Marketing Guides & Blogs

Mastering the Facebook Business Manager: A Practical Guide for Success

Transform social stats into actionable business outcomes with our insights on Facebook Business Manager.

What Are Tags on YouTube? A Simple Guide for Content Creators

Unlocking YouTube tag insights beyond common practices leads to improved marketing efficiency and brand visibility

A Social Media Manager’s Guide to ChatGPT + Best Prompts

Ship high-performing social in less time: a ChatGPT guide for SMMs with prompt frameworks, guardrails, and workflows to turn planning and reporting into ROI.

4 Ways to Measure and Track Brand Awareness

Unlock brand awareness success: strategies to measure, analyze, and optimize your impact for next-level growth.

Mastering X Spaces: A Practical Guide for Engaging Conversations

Transform social stats into revenue: vet sources, size samples, tie metrics to business outcomes for 2025 success.

The Ultimate Guide to Instagram Hashtags: Boost Your Engagement Today

Beat Instagram’s algorithm with a smarter hashtag system: nail relevance over reach, avoid shadowbans, and turn posts into measurable traffic and leads.

LinkedIn Hashtags: Top Strategies for Increased Engagement

Win LinkedIn reach without spam: choose relevant hashtags, mix broad and niche tags, and build a repeatable list to boost qualified impressions.

Maximize Your Reach: Effective Use of Instagram Geotag for Engagement

Instagram geotagging lifts engagement by 25% — discover how brands use location data for targeted campaigns and customer insight.

Mastering YouTube Hashtags: Essential Tips

Transform social media stats into revenue: vet sources, size samples, tie metrics to business outcomes for 2025 plans not led by vanity numbers.

How To Nail Social Media Bio For Brands and Marketers

Discover the secrets to crafting social media bios that attract and engage your audience before they even click.

2024: Consumer Trends for the Automotive Industry

Win the next auto buyer: convert consumer trend signals into product, pricing, and media moves that cut launch risk and capture share before competitors react.

Progress Is the Only Constant: A New Era for Brandwatch

Uncovering the strategic collaboration—Brandwatch and Google Cloud drive data-driven marketing innovation

How to Prepare for and Manage a Crisis

Stop reputational damage before it snowballs—use social listening, rapid-response workflows, and pre-approved comms to manage crises and restore trust faster.

20 Social Media Holidays to Celebrate This April

Turn April’s social holidays into engagement wins—fill your calendar, align campaigns early, and post timely content without last‑minute scramble.

How to Write the Best Professional Instagram Bio

Inside Brandwatch’s Instagram bio best practices: Unleash professional success, boost following engagement, and power brand authenticity for unstoppable growth.

Understand and Engage With Your Consumers At the Speed of Social

Discover how to accelerate brand health, CX alignment, and campaign decisions with social listening strategies like Gumtree's Brandwatch case study.

Brandwatch + Cision

PR and social intelligence in one view—how Cision + Brandwatch helps leaders prove impact, spot risk earlier, align teams, and turn coverage into pipeline.

Top Trends in the Food and Beverage Industry

Turn food & beverage noise into demand signals—actionable trends, sentiment shifts, and category moves you can brief into product, pricing, and retail plans.

Social Media Strategies for Financial Services

Compliance-first social at scale for financial brands: protect trust, automate service, and convert real-time insights into ROI you can prove to the board.

How to Write a Blog Post in 2025 that Captivates & Converts

Improve blog-writing skills: craft compelling stories, engage audiences, and amplify brand reach with proven techniques

Find the Best Time to Post on TikTok in 2025

Post when your TikTok audience is primed to engage—get clear posting windows, time-zone strategy, and testing tactics to turn timing into reliable growth.

TikTok Verification: How to Get the Blue Checkmark in 2025

Leverage TikTok verification for exponential brand growth—uncover insider tips from top influencers and brands.

Your Guide on How to Calculate Facebook Engagement Rate Effectively

Discover the impact of Facebook engagement rate on brand success. Learn how to leverage social media data for better marketing decisions and increased ROI.

Mastering Relationship Marketing: Strategies to Boost Customer Loyalty

Empower brand success through smart relationship marketing strategies—vital insights on enhancing customer loyalty, driving engagement, and maximizing brand advocacy.

How to Calculate Social Media Engagement Rate: A Step-by-Step Guide

Discover how to optimize social media engagement rates for maximum impact—uncover strategies, tools, and real-world success stories.

The Top Ways to Measure Share of Voice Effectively in 2025

Discover how social listening data fuels strategic decisions and boosts brand health. Uncover the playbook for faster CX alignment and campaign success.

Mastering Social Media Customer Service: Essential Tips for Success

Turn social care into revenue: build a scalable workflow for faster responses, smarter triage, and measurable CX gains across Twitter, Facebook, and beyond.

Brandwatch's 50 Most Influential People on Twitter 2022

Data-led ranking of 50 most influential people on Twitter—see who shapes conversations, guide partnership bets, and turn social attention into brand results.

How to Use Social Media Effectively for Market Research in 2025

Unlock insights to boost brand health, customer experience, and campaign decisions with practical social listening strategies.

How to use unofficial holidays to build brand awareness

Turn unofficial holidays into brand awareness wins: pick relevant moments, craft on-brand hooks, and time activations that spark engagement—without ad spend.

Essential PR for Small Business: Strategies for Effective Growth

Unleash the power of social listening for small businesses—boost brand health, align CX, and make quick, informed decisions.

What’s Your Morning Routine? Behind the Viral Trend

Monetize the ‘morning routine’ trend: size conversation, spot intent-rich moments, align product placement and creator briefs, and time campaigns.

The Ultimate Guide to Your Instagram Audit: Boost Engagement Today

Improve Instagram strategies with actionable insights, boosting engagement and ROI with Brandwatch's data-driven audit.

Social Media Tracker: Monitor Conversations in Real Time

Turn chaotic metrics into a focused social media tracker that links KPIs to business goals, benchmarks competitors, and speeds ROI-ready reporting.

Essential YouTube Audit: Improve Your Channel's Performance Today

Run a no-fluff YouTube audit that surfaces quick wins, fixes discoverability, and turns views into subscribers with a prioritized playbook for 90-day growth.

The Influence of TikTok on the Big 5 Social Media Platforms

Exploring TikTok's influence on social networks: Uncover data-backed strategies to boost engagement, drive ROI, and stay ahead of evolving trends.

Coke vs Pepsi: Market Share Analysis on Social

Transform social media data into actionable insights: dissect the Coke-vs-Pepsi social showdown to leverage audience sentiment for strategic wins.

7 Ways to Make Your April Fools’ Day Prank a Success

Turn April Fools’ campaigns into real brand lift: curated best-in-class pranks, creative patterns, guardrails, and measurement tips to spark safe, viral buzz.

The Complete Guide to YouTube Influencer Marketing

Unlock the power of YouTube influencer marketing with proven strategies, boosting brand visibility and engagement.

The Grammys 2023: Here’s how the award show fared online

Turn Grammys 2023 chatter into decisions: spot breakout moments, quantify sentiment shifts, and extract audience signals to de-risk creative and sponsorships.

How Consumer Travel and Leisure Habits Have Changed

Predict demand, lift bookings, and protect brand health: use social listening to decode traveler sentiment, spot emerging trends, and win in hospitality.

How to Create Instagram Ads: The Step-by-Step Guide

Transform Instagram ad creation into revenue: optimize targeting, craft compelling visuals, and measure ROI effectively to boost business growth.

Love Is in the Air and Online Too: Valentine’s Day Insights

Discover how Valentine's Day stories capture hearts online, insights on brand engagement, emotional connections, and social trends.

Interest in Body Positivity and Self-Care Thriving in 2020

Uncover how self-care brands leverage body positivity to thrive with data-driven insights, empowering brand trust and customer loyalty.

How Consumer Shopping Behavior Has Changed in 2023

Uncover the psychology behind consumer shopping behavior to drive sales and loyalty, and understand how consumer behavior influences revenue growth

Social Media Marketing Platforms: A Comprehensive Introduction

Pick the right social media marketing platform faster—clear criteria, must-have features, and workflow tips that reduce work and turn reporting into ROI.

The Most Popular Ads, Celebrities, and Reactions: Super Bowl LVIII in Numbers

Analyzing Super Bowl LVIII in Numbers: Trends, Audience Engagement, and Brand Impact revealed for successful event marketing strategies.

Best Time to Post on Social Media and Optimize Engagement

Investigate the science-backed best times to post on social media and supercharge your engagement strategy with data-driven insights.

2022 Consumer Trends for Entertainment Industry

Turn entertainment chatter into growth: Trends spotlight shifting fandoms, platform moves, and signals you can act on to boost viewership and revenue.

25 Brands Every Social Media Manager Should Follow on Social

Steal proven playbooks from standout brand accounts: sharpen voice, speed trend response, and turn social follow lists into a daily ideas engine for 2025.

X Advertising: Maximize ROI on X in 2024+

Transform your B2B content positioning with proven strategies—engage audiences authentically, influence key stakeholders, and drive downloads seamlessly.

13 Behind-the-Scenes Post Ideas You Should Steal Immediately

Turn everyday operations into high-performing social content—13 behind-the-scenes post ideas that humanize your brand, build trust, and boost engagement fast.

The 7-Step Checklist for a Successful Social Media Audit

Unlock the power of social media audits to skyrocket ROI with actionable insights and strategic optimizations.

Everything You Need to Know as a Social Media Content Creator

A tailor-made social media content creator playbook for optimizing engagement, audience growth, and campaign success.

Top Creative Social Media Post Ideas to Boost Engagement

Transforming social media post ideas into revenue-boosting strategies through data-driven insights and practical playbooks.

Top YouTube Marketing Tools to Boost Your Channel's Growth in 2025

YouTube's top marketing tools for social growth—discover the strategies fueling 2025's channel success now.

Unpacking the Debate: The Pros and Cons of AI in Education

AI is rewriting the rules of education—what leaders need now: practical use cases, risk guardrails, and a roadmap to measurable learning and ops impact.

Top Tips to Boost Your Visibility on Instagram Explore Page

Transform your Instagram strategy with Brandwatch insights—drive engagement, monitor competitors, and boost campaign ROI.

Leveraging the Power of Brand Archetypes to Create Social Content

Uncover the secret power behind brand archetypes—fueling emotional connections, differentiation, and audience resonance.

The Facebook Algorithm Explained and How to Work it

Unravel the Facebook algorithm: diving deep into its working to boost engagement and reach.

Essential TikTok Metrics to Track for Successful Marketing Strategies

Turn TikTok metrics into ROI: map watch time, completion, shares, and click-throughs to funnel goals, diagnose creative, and report impact stakeholders trust.

Mastering Instagram Hashtag Analytics: Boost Your Reach and Engagement

Turn hashtag chaos into measurable Instagram growth—pinpoint tags that drive reach, engagement, and conversions with a repeatable analytics workflow.

Social Media Flow: Seven Steps for a Seamless Content Strategy

Social media flow: How to analyze trends, amplify reach, and drive engagement with Brandwatch insights.

