide helps businesses drive social impact, make data-driven decisions, and boost branding strategies effectively.
AI + Consumer Insights: A Time Saving Guide | Brandwatch
Empower marketing ROI in 2025 with AI-driven data insights that predict trends, optimize campaigns, and fuel growth.
Five Ways Private Equity Firms Can Leverage Social Listening
Master social listening for B2B due diligence: Uncover insights for strategic decisions, risk mitigation & competitive advantage.
Choosing a Consumer Intelligence Solution
Unlock the power of digital consumer intelligence with Brandwatch's buyer guide—drive brand health, CX alignment, and faster decisions.
The Consumer Intelligence Maturity Model
Turn fragmented consumer data into decisions: a pragmatic maturity model to benchmark capability, fix gaps, align teams, and secure budget for impact.
Data Segmentation | Brandwatch
Data segmentation turns noisy consumer signals into clarity—pinpoint audiences, surface trends sooner, and ship decisions that improve targeting, speed, and ROI
Advance Your Organization’s Voice of the Customer Strategy
Uncover customer sentiment gems—empower CX, innovation, and loyalty decisions with Brandwatch's VoC guide.
Consumer Research: Building Better Personas
Turn customer intelligence into revenue-ready personas: identify high-value segments, validate assumptions with real data, and align product, CX, and media.
Competitor Analysis | Brandwatch
Turn competitor noise into strategy: use Brandwatch's practical guide to map rivals' share of voice, find white space, and turn insight into growth bets.
How to Use Reddit for Product & Consumer Research
Reddit research strategies boosting product insights—uncover consumer trends, validate concepts, and fine-tune messaging for ROI-driven growth.
How to Improve Insights Flow Across Your Organization
Uncover the social impact of data: dissecting viral trends, gauging audience sentiment, and transforming insights into strategic wins.
Maximizing Speed to Insight at Your Organization
Uncover insights faster with Brandwatch, empowering rapid decisions and actionable strategies for your business.
How Can CPG Brands Excel With Digital Consumer Intelligence in 2021?
Explore key trends and consumer insights shaping the CPG industry for 2021, and discover digital marketing strategies.
How Pharma Companies Can Make the Most of Online Insights
Transform social media listening into actionable brand health insights with Brandwatch's pharmaceutical guide.
Leveraging the Voice of the Customer in 2020
Turn customer feedback into revenue: build a Voice of the Customer program that reduces bias, prioritizes fixes, and ties insights to CX and retention.
Social Listening in Practice: Product Development
Unlock the keys to overcoming roadblocks in product development with expert strategies from Brandwatch.
5 Brands Bringing Digital Consumer Intelligence to Life
Transform social listening data into actionable insights that boost brand health, CX alignment, and campaign effectiveness.
Maturing from social listening to digital consumer intelligence
Harness the power of digital conversations—accelerate decision-making and fuel brand health with social listening insights. Drive customer-centric strategies.
Social Analyst Playbook: Future-proof your social insights
Turn noisy social data into executive-ready insight: vet sources, size samples, map metrics to revenue KPIs, and build faster, defensible decisions for 2025.
How Digital Consumer Intelligence Will Revolutionize Decision Making
Unveil the digital consumer intelligence secrets driving strategic decisions—transform data into actionable insights for profound consumer understanding.
Social + NPS: How to Move Towards a Holistic View of Customer Advocacy | Brandwatch
Turn real-time social conversations into a reliable NPS signal—spot detractor risk, prioritize fixes, and prove CX impact with always-on brand health tracking.
Using Social Media Analytics to Amplify the Voice of the Customer
Harness customer insights to amplify impact, boost brand perception, and craft winning strategies that prioritize customer-centricity.
The CMO’s Guide to Modern Consumer Insights
CMOs turn consumer signals into growth—spot demand early, align teams on one source of truth, and tie insight-led campaigns to revenue outcomes.
Business Insights from Social Media Data
Unlock actionable insights from social data to boost brand health, align CX, and accelerate campaign decisions.
Consumer Insights: Social Data Guide
Gain actionable insights from Gumtree’s Brandwatch case study on social listening strategies that fuel brand health, CX alignment, and faster campaign decisions.
The CMO’s Guide to Modern Consumer Insights
Discover how consumer insights drive growth strategies, align brand positioning, and boost customer engagement success in this CMO guide.
Insights For Global Brand Marketing Strategy | Brandwatch
Unlock Nespresso insights for powerful marketing strategies—drive engagement, uncover trends, and elevate brand perception.
How Do People Talk About Credit Cards on Social? | Brandwatch
Uncover New Insights: Decode credit card chatter to refine target audiences, tailor campaigns, and outperform competitors.
Turning Social Media Data into Competitive Intelligence
Leverage competitive intelligence for social analytics success—uncover insights driving differentiation, engagement, and growth.
How Small Marketing Teams can Leverage the Power of Images for Consumer Insights
Unlock consumer behavior secrets for hyper-targeted marketing strategies. Discover how brand health and CX alignment soar with practical social listening.
How to Create Persona-Driven Content Campaigns
Craft remarkable persona-driven content campaigns with proven strategies and tools—boost engagement, conversions, and brand loyalty.
The Brand’s Guide to Modern Consumer Insights
Turn messy consumer data into decision-ready insight—Brandwatch’s guide helps researchers unify social and customer feedback to drive faster, revenue impact.
Social Listening in Practice: Benchmarking CX
Uncover the benchmarking secrets to boost CX success, elevate brand reputation, and drive strategic decisions based on data-driven insights.
Social Listening in Practice: Market Research
A compelling guide to mastering market research: uncover insights, align strategies, and drive growth with actionable data-driven decisions.
Ideas from the Experts: Social Consumer Market Insights
Uncover social insights driving strategic decisions in 2025, avoiding data traps with actionable analytics from Brandwatch's expert guide.
The Case for Social Consumer Insights | Brandwatch
Uncover actionable insights from Brandwatch's consumer data—inform CX strategies, enhance brand reputation, and boost campaign performance.
Social Consumer Insights Q&A
Turn consumer and market insights into revenue influence: a Forrester Q&A reveals how CMI leaders speed decisions, align stakeholders, and prove impact into 2025.
Insights Center of Excellence Q&A
Transform social listening data into powerful insights to drive brand health, CX alignment, and agile marketing decisions.
How Social Media is Changing Customer Profiling
Personas go stale fast—translate real-time social signals into dynamic, privacy-safe profiles that de-bias research, predict demand, and drive conversion.
Twitter Data Reveals The Most Haunted States in America
Seasonal buzz turned into engagement: a data-led look at America’s most haunted states to spark geo-targeted Halloween content, PR hooks, and shareable posts.
The Complete Guide to Insightful Social Media Research - Brandwatch
Stay ahead in social media research with Brandwatch insights—power brand health, align CX strategies, and make faster decisions.
Ask an Expert: 8 Tips for Building Brand Loyalty - Brandwatch
Turn first-time buyers into lifelong customers with 8 loyalty plays—from lifecycle personalization to feedback loops, advocacy, and trust-first CX.
The 6 Best Holiday Marketing Campaigns and Why They Work
Turn holiday buzz into pipeline: learn repeatable plays from top seasonal campaigns—standout creative, timing, UGC, and measurement that ties to revenue.
Using the Voice of the Customer to Make Threats Opportunities
VoC programs turn raw feedback into growth—capture signals from reviews, social, and support to prioritize roadmap, reduce churn, and prove ROI.
Research, Digitally: Real Examples of Social Media Ethnography
Turn social conversations into ethnographic insight that reveals motivations, language, unmet needs—so research teams de-risk decisions faster.
The Top Moments of the Oscars 2017 on Social Media
Turn Oscars 2017 social buzz into research wins - map real-time spikes, sentiment swings, and influencer moments to brand impact you can brief to the C-suite.
How to Use Social Media for New Product Development Research
Cut launch risk with proven new product research: validate demand, refine features, pressure-test pricing, and build a data-backed go-to-market.
How to Increase Customer Loyalty Using Market Insights from Social
Turn market insights into loyalty gains: pinpoint churn drivers, align CX with sentiment, and prove retention ROI with faster, data-backed decisions.
The Internet Reacts to Game of Thrones Season 7, Episode 5: Eastwatch
Turn Game of Thrones buzz into social performance: Brandwatch React S7E5 reveals conversation drivers you can turn into timing, creative, and reporting wins.
Building a Brand Research Strategy: How to Analyze Your Brand
Drive brand research success with actionable insights, data-driven decisions, and customer-centric strategies that boost market share and customer loyalty.
The Internet Reacts to Game of Thrones Season 7, Episode 4
Pop-culture buzz into campaign advantage: Brandwatch’s Game of Thrones S7E4 breakdown maps moment spikes, character chatter, and sentiment to guide timing.
The Internet Reacts to Game of Thrones Season 7, Episode 3
Uncover key social data insights driving ROI growth: from audience sentiment tracking to competitive analysis, transform brand strategies in 2025.
How to Use Social Data for Real-Time Brand Tracking - Brandwatch
A deep dive into real-time brand tracking: uncover insights, anticipate trends, and boost brand health.