Top Social Media KPIs & Metrics to Boost Brand Awareness

Unveil the ROI of social media metrics: Explore how Brandwatch's social listening strategy impacts brand health, CX alignment, and campaign decision acceleration.

Competitive Benchmarking: What It Is and How To Do It

Quality competitive benchmarking: unlock market insights, outrank rivals, and drive strategic growth.

8 Shining Examples of Influencer Marketing Campaigns

Influencer campaign examples translate into repeatable playbooks—pick creators, set outcome-based KPIs, and prove revenue impact beyond vanity metrics.

15 Pawsitively Influential Pet Influencers

Pet influencers convert attention into trust—use audience fit, brand safety checks, and rights-ready briefs to turn cute content into measurable ROI.

Social Media Content Plan: Essential Steps for Success in Digital Marketing

Uncover the strategic pillars that power an impactful social media content plan, transforming engagement into revenue-generating opportunities.

Mastering Your Social Media Target Audience: Strategies for Engagement

Pinpoint your social media target audience to lift relevance, cut wasted spend, and turn listening data into personas, channel priorities, and testable messaging.

Which Brands Deliver the Best Customer Experience?

Discover how leading brands excel in customer experience—insights on strategies, tools, and techniques driving customer loyalty and advocacy.

What Is Meta Pixel?

Fix wasted ad spend with a clean Meta Pixel setup—map conversions, cut signal loss, and unlock dependable attribution for ads that scale without guesswork.

The Barbenheimer Phenomenon: What Social Data Tells Us

Uncover how Brandwatch propelled Gumtree's social presence from struggle to success through strategic insights, actionable data, and dynamic engagement solutions.

How Much Do Social Media Managers Make: Salary Insights

Salary benchmarks for social media managers—by title, experience, and market—so you can negotiate fair pay, map career steps, and assess offers with confidence.

Mastering A B Testing Social Media: Essential Strategies for Success

A/B testing turns social from guesswork to growth: validate creatives and CTAs, fund proven winners, and scale engagement while cutting wasted spend.

Social Media Consultant: Key Strategies for Digital Success

Inside Gumtree’s Brandwatch case study: a practical social listening playbook fueling brand health, CX alignment, and faster campaign decisions.

The 5 Step Guide: Evolving Your Customer Journey Strategy

Transform your customer journey strategy with 5 actionable steps to boost engagement and conversions. Real-world examples and expert guidance to evolve your approach.

8 Tech Inventions and Gadgets That Never Took Off

Stop launch failures before they happen—8 failed gadgets expose what went wrong so you can de-risk PMF, pricing, timing, and GTM for your next release.

6 Beauty Industry Consumer Trends Marketers Should Be Watching

Transform social listening data into actionable insights for optimized beauty brand campaigns. Fuel growth with accurate trend analysis.

Met Gala 2024: The Most Talked About Moments Online

Met Gala 2024 decoded for marketers: turn cultural spikes into campaign wins with real-time social listening, sentiment shifts, top moments, and brand impact.

Social Media Analytics: Key Insights for Business Success

Discover how Brandwatch's social listening playbook accelerates brand health, CX alignment, and campaign decision-making.

Mastering Facebook Analytics: Proven Strategies for Better Engagement

Turn Facebook analytics into ROI: map funnels to KPIs, fix pixel/UTM gaps, segment cohorts, and translate engagement into budget-ready decisions.

Very Demure: How to Use Trends in Social Media Marketing

Turn trend signals into sales: spot rising conversations, validate fit, move fast with guardrails, and prove impact with benchmarks across your social channels.

Social Media Competitor Analysis: 3 Easy Steps to Improve Your Performance

Explore Brandwatch's social media competitor analysis strategies & unlock competitive secrets to enhance your brand's performance.

Creating a Social Media Policy

Analyze the impacts of social media policies on engagement, reputation, and consumer trust—shaping strategies for brand resilience and competitive advantage.

7 Things to Look for in a Social Media Influencer

Cut influencer waste and brand risk: a practical checklist to vet audience authenticity, engagement quality, values fit, and compliance—partnerships drive ROI.

Coffee Consumption Habits in Australia: What Can Brands Learn?

Discover the growing trend of specialty coffee in Australia—how consumer preferences are reshaping the coffee industry landscape and influencing new business strategies.

We're Closing The Deal With Cision. Here’s What That Means

Stay ahead in the B2B content game: uncover the inside scoop on Falcon.io's strategic acquisition of Cision—fueling brand growth and industry chatter.

The Benefits of Memes in Marketing and Why It Has Gained Popularity

Discover the power of creating memes for online marketing success with insights on engagement, brand visibility, and audience connection.

How to Find Conversations from Specific Locations

Pinpoint location-specific social conversations fast—filter by city or radius, map sentiment, and spot local trends to power geo-targeted campaigns that win.

Find Your Logo In Any Image: Introducing Image Insights

Hidden brand exposure lives in social images—Brandwatch Image Insights detects logos, surfaces untagged mentions, and turns visuals into ROI-ready decisions.

Top 12 Pinterest Analytics and Marketing Tools

Transform social data into strategic goldmines: turn insights into revenue, strengthen brand health, align CX, and drive campaign decisions with precision.

How to Leverage Instagram Reels to Grow Your Business

Uncover Instagram Reels for Business: Boost engagement, drive conversions, and turbocharge brand visibility with actionable insights from top B2B content specialists.

Maximize Your LinkedIn Business Presence: Essential Tips

Transform social statistics into actionable business outcomes: vet sources, sample sizes, and avoid vanity numbers to steer your 2025 plans effectively.

Meghan Markle: The Data Behind The Negativity

Revealing social data driving post-Markle/Middleton reactions & how to leverage sentiment for brand positioning.

Celebrity Twitter Ads: Regulations, Allegations and Selling Out

Protect brand trust from celebrity tweet endorsements—standardize #ad disclosures, vet partners, and monitor allegations to limit 'sellout' risk and fallout.

11 Must-Know Social Media Best Practices in 2025 for You and Your Brand

Turn social into revenue: align KPIs to pipeline, mine listening data, tighten governance, and automate reporting to scale a high-performing content engine.

The Ultimate Guide to Instagram Creator Accounts: Benefits and Setup

Transform Instagram Creator Accounts into Profitable Ventures with Expert Insights and Strategies

How to Reply to Comments on Facebook, Instagram, Twitter & LinkedIn

Discover how to leverage social media comments for brand growth and customer engagement. Uncover actionable insights and strategic responses.

The Social Data Behind the Biggest Fashion Week Shows

Transform social data into actionable insights and boost brand performance with practical strategies and real-time analytics.

Understanding What Are Impressions on Instagram and Their Importance

Turn Instagram impressions into growth: clarify what counts, fix dips fast, and optimize posts, Stories, and Reels to lift visibility, feed ROI-ready reporting.

Best Ways to Schedule Facebook Posts for Maximum Engagement

Discover how to supercharge your Facebook scheduling to boost engagement, streamline planning, and drive ROI with these expert tips and strategies.

Social Media for Business: Boost Growth & Engagement

Turn social into revenue: set business-first goals, choose buyer-fit platforms, systemize content, and tie engagement metrics to pipeline growth.

Five Times Customers Asked For Change and Brands Actually Delivered it

How to use customer feedback for 2025 planning without vanity metrics, a practical case study from Brandwatch.

Social Media Management 101: Proven Strategies for Success

Practical social media management framework: align strategy to business goals, streamline planning and approvals, automate publishing, turn reporting into ROI.

YouTube Analytics 2025 Guide

Gain actionable insights from YouTube analytics to supercharge your marketing strategy and boost ROI with data-driven decisions.

Top Instagram Tools to Enhance Your Engagement and Grow Your Audience

Leverage Instagram tools for exponential growth in 2025: elevate engagement, inform strategy, and boost brand health.

How Does TikTok Work? A Great Beginner's Guide for 2025

Unlock the secrets of TikTok algorithm: Drive engagement with content, decode trends, and fuel brand visibility with data-backed strategies.

Essential LinkedIn Ad Sizes: Specs and Best Practices

Build high-performing LinkedIn ads without guesswork: up-to-date specs, image/video sizes, character limits, and tips to avoid rejections and wasted spend.

The Essential Guide to TikTok Creator Rewards Program

Transform your ROI with TikTok Creator Program insights: influencer marketing best practices for boosting engagement and conversions.

Boost Engagement with These Instagram Carousel Tips

Crafting compelling Instagram carousels to drive engagement and conversions—unlock the secrets of maximizing visual storytelling for brand impact.

8 Best Ways to Boost Organic Posts for Maximum Engagement

Turn organic posts into engagement magnets—optimize hooks, timing, and formats to trigger comments, saves, and shares that boost reach without ads.

Unlock the Benefits of LinkedIn Messaging for Pages

Turn LinkedIn Page Messaging into pipeline: faster replies, cleaner routing, and a repeatable playbook that converts profile traffic into qualified conversations.

Agencies: 6 tools for your client retention strategy

Discover how top agencies boost client retention using strategic tools. Uncover the secrets to long-term client relationships and sustainable growth.

Build & Grow Your Powerful Social Media Presence

Unlock the power of social media analytics: Drive brand health, align CX strategies, and make informed campaign decisions with actionable insights.

How to Use Brandwatch?

Transforming social stats into revenue growth: vet sources, sample sizes & link metrics to business outcomes for smarter 2025 strategies.

The Biggest Pain Points Consumers Have With Music Streaming

Transform your music streaming insights into strategic decisions—discover how data fuels competitive edge.

What Are YouTube Shorts? A Complete Guide

Turn YouTube Shorts into pipeline: nail 3‑second hooks, retention‑first edits, scalable repurposing, and analytics that connect views and site traffic to revenue.

The Best Time to Post on YouTube for Maximum Engagement in 2025

Discover the best time to post on YouTube for maximum engagement and growth, backed by data-driven insights from top brands.

How to Make Money on TikTok: 10 Proven Methods to Start Today

A TikTok money-making guide for brands—discover influencer strategies, content trends, and e-commerce opportunities reshaping digital success.

Mastering LinkedIn Live: A Practical Guide

Turn LinkedIn Live into pipeline: pick high-converting formats, nail promotion and run-of-show, and prove ROI with metrics that matter—not vanity views.

50 Incredible Instagram Statistics You Need to Know

Transforming Instagram stats into actionable growth plans—maximize ROI, engagement, and brand health.

Mastering Google Review Management for your Online Reputation

Transforming social statistics into revenue: exploring how to vet sources, sample sizes, and connect metrics to business outcomes for strategic planning.

Best Times to Post on Instagram in 2024 for Peak Engagement

Unlock the best time to post on Instagram for maximum engagement and growth—stay ahead of trends and skyrocket your reach.

How Much Do Social Media Ads Cost on Instagram, Facebook, Twitter, & LinkedIn?

Transform social media ad costs into revenue insights by analyzing Facebook, Instagram, Twitter, and LinkedIn costs—empower your ROI decisions for 2025.

Top LinkedIn Automation Tools for Effective Lead Generation in 2025

LinkedIn automation done right: scale outreach, scheduling, and reporting without risking bans—get workflows, guardrails, and buyer-safe evaluation criteria.