Track Coverage for Your Organization Using Social Listening
PR teams turn mentions into measurable coverage with Brandwatch—capture news hits, segment by topic, and report reach, sentiment, and impact in real time.
Smart Glasses: Will the World Wear Them? A Social Data Investigation
Revealing the untapped potential of social data: Uncover actionable insights, drive brand strategies, and secure competitive advantages for 2025 growth.
The Biggest Consumer Shopping Trends for Christmas 2022
Holiday purchase intent shifts reveal where budgets win in Q4—see Christmas 2022 shopping trends from Brandwatch to time promos, pricing, and inventory.
99 Amazing Social Media Statistics and Facts
Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.
Coronavirus: Looking Back at How Panic Buying ‘Went Viral’
Turn panic-buying chaos into demand clarity: use social listening to spot triggers, counter misinformation, guide supply, and protect brand trust.
Commentary: Qualitative Insights From Quantitative Data
Turn dashboards into decisions: translate quantitative signals into qualitative insight with context and verbatims that explain the 'why' behind the numbers.
Video: Kohler Proves the Power of Real-time Insights with Vizia
Real-time insight in action: Kohler shows how Brandwatch Vizia turns live data into faster decisions, executive alignment, and on-the-fly campaign optimization.
Market Research: The Value of Real-Time Analytics| Brandwatch
Real-time market research turns live customer signals into faster decisions—spot shifts early, de-risk launches, and move first with demand-matched messaging.
Insights Central: Explore Projects Created by Brandwatch Experts
Centralize consumer insights to speed decisions and align teams—Brandwatch’s Insights Central streamlines analysis, collaboration, and reporting for impact.
Campaign Tracking Tips and Tricks: Brandwatch Consumer Research
Uncover the secrets of effective campaign tracking for insightful decision-making and robust ROI in 2025.
Research: Hungry for Sales? We’re Slicing into the Passion for Pizza
Turn pizza passion into pipeline—Brandwatch social data exposes flavor trends, buying cues, and timing windows you can activate to drive sales at scale.
Insights: Which Football Sponsors are Getting the Best ROI?
Explore the real ROI behind football sponsorships—find out which brands hit the net in business gains. Are your marketing goals scoring big?
Ask an Expert: Generate Actionable Marketing Intelligence with Social Data
Turn raw social data into board-ready marketing intelligence: validate samples, segment audiences, and connect sentiment to revenue to prioritize growth bets.
Marketing: Understanding Brand Perception Using Social Listening
By understanding brand perception through social listening, you can align CX, improve brand health, and make faster campaign decisions.
Your Business Needs Social Listening: Here’s Why
Unlocking Business Growth through Strategic Social Listening—Empowering Brands with Real-time Insights and Unparalleled Customer Engagement.
Refine Your Marketing Message with Social Listening
Uncover how social listening transforms marketing strategies, boosts brand health, and guides impactful campaign decisions in this insightful case study.
Moving from Insight to Action with Social Data - Brandwatch
Turn social insight into action that moves revenue: prioritize signal, design testable hypotheses, assign owners and SLAs, and track time-to-decision for ROI.
Enjoy Better Instagram Data with New Instagram Authentication
Better Instagram data starts with upgraded authentication—unlock richer owned-account metrics, fewer data gaps, and faster reporting in Brandwatch. Secure.
How to Gain Actionable Consumer Insights from Social Intelligence
Turn noisy social data into rigorous consumer insights—reduce bias, validate trends, and link sentiment to revenue so research drives 2025 growth.
The Top 10 Competitor Benchmarking Tools for 2025
Unleash competitor insights for strategic advantage—benchmark tracking, audience analysis, and brand sentiment steer your market moves.
Social Media & Running - What Social Data tell us about Runners
Public data exposes what runners want—motivation drivers, gear talk, seasonality, and unmet needs—so you can size demand, validate segments, and de-risk bets.
Exploring the Shocking Scale of Fake News Around Climate Change
Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.
Case Studies
How American Airlines uses Brandwatch to power its command center
Command-center rigor turns airline-scale noise into action—how American Airlines operationalizes real-time insight to accelerate response and protect CX.
American-Made Cars Case Study: Insights From AOL & Brandwatch
Inside AOL's Brandwatch case study: how social listening decoded the 'American-made' car debate to shape content strategy and faster campaign bets.
[Video Case Study] How Land O’Lakes innovates consumer research with social data
Brandwatch x Land O’Lakes unpack how market research teams turn online conversation into executive-ready insight that speeds decisions and de-risks planning.
Case Studies
Delve into Gumtree's Brandwatch study for actionable insights on boosting brand health, aligning CX strategies, and accelerating campaign decisions.
Meat 2.0: Unlocking Consumer Priorities With Social Data for the Good Food Institute
Brandwatch case study reveals how AI-powered analytics drive food industry insights, customer sentiment, and market growth.
Fetch Rewards’ Journey with Digital Consumer Intelligence | Brandwatch
Inside Fetch Rewards’ Brandwatch case study: a social listening blueprint for faster insight, smarter campaigns, and stakeholder-ready reporting.
Case Study: How Comic Relief Used Social Intelligence for Positive Change
Social intelligence turned public conversation into positive change—Comic Relief’s case study on listening that sharpened messaging and sped decisions.
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2024: Consumer Trends for the Automotive Industry
Win the next auto buyer: convert consumer trend signals into product, pricing, and media moves that cut launch risk and capture share before competitors react.
Top Trends in the Food and Beverage Industry
Turn food & beverage noise into demand signals—actionable trends, sentiment shifts, and category moves you can brief into product, pricing, and retail plans.
How to Use Social Media Effectively for Market Research in 2025
Unlock insights to boost brand health, customer experience, and campaign decisions with practical social listening strategies.
The Influence of TikTok on the Big 5 Social Media Platforms
Exploring TikTok's influence on social networks: Uncover data-backed strategies to boost engagement, drive ROI, and stay ahead of evolving trends.
The Grammys 2023: Here’s how the award show fared online
Turn Grammys 2023 chatter into decisions: spot breakout moments, quantify sentiment shifts, and extract audience signals to de-risk creative and sponsorships.
How Consumer Travel and Leisure Habits Have Changed
Predict demand, lift bookings, and protect brand health: use social listening to decode traveler sentiment, spot emerging trends, and win in hospitality.
Love Is in the Air and Online Too: Valentine’s Day Insights
Discover how Valentine's Day stories capture hearts online, insights on brand engagement, emotional connections, and social trends.
Interest in Body Positivity and Self-Care Thriving in 2020
Uncover how self-care brands leverage body positivity to thrive with data-driven insights, empowering brand trust and customer loyalty.
How Consumer Shopping Behavior Has Changed in 2023
Uncover the psychology behind consumer shopping behavior to drive sales and loyalty, and understand how consumer behavior influences revenue growth
2022 Consumer Trends for Entertainment Industry
Turn entertainment chatter into growth: Trends spotlight shifting fandoms, platform moves, and signals you can act on to boost viewership and revenue.
Mastering Your Social Media Target Audience: Strategies for Engagement
Pinpoint your social media target audience to lift relevance, cut wasted spend, and turn listening data into personas, channel priorities, and testable messaging.
Which Brands Deliver the Best Customer Experience?
Discover how leading brands excel in customer experience—insights on strategies, tools, and techniques driving customer loyalty and advocacy.
The Barbenheimer Phenomenon: What Social Data Tells Us
Uncover how Brandwatch propelled Gumtree's social presence from struggle to success through strategic insights, actionable data, and dynamic engagement solutions.
6 Beauty Industry Consumer Trends Marketers Should Be Watching
Transform social listening data into actionable insights for optimized beauty brand campaigns. Fuel growth with accurate trend analysis.
Met Gala 2024: The Most Talked About Moments Online
Met Gala 2024 decoded for marketers: turn cultural spikes into campaign wins with real-time social listening, sentiment shifts, top moments, and brand impact.
Social Media Analytics: Key Insights for Business Success
Discover how Brandwatch's social listening playbook accelerates brand health, CX alignment, and campaign decision-making.
Social Media Competitor Analysis: 3 Easy Steps to Improve Your Performance
Explore Brandwatch's social media competitor analysis strategies & unlock competitive secrets to enhance your brand's performance.
Coffee Consumption Habits in Australia: What Can Brands Learn?
Discover the growing trend of specialty coffee in Australia—how consumer preferences are reshaping the coffee industry landscape and influencing new business strategies.
Top 12 Pinterest Analytics and Marketing Tools
Transform social data into strategic goldmines: turn insights into revenue, strengthen brand health, align CX, and drive campaign decisions with precision.
The Social Data Behind the Biggest Fashion Week Shows
Transform social data into actionable insights and boost brand performance with practical strategies and real-time analytics.
The Biggest Pain Points Consumers Have With Music Streaming
Transform your music streaming insights into strategic decisions—discover how data fuels competitive edge.
The Biggest Consumer Trends in Health and Wellness
Leverage consumer wellness trends for strategic brand positioning and customer engagement. Learn how to align offerings with evolving health preferences.