Mastering Facebook Messenger Marketing: Tips and Effective Strategies

Craft compelling Facebook Messenger marketing to drive engagement, conversions, and brand loyalty—learn from the experts at Brandwatch.

WhatsApp Marketing: Essential Strategies for Business Growth

Crafting compelling WhatsApp marketing strategies: unlock engagement potential, drive conversions, and outperform competitors with actionable insights.

How to Use Meta Business Suite for Brand Management

Streamline Facebook and Instagram with Meta Business Suite—centralize scheduling, inbox, and insights to speed content, collaboration, and reporting.

The Biggest Consumer Trends in Health and Wellness

Leverage consumer wellness trends for strategic brand positioning and customer engagement. Learn how to align offerings with evolving health preferences.

Maximize Your Impact with the Best Link in Bio Instagram Strategies

Drive actionable CX improvements with Brandwatch's social media insights. Boost brand health, streamline campaigns, and align with customer expectations.

LinkedIn Analytics: Essential to Master for Brands

Transform your LinkedIn analytics into revenue drivers—learn how to tie metrics to business outcomes, driving strategic growth.

Data On the Extent of the Backlash to the Kendall Jenner Pepsi Ad

Elevate your brand's social listening strategy—unlock invaluable insights from the Pepsi ad reaction, fuel brand health, and drive faster campaign decisions.

Fascinating Facts About Emojis For Your Social Strategy

Unleash the power of emojis: driving engagement, decoding brand sentiment, and predicting consumer behavior.

World Cup 2022: Stats, Players, Highlights, and More

Uncovering the unexpected: World Cup social media strategies from Brazil, South Africa, and beyond—dive into data-driven insights that transform brand campaigns.

Quick Search: Social Listening Made Search-Bar Simple

Discover the power of Quick Search for social listening insights that lead to faster decisions and stronger brand health.

Ultimate Pinterest Analytics Guide 2025 – Metrics & Tools for Success

Leverage Pinterest Analytics for strategic business growth—optimize content performance, refine targeting, and unlock actionable insights today.

How to Schedule Social Media Posts Effectively

Stop guessing posting times—build a data-led social schedule that lifts reach, keeps consistency, and frees hours with platform-specific timing and automation.

Social Media CRM Platform: What It Is and Why You Need One

Turn chaotic social interactions into revenue with a Social CRM—unify profiles, triage faster, personalize at scale, and prove impact for sales and CX.

How to Increase Organic Reach on Instagram: 11 Great Tips

Boost Instagram reach without ads: engineer posts for saves, shares, and watch time; lean into Reels, carousels, collabs, and smart hashtags to scale visibility.

How to Avoid Marketing Mistakes That Impact Your Bottom Line

Learn how to avoid common marketing mistakes impacting your ROI and brand reputation. Discover strategies to optimize your bottom line effectively.

Market Intelligence: 4 Keys to Competitive Advantage | Guide

Turn market noise into decision-ready intelligence—spot trends early, benchmark competitors, and align product, marketing, and sales on real customer demand.

Social Media Dashboard: Optimize Your Marketing Strategy

Turn chaotic metrics into a high-velocity social media dashboard—unify KPIs, automate reporting, surface risks, and tie engagement to pipeline-ready insights.

Social Media Engagement Rate Benchmark: What is a Good Engagement Rate?

Unlock the secrets of maximizing social media engagement rates—the roadmap to boosting brand visibility, customer loyalty, and revenue growth.

Top 10 Facebook Publishing Tools to Elevate Your Content Strategy

Learn how Facebook Publishing Tools can boost your social strategy with actionable insights on content performance and audience engagement.

Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged

Transform social media engagement into revenue growth by leveraging practical social listening tactics for brand health, CX alignment, and faster campaign decisions.

Top Tips for Enhancing Social Media Accessibility for All Users

Unlock social media accessibility: Improve engagement, comply with regulations, and boost brand perception with actionable insights.

The Best Interview Questions for a Social Media Manager

When Do People Want Pizza? Social Data Has The Answers

Own the craving moment: social data reveals when pizza intent spikes by hour and day—so you can time ads, promos, and operations for measurable lift.

Google Search Operators Basic and Advanced Explained

This is a sample meta description that contains at least 90 characters but no more than 170.

How to Create a Facebook Business Page: A Quick Guide

How to Create a Facebook Business Page that Boosts Engagement and Sales—Expert tips on maximizing visibility, conversions, and brand loyalty.

Every Product, Every Resource, All Our Expertise, on One Site

Unlock brand potential: Brandwatch case study reveals strategies for social listening success, driving CX alignment and faster decisions.

Nostalgia Marketing: The Best Strategies to Boost Customer Connection

Turn nostalgia into revenue: revive the right eras, time launches to cultural moments, refresh creative for today’s values, and prove lift with clean tests.

Top 10 WhatsApp Marketing Tools for Effective Business Communication

Transform WhatsApp Marketing with Powerful Analytics Tools to Drive Engagement and Conversions

A Practical Guide to Using X for Business

Transform social stats into revenue with vetted sources, sized samples, and metrics tied to business outcomes. Avoid being steered by vanity numbers in your 2025 plans.

Brandwatch | TikTok analytic tips

Turn TikTok from a content gamble into a measurable growth channel—set up analytics, track the right KPIs, and convert video insights into reach and ROI.

The Top 17 Image Recognition Tools

Turn untagged images into ROI: use image recognition tools to capture hidden brand mentions, quantify sponsorship value, reduce brand risk, and shape strategy.

57 Fascinating and Incredible YouTube Statistics

Unveiling how YouTube viewership trends impact B2B content strategy—decipher the data to guide your digital marketing decisions effectively.

10 Most Influential Twitter Marketing Campaigns of All Time

Transform social stats into revenue growth by vetting sources, analyzing samples, and linking metrics to business outcomes for impactful 2025 plans.

Master Boolean for Advanced Social Media Monitoring

Social media monitoring insights driving brand health, customer experience alignment, and strategic campaign decisions. Turn data into tangible outcomes.

The Best Time to Post on LinkedIn for Maximum Engagement

Discover the best time to post on LinkedIn for maximum engagement and reach—optimize your content strategy with data-driven insights.

Boost YouTube Strategy with Shorts and Long-Form Video

Transform your YouTube strategy: boost engagement with shorts and long-form videos. Learn actionable tactics from Brandwatch's case study.

Facebook Messenger Bots: How to Set Up a Chatbot in 30 Minutes or Less

Facebook Messenger chatbots for customer engagement: set up, automate FAQs, escalate to humans, capture leads, and measure impact—a Brandwatch guide.

Instagram Stories vs Feed: What Works Best For Businesses?

Stop guessing: match Instagram goals to format. See when Stories beat Feed, which metrics matter, and creative moves that lift taps, replies, and saves.

Why You Should Care About Using Fonts on Instagram

Stop the scroll with on-brand, clear Instagram fonts—choose legible pairs, keep consistency across posts and turn captions and Stories into clearer conversions.

Can You Schedule a Reel on Instagram? Here’s What You Need to Know

Schedule Instagram Reels without the scramble—use step-by-step workflows to plan ahead, hit peak posting windows, and turn consistent publishing into growth.

Mastering LinkedIn Groups: Tips for Effective Creation and Engagement

Enhance LinkedIn strategy: Build market presence, drive engagement, & target leads effectively for B2B success.

Essential Facebook Automation Tools to Boost Your Engagement in 2025

Discover how Facebook automation tools drive engagement, efficiency, and ROI for B2B marketers, providing valuable insights and time-saving features.

Mastering Advertising on Instagram: Strategies for Success in 2025

Turn Instagram ads into revenue: proven formats, audience setups, and creative testing tactics that cut wasted spend and scale conversions without guesswork.

Your In-depth Guide to Social Media Analytics

Uncover the secret to turning social stats into revenue: verify sources, sample sizes, and link metrics to business outcomes for strategic 2025 planning.

Ultimate Guide to the Best Times to Post on Facebook

Win more reach on Facebook without extra spend: Brandwatch’s timing guide surfaces high‑attention posting windows, scheduling tactics, and timezone strategy.

How to Get the Best Instagram Data Coverage with Brandwatch

Transform social media analytics into actionable insights for better marketing decisions—learn from Gumtree’s Brandwatch case study.

15 Best Marketing Campaigns of 2018, Ranked By Data

Discover how the best marketing campaigns of 2018 reshaped industry standards, driving unprecedented ROI and consumer engagement.

5 Brands That Became Bigger Than Their Products (And How You Can Too)

Transforming brand equity into market dominance: Strategic insights from brands like Airbnb, Nike, and Starbucks. Uncover the playbook behind their ascent.

Is Deinfluencing a Threat to Brands? What You Need to Know

Deinfluencing risk: Why brands must adapt to emerging threats and maintain credibility in a shifting landscape.

Instagram Stories Features and How Marketers Can Use Them

Exploring the latest Instagram Stories features: Unlocking innovative strategies for brand engagement and conversion.

Games Workshop: The Story of an Unexpected Winner in 2020

Harnessing React for social media—a playbook to boost engagement and ROI with innovative strategies

People Are Disgusted With This Brand But Not In A Bad Way

Unearthing the social strategy secrets behind Burger King's Moldy Whopper campaign—revealing unexpected engagement results.

How to Schedule Instagram Posts: The Best Tools and Tips for Success

Consistency wins on Instagram: schedule posts with native and Meta tools to hit peak audience times, batch content, and reclaim hours for strategy, creative.

Facebook Ad Policy Guidelines: Why Your Ads Aren't Getting Approved

Stop ad spend leaks from Facebook rejections—spot policy triggers, fix copy and landing pages, and fast-track approvals without risking account penalties

Social Media Management Tips: Streamline Your Strategy for Success

Faster growth from smarter social media management—streamline planning, automate scheduling, elevate engagement, and turn reporting into ROI-ready decisions.

The Top 5 Best Facebook Management Tools for Effective Engagement

Discover why an AI-driven personalization strategy outperformed peers in ROI growth and reshaped marketing budgets for 2025.

Mastering LinkedIn Marketing: Essential Tips to Elevate Your Strategy

Turn LinkedIn into a revenue channel with proven post formats, targeting plays, and measurement that raise lead quality and cut wasted spend.

How Brandwatch is Building Game-Changing New AI Features Powered by GPT

Unlock the power of AI-driven features in GPT-4: supercharge content creation, improve insights accuracy, and boost efficiency in 2025.

How to Perform a Social Media Competitive Analysis (Tools and Strategy)

Unleash social insights to drive strategic decision-making by harnessing data-driven competitive analysis—fuel growth and outpace competitors.

WhatsApp for Business: Tips and Tricks for Marketing, Analytics, and Customer Service

Unlock the power of WhatsApp Business for marketing success—drive engagement, increase conversions, and deliver exceptional customer service for lasting brand loyalty.

How ‘buy now, pay later’ is shaping consumer purchasing decisions

Discover how 'Buy Now, Pay Later' is transforming consumer purchasing decisions—boost conversion rates, increase customer satisfaction, and unlock new revenue streams.

Top 11 Social Media Automation Tools to Boost Your Engagement in 2025

Mastering social media automation tools for accelerated growth: leverage data insights, enhance engagement, and boost ROI with these strategies.