World Cup 2022: Stats, Players, Highlights, and More
Uncovering the unexpected: World Cup social media strategies from Brazil, South Africa, and beyond—dive into data-driven insights that transform brand campaigns.
Quick Search: Social Listening Made Search-Bar Simple
Discover the power of Quick Search for social listening insights that lead to faster decisions and stronger brand health.
When Do People Want Pizza? Social Data Has The Answers
Own the craving moment: social data reveals when pizza intent spikes by hour and day—so you can time ads, promos, and operations for measurable lift.
57 Fascinating and Incredible YouTube Statistics
Unveiling how YouTube viewership trends impact B2B content strategy—decipher the data to guide your digital marketing decisions effectively.
Master Boolean for Advanced Social Media Monitoring
Social media monitoring insights driving brand health, customer experience alignment, and strategic campaign decisions. Turn data into tangible outcomes.
How ‘buy now, pay later’ is shaping consumer purchasing decisions
Discover how 'Buy Now, Pay Later' is transforming consumer purchasing decisions—boost conversion rates, increase customer satisfaction, and unlock new revenue streams.
What’s Trending in the Media and Entertainment Industry?
Turn fragmented streaming and fandom chatter into predictable demand: actionable consumer trends in media & entertainment to de-risk bets and time launches.
Podcast Audiences: Why Are Women Such Big Fans of True Crime Podcasts?
Unleash the power of podcast analytics to target the right audience—drive conversions, fuel engagement, and amplify brand reach now!
5 Strategies to boost your social media marketing in 2025
Turn 2025’s top social media trends into pipeline: prioritize bets, de-risk budgets, align execs, and translate platform shifts into testable growth plays.
The Biggest Restaurant Industry Trends
Discover the latest restaurant industry trends influencing consumer behavior, technology adoption, and dining experiences.
The Next Generation of Audience Analysis in Brandwatch
Uncover data-driven strategies for next-gen audience analysis and brand success. Harness unique insights to boost engagement and optimize campaigns effectively.
4 Reasons Why 3D Films Have Failed
The untold story behind 3D film failures: Exploring critical mistakes, creative missteps, and audience disconnections in the cinema industry.
Introducing Social Panels: Understanding Your Consumers Just Got Simpler
Transform social data into actionable insights with Brandwatch's social panels—simplify consumer understanding to enhance brand strategies.
5 Netflix Insights Found Using Reddit Social Panels
Optimization tactics: Reddit trends Netflix binge-watching behaviors. Impactful insights to supercharge your social media strategies for 2025 growth.
5 Cool Things You Can Do With Brandwatch Consumer Research That You Couldn't Do Before
Turn consumer insights into revenue by analyzing trends, understanding sentiment, and enhancing customer experiences for strategic decision-making.
The Best Data Visualization Tools
Transform social listening data into actionable insights with Gumtree’s Brandwatch case study on maximizing brand health, CX alignment, and campaign decision speed.
The Biggest Industry Trends in Education Right Now
Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.
Plastic Data: Consumers Are Becoming More Interested in Plastic Waste
Turn plastic conversation into decisions: map sentiment shifts, policy-driven spikes, and risks to guide packaging choices, ESG messaging, and brand safety at scale.
The Big Fashion Industry Trends for 2023
Turn volatile fashion trends into predictable wins: tap social listening to spot microtrends early, gauge sentiment, and de-risk campaign bets.
Spending, Saving, Retirement: The Biggest Consumer Trends in Finance for 2025
Finance marketers turn consumer signals into growth: track trust and risk drivers, refine pricing and CX, and brief execs with acquisition-linked insights.
Hospitality Through an Influencer Lens on Instagram
Turn travel influencer trends into bookings: pinpoint creators by intent, optimize formats for trip-planning moments, and track content to revenue-ready outcomes.
The Most-Subscribed YouTubers and Channels
YouTube subscriber leaders mapped for marketers—turn rankings into faster creator selection, smarter sponsorship planning, and credible reach benchmarks.
The Future of Retail: Top Trends for 2024
Use AI-driven consumer insights to fuel retail innovation, outsmart competitors, and drive growth in 2025.
The Essential Guide to Facebook Insights for Effective Marketing
Uncover actionable insights from Facebook data to drive strategic decisions and amplify ROI.
Social Media Benchmarking: Why You Need It
Unlock the power of social media benchmarking to drive actionable insights and boost campaign performance with data-backed strategies.
Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points
Empowering patient communities with authentic insights—enhancing healthcare navigation and patient support.
Introducing Explore: Discover New Insights About Your Brand
Transform B2B content into irresistible copy with outcome-driven strategies. Drive downloads with persuasive, accurate, and credible messaging for maximum impact.
12 Social Media Insights for the 2022 Holiday Season
Holiday wins from sharper social listening: spot gifting trends, time promos to conversation peaks, and turn UGC into conversion-ready ads that beat Q4 noise.
The Boolean Search Trick Every Marketer Should Use
Transform social stats into revenue: vet sources, size samples, and tie metrics to business outcomes for smarter 2025 plans.
A Quick Guide to Ethnographic Research
Ethnographic research turns consumer behavior into insight: capture real-world context, reduce survey bias, and translate observations into product & CX wins.
Easy Guide to Market Analysis for Businesses and Entrepreneurs
Turn market analysis into revenue moves: spot shifts early, validate demand with real signals, and align product, pricing, and GTM around buyer needs.
Engage Your Audience with Effective X Polls: Tips and Strategies
Turn X polls into defensible insights—avoid bias, frame questions that convert, sanity-check samples, and report results without overclaiming.
Mastering Advertising Research: Improve Your Campaign Strategies Today
Turn ad research into profit: cut waste, de-risk creative, and align spend to revenue with methods that separate signal from noise across social and search.
Are Millennials Mad? How Brands Can Meet Expectations
Millennial trends from Brandwatch social data turn into sharper segmentation, channel bets, and messaging that boosts relevance, cuts waste, and fuels growth.
Gen Z trends in food, retail, and travel conversations
Gen Z is reshaping food, travel, and retail—turn social conversation into product, media, and CX decisions that win 2025 wallets, loyalty, and market share.
10 Essential Methods for Effective Consumer and Market Research
Pick the right market research method to cut risk and accelerate decisions—clear guidance on when to use qual, quant, and social data without bias.
The Top Sentiment Analysis Tools to Elevate Your Insights in 2025
Transform social data into revenue with accurate insights and practical strategies. Avoid vanity metrics and steer your 2025 plans effectively.
Mastering the Net Promoter Score: Calculation and Insights for Success
Turn NPS into a growth lever—calculate it correctly, avoid sampling bias, segment promoters/detractors and drive closed‑loop actions to cut churn and lift LTV.
Top Strategies for Effective Competitive Benchmarking in Your Industry
Beat competitors with data-backed benchmarking: expose share‑of‑voice gaps, set defensible targets, and convert market signals into next‑quarter wins.
Generation Insights: What’s With Gen Z’s Shoe Obsession?
Gen Z’s shoe obsession is a demand signal you can monetize—turn social chatter into early trend detection, smarter drops, and inventory bets with less risk.
Gen X trends in food, travel, and retail conversations
Unlock profitable Gen X growth with channel-specific messaging—map their media habits, purchase triggers, and timing to lift conversions and long-term loyalty.
Gen Z Are Redefining Drinking – Here’s What Brands Need to Know
Gen Z is reshaping beverage demand—get the signals shaping occasions, formats, and messaging so your 2025 plans align with how they choose, share, and spend.
Girl Math: What’s Behind the Viral Trend and What Do Marketers Need to Know?
Girl Math is viral—use consumer insights to judge brand-fit, set tone, and time your entry so campaigns spark engagement, not backlash, and ladder to revenue.
Streaming Wars: The Most Common Customer Pain Points
Unlocking streaming services' growth potential: Addressing pain points, optimizing user experience, and maximizing revenue opportunities.
Does Scarcity Sell? How Brands Are Manufacturing Rarity
Turning scarcity into sales: Analyzing real cases of how scarcity tactics boost conversions and drive revenue.
10 Amazing Social Media Factoids (pt. 2)
Transform social media insights into revenue: validate sources, sample sizes, and link metrics to ROI for data-driven 2025 decisions.
Looking Back: 5 Hot Social Media Trends of 2012
Turn 2012's hottest social trends into 2025 advantage—identify lasting patterns, retire fads, and refocus measurement on the signals that predict growth.
Who Was the Most Discussed Athlete of London 2012?
Analyzing social media data: Insights on trending athletes and fan engagement. Key findings elucidate athlete performance and brand visibility.
What Happens When Social Media Sites Go Down?
Turn platform outages into an advantage: anticipate traffic spikes, protect brand safety, and deploy a crisis-ready comms plan when social networks go dark.
Report: Masculinity and Misogyny in the Digital Age
Transform social data into actionable insights combating misogyny and toxic masculinity, boosting brand ethics, and shaping inclusive marketing strategies.
5 Reasons Why Your Sales Team Are Your Most Valuable Qualitative Research Asset
Unlock the goldmine hidden in your sales team—valuable qualitative insights driving revenue. Learn how to tap into this treasure trove of knowledge.
Personas, Personalization, and How to Make Your Strategy a Success
Analyzing Marketing Personas: Driving Personalization with Impactful Strategies - Uncover actionable insights for boosting engagement, conversions, and loyalty in 2025.
Image Analysis to Improve Your Consumer Research
Turn untagged photos into research gold: visual listening uncovers real-world usage, logo exposure, and trends your text analytics miss—fuel better decisions.
Voice of the Player: How Wargaming Learns More about 140m Players
Voice-of-the-player made practical: how Wargaming structures feedback, prioritizes fixes, and links community signals to product decisions that reduce churn.
We Analyzed 100 Million Images Shared Online. Here are 6 Things we Learned
100M social images reveal the hidden half of brand conversation—visual mentions and context you can turn into sharper tracking and creative wins.
Holiday Movies: A Christmas Comparison with Social Data
Analyze the shift in holiday movie viewer sentiments, uncover emerging trends, and adapt marketing strategies for competitive advantage.
Super Bowl LII Ads: Data Reveals Brands That Did Best on Social Media
Unwrap insights from Super Bowl LII ads: Analyze standout creative strategies and audience engagement with real-time data.
Why Ignoring Behavioral Science is a Marketer’s Downfall
Stop mistaking placebo effects for wins—use control groups, blind tests, and behavioral science to avoid false positives and make confident 2025 marketing bets.
Infographic: 139 Incredible Stats and Facts About Instagram
Uncover Instagram's hidden insights for brands—turn data into impactful decisions. Boost engagement and ROI with proven social strategies.
How the Voice of the Customer Can Inform Your Value Proposition
Turn scattered customer feedback into a value proposition that converts—mine VoC, validate messaging, and align product, sales, and CX on what wins.
Guest Blog: The Dream of Data-Driven Personas
Turn personas from fiction to revenue drivers: use social and search signals to segment, validate, and prioritize messaging so campaigns, product, and CX align.
The Most Talked About Super Bowl Ads 2019
Transform social media statistics into revenue with strategic analysis and actionable insights. Avoid vanity numbers in your 2025 plans.
Tennis Player Perception: Djokovic Can't Get No Love
Unveiling the untapped social insights from Djokovic's tennis data—transforming raw numbers into strategic wins for brands.
Interview: Brilliant Noise’s Maddy Cooper on Why Brands Have a Responsibility to Understand Their Customers
Discover how Brilliant Noise's Maddy Cooper leverages Brandwatch data to craft creative social strategies, drive authentic engagement, and deliver measurable ROI.
How Are Death and Risk Perceived on Social Media?
Crafting compelling B2B content that drives downloads with attention-grabbing precision while ensuring credibility and accuracy.
E3 2019 Live Blog: Social Media Reaction in Charts
E3 2019, decoded by live social data: see what dominated conversation, where sentiment shifted, and how to turn event buzz into ROI-ready campaign moves.
Introducing Brandwatch Consumer Research
Faster growth from sharper consumer insight—Brandwatch Consumer Research turns online conversations into trends, priorities, and actions teams can trust.
Image Insights Update for Brandwatch Analytics
Uncover the power of image insights: drive engagement, personalize content, and boost brand perception with Brandwatch's latest update.
The Brandwatch Consumer Research Feature Our Happiest Customers Love Most
Turn sentiment into retention wins: Brandwatch’s Happiest Customers feature spotlights delight drivers, benchmarks positivity, and guides CX decisions.
Covid-19: Rise in Reports of Trouble Sleeping, Bad Dreams, and Nightmares
Turn the COVID-19 ‘weird dreams’ phenomenon into an early-warning signal for consumer anxiety—tighten sentiment tracking, de-risk messaging, and guide creative.
Consumers Are Turning Away From News About The Pandemic
Discover how COVID-19 news impacts your brand's reputation, sentiment, and customer loyalty—unlock actionable insights now.
Back to Work: The CMO View of Remote Work
Turn back-to-work social panels into pipeline: structure discussions, source voices, and convert live audience signals into go-to-market decisions.
Back to Fun: How Movie Buffs and Foodies Are Feeling About Businesses Reopening
In-depth social panel insights driving brand resonance, customer loyalty, and strategic engagement decisions.
Electric Dreams: The Electrical Goods That Have Seen Unexpected, Unseasonal Consumer Interest During Lockdown
Lockdowns sparked unexpected spikes in electrical goods interest—see how social data spots demand signals early, guides inventory and messaging, and drives ROI.
Consumers Have Ramped Up Preparation For The Holidays Early in 2020
Discover how brands maximize React holidays in 2020 for impactful engagement, brand health, and strategic campaign decisions.
The Best Christmas Movies According to Twitter Data
Social data crowns 2016’s most talked‑about Christmas films—who topped the buzz, how sentiment shifted, and what seasonal nostalgia signals for storytelling.
The 5 Best Online Survey Tools
The ultimate guide to choosing the best online survey tools for your business needs—compare features, pricing, and user reviews to make informed decisions.
What's the Internet's Verdict on Self-Driving Cars?
The future of self-driving cars decoded: How the internet's opinions shape the autonomous vehicle landscape.
Why Your Business Should Use Predictive Trend Spotting
Uncover the future of trend spotting with predictive analytics—stay ahead of market shifts, outpace competitors, and drive agile decision-making.
Covid-19 in APAC: Adapting to New Ways of Celebrating Traditional Festivities
Unlock the power of festive insights in the APAC region to drive strategic marketing decisions and boost brand visibility during key celebrations.
The Fans, the Celebrities, and the Ads: Super Bowl LV in Numbers
Super Bowl LV social data turned into action: spot the spikes that drive attention, rank creative by sentiment, and equip war rooms with ROI-ready benchmarks.
5 Audience Insights We Discovered in Minutes Using Ready to Use Social Panels
Unlock actionable insights from social panels to supercharge audience engagement and drive campaign success.
The Big Consumer Technology Trends for 2021
Discover actionable insights from the 2021 consumer technology trends report, empowering brands to lead in innovation and customer engagement.
The Big Consumer Financial Trends for 2021
Turn 2021 consumer finance shifts into strategy: spot demand signals, price sensitivity, and channel risks early to protect revenue and capture growth.
New Research Explores Evolution of Online Serophobia
Explore how Brandwatch analyzes online serophobia, hate speech, and the critical work of Ditch the Label to combat digital abuse effectively.
Now, Blend Social and Non-Social Data for Richer Insights with Vizia
Analyzing key market trends to drive smarter business decisions and elevate customer loyalty with Brandwatch's Vizia platform.
How to Discover Hidden Insights in the New ‘Per Capita’ Maps in Brandwatch
Per-capita maps turn raw counts into fair comparisons—remove population bias, reveal true hotspots, and align stakeholders with rate-based visuals.
New Research: Big Trends in the Health Industry for 2022
Health audiences are shifting fast—turn social signals into patient-centric decisions with trend clarity, risk monitoring, and ROI-ready insights for 2025.
E3 2018 Live Blog: Social Media Reaction in Charts
Uncover the predictive insights from React conference 2018 that drive brand innovation and customer engagement.
The Big Pharmaceutical Industry Trends for 2022
Uncover the overlooked digital trends reimagining the pharmaceutical landscape—prepare for AI disruptions, customer-centric shifts, and sustainability demands.
What do people think about the end of the world?
Public sentiment on the 'end of the world' decoded—what drives spikes, how tone varies, and the comms moves brands can make from social listening insights.
The Big Pharmaceutical Industry Trends for 2021
Turn 2021 pharma turbulence into strategy—social data reveals patient sentiment shifts, treatment discourse, HCP pivots, and trust signals you can act on now.
Reaching New Audiences: Brands Get Hairy for Movember
Uncover the secrets behind top partners' engagement with charity initiatives to boost your brand's social impact and customer loyalty.
2022 Insights: 4 Consumer Trends for the Hotel Industry
Innovative hotel industry trends shaping consumer behavior and loyalty—discover how top brands are adapting to secure market leadership.
E3: Not-E3 2022, and what does the future hold for the gaming industry?
Stay ahead with actionable insights from the top E3 announcements—fuel your marketing strategies for 2025 success.
The Big CPG Industry Trends for 2021
CPG demand reshaped in 2021—turn trend signals into share gain: find growth pockets, adapt retail/DTC mix, and align creative to what buyers now value.
NYFW 2022: How New York Fashion Week Unfolded Online
Turn NYFW 2022 social buzz into decisions: quantify share of voice by show, surface sentiment spikes, and map trend themes marketers can act on now.
How is the cost of living crisis affecting the APAC region?
Turn APAC’s cost‑of‑living turmoil into growth: read real consumer signals, detect trade‑downs early, and adjust pricing, promos, and CX before demand pivots.
Apple Watch vs. Garmin: Who wins the online conversation?
An in-depth analysis of Apple Watch vs Garmin—revealing which smartwatch wins on fitness tracking precision and health insights.
The Future of Mobility: How Consumers Plan to Adapt
Analyzing the future of mobility and its impact on the cost of living: uncover insights to optimize business strategies and drive growth in 2025.
Quali sono i trend sul Black Friday 2022?