What’s Trending in the Media and Entertainment Industry?

Turn fragmented streaming and fandom chatter into predictable demand: actionable consumer trends in media & entertainment to de-risk bets and time launches.

Podcast Audiences: Why Are Women Such Big Fans of True Crime Podcasts?

Unleash the power of podcast analytics to target the right audience—drive conversions, fuel engagement, and amplify brand reach now!

5 Strategies to boost your social media marketing in 2025

Turn 2025’s top social media trends into pipeline: prioritize bets, de-risk budgets, align execs, and translate platform shifts into testable growth plays.

The End of One Story and the Beginning of Another

Brandwatch joins Cision—what it means for marketers: unified PR + social intelligence, earlier risk signals, and clearer paths from insight to revenue.

How to Optimize Your Brand for Social Media Search

Turning social insights into revenue: vet sources, size samples, and tie metrics to business outcomes for strategic planning.

The Most Downvoted Comment in Reddit History

In-depth analysis of the most downvoted comment in Reddit history—uncovering driving factors, implications for brand reputation, and lessons for crisis management.

Essential Social Media Management for Small Business: Top Tools & Tips

Unlock the potential of social media management: streamline processes, boost engagement, and drive ROI with actionable insights.

The Biggest Restaurant Industry Trends

Discover the latest restaurant industry trends influencing consumer behavior, technology adoption, and dining experiences.

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Learn how to craft engaging Instagram captions that boost engagement and drive conversions effectively.

Get a Deeper Understanding of Consumer Sentiment With Emotion Analysis

Go beyond blunt sentiment: emotion analysis reveals drivers behind joy, anger, and trust—prioritize CX fixes, sharpen messaging, and spot risks early.

How to Post on YouTube: Easy Steps to Share Your Videos

Social listening strategies for boosting campaign performance and brand health implemented through data-driven insights.

How to Manage Multiple Social Media Accounts

Scale social without chaos—streamline multi-account workflows with one calendar, a unified inbox, clear approvals, and templates that protect brand consistency.

The Next Generation of Audience Analysis in Brandwatch

Uncover data-driven strategies for next-gen audience analysis and brand success. Harness unique insights to boost engagement and optimize campaigns effectively.

The Top Facebook Marketing Tools to Boost Your Business Strategy

Practical guide to leveraging Facebook Marketing Tools for brand growth: boost engagement, personalize campaigns, evaluate performance for data-driven decisions.

4 Reasons Why 3D Films Have Failed

The untold story behind 3D film failures: Exploring critical mistakes, creative missteps, and audience disconnections in the cinema industry.

The Complete Guide to Market Analysis - Brandwatch

Transform market analysis into revenue drivers: vet sources, tie metrics to outcomes, and avoid vanity numbers for solid 2025 plans.

Introducing Social Panels: Understanding Your Consumers Just Got Simpler

Transform social data into actionable insights with Brandwatch's social panels—simplify consumer understanding to enhance brand strategies.

Top Ten Most Influential Make-up Artists on Twitter

Turn Twitter influence into brand lift: see which make-up artists command beauty conversations and use the list to plan partnerships and content.

The Most Popular Unpopular Opinions

Uncover the real impact: Exploring both the most popular and unpopular opinions in today's world of online feedback.

5 Netflix Insights Found Using Reddit Social Panels

Optimization tactics: Reddit trends Netflix binge-watching behaviors. Impactful insights to supercharge your social media strategies for 2025 growth.

18 Social Media Holidays to Celebrate This December

Fill your December content calendar fast: ready-made social media holidays, key dates, and content angles that boost engagement while you focus on year-end goals.

How to Start a Social Media Marketing Agency: Success Guide

Transform your social media agency with strategic insights, conversion-boosting tactics, and ROI-driven actions for accelerated growth.

5 Cool Things You Can Do With Brandwatch Consumer Research That You Couldn't Do Before

Turn consumer insights into revenue by analyzing trends, understanding sentiment, and enhancing customer experiences for strategic decision-making.

The Best Data Visualization Tools

Transform social listening data into actionable insights with Gumtree’s Brandwatch case study on maximizing brand health, CX alignment, and campaign decision speed.

The Biggest Industry Trends in Education Right Now

Transform education trends into actionable strategies for B2B growth with proven marketing methods and persuasive content optimization.

Introducing Brandwatch's new Query Editor

Discover how to leverage social data for revenue impact and avoid vanity metrics in your 2025 strategy.

Plastic Data: Consumers Are Becoming More Interested in Plastic Waste

Turn plastic conversation into decisions: map sentiment shifts, policy-driven spikes, and risks to guide packaging choices, ESG messaging, and brand safety at scale.

What is Citizen Journalism and How Does it Influence News?

Citizen journalism is reshaping news—equip your team to capture signals first, verify sources fast, and communicate clearly in real time across channels.

6 Issues Traditional Banks Need to Get on Top of Fast

Outmaneuver fintech challengers: use social data to pinpoint CX gaps, sharpen positioning, and launch retention plays that keep high-value customers loyal.

20 Social Media Holidays to Celebrate This May

Discover the impact of social media holidays on brand health, CX alignment, and faster decision-making.

Brandwatch Product Update Summer 2022

Explore the latest Brandwatch Product Update for Summer 2022—uncover revolutionary tools enhancing your social analytics power.

Mastering Customer Loyalty: Strategies for Lasting Brand Relationships

Transform customer loyalty into revenue growth: Discover the social strategy playbook to boost brand health, CX alignment, and campaign decisions.

12 Essential X Tools to Boost Your Engagement and Efficiency

Discover the power of social listening: Gumtree’s case study redefines brand health, CX alignment, and campaign efficiency.

24 Social Media Holidays to Celebrate This January

Discover the strategic advantage of leveraging social media trends in January to elevate engagement, drive conversions, and boost brand visibility.

The Big Fashion Industry Trends for 2023

Turn volatile fashion trends into predictable wins: tap social listening to spot microtrends early, gauge sentiment, and de-risk campaign bets.

Social Media Management Services: More Than Online Presence

Cut workload, tighten governance, and prove ROI—use this guide to scope social media management services, compare SLAs and pricing, and win stakeholder buy-in.

Spending, Saving, Retirement: The Biggest Consumer Trends in Finance for 2025

Finance marketers turn consumer signals into growth: track trust and risk drivers, refine pricing and CX, and brief execs with acquisition-linked insights.

How to Protect Your Brand with React Score

Explore how Brandwatch introduces React Score, transforming social listening into actionable business insights for superior decision-making in 2025.

Using WhatsApp for Business: A Beginner's Guide

Unlock the power of WhatsApp Business: leverage data for customer insights, optimize engagement, and boost ROI with targeted messaging.

What Cozy Games Tell Us About Creating an Online Community

Transform your community insights into growth opportunities—empower brand health, drive CX excellence, and make dynamic campaign decisions.

How to Promote Your YouTube Channel Effectively: 10 Tips

Turn YouTube views into subscribers and growth: practical tactics for titles, thumbnails, playlists, end screens, and cross-channel promotion that scale.

Social Media Monitoring: Essential Strategies for Online Success

Uncovering insights from social data for actionable marketing strategies—boost brand ROI, enhance customer experiences, and drive campaign success.

How to Find the Best Facebook Influencers for Your Brand

Uncover actionable insights for your brand with Facebook influencers—boost engagement, enhance reach, and drive conversions effectively.

How to Create a Subreddit

Launch a brand subreddit that actually grows: smart naming, airtight rules, Automoderator setup, content seeding, cross-promotion, and KPIs that prove ROI.

Hospitality Through an Influencer Lens on Instagram

Turn travel influencer trends into bookings: pinpoint creators by intent, optimize formats for trip-planning moments, and track content to revenue-ready outcomes.

Small Businesses on TikTok: Strategies to Grow Your Brand

TikTok can be a small-business growth engine—use a practical playbook to build reach, convert attention, and prove ROI with repeatable, low-lift content.

Twitter Search: Basic, Advanced, and Operators Explained

Turn Twitter search into a revenue-ready research engine: pinpoint intent, surface brand risks, and mine real customer language to shape campaigns that convert.

Social Media Outsourcing: How to Streamline Your Social Strategy

Scale client social without headcount—what to outsource, what to keep, SLAs, briefing, and QA workflows to cut costs while protecting quality and brand voice.

TikTok for Business: Boost Brand Growth and Reach

Creator-first tactics, native ad formats, and clean measurement to turn TikTok attention into pipeline—build repeatable content, scale testing, and prove ROI.

Interview: The Data Science Behind Brandwatch’s New Sentiment Analysis

Make sentiment a decision-grade metric—Brandwatch unpacks the data science behind its new model so you can trust outputs and flag limitations.

Influencer Marketing Tools for Finding Influencers

Unleash the power of influencer marketing with expert tools and strategies—boost reach, engagement, and conversions today!

The Swift Effect: What Brands Can Learn from Taylor Swift

Turn the Taylor Swift effect into revenue: use real-time social listening to spot demand spikes, align creative fast, and convert cultural buzz into pipeline.

13 Best X Automation Tools to Streamline Your Social Media Strategy

Cut publishing time and boost engagement on X with smart automation—tool criteria, safe workflows, and reporting tips that turn always-on activity into ROI.

The Most-Subscribed YouTubers and Channels

YouTube subscriber leaders mapped for marketers—turn rankings into faster creator selection, smarter sponsorship planning, and credible reach benchmarks.

The Future of Retail: Top Trends for 2024

Use AI-driven consumer insights to fuel retail innovation, outsmart competitors, and drive growth in 2025.

The Essential Guide to Facebook Insights for Effective Marketing

Uncover actionable insights from Facebook data to drive strategic decisions and amplify ROI.

A Guide to Influencer Marketing in the Fashion Industry

Effective influencer marketing strategies for the fashion industry: Enhance brand awareness, drive engagement, and boost sales with actionable insights from top brands.

Social Media Benchmarking: Why You Need It

Unlock the power of social media benchmarking to drive actionable insights and boost campaign performance with data-backed strategies.

How to Create a Social Media Plan That Boosts Your Business

Turn scattered posting into a revenue-focused social media plan—align stakeholders, set SMART KPIs, map content to the funnel, fix approvals, and prove impact.

How Text Analytics Works for Social Media

Analyzing brand sentiment through social media text analytics—uncover actionable insights to boost customer engagement.

How to Calculate Instagram Engagement Rate: A Step-by-Step Guide

Real Instagram engagement, not vanity rates—get the exact formulas (by reach, impressions, followers, and views), what to include, and how to track consistently.

Top Facebook Advertising Strategy Tips to Boost Your Business Results

Discover the tactics behind Facebook ad strategy that boosted conversion rates by 40% and expanded audience engagement.

Introducing the Brandwatch Reach Score: Making Reporting Simpler and More Trustworthy

Make social reporting bulletproof: Brandwatch’s Reach Score unifies metrics, speeds up dashboards, and gives stakeholders a trusted, clear view of impact.