Turn Black Friday 2022 noise into signal—Brandwatch distills shopper conversation patterns to guide category prioritization, pricing moves, and inventory decisions.
Social Data Showdown: The Kardashian/Jenners on Twitter
Discover the Social Showdown strategy used by Kardashian and Jenner to boost brand influence. Practical insights for marketers on influencer partnerships.
CES 2023: What’s on the table for consumer electronics?
CES tech trends, minus the hype: pinpoint what matters to your ICP, de-risk pilots, align roadmaps, and turn emerging categories into pipeline within 90 days.
The Most Popular Ads, Celebrities, and Reactions: Super Bowl LVII in Numbers
Explore the impact of Super Bowl LVII in numbers, revealing massive social media engagement and the game's influence on brand strategies.
How Consumers Are Discussing House Buying Online
House-buying conversations reveal demand drivers: pinpoint buyer anxieties, financing barriers, and timing triggers to sharpen campaigns and product decisions.
Frightfully Fabulous: What Halloween Costumes Are Trending This Year?
Discover the top Halloween costume trends for 2021 that are reshaping consumer behavior and creating marketing opportunities.
5 Big Consumer Trends in the CPG Industry for 2024
Turn 2025 CPG volatility into advantage: spot demand shifts fast, align pricing, retail media bets, and use social signals to de-risk launches, steal share.
How We Felt About the Top 10 Most-Watched Netflix Shows
Turn Netflix’s most‑watched shows into market signals: map audience demand, time campaigns to viewing spikes, and spot genre trends for 2025 planning.
The Consumer Outlook on the 2024 Summer Games
Turn the Summer Games buzz into business impact: use social listening to spot demand spikes, protect brand health, and fuel faster creative and media decisions.
Is CrossFit Losing Its Edge?
CrossFit’s popularity, translated into strategy: turn trend signals into precise timing, sharper messaging, and partnership moves that drive measurable growth.
Para Athletics, Shooting & Swimming: Summer Games Insights
Convert Para Summer Games buzz into brand-safe growth: map sentiment, spot inclusive narratives, and time activations to lift SOV, engagement, and sponsorship ROI.
The Changing Face of Traditional Market Research
Unlocking the power of social listening for actionable insights that drive strategic decisions and brand success.
How Price Changes Affect Consumer Perceptions
Understand how pricing changes impact consumer perception and buying behavior. Uncover strategies to optimize pricing for increased sales and brand loyalty.
Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends | Brandwatch
Stay ahead of industry shifts with social listening—spot breakout topics early, monitor competitors, and turn trend signals into client-winning strategies.
Interview: Richard Shotton on Consumer Insights, and the Importance of Context
Behavioral science marketers can use now: Brandwatch talks with Richard Shotton on testing real behavior, cutting survey bias, and creative that drives results.
Image Insights Update: Track Your Brand Logo Across the Web
Turn overlooked images into measurable brand insight—Brandwatch Image Insights captures logo mentions, context, and competitive signals that text misses.
What’s New in Consumer Trends? 5 Things You Need to Know
Unlock the power of consumer trends: Gain actionable insights, anticipate shifts, and tailor strategies for 2025 success.
American-Made Cars Case Study: Insights From AOL & Brandwatch
Inside AOL's Brandwatch case study: how social listening decoded the 'American-made' car debate to shape content strategy and faster campaign bets.
How to Use Social Media for UX Research and Design
Strategic social media insights that maximize UX, nurture community loyalty, and drive website conversions.
Life Sciences & Social Intelligence: A Better Match Than First Thought?
Turn social data into competitive edge for pharma and biotech—unlock patient voice, faster signal detection, and compliant insights that de-risk 2025 launch bets.
The Luxury Travel Boom: What's Still Worth the Splurge?
Luxury travel demand is surging—spot emerging destinations, affluent traveler behaviors, and message angles to win 2025 budgets with social data that converts.
Holiday Shopping 2023: Black Friday to Cyber Monday Insights
Turn Black Friday/Cyber Monday social data into revenue: isolate buyer intent, peak posting windows, and hooks to drive higher CTRs and conversions.
5 Consumer Trends for the Video Gaming Industry in 2020
Gaming in 2020 rewired buyer behavior; leverage social signals to time launches, pick the right partners, and craft messaging that turns intent into revenue.
The 5 Most Important Social Media Monitoring Graphs
Use the 5 social monitoring graphs that matter—spot spikes early, track sentiment shifts, size competitors, and turn reporting into budget-ready proof.
Celebrity Perfumes and Social Media
Social listening reveals how consumers really feel about celebrity perfumes—sentiment drivers, intent signals, peaks, and risk flags marketers can act on.
One Direction Fans Dominate Online Red Nose Day Conversation
Fandoms can skew charity campaign metrics—One Direction fans dominated Red Nose Day chatter. Learn how to segment, debias, and surface true brand signals.
Understanding Your Market With New Demographic Insights | Brandwatch
Harness demographic insights to boost brand resonance, customer engagement, and campaign performance with precision targeting techniques.
Now Offering Historical Twitter Data Back to 2006
Uncover Twitter trends since 2006 and harness historical data insights to supercharge your brand strategy for unprecedented growth.
Highlights from the Singapore Formula 1 Grand Prix 2023
Discover the winning strategies from Formula 1 Grand Prix 2023 and how they impact brand engagement. Uncover the latest insights from the track.
Interview: BT’s Adam Mills on Taking the Digital Consumer Intelligence Assessment
Uncover how DCI assessments reveal hidden insights—transform data into strategic actions. Dive deep in Brandwatch's interview with BT's Adam Mills.
Social Insights on Television Networks
Explore deep social media insights on television networks to uncover trends, sentiment, and competition. Gain strategic intelligence for your industry decisions.
Women’s World Cup 2023: How The Tournament Fared Online
Turn Women’s World Cup 2023 buzz into brand impact: analyze conversation peaks, fan sentiment, and sponsor visibility to sharpen media timing and creative.
How Do We Express Our Emotions Online?
Convert online emotions into strategy: track joy, anger, and fear at scale to refine messaging, spot crises sooner, and link creative to what customers feel.
Black Friday: The Story on Social
Turn Black Friday volatility into revenue: Brandwatch distills consumer signals to time offers, sharpen messaging, align teams, and capture peak intent faster.
The 20 Most Followed Accounts on X (Formerly Twitter)
Current ranking of the most-followed X accounts—use it to vet influencer reach, benchmark brand performance, and spot audience shifts for smarter media plans.
10 Mind-Blowing BTS Facts and Statistics
Turn BTS facts and statistics into growth: pinpoint peaks, platform hotspots and content triggers to time launches, partnerships, and social spend that convert.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Social Listening
Transform social listening insights into actionable strategies—align CX, boost brand health, and make prompt campaign decisions.
Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites
Learn how Brandwatch excels in Forrester Wave Social Suites evaluation, setting new standards in social intelligence and performance analytics for brands.
Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security
Paste the article’s key points or full text so I can craft CTR-optimized copy—privacy-safe, credible, and conversion-ready—without inventing data or claims.
Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms
Brandwatch's leadership in social listening redefined: uncover actionable insights, enhance CX, and drive campaign success.
Super Bowl 2025: Top Moments, Brands, and Celebrities
Turning Super Bowl LIX social buzz into actionable marketing strategies—leveraging real-time insights for higher engagement and campaign success.
Cross-Industry Social Benchmarks Every Marketer Should Know
Turning social media industry benchmarks into actionable growth strategies—uncover key metrics, optimize ad spend, and boost engagement for 2025 success.
Instagram Analytics Explained: 5 Metrics You Need to Understand
Turn Instagram analytics into growth: isolate the KPIs that matter, cut vanity noise, and turn content insights into higher reach, saves, clicks, and conversions.
The Top 5 Global Trends Affecting Retail Brands
Turn social data into retail advantage—pinpoint emerging demand, shifting channels, and price sensitivity to de-risk 2025 bets and hit growth targets faster.
Approaching your Research Project effectively with Alex Vinten
Launch research stakeholders trust—scope smart, choose the right methods, cut bias, and ship executive-ready insights faster in this Brandwatch webinar.
5 Tips for Launching a Social Listening Campaign in India
5 practical tips for India-focused social teams: cut through noise, prioritize channels, speed decisions, and turn social listening into revenue-ready actions.
[Masterclass] Understanding Consumer Loyalty: Discover 2021 Trends within Retail
Turn retail trend noise into revenue: a Brandwatch masterclass on spotting real demand signals, validating shifts, and turning insights into media wins.
Adventures in Trend Spotting with Social Data
Spot emerging consumer trends early with social data—separate signal from noise, validate insights, and turn shifts into smarter product, media decisions.
Listening to TikTok: Unlock Trends, Voices & Conversations
Turn TikTok conversations into growth: spot rising trends, decode VOC, and de-risk campaigns with fast social listening that ties content to demand.
Marketing in 2025: The Key Trends, Strategies & Tactics You Can’t Miss
Turn trend noise into revenue signals: get actionable strategies to prioritize channels, align teams, and tie social insights to pipeline for faster decisions.