Top Social Media Goals to Elevate Your Brand Strategy in 2025

Transform social media goals into revenue—vet sources, size samples, tie metrics to business outcomes. Don't let vanity numbers steer your 2025 plans.

Social Media Manager Skills: Essential for 2024 Success

How Can Brandwatch Help You Segment and Categorise Social Media Data?

Transform social data into insights for faster decisions and enhanced brand health. Learn from Gumtree's Brandwatch case study.

Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points

Empowering patient communities with authentic insights—enhancing healthcare navigation and patient support.

Food and Drink: How Eating and Drinking Habits Have Changed

Understand how changes in eating and drinking habits impact market trends and consumer behavior, driving strategic decisions for businesses.

Introducing Explore: Discover New Insights About Your Brand

Transform B2B content into irresistible copy with outcome-driven strategies. Drive downloads with persuasive, accurate, and credible messaging for maximum impact.

Social media maturity: How to level up your social team

Discover how to level up your social media team with actionable insights, brand health strategies, and CX alignment inspired by Gumtree’s Brandwatch case study.

What is Reddit?

Reddit decoded for marketers: map subreddits to buyer pains, mine authentic threads for insight, follow Reddiquette, and use ads to meet in-market demand.

What to Post on LinkedIn: Strategies for Network Engagement and Brand Growth

Turn LinkedIn into a pipeline channel: proven post formats, prompts, and cadence tips to spark comments, grow reach, and convert attention into qualified demand

5 Reasons Why Brands Love Instagram Stories

Unleash the power of Instagram Stories for exponential brand growth and engagement—become a trendsetting brand and outpace competitors.

Unstoppable Instagram Advertising Campaigns: 5 Tips

Stop wasting budget on guesswork—use 5 proven Instagram ad tactics to sharpen targeting, boost thumb‑stop rates, and turn creatives into lower‑CPAs fast.

Exploring the Anime and Manga Global Takeover

Uncover the global appeal of anime and manga—insights on emerging trends, fan behavior, and brand opportunities in 2025.

Understand & Increase Your Social Media Traffic Effectively

Transform social data into actionable insights: Gumtree's social listening playbook drives brand health, CX alignment, and faster decisions.

The Biggest Trends in the Beverage Industry Right Now

Beverage growth is shifting fast—turn trend noise into decisions. See where demand is moving next to de-risk launches, pricing, and retail media for 2025 wins.

12 Social Media Insights for the 2022 Holiday Season

Holiday wins from sharper social listening: spot gifting trends, time promos to conversation peaks, and turn UGC into conversion-ready ads that beat Q4 noise.

Blending Data: Getting the Bigger Picture by Merging Datasets

Blending data and insights for actionable strategies—drive brand growth, outsmart competitors, and fuel customer loyalty.

5 Social Media Advertising Challenges and How to Overcome Them

Unlock the secrets of overcoming social media advertising challenges to boost ROI in 2025.

Calculating Social Media ROI: The Beginner's Guide

Stop guessing social ROI—apply a step-by-step method to track costs, attribute revenue, and tie metrics to business outcomes your CFO will back.

Understanding Social Media Advertising Cost: A Comprehensive Breakdown

Practical social media advertising insights to boost ROI and cut costs with strategic targeting and campaign optimization.

Promote your best content automatically with Auto-Boosting

Auto-boosting turns high-performing social posts into efficient paid reach—set rules, cap spend, and scale impact while your team focuses on strategy.

The Boolean Search Trick Every Marketer Should Use

Transform social stats into revenue: vet sources, size samples, and tie metrics to business outcomes for smarter 2025 plans.

Maximize Your Social Media ROI: Strategies for Measurement

Uncover practical strategies to boost social media ROI with Brandwatch's latest insights. Learn how data-driven decisions can elevate your brand's performance.

Empowering Employees as Brand Advocates

Unleashing the Power of Employee Advocacy: Drive Engagement, Amplify Reach, and Boost Brand Loyalty with Proven Strategies

Tips to Increase Social Media Conversions

Transform social media conversions into revenue growth: Data-driven strategies to align metrics with business outcomes and avoid vanity numbers.

Boost Your Business with Effective TikTok Lead Generation Strategies

Turn TikTok attention into pipeline with a practical lead-gen playbook—creative that converts, forms that qualify, and tracking that proves sales impact.

6 Essentials for Crisis Management

Discover the essentials of crisis management planning: proactive strategies, real-time monitoring, and brand reputation protection.

Social Media Crisis Management: Responding to a Social Crisis

Discover the key strategies to handle social media crisis like a pro. Learn from real-life cases, expert insights, and actionable steps to protect your brand reputation.

How to Get More Followers on Pinterest: Effective Tips for Growth

Unlock the Pinterest playbook: Boost followers with unique tactics, track ROI seamlessly, and grow your brand influence exponentially.

Mastering Campaign Analytics: Boost Your Marketing Performance Today

Stop guessing what worked—build a campaign analysis framework that ties goals to KPIs, tags data, isolates impact, and turns reviews into ROI decisions.

A Quick Guide to Ethnographic Research

Ethnographic research turns consumer behavior into insight: capture real-world context, reduce survey bias, and translate observations into product & CX wins.

What Is Brand Affinity and How to Increase It

Discover how brand affinity can transform your marketing strategy by leveraging insights from social listening and customer engagement.

Building Brand Loyalty: Strategies for Lasting Customer Relationships

Turn casual buyers into repeat advocates: map loyalty drivers, fix churn moments, and design post‑purchase journeys that lift LTV and protect margin in 2025.

Mastering Instagram Stories: Essential Tips for Engagement and Growth

Gain actionable insights from Instagram Stories analytics to boost engagement, optimize content strategy, and drive measurable business outcomes.

18 Social Media Holidays to Celebrate This June

Leverage June's social media holidays to boost engagement—the playbook for creating timely, shareable content that resonates.

Organic vs Paid Social Media: Finding the Right Balance for Success

Discover the secret to organic social media success - strategic investments boosting ROI and engagement.

Effective Strategies for Successful Cause Marketing Campaigns

Purpose that pays: build credible cause marketing that earns trust, loyalty, and measurable growth—practical steps, examples, and pitfalls to avoid this year.

Essential Guide to Effective Online Reputation Management Strategies

Unleash your brand reputation potential: uncover hidden growth opportunities with advanced online reputation management strategies.

Essential LinkedIn Video Specs: Your Guide to Perfect Video Content

Discover how LinkedIn video specs optimize engagement and conversions, uncover the ideal video length, format, and tips for driving results.

Top Social Media Metrics to Measure for Effective Marketing Strategies

Uncover hidden revenue: dissect social metrics, align CX strategies, and make data-driven 2025 decisions.

Maximizing Your Facebook Ads ROI in 2025

Information about Facebook Ads ROI and its impact on businesses, covering important metrics and strategies to maximize return on investment.

Easy Guide to Market Analysis for Businesses and Entrepreneurs

Turn market analysis into revenue moves: spot shifts early, validate demand with real signals, and align product, pricing, and GTM around buyer needs.

The Essential Guide on How to Get Verified on Instagram in 2025

Blue check without guesswork: eligibility criteria, profile fixes, and application steps to secure Instagram verification and protect brand credibility.

Facebook Algorithm 2025: How It Works and How to Boost Your Reach

Beat Facebook’s algorithm with conversation-first content: spark comments, maximize video watch time, and turn shrinking reach into pipeline-ready engagement.

Facebook Ad Not Approved? Essential Tips to Fix and Prevent Issues

Fix Meta ad disapprovals fast: decode policy triggers, repair copy and creatives, avoid common pitfalls, and resubmit confidently to protect ROI.

Instagram Ads Best Practices: Maximize Your ROI with Proven Strategies

Discover the latest Instagram ads best practices for optimal engagement and conversion rates.

A Brief History of the Met Gala: What Brands Can Learn

Uncover the lucrative world of Met Gala partnerships: from brand visibility boosts to influencer collaborations driving revenue.

Engage Your Audience with Effective X Polls: Tips and Strategies

Turn X polls into defensible insights—avoid bias, frame questions that convert, sanity-check samples, and report results without overclaiming.

Influencer Outreach: Your Essential 9-Step Strategy for Success

Uncover the key strategies behind Gumtree's successful Brandwatch case study, driving brand health, CX alignment, and agile campaign decisions.

Effective Facebook Video Ad Strategies to Boost Engagement and Sales

Discover the untapped potential in Facebook video ads—optimize ROI, increase engagement, and drive conversions using these expert best practices.

Mastering Event Marketing: Strategies to Engage and Inspire Audiences

Transform your event marketing strategy with data-driven insights—enhance ROI, boost engagement, and make decisions faster.

How to Promote Your Instagram: 10 Effective Tips for Instant Growth

Turn Instagram from busywork into pipeline: algorithm-friendly Reels, saveable carousels, SEO captions, and smart paid boosts that compound reach and leads.

Social CRM: Strategy, Benefits, and Tools in 2025

Transform social stats into revenue streams: vet sources, size samples, and link metrics to business outcomes, ensuring data-driven success.

Mastering Your Influencer Marketing Strategy for Maximum Impact

Turn influencer spend into measurable growth: pick the right creators, protect brand fit, track conversions, and scale partnerships with repeatable workflows.

Mastering TikTok Analytics: Essential Tools for Your Marketing Success

Turn TikTok analytics into growth: pick metrics that matter, spot content patterns, time posts for reach, and connect watch time to revenue—fund what works.

Mastering Trendspotting: Essential Techniques and Tools for Success

A strategic viewpoint on social listening: maximizing brand health, aligning CX, and driving campaign success with actionable insights.

13 Social Media Holidays to Celebrate This July

Turn July’s social media holidays into engagement spikes: plan timely posts, align campaigns to audience moments, and fill your calendar with ROI-ready ideas.

How Do Different Generations Talk About Food?

Uncover Food Trends Across Generations: Insights for Brands and Campaign Success: Reflections from a Leading Market Research Agency.

Mastering Advertising Research: Improve Your Campaign Strategies Today

Turn ad research into profit: cut waste, de-risk creative, and align spend to revenue with methods that separate signal from noise across social and search.

Are Millennials Mad? How Brands Can Meet Expectations

Millennial trends from Brandwatch social data turn into sharper segmentation, channel bets, and messaging that boosts relevance, cuts waste, and fuels growth.

Maximize Impact: 5 Strategies for Effective Customer Service Marketing

How to Improve Customer Support Performance: Boost conversions, retain customers & build brand loyalty by aligning marketing & customer service efforts for superior CX.

Gen Z trends in food, retail, and travel conversations

Gen Z is reshaping food, travel, and retail—turn social conversation into product, media, and CX decisions that win 2025 wallets, loyalty, and market share.

Brand Monitoring: The Top Strategies and Tools for Success in 2025

Discover the power of social media listening to drive brand health, CX alignment, and faster campaign decisions.

Mastering Ecommerce Influencer Marketing: Strategies for Success

Turn influencer spend into ecommerce sales: pick the right creators, track conversions with UTM and codes, scale paid amplification, and protect brand safety.

Facebook Cover Photo Size Guide 2024: Best Dimensions

Stop guesswork on Facebook cover photos—get sizing rules, safe‑area guidance, and export tips to prevent awkward crops and keep your brand sharp across devices.