Mastering the Social Shift: The Trends Defining 2025
Empower your brand with actionable strategies for 2025 success—drive engagement, enhance CX, and make data-driven decisions.
5 Biggest Stories on Social in 2024
Leverage the top 5 social stories of 2024 for tactical insights driving ROI, brand health, and faster decision-making.
The Social Media Rearview: Driving Future Success through Trend Analysis
Unlock the secret to driving customer loyalty through targeted social media campaigns and data-driven insights.
What’s Shifting in Health Conversations in APAC?
Insights into shifting health conversations in APAC—unlock strategies for brand health, CX alignment, and faster decisions.
Spending, Saving, Investing: Consumer Finance Insights in APAC
Turn volatile spending, saving, and investing shifts into growth—use social listening to spot demand swings, refine messaging, and allocate 2025 budgets.
Exploring AI Trends in Media & Consumer Intelligence: Challenges, Opportunities, and Strategies for Success
Turn AI in media from buzz to business impact—prioritize use cases, de-risk workflows, and launch measurable pilots that protect brand, budget, and speed.
Mixing Research Methods for Deeper Consumer Understanding & Speedier Insights
Speed up critical insights with research methods that prioritize core questions, streamline workflows, and keep findings decision-grade—without shortcuts.
Earned Media in 2025: Navigating the Future of Global Media Trends and Developments
Turn earned media into measurable pipeline in 2025—align PR, social, analytics to prove impact, manage crises, and secure budget via attribution-ready insights.
State of Social: Navigating Trends and Preparing for 2025
Turn 2025 uncertainty into an edge: pinpoint the trends that matter, align budgets and content, and use consumer intelligence to make faster decisions.
Dall’ascolto alla decisione: come utilizzare i dati online per conoscere le opportunità di mercato
Learn how Tactive leveraged Brandwatch to drive powerful social insights, boost customer engagement, and enhance marketing strategies.
Crafting Your Brand Strategy with AI-driven Consumer Insights
AI-fueled consumer insights turn noisy data into brand strategy—pinpoint segments, validate positioning, and move from guesswork to confident 2025 decisions.
Mic Drop: Always Learning – How Social Studies Group use AI (Iris) for knowledge, trend and author identification
Master social listening for brand health and ROI—learn from Gumtree’s success story to uplift your own strategy.
Consumer Research: Innovation Spotlight
Consumer research that drives decisions: turn noisy data into clear signals, validate market bets faster, and arm stakeholders with evidence-backed insights.
Maximising Social Media ROI: Tailored Strategies for Multi-Generational Engagement
Boost social ROI with multi-generational targeting—segment behaviors by age, pick the right channels and formats, and tie engagement to revenue outcomes.
How to Elevate Marketing Strategies through AI Innovation and Key Digital Trends of 2024
Turn 2024’s digital shifts into pipeline: prioritize what matters, brief leadership, and turn social data into faster decisions and smarter budget bets.
Digital Governance 2024: Navigating Trends and Innovations in the Government Sector
Stronger digital governance turns scattered content into compliant, on-brand experiences—set roles, tighten approvals, and scale across channels.
Consumer Research: 2024 Product Roadmap
Turn scattered consumer signals into a research roadmap that prioritizes business questions, accelerates time-to-insight, and converts social data into revenue decisions.
What’s Trending in Travel and Tourism in APAC?
Win 2025 travel demand in APAC: map intent signals, peak seasons, and traveler concerns from social data to sharpen targeting, creative, and media timing.
Score Big with the Sports Audience in APAC
Turn APAC sports fandom into revenue: segment fans, spot sentiment shifts, and time campaigns to moments that move tickets, merch, and sponsorship ROI.
Social Benchmarking: How Benchmarking Can Inform Your Social Strategy
Benchmark faster and set confident targets: compare brand performance, spot outliers, and turn social listening into executive-ready KPIs that prove ROI.
The Age of AI-Powered Marketing: Leveraging AI to Better Communicate with Consumers
Watch one of the best webinars on our platform about how to use AI to turn fragmented audience insights into gold.
Retail in APAC: Trends and Insights for the Year Ahead
APAC retail is shifting fast—use social data to map shopper demand, benchmark categories, and align campaigns to channels that convert, not just trend.
Il viaggio di Piaggio, dal basic monitoring agli actionable insights
Uncover social listening strategies driving brand health and CX metrics optimization. Practical insights from Gumtree’s brandwatch case study.
Brandwatch + GPT: Unlocking New Insights and Opportunities
Uncover how AI innovation is revolutionizing market research, extracting actionable insights for 10X faster decision-making.
Deep Dive into Consumer Trends for 2023
Turn consumer signals into revenue decisions—Brandwatch’s webinar helps you separate noise from demand, size opportunities, and brief teams with confidence.
Social Pulse: What’s Trending in Social Media in APAC?
Turn APAC social chatter into client wins—monthly pulse highlights platform shifts, cultural moments, and competitor signals to sharpen timing and pitches.
How To Conduct Consumer Research For The 21st Century
Shrink consumer research cycles and boost decision confidence—nail study design, fix sampling bias, and turn insights into stakeholder‑ready action.
Transform your organization with digital insights
Social data decoded: Uncover revenue sources, size samples, & link stats to business outcomes—steer clear of vanity numbers in your 2025 plans.
Adapting to a time of accelerated change with Digital Consumer Intelligence
Power up your brand strategy with expert insights on navigating accelerated change. Discover tactics to adapt and grow in dynamic markets.
Using Customer Insights to Create More Engaging Content
Turn customer insight into content that converts—map VOC to topics, validate angles with real audience data, and ship campaigns your buyers can’t ignore.
Quarterly Product Update: Speed to Insights
Uncover how speed to insights can revolutionize your decision-making process—empowering quicker actions, sharper strategies, and unparalleled market agility.
Social Truth: Revealing what Truly Matters to Customers
Customer truth from social data: identify the issues that actually drive choice, sharpen messaging and product bets, and unify teams—Brandwatch webinar.
Social Consumer Insights
Turn noisy social data into confident consumer decisions—extract real-time trends, validate hypotheses, and brief stakeholders with speed and rigor.
Going beyond NPS to truly understand your customers
Turning NPS data into actionable growth strategies: Utilize customer feedback to drive product innovation, enhance customer experience, and skyrocket loyalty.
Beyond traditional research: Answering the critical questions using social data
Stronger research decisions with Brandwatch’s webinar—turn unstructured social data into insight, de‑risk launches, and prove ROI with exec‑ready reporting.
Logo Recognition: See Your Brand Through Your Customer’s Eyes
Uncover how image insights drive brand engagement and loyalty. Transform visuals into actionable data for strategic marketing decisions.
Understanding your audience
Uncover how VICE leveraged Brandwatch social data for groundbreaking youth insights—fueling content strategy, campaign success, and brand relevance.
APAC: Digital Marketing Trends Webinar
Learn how APAC brands are adapting to digital trends for 2022. Discover key insights on customer engagement, content strategies, and social media success.
Retail in Review: Trends, Foresight, and Insights for the Future
Turn 2024 retail volatility into 2025 advantage: decode shopper signals, benchmark category shifts, and pinpoint growth bets your stakeholders will back.
Veganz | From Startup to Stock Market Using Social Listening
Empower your social strategy with deep Veganz insights—optimize engagement, track sentiment, and drive customer loyalty.
Monthly Pulse Year-in-Review: What’s Trending in Social Media in APAC?
Gain actionable insights into 2024's top marketing trends with a focus on data-driven decision-making, customer engagement strategies, and ROI optimization.
Virtual Panel: Digital Marketing Trends 2023
Turn noisy 'trends' into revenue moves—this panel gives clear bets, measurement guardrails, and AI-ready workflows to cut wasted spend and accelerate growth.
The State of Social 2023: Newest stats, insights, and benchmarks for your social strategy
Turn volatile social trends into client growth: frameworks to connect metrics to revenue, anticipate platform shifts, and deliver ROI-ready reporting in 2025.
Your Customers Have Changed, and So Should Your Market Research Strategy
Transform market research into actionable insights that boost ROI—decoded customer trends, reimagined strategies, and future-proofed decisions.
Exceeding Expectations: The Evolving Characteristics of a Consumer Intelligence Changemaker
From noise to decisions: the habits of a consumer intelligence changemaker—unify teams, speed insight-to-action, and link social data to business impact.
July Monthly Pulse: What’s Trending in Social Media in APAC?
Discover how to leverage AI for social listening success and CX enhancement in the APAC market.
June Monthly Pulse: What’s Trending in Social Media in APAC?
June’s APAC pulse from Brandwatch turns live social signals into decisions: prioritize markets, de-risk campaigns, and brief stakeholders fast.
Top 5 Trends to Watch | Retail Focus
Explore the top 5 trends reshaping retail strategies. Discover how brands are adapting to evolving consumer behaviors to stay ahead in the competitive retail landscape.
[May Masterclass] Monthly Pulse: What’s Trending in Social Media in APAC?
APAC marketers get a monthly pulse on consumer shifts—spot rising topics, sentiment swings, and category risks to steer campaigns, PR, and product bets.
Top 5 Trends to Watch | Food and Beverage
Turn volatile F&B chatter into revenue moves—track emerging tastes, sentiment shifts, and competitive signals to guide product bets and media spend.
Monthly Pulse: What’s Trending in Social Media in APAC?
Brandwatch’s March 2022 APAC social pulse turns trends, sentiment, and platform buzz into smarter plans, risk-proof forecasts, and faster decisions.
[Digital Masterclass] How Social Listening Helps Monzo Build a Bank People Love
Brandwatch reveals the key to Monzo's social media success—learn how to drive engagement, loyalty, and growth.
[Masterclass] The Power of Social Listening at The Body Shop
Gain actionable insights from The Body Shop's social listening success. How unlocking customer sentiments fueled brand impact and accelerated campaign decisions.
[Masterclass] Beyond the Tweet: Twitter Data + Brandwatch for Research
Win budget with social insights beyond the tweet: unify channels, map intent, and turn real-time conversations into faster campaigns and ROI-ready reporting.
The Evolution of Social Intelligence, and What’s Next
Practical strategies to elevate brand health and speed up campaign decisions—learn from Gumtree's social listening success!
Digital Consumer Intelligence Masterclass with Henkel
Learn how Henkel unlocked growth with social intelligence, driving CX alignment, faster decisions, and revenue-boosting strategies.
[Video Case Study] How Land O’Lakes innovates consumer research with social data
Brandwatch x Land O’Lakes unpack how market research teams turn online conversation into executive-ready insight that speeds decisions and de-risks planning.
More Proactive, Less Reactive: Understanding the “Why” Behind Changes in Consumer Behavior
Explore the hidden triggers that drive consumer behavior decisions, demystifying key trends and empowering strategic marketing moves.
Turning Data into Action: Nestlé’s Pursuit of Insights for Innovation | Brandwatch
Uncover how Nestle turned data into strategic action, boosting brand perception and consumer engagement.
Beyond Search: The Journey to Measuring and Predicting Consumer Behavior
Social is the new search—capture intent where it starts. Convert live queries into defensible market insight, demand signals, and faster go-to-market decisions.
Webinars
Explode market research ROI 30% by aligning CX data, brand health insights, and campaign decisions.
Plant-Based Meat: Using Digital Consumer Intelligence to Guide Product Innovation
Uncover actionable social media insights for innovation and growth—empowering informed strategies and accelerated campaign success.
Best practices: Bring digital consumer intelligence to life
Turn fragmented consumer signals into decisions that win market share—operationalize Brandwatch Digital Consumer Intelligence for faster cycles and clear ROI.
Drive your business strategy forward with digital consumer intelligence
Uncover how social media data drives business strategy—Brandwatch's insights fuel decisions on brand health, customer experience, and campaign effectiveness.
Transform your research strategy with Digital Consumer Intelligence
Transform research into digital consumer intelligence—drive smarter decisions, elevate brand health, and align CX for successful campaigns.
Leading innovation with Digital Consumer Intelligence at GM
Revolutionize your market strategy with digital consumer intelligence—drive growth, innovation, and customer loyalty.
Digital Consumer Intelligence: Bridge the digital divide between brands and consumers
Transform social listening into revenue growth: vet sources, sample sizes, and align metrics with business outcomes for 2025 success.
Telling powerful stories with social data
Turn messy social data into board-ready narratives that unlock budget and prove impact—frameworks, visuals, and workflows you can apply to your next QBR.
Take your CX strategy to the next level: Driving innovation with a complete customer view | Brandwatch
Turn noisy market signals into confident bets—prioritize, validate, and scale innovation faster so insights de-risk launches and prove impact.
Quarterly Product Update: Faster Insights to get you back to your day-to-day
Uncover how Brandwatch's Quarterly Product Review elevates brand strategy decisions with real-time insights.
What Enterprises Are Still Missing from Social Listening
Leveraging social listening to turbocharge brand health, CX alignment, and campaign agility.
Answering key business questions with social data
Uncover social listening playbooks driving brand health and faster decisions in the Gumtree and Brandwatch Case Study.
Enhancing customer experience with emotion analysis
Uncover the emotional drivers of consumer behavior: Brandwatch’s webinar reveals how emotions analysis enhances marketing strategies and elevates customer engagement.
How Retail Brands Can Leverage Digital Insights
A retail guide that unveils customer sentiment secrets—turn data into sales, boost loyalty, and finetune experiences for revenue lifts.
The Vizia Platform: Bringing Insights to Light
Gain real-time social intelligence and drive impactful brand decisions with Vizia Insights. Discover how to align brand health, customer experience, and campaign success.
Choosing a Consumer Intelligence Solution
Unlock the power of digital consumer intelligence with Brandwatch's buyer guide—drive brand health, CX alignment, and faster decisions.
Consumer Research: Building Better Personas
Turn customer intelligence into revenue-ready personas: identify high-value segments, validate assumptions with real data, and align product, CX, and media.
How to Use Reddit for Product & Consumer Research
Reddit research strategies boosting product insights—uncover consumer trends, validate concepts, and fine-tune messaging for ROI-driven growth.
Meat 2.0: Unlocking Consumer Priorities With Social Data for the Good Food Institute
Brandwatch case study reveals how AI-powered analytics drive food industry insights, customer sentiment, and market growth.
Fetch Rewards’ Journey with Digital Consumer Intelligence | Brandwatch
Inside Fetch Rewards’ Brandwatch case study: a social listening blueprint for faster insight, smarter campaigns, and stakeholder-ready reporting.
Twitter Data Reveals The Most Haunted States in America
Seasonal buzz turned into engagement: a data-led look at America’s most haunted states to spark geo-targeted Halloween content, PR hooks, and shareable posts.
The Complete Guide to Insightful Social Media Research - Brandwatch
Stay ahead in social media research with Brandwatch insights—power brand health, align CX strategies, and make faster decisions.
Ask an Expert: 8 Tips for Building Brand Loyalty - Brandwatch
Turn first-time buyers into lifelong customers with 8 loyalty plays—from lifecycle personalization to feedback loops, advocacy, and trust-first CX.
The 6 Best Holiday Marketing Campaigns and Why They Work
Turn holiday buzz into pipeline: learn repeatable plays from top seasonal campaigns—standout creative, timing, UGC, and measurement that ties to revenue.
Using the Voice of the Customer to Make Threats Opportunities
VoC programs turn raw feedback into growth—capture signals from reviews, social, and support to prioritize roadmap, reduce churn, and prove ROI.
Research, Digitally: Real Examples of Social Media Ethnography
Turn social conversations into ethnographic insight that reveals motivations, language, unmet needs—so research teams de-risk decisions faster.
The Top Moments of the Oscars 2017 on Social Media
Turn Oscars 2017 social buzz into research wins - map real-time spikes, sentiment swings, and influencer moments to brand impact you can brief to the C-suite.
How to Use Social Media for New Product Development Research
Cut launch risk with proven new product research: validate demand, refine features, pressure-test pricing, and build a data-backed go-to-market.
How to Increase Customer Loyalty Using Market Insights from Social
Turn market insights into loyalty gains: pinpoint churn drivers, align CX with sentiment, and prove retention ROI with faster, data-backed decisions.
The Internet Reacts to Game of Thrones Season 7, Episode 5: Eastwatch
Turn Game of Thrones buzz into social performance: Brandwatch React S7E5 reveals conversation drivers you can turn into timing, creative, and reporting wins.
Building a Brand Research Strategy: How to Analyze Your Brand
Drive brand research success with actionable insights, data-driven decisions, and customer-centric strategies that boost market share and customer loyalty.
The Internet Reacts to Game of Thrones Season 7, Episode 4
Pop-culture buzz into campaign advantage: Brandwatch’s Game of Thrones S7E4 breakdown maps moment spikes, character chatter, and sentiment to guide timing.
The Internet Reacts to Game of Thrones Season 7, Episode 3
Uncover key social data insights driving ROI growth: from audience sentiment tracking to competitive analysis, transform brand strategies in 2025.
How to Use Social Data for Real-Time Brand Tracking - Brandwatch
A deep dive into real-time brand tracking: uncover insights, anticipate trends, and boost brand health.
Track Coverage for Your Organization Using Social Listening
PR teams turn mentions into measurable coverage with Brandwatch—capture news hits, segment by topic, and report reach, sentiment, and impact in real time.
Smart Glasses: Will the World Wear Them? A Social Data Investigation
Revealing the untapped potential of social data: Uncover actionable insights, drive brand strategies, and secure competitive advantages for 2025 growth.
The Biggest Consumer Shopping Trends for Christmas 2022
Holiday purchase intent shifts reveal where budgets win in Q4—see Christmas 2022 shopping trends from Brandwatch to time promos, pricing, and inventory.
99 Amazing Social Media Statistics and Facts
Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.
Coronavirus: Looking Back at How Panic Buying ‘Went Viral’
Turn panic-buying chaos into demand clarity: use social listening to spot triggers, counter misinformation, guide supply, and protect brand trust.
Commentary: Qualitative Insights From Quantitative Data
Turn dashboards into decisions: translate quantitative signals into qualitative insight with context and verbatims that explain the 'why' behind the numbers.