25 Tips to Get More Followers on Instagram Quickly

Revolutionize Instagram growth strategies with real-time insights and strategic targeting—watch engagement and conversions soar.

Mastering Social Media Integration: Essential Strategies for Success

Unveiling Gumtree’s strategic social listening playbook: brand health, CX alignment & fast campaign decisions. Elevate marketing with insights.

Top Strategies for Successful Global PR in Today's Market

Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.

Mastering One to One Marketing: Strategies for Effective Engagement

Uncover the secrets behind one-to-one marketing success with data-driven insights and actionable strategies for personalized customer engagement.

How to Write a Brand Positioning Statement

Crafting a compelling brand positioning statement for success: Master the art of brand clarity, differentiation, and customer connection.

Mastering Image Analysis: Techniques and Applications for Beginners

Hidden brand mentions live in images—capture visual share of voice, quantify exposure, and turn creative signals into decisions faster across social.

The Best Ways to Schedule TikTok Posts Efficiently

Drive predictable reach on TikTok: schedule posts for peak times, streamline approvals, and batch uploads—without losing agility for trend‑driven moments.

The Top 12 Social Listening Tools in 2025

Unlock the Power of Social Listening for Enhanced Brand Health and Rapid Campaign Decisions

Social Media Holiday Calendar 2025

Turn quirky national days and major holidays into engagement spikes with a ready-to-use social media holiday calendar that streamlines planning and scheduling.

Mastering YouTube Creator Studio: A Practical Guide for Creators

Transform your YouTube presence into a powerful business tool. Discover actionable strategies to boost brand health, CX, and campaign decisions.

Mastering Audience Analysis: Key Techniques for Effective Results

Employ advanced social listening to fuel better brand health, alignment, and campaign success.

10 Essential Methods for Effective Consumer and Market Research

Pick the right market research method to cut risk and accelerate decisions—clear guidance on when to use qual, quant, and social data without bias.

The Top Sentiment Analysis Tools to Elevate Your Insights in 2025

Transform social data into revenue with accurate insights and practical strategies. Avoid vanity metrics and steer your 2025 plans effectively.

The Best Subreddit Analytics Tool for Marketers and Content Creators

Uncover actionable insights from subreddit analytics tools that drive strategic decisions and maximize brand impact.

Reddit Trends: The Goldmine for Social Media Marketers in 2025

Turn Reddit’s real-time conversations into quarterly wins—spot emerging topics, de-risk messaging, and fuel pipeline with audience-proof content.

Essential Guide to Brand Audit: Steps to Enhance Your Brand Strategy

Uncover data-driven strategies from Brandwatch's audit process leading to competitive advantages in brand positioning.

The Power of the Micro Influencer: Strategies for Effective Marketing

Micro-influencers drive trusted engagement and cost-efficient growth—learn how to pick creators, scale campaigns, and track ROI without bloated budgets.

What Is a Google Business Profile and Why It Matters for Your Business

Own local intent on Google: optimize your Business Profile to boost Maps visibility, convert searches to visits, and turn reviews, posts, and photos into sales.

Mastering the Net Promoter Score: Calculation and Insights for Success

Turn NPS into a growth lever—calculate it correctly, avoid sampling bias, segment promoters/detractors and drive closed‑loop actions to cut churn and lift LTV.

Boost Your Strategy: Effective SEO and Social Media Integration Tips

SEO and social work better together: align keywords with conversations, repurpose winning posts, and turn brand buzz into authority to compound organic growth.

The Best Guide on How to Download Pinterest Videos Effortlessly

Discover how to leverage Pinterest videos for exponential brand growth by maximizing engagement and reach with expert tips.

Mastering How to Stitch on TikTok: A Simple Guide to Get Started

Turn TikTok trends into brand reach with Stitch: clip relevant videos, add your take, and post faster—with built‑in attribution plus creator controls

TikTok Business vs Creator Account: Which One Suits Your Needs Best?

Unlock the secret to TikTok success in 2025 using business accounts to drive revenue growth with precise targeting and authentic content strategies.

Mastering Social Media Comments: Strategies for Engagement and Growth

Comment operations playbook turns chaos into brand equity: triage at scale, defuse crises, and convert replies into insights that fuel CX and revenue.

The Ultimate Guide on How to Write Instagram Captions That Captivate

Crafting Instagram captions that drive engagement and conversions—strategies for audience connection and brand growth.

Mastering Emoji Marketing: Tips for Engaging Your Audience Effectively

Transform emoji-driven marketing into revenue: decode customer sentiment, track trends, and shape campaigns for measurable impact.

Reactive Marketing: Strategies for Real-Time Brand Success

Transform your B2B content with persuasive psychology: boost downloads by turning social stats into revenue and fueling brand health.

8 Biggest Social Media Marketing Challenges in 2025

Discover the psychology that drives social media engagement and how to leverage it for exponential growth.

Pinterest for Business: Top Strategies to Boost Your Brand Visibility

Turn Pinterest’s intent-rich searches into pipeline—optimize Pins, boards, and keywords to earn evergreen traffic, qualified clicks, and trackable conversions.

The Best Guide to YouTube Influencer Marketing in 2025

Unlock the power of YouTube influencer marketing: boost brand engagement, reach new audiences, and maximize ROI.

Social Media Marketing: A Comprehensive Guide

Transform social media stats into revenue: Vet sources, size samples, and tie metrics to business outcomes for 2025 success.

LinkedIn Algorithm: Understanding How It Works in 2025

Unleash the power of the LinkedIn algorithm for B2B brands—boost engagement, influence, and leads with strategic insights.

Top Tips on How to Increase Social Media Engagement

Turn engagement from vanity to revenue: focus on meaningful interactions, fix response gaps, and tie comments, shares, and saves directly to pipeline impact.

Effective Crisis Communication: Strategies for Success and Resilience

Stop crises from snowballing: a pragmatic comms playbook for rapid escalation, real-time monitoring, and aligned messaging that protects brand trust and revenue.

Retargeting Marketing: Strategies for Effective Ad Campaigns

Transform social stats into revenue: vet sources, size samples, and tie metrics to business outcomes for 2025 success.

Building a Good PR Campaign: A Step-by-Step Guide to a Successful PR Strategy

Turn PR campaigns into measurable business results—clarify objectives, align stakeholders, craft newsworthy angles, and track coverage to pipeline impact.

Social Selling: A Guide to Increasing Sales on Social Media in 2025

Transform social stats into revenue: vet sources, size samples & tie metrics to business outcomes for smarter 2025 decisions.

What Is a Community Manager? Key Roles and Essential Skills Explained

Discover the art of crafting engaging B2B content—master storytelling, invoke curiosity, and drive conversions with Brandwatch’s insights.

Top Strategies for Effective Competitive Benchmarking in Your Industry

Beat competitors with data-backed benchmarking: expose share‑of‑voice gaps, set defensible targets, and convert market signals into next‑quarter wins.

How to Gain More Followers on X: 14 Effective Strategies for Growth

Grow high-quality followers that convert: a playbook for profile optimization, content cadence, social listening, and paid boosts that turn growth into pipeline.

The Essential Reddit Marketing Guide: Strategies for Success

Turn Reddit’s niche communities into a conversion engine—pinpoint high-intent threads, join with credibility, and scale demand with AMA playbooks & native ads.

Mastering Global Social Media Marketing: Proven Strategies for Success

Turn global social into revenue: localize content, scale workflows, and tie listening to pipeline so teams launch faster and prove ROI clearly.

How to Create a Hashtag: Tips for Effective Engagement and Branding

Transform social listening data into actionable insights: Gumtree's Brandwatch case study reveals strategies for brand health, CX alignment, and rapid campaign decisions.

What is Reddit? A Guide for Marketers

Discover how Reddit insights reshape your marketing strategies—uncover trends, engage communities, and harness data-driven decisions.

How to Sell on Pinterest: The Ultimate Guide for Successful Brands

Turn Pinterest browsers into buyers: optimize Pins for search, use Product Tags and Idea Pins, and build shoppable journeys that cut CAC and lift conversions.

Generation Insights: What’s With Gen Z’s Shoe Obsession?

Gen Z’s shoe obsession is a demand signal you can monetize—turn social chatter into early trend detection, smarter drops, and inventory bets with less risk.

Why Reddit Can’t Stop Talking About Vacuum Cleaners (5 Trends Marketers Can Learn From)

Revenue-ready insights from vacuum market trends: time campaigns to seasonality spikes, map feature demand, and align creative to sentiment for higher CTR.

Gen X trends in food, travel, and retail conversations

Unlock profitable Gen X growth with channel-specific messaging—map their media habits, purchase triggers, and timing to lift conversions and long-term loyalty.

Top 12 Instagram Automation Tools to Boost Your Efficiency and Growth

Turn Instagram from a manual grind into a growth channel: automate publishing, DM triage, and reporting to scale consistency, protect brand voice, prove ROI.

Boost your social strategy with Brandwatch’s AI and ChatGPT

Turn social listening into a strategy engine: pair Brandwatch’s Iris with ChatGPT to surface trends, validate insights, and ship on-brand briefs faster.

Top 10 Best X Analytics Tools for Your Social Media Strategy

Unleashing social analytics tools for precise data-driven decisions—boost performance, ensure CX alignment, and accelerate campaign results.

Gen Z Are Redefining Drinking – Here’s What Brands Need to Know

Gen Z is reshaping beverage demand—get the signals shaping occasions, formats, and messaging so your 2025 plans align with how they choose, share, and spend.

Top 10 Essential Social Media Marketing Tools for Effective Campaigns

Cut social tool sprawl and unlock ROI—clear guidance to choose publishing, listening, and analytics platforms for 2025 without wasting budget.

The Top 10 Most Popular Emojis and How to Use Them

Analyzing the influence of emojis on social media: insights into engagement metrics, user sentiment, and brand messaging.

Top 10 TikTok Analytics Tools for 2025

Unlock TikTok analytics secrets to skyrocket engagement rates, drive viral campaigns, and outpace competitors.

11 Essential LinkedIn Analytics Tools to Boost Your Marketing Strategy

Unlock the power of LinkedIn analytics tools to enhance brand strategy, optimize content performance, and drive decisive marketing outcomes.

Top Facebook Analytics Tools to Enhance Your Social Media Strategy

Transforming social media data into actionable insights for better marketing decisions—learn how to leverage Facebook analytics tools to drive growth in 2025.

Essential YouTube Analytics Tools to Boost Your Channel Performance

Analyzing YouTube analytics tools: Uncover actionable insights to enhance engagement, optimize content strategies, and drive growth in 2025.

Top 12 Social Media Scheduling Tools for Effective Content Planning

Discover how top social media scheduling tools streamline planning, automate scheduling, and elevate engagement for faster growth and ROI-ready decisions.

Likes, Fans, and Followers: How Much Are They Really Worth?

Turn social media metrics into revenue: Validate sources, analyze samples, and link metrics to business success for 2025 strategies that drive results, not vanity.

The New Brandwatch Help Center

Crafting data-driven social media strategies for 2025 success—transform numbers into actionable revenue insights.

Mastering Customer Segmentation Analysis for Enhanced Marketing Impact

Transform social data into revenue growth: vet sources, size samples, tie metrics to business outcomes, and drive 2025 success with actionable insights.

The Ultimate Guide to the Best Social Media Management Tools in 2025

Improve Social Media ROI with Advanced Management Tools - Enhance planning, scheduling, engagement, and reporting for impactful outcomes.

Girl Math: What’s Behind the Viral Trend and What Do Marketers Need to Know?

Girl Math is viral—use consumer insights to judge brand-fit, set tone, and time your entry so campaigns spark engagement, not backlash, and ladder to revenue.

Interview: UWE Bristol’s Tom Bowden-Green on Brandwatch For Classrooms

Uncover how Brandwatch empowered educators with actionable social insights, fueling student success by aligning data-driven decisions with learning outcomes.

Streaming Wars: The Most Common Customer Pain Points

Unlocking streaming services' growth potential: Addressing pain points, optimizing user experience, and maximizing revenue opportunities.

YouTube Marketing Guide 2025

This report dives into YouTube marketing strategies to boost audience engagement and uncover actionable insights for B2B growth.

Social Bookmarking Websites: The Marketer’s Guide for 2025

Turn social bookmarking into qualified traffic: pick the right platforms, tag content for intent, and build evergreen backlinks that boost SEO and shares.

Top LinkedIn Scheduling Tools to Streamline Your Posting Strategy

A curated look at top LinkedIn scheduling tools: enhance efficiency, boost engagement, and optimize content distribution.

How to Make a Slideshow on Instagram: Steps for Stunning Posts

Post Instagram slideshows the right way—straightforward steps, tap-by-tap guidance, and prep tips so carousels publish cleanly and fast for your next campaign.

Top 8 Instagram Analytics Tools for Effective Performance Tracking

Choose the right Instagram analytics stack for 2025—compare metrics depth, API limits, and reporting to lift engagement, drive insights, tie content to revenue.

The Best Guide to TikTok Advertising: Tips and Strategies for Success

Unleash TikTok's advertising power for explosive growth, maximize ROI, and drive engagement with cutting-edge strategies.

Does Scarcity Sell? How Brands Are Manufacturing Rarity

Turning scarcity into sales: Analyzing real cases of how scarcity tactics boost conversions and drive revenue.

Here are the Biggest Moments From the Oscars 2022

Turn Oscars 2022’s biggest social spikes into results—pinpoint peak moments, track sentiment shifts, and plan brand-safe, reactive content that drives impact.

How the Oscars 2023 Fared Online

Turn Oscars 2023 chatter into advantage: pinpoint spike moments, sentiment shifts, and channel dynamics to optimize timing, creative, and paid performance.

Quali sono i maggiori trend delle vacanze dell’estate 2022?

Turn 2022 holiday chatter into bookings: spot demand shifts, time offers to booking peaks, and fine-tune messaging with social listening insights.

10 Amazing Social Media Factoids (pt. 2)

Transform social media insights into revenue: validate sources, sample sizes, and link metrics to ROI for data-driven 2025 decisions.

Looking Back: 5 Hot Social Media Trends of 2012

Turn 2012's hottest social trends into 2025 advantage—identify lasting patterns, retire fads, and refocus measurement on the signals that predict growth.

12 Truly Incredible Social Media Statistics!

Turn social media statistics into budget-moving decisions: filter vanity metrics, validate sources, and map channel trends to ROI, pipeline, and 2025 bets.

12 Social Media Analytics Tools for Effective Brand Growth

Transform social media insights into revenue growth by leveraging top analytics tools—see how data-driven decisions can deliver unmatched ROI.

Pinterest analytics tools

Uncover Pinterest Analytics Tools Insight: Drive Growth with Data-Driven Decisions and Recommendations for business

How to Get The Most Out of Your Social Media Monitoring RFPs: The Dos and Don’ts | Brandwatch

Transform your social media monitoring RFPS by focusing on outcomes, avoiding vanity metrics, and fueling brand health for smarter decisions in 2025.

Dealing With Twitter Parody Accounts

Stop parody accounts from hijacking your brand—use a proven response playbook, rapid monitoring tactics, and messaging that defuses confusion before it spreads.

Great! 5,000 mentions a month! …now what? | Brandwatch

The Holy Trinity of Twitter Bios: 3 Sanctified Tips to Get More Followers

3 Sanctified Tips for Twitter Bios—Grow Followers with Divine Bio Strategies. Discover how to craft engaging bios, build credibility, and boost follower count.

Over 32,000 Tweets a Minute – The Champions League Final

Unravel the champions league social buzz: Analyzing over 32,000 tweets per minute for actionable social insights, trends, and engagement strategies.

Brandwatch Named Alongside Paper.li & PeerIndex as Red Herring Winners

Turn award signals into buyer confidence: use the latest Red Herring winners to benchmark innovation, vet vendor momentum, and de-risk 2025 martech decisions.

Brandwatch Raises $6 Million from VC and Current Shareholders | Brandwatch

Brandwatch’s $6M raise signals faster product velocity and enterprise stability—see what this means for social listening ROI, roadmap confidence, and planning.

An Interview With The Man Who Invented Tweetups

The man who invented tweetups shares insights on Twitter engagement—invaluable lessons for B2B brands.

Who Was the Most Discussed Athlete of London 2012?

Analyzing social media data: Insights on trending athletes and fan engagement. Key findings elucidate athlete performance and brand visibility.

How Fractions of a Second Can Become Online Domination

Transforming fractions of a second into online domination - Insights on optimizing user experience to drive engagement and conversions.

How Journalists Can Use Social Data to Create Must-read Content

Transform social data into irresistible content strategies that drive engagement and revenue. Learn how to create must-read content that resonates with audiences.

Does Any Publicity Really Mean Good Publicity?

Debunking the myth that all publicity is good—uncover the risks, factors, and strategies behind turning negative publicity into a positive brand opportunity.

3 Free Tools for Creating Infographics Quickly

Ship infographics fast without new budget—three free tools to turn briefs into on-brand visuals, speed up content calendars, and boost engagement.

We analyzed people's dream tweets and this is what we found

Revealing the secrets behind Twitter’s dream analysis and the surprising insights that can reshape your social media strategy.

What Happens When Social Media Sites Go Down?

Turn platform outages into an advantage: anticipate traffic spikes, protect brand safety, and deploy a crisis-ready comms plan when social networks go dark.

Gamification, the Gig Economy and the Future of Crowdsourcing: What It Means for Brands

Discover how crowdsourcing revolutionizes big business decision-making, enhancing innovation, efficiency, and customer satisfaction.

Report: Masculinity and Misogyny in the Digital Age

Transform social data into actionable insights combating misogyny and toxic masculinity, boosting brand ethics, and shaping inclusive marketing strategies.

Marketing Mistakes: 5 Common Social Media Fails to Avoid

Prevent viral missteps before they hit—spot high-risk posts, build review guardrails, and turn social blunders into trust-building moments that protect revenue.

What Does Your Alcohol of Choice Say About You? | Brandwatch

Exploring the impact of alcohol choices on social media—how brands can leverage insights for strategic content decisions.

The Best Pinterest Marketing Campaigns and Why They Work

Transform social media buzz into tangible sales: Unveil the secret formula to Pinterest marketing success that drives conversions over engagement.

Could Social Data Replace the Consumer Confidence Index? - Brandwatch

Turn volatile sentiment into profitable timing: a Social Consumer Confidence Index reveals demand shifts, message risk, and budget moves to protect ROI.

The 51st Annual Super Bowl on Social Media in 3 Charts

Unlock the game-changing data insights from the 51st Super Bowl—empower your strategies with real-time trends and consumer sentiments.

5 Reasons Why Your Sales Team Are Your Most Valuable Qualitative Research Asset

Unlock the goldmine hidden in your sales team—valuable qualitative insights driving revenue. Learn how to tap into this treasure trove of knowledge.

Frappuccino Happy Hour: Starbucks Doesn’t Need All These Schticks

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Five Things Marketers Need To Know About Reddit

Turn Reddit’s unfiltered conversations into audience insight, sharper messaging, and faster content ideas—practical tactics marketers can use to improve ROI.

Reaction to Orange is the New Black Season 5 in Four Social Data Charts

Intriguing content on reimagining social data: decode trends, predict future behaviors, and align your strategies with cutting-edge insights.

What Can Social Data Tell Us About Buying A House?

Transform social data insights into actionable decisions: optimizing house buying trends and CX strategies for marketers.

Personas, Personalization, and How to Make Your Strategy a Success

Analyzing Marketing Personas: Driving Personalization with Impactful Strategies - Uncover actionable insights for boosting engagement, conversions, and loyalty in 2025.

Image Analysis to Improve Your Consumer Research

Turn untagged photos into research gold: visual listening uncovers real-world usage, logo exposure, and trends your text analytics miss—fuel better decisions.

How to Get on the Front Page of Reddit: From Experience

A strategic guide to Reddit front-page success—master community insights, trending topics, and engagement tactics for impactful content exposure.

Finding the ROI on Starbucks Spelling Your Name Wrong

Analyzing Starbucks' strategy of intentionally spelling names wrong to increase social media engagement and brand awareness—insights for unique customer interactions.

Beyond Angry Birds: What’s Next For Rovio Entertainment?

Turn social chatter about Rovio Entertainment into action: real-time drivers, sentiment shifts, and influencer signals you can use to sharpen campaigns.

#ReverseAdvent: How Co-op Used Tech for Good in a Holiday Campaign

Co-op scaled #ReverseAdvent with Brandwatch: track hashtag momentum, mobilize local stores and partners, and prove community impact with board-ready reporting.

Voice of the Player: How Wargaming Learns More about 140m Players

Voice-of-the-player made practical: how Wargaming structures feedback, prioritizes fixes, and links community signals to product decisions that reduce churn.

9 Social Media Data Analysis Steps for Marketing Intelligence

Build a 9-step marketing intelligence system that unifies data, pinpoints growth signals, aligns teams, and turns insights into ROI-ready decisions.

eSports Data: The Huge Industry That's Constantly Misunderstood

Esports social data that converts noise into action—track fan surges, sponsor buzz, and platform shifts to steer partnerships, media spend, and 2025 bets.

Szechuan Sauce Scandal: McDonald’s Promotion Goes Awry

Insightful analysis of the React Szechuan Sauce McDonald's post, covering key details and impact.

We Analyzed 100 Million Images Shared Online. Here are 6 Things we Learned

100M social images reveal the hidden half of brand conversation—visual mentions and context you can turn into sharper tracking and creative wins.

B2B: 8 Reasons Why Your Sales Team Might Be Losing Pitches

Stop losing close-fought deals: diagnose 8 pitch-killers, sharpen differentiation, fix ROI proof, and arm reps with buyer-first narratives that convert.

Holiday Movies: A Christmas Comparison with Social Data

Analyze the shift in holiday movie viewer sentiments, uncover emerging trends, and adapt marketing strategies for competitive advantage.

15 Mind-blowing Social Media Factoids (pt.1)

Crafting irresistible B2B content insights to boost your social media strategies—discover mind-blowing facts that impact engagement and brand performance.

10 Data Visualisations of Major News Events

Improve marketing performance with data-driven insights from Brandwatch. Discover how major news events influence consumer behavior and shape strategies for success.

Super Bowl LII Ads: Data Reveals Brands That Did Best on Social Media

Unwrap insights from Super Bowl LII ads: Analyze standout creative strategies and audience engagement with real-time data.

Interview: Talking Employee Happiness, Customer Experience, and Startups with Perkbox

Happy employees build better CX—Perkbox shares startup-tested ways to turn culture into retention, faster support, and word-of-mouth growth.

A Complete Guide to Contextual Advertising

Contextual advertising drives relevance without cookies—align ads to page intent, protect brand safety, and reclaim performance as privacy rules tighten in 2025.

8 Ways to Improve Your Post-Purchase Customer Experience

Turn post-purchase into a growth lever: reduce churn, lift repeat sales, and build advocacy with proactive comms, seamless returns, and data-led support.

Social Media Crisis Management: How to Respond to a Social Crisis

Stop crises from spiraling: detect issues early, activate a clear response plan, align stakeholders, and protect brand trust with a social-first playbook.

Why Ignoring Behavioral Science is a Marketer’s Downfall

Stop mistaking placebo effects for wins—use control groups, blind tests, and behavioral science to avoid false positives and make confident 2025 marketing bets.

Infographic: 139 Incredible Stats and Facts About Instagram

Uncover Instagram's hidden insights for brands—turn data into impactful decisions. Boost engagement and ROI with proven social strategies.

Competitive Intelligence: Five Ways To Get Ahead Using Social Listening

Transform social listening into revenue-generating insights—vet sources, size samples, and tie metrics to business outcomes to boost your 2025 plans.

Your Questions Answered: Instagram API Changes

Understanding the impact of Instagram API changes on brand performance—guidance on maintaining social strategy resilience.

How to Calculate and Reduce Customer Churn Rate

Cut churn with precise formulas, cohort analysis, and proactive playbooks—spot risk early, fix onboarding gaps, and turn cancellations into loyal renewals.

The Single Customer View Explained and Why You Need One

Single customer view turns siloed data into revenue—enable targeted journeys, real-time personalization, and clean reporting that de-risks spend and speeds growth

Listen to Customers to Avoid Over-Delivering and Under-Promising

Transform social listening insights into actionable strategies for brand health and faster decisions.

#BeMoreSnail: Why We're Supporting Martlets' Snailspace

Discover how Brandwatch's Martlet sponsorship at Snailspace benefitted brand health, customer experience, and rapid campaign decisions.

Brandwatch's Take On The Rumour Scene From Crazy Rich Asians

Unlocking the power of social listening: Gumtree’s Brandwatch case study reveals a playbook for brand health, CX alignment, and agile campaign decisions.

How the Voice of the Customer Can Inform Your Value Proposition

Turn scattered customer feedback into a value proposition that converts—mine VoC, validate messaging, and align product, sales, and CX on what wins.

Investigating a Year's Worth of Social Data on UFO Sightings

4.5k UFO sightings dissected with social data—see how listening separates signal from noise, contextualizes spikes, and turns viral chatter into decisions.

Guest Blog: The Dream of Data-Driven Personas

Turn personas from fiction to revenue drivers: use social and search signals to segment, validate, and prioritize messaging so campaigns, product, and CX align.

All The 2018 Christmas Ads Ranked and Rated

Brandwatch helps brands build momentum through real-time insights, elevating marketing strategies beyond guesswork.

How Social Media Can Help You Manage Surges in Demand For Your Products

When social demand surges, turn attention into pipeline—prioritize channels, staff high-impact moments, and prove ROI with agile monitoring and playbooks.

Dunkin' Donuts Name Change: The People Revolt

Transform your brand with a name change that revolutionizes consumer perception—Dunkin’ Donuts’ strategic shift signals the power of brand identity reshaping.

Interview: The Pudding Journalists on Bringing Data to Life in Incredible Visual Essays

5 Amazing and Innovative Twitter Marketing Techniques

5 innovative Twitter marketing techniques that drive replies, boost reach without ad spend bloat, and turn real-time conversations into qualified leads.

The Most Talked About Super Bowl Ads 2019

Transform social media statistics into revenue with strategic analysis and actionable insights. Avoid vanity numbers in your 2025 plans.

Improve Your Influencer Marketing: Five Essential Rules

Transform your influencer marketing with five essential rules for success, from authentic partnerships to measurable outcomes.

Interview: Michelle Goodall on Why Data Abundance Requires a Back-to-Basics Approach

The data abundance dilemma: insights on why returning to basics is the key to leveraging overwhelming data sources for exceptional outcomes.

Tennis Player Perception: Djokovic Can't Get No Love

Unveiling the untapped social insights from Djokovic's tennis data—transforming raw numbers into strategic wins for brands.

4 Ways Vizia Has Transformed Internal Reporting at Brandwatch

Turn reporting from slide-building to decision-making: see how Brandwatch Vizia enables real-time, exec-ready dashboards that speed insights and prove impact.

Interview: Jenni Lloyd on Whether the Future of Tech Can Work For Everyone

Transforming social research into actionable strategies: insights from leading UK expert Jenni Lloyd to drive precise outcomes.

Interview: Hyper Island’s Anna Carlson on Personal and Digital Transformation

Hyper Island’s Anna Carlson on building adaptive marketing teams—shift from rigid plans to problem-led sprints, unlock creative, turn social data into action.

Interview: Map Maker Jenni Sparks on Visualizing Cities

Creative momentum from Jenni Sparks’ interview: practical mindset shifts for standout storytelling, brand relevance, and engagement marketers can apply.

Interview: Campus Sonar Founder Liz Gross on Social's Role in Identity, Engagement, and Crisis in Higher Ed

Turn higher ed social chatter into action: Campus Sonar's Liz Gross shows how PR and Comms can operationalize listening to protect reputation and speed decisions.

Interview: Michelle Goodall on Planning 'Moral Marketing' Campaigns

Discover how Michelle Goodall’s moral marketing campaigns achieved 3x higher engagement—learn the strategies reshaping ethical marketing practices.

Interview: Brilliant Noise’s Maddy Cooper on Why Brands Have a Responsibility to Understand Their Customers

Discover how Brilliant Noise's Maddy Cooper leverages Brandwatch data to craft creative social strategies, drive authentic engagement, and deliver measurable ROI.

Interview: Claudia Knowles on Designing Content for Breast Cancer Care Users

Empower patients with personalized cancer care journeys—all about Claudia Knowles' approach, insights, and outcomes at Breast Cancer Care.

Interview: Immediate Future Founder Katy Howell on Evidence-Based Storytelling

Agency leader Katy Howell (Immediate Future) shares how to turn social insight into impact—tighter governance, faster decisions, and measurable growth.

Interview: Immediate Future Founder Katy Howell on Marketing as the Art of Persuasion

Transform social listening data into actionable insights—boost brand health, align CX strategies, and drive rapid campaign decisions.

James Smurthwaite on His Time as Dirt Magazine Editor

From Dirt Magazine’s James Smurthwaite: turn niche passion into scalable reach, build community momentum, and sharpen editorial choices that drive growth.

Interview: Dr. Paul Siegel on Asking Good Questions of Social Data

Better questions drive better ROI: use elite interviewing to surface customer truth, reduce bias in social listening, and convert raw signals into decisions.

Interview: Canvas8's Tony Clement on Data and Creativity

Canvas8's Tony Clement turns cultural signals into strategy—cut noise, brief better creative, and align teams to make defensible decisions for 2025.

Interview: Glover Park Group Analyst Sedale McCall on Data Blending Experiments and the Trouble with Mass Media

Turn social listening into executive decisions, faster crisis response, and client value—in a Brandwatch interview with Sedale McCall (Glover Park Group).

Announcement: New Vizia 2 Visualizations to Bring Data to Life

Transform social metrics into actionable insights with Brandwatch's Vizia 2 visualizations. Optimize campaigns, align CX, and drive growth with data-driven decisions.

Analyst Problems: Practical Tips For Dealing With Sensitive Topics

Get actionable insights on navigating sensitive topics in research with precision and ethical considerations to elevate decision-making.

How to Prepare for Instagram’s Upcoming API Changes

How Instagram's upcoming API changes will shape social media marketing strategies. Avoid disruptions and maximize ROI with these actionable insights.

Is Sam Adams Still a Craft Beer?

Analyzing the authenticity of Sam Adams as a craft beer and its impact on consumer preferences—uncover the truth behind the brand's positioning.

What is Artificial Intelligence (AI)?

Cut through AI hype with plain-English definitions, real-world use cases, and guardrails on bias and accuracy—so your team can apply AI with confidence.

How Are Death and Risk Perceived on Social Media?

Crafting compelling B2B content that drives downloads with attention-grabbing precision while ensuring credibility and accuracy.

The Pros and Cons of NPS

Discover the pros and cons of Net Promoter Score (NPS) and how to use them effectively for customer feedback and satisfaction metrics.

E3 2019 Live Blog: Social Media Reaction in Charts

E3 2019, decoded by live social data: see what dominated conversation, where sentiment shifted, and how to turn event buzz into ROI-ready campaign moves.

How to Build Your Brand’s Digital Ecosystem with Search and Social

Gain strategic advantage in 2025 with data-driven insights on social media trends, audience engagement, and brand health.

Introducing Brandwatch Consumer Research

Faster growth from sharper consumer insight—Brandwatch Consumer Research turns online conversations into trends, priorities, and actions teams can trust.

Welcoming High Flyers From Oracle, Sage, and Salesforce to the Brandwatch Leadership Team

Brandwatch adds new leaders—get the roles, focus areas, and what the changes mean for roadmap, support, and enterprise users planning next‑quarter decisions.

20 Best Marketing Campaigns of 2019, Ranked by Data

Turn 2019’s best campaigns into 2025 wins—extract creative triggers, cultural timing, and measurement cues you can reuse for faster, compounding growth.

The Best Episodes of Love, Death + Robots, Ranked

Definitive ranking of Love, Death & Robots—pinpoint the must-watch episodes, ideal watch order, and mood-based picks with spoiler-light reasons.

Image Insights Update for Brandwatch Analytics

Uncover the power of image insights: drive engagement, personalize content, and boost brand perception with Brandwatch's latest update.

When Does Christmas Start? We Have the Data

Hit holiday KPIs by timing campaigns to when Christmas truly begins online—spot the early demand signals, pace promotions, and align inventory before rivals move.

The Oscars 2020: Snubs, Celebrations, and Controversy

Turn award-season controversy into marketing signal: see how Oscars 2020 snub chatter maps sentiment shifts, risk zones, and activation windows brands can use.

The Brandwatch Consumer Research Feature Our Happiest Customers Love Most

Turn sentiment into retention wins: Brandwatch’s Happiest Customers feature spotlights delight drivers, benchmarks positivity, and guides CX decisions.

Dreyer's English: Could Banning Certain Words Improve My Copy?

Sharper B2B copy in less time: apply Dreyer’s English to cut bloat, fix style drift, and turn cautious drafts into decisive