Video: Kohler Proves the Power of Real-time Insights with Vizia
Real-time insight in action: Kohler shows how Brandwatch Vizia turns live data into faster decisions, executive alignment, and on-the-fly campaign optimization.
Market Research: The Value of Real-Time Analytics| Brandwatch
Real-time market research turns live customer signals into faster decisions—spot shifts early, de-risk launches, and move first with demand-matched messaging.
Insights Central: Explore Projects Created by Brandwatch Experts
Centralize consumer insights to speed decisions and align teams—Brandwatch’s Insights Central streamlines analysis, collaboration, and reporting for impact.
Campaign Tracking Tips and Tricks: Brandwatch Consumer Research
Uncover the secrets of effective campaign tracking for insightful decision-making and robust ROI in 2025.
Research: Hungry for Sales? We’re Slicing into the Passion for Pizza
Turn pizza passion into pipeline—Brandwatch social data exposes flavor trends, buying cues, and timing windows you can activate to drive sales at scale.
Insights: Which Football Sponsors are Getting the Best ROI?
Explore the real ROI behind football sponsorships—find out which brands hit the net in business gains. Are your marketing goals scoring big?
Free Report: Social Listening for Nonprofits
Nonprofits convert social signals into donor growth and mission impact—use social listening to sharpen targeting, pre-empt crises, and prove ROI to the board.
Ask an Expert: Generate Actionable Marketing Intelligence with Social Data
Turn raw social data into board-ready marketing intelligence: validate samples, segment audiences, and connect sentiment to revenue to prioritize growth bets.
Case Study: How Comic Relief Used Social Intelligence for Positive Change
Social intelligence turned public conversation into positive change—Comic Relief’s case study on listening that sharpened messaging and sped decisions.
Marketing: Understanding Brand Perception Using Social Listening
By understanding brand perception through social listening, you can align CX, improve brand health, and make faster campaign decisions.
Your Business Needs Social Listening: Here’s Why
Unlocking Business Growth through Strategic Social Listening—Empowering Brands with Real-time Insights and Unparalleled Customer Engagement.
Refine Your Marketing Message with Social Listening
Uncover how social listening transforms marketing strategies, boosts brand health, and guides impactful campaign decisions in this insightful case study.
Moving from Insight to Action with Social Data - Brandwatch
Turn social insight into action that moves revenue: prioritize signal, design testable hypotheses, assign owners and SLAs, and track time-to-decision for ROI.
Enjoy Better Instagram Data with New Instagram Authentication
Better Instagram data starts with upgraded authentication—unlock richer owned-account metrics, fewer data gaps, and faster reporting in Brandwatch. Secure.
How to Gain Actionable Consumer Insights from Social Intelligence
Turn noisy social data into rigorous consumer insights—reduce bias, validate trends, and link sentiment to revenue so research drives 2025 growth.
The Top 10 Competitor Benchmarking Tools for 2025
Unleash competitor insights for strategic advantage—benchmark tracking, audience analysis, and brand sentiment steer your market moves.
Consumer Trends in the Media and Entertainment Industry
Win 2025 with sharper media bets: this trends report turns audience signals into decisions—spot demand shifts, size genre heat, and de-risk platform moves.
30+ Brands Consumers Are Praising for Their Efforts Around Covid-19 | Brandwatch
Analyzing COVID-19 brand strategies: uncover practical insights for 2025 growth and beyond
Social Media & Running - What Social Data tell us about Runners
Public data exposes what runners want—motivation drivers, gear talk, seasonality, and unmet needs—so you can size demand, validate segments, and de-risk bets.
Exploring the Shocking Scale of Fake News Around Climate Change
Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.
2022 Digital Marketing Trends
2022 digital marketing trends that translate into action: pinpoint shifting consumer behavior, channel bets, and budget priorities to win in volatile markets.
Fake News in 2020
Fight misinformation with data-backed social intelligence: verify sources, flag bot-driven spikes, and protect brand trust with a practical 2020 playbook.
Masculinity and Misogyny in the Digital Age
Brandwatch study exposes social label impact - boost brand health, CX, engagement decisively
UK Mental Health Study
Turn sensitive topics into trust-building campaigns—Brandwatch’s UK mental health study helps researchers spot risks, refine messaging, and optimize timing.
Consumer Trends in the Health and Wellness Industry
Health & wellness trends that matter now—turn online consumer signals into category bets, pinpoint themes and risks, and brief teams on data-backed moves.
Travel, Leisure, Tourism: Consumer Trends in Hospitality
Turn volatile travel demand into repeat bookings with hospitality consumer trends—spot intent shifts, what guests value, and how to price and market smarter.
Monster US Job Report 2016 | Brandwatch
Transform social listening data into actionable insights driving brand health, CX alignment, and strategic decision-making.
Buying Habits and Trends for the Consumer Packaged Goods Industry
Turn volatile CPG demand into growth with consumer trends from Brandwatch—spot category shifts early, de-risk launches, and align bets with real behavior.
Consumer Technology Trends: What’s Changing in 2025?
Convert 2025 consumer tech noise into strategy: Brandwatch’s report shows where demand is shifting and how insights teams de-risk product, media, and GTM bets.
Consumer Trends in the Media Industry 2022
2022 media & entertainment trends rewrite engagement: data-driven targeting, creator ecosystems, and cross-platform storytelling driving measurable growth.
Consumer Trends for 2023
Shifting consumer trends unlock a faster path to growth—brands that act on these signals boost retention, conversions, and cross-channel ROI through 2025.
Discover Trends in the Luxury Watch Sector | Brandwatch
Turn fragmented market chatter into luxury watch revenue signals: spot demand shifts, buyer intent, and brand heat to de-risk launches and sharpen media spend.
Global Emotions Report 2020
Turn emotional signals in social data into action: pinpoint drivers, prioritize messaging tests, reduce brand risk, and brief creative from Brandwatch.
Emojis and Emotions
Utilize emojis for actionable insights—pinpoint audiences, boost CX, and drive engagements in 2025.
Spending, Saving, Insurance, Retirement: Consumer Finance Trends for 2025 | Brandwatch
Turn noisy financial chatter into growth—surface risk signals early, quantify brand trust, and prioritize your next bets with evidence your CFO will sign off.
The State of the Higher Education Social Media Marketing Profession in 2021
Actionable 2021 snapshot of higher‑ed social teams—what they do, need, and measure—so agencies pitch smarter services, align to campus goals, and win retainers.
The Brandwatch Customer Loyalty Report | Brandwatch
Retention now beats acquisition: Brandwatch's 2021 Customer Loyalty report reveals the signals predicting repeat purchase—and how to act fast to cut churn.
Brandwatch Customer Experience Report 2022
Which brands dominate customer experience—and what sets them apart? Benchmark your CX, spot gaps, and turn customer feedback into retention and revenue gains.
Retail in Australia: Discover the Biggest Consumer Trends in 2021 | Brandwatch
Discover how Australian consumer trends are reshaping retail strategies in 2021—gain insights for competitive advantage.
Brandwatch Customer Experience Report 2022
CX leaders turn loyalty into revenue—unpack 2021’s best brands and turn their plays into faster resolution, lower churn, and ROI-ready roadmaps.
Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022
Beat shifting finance sentiment with social-data trends that expose trust drivers and digital expectations—turn insight into faster tests, better CX, growth.
How Are Different Generations Planning for Summer 2021?
Win summer campaigns with Brandwatch's Generations report: isolate cohort behaviors, seasonal demand signals, and channels that turn social data into revenue.
Food and Beverage Trends Report
Discover the latest food trends shaping consumer behavior and industry strategies in 2021. Unlock competitive insights for a profitable 2022.
The Cost of Living and Changing Consumer Behavior
Cost-of-living shocks are reshaping demand—pinpoint trade-down signals, price elasticity, and loyalty risk to adjust pricing, messaging, and channel strategy
Consumer Trends in the Automotive Industry | Brandwatch
Beat the 2025 auto cycle with Brandwatch’s Automotive Trends—turn live consumer signals into smarter product, pricing, and media bets that win share fast.
The Women’s Football Report
Empower marketing decisions with Brandwatch's Women's Football report insights—drive engagement, measure sentiment, and refine strategies for sports campaigns.
Covid-19: How Are Consumers Entertaining Themselves at Home? | Brandwatch
COVID-19 upended media & entertainment; turn social conversation into demand signals to forecast audiences, prioritize content, and de‑risk upcoming planning.
The Rise of FinTech in APAC
APAC fintech is scaling fast—equip your 2025 strategy with market signals, consumer trends, and growth hotspots to capture share and outpace incumbents.
Instagram Analytics: 9 Actionable Insights
Uncover the latest Instagram trends driving engagement and conversions—supercharge your strategy with actionable insights.
Discover the Biggest Trends in Fashion
Win the next luxury drop with social intelligence—identify trend breakouts, buyer intent shifts, and competitor SOV to steer launches, media, and merchandising.
The Top 5 Global Trends Affecting Retail Brands | Brandwatch
Turn social signals into retail revenue: spot demand shifts, decode sentiment, benchmark categories, and arm your next-quarter plans with data buyers act on.
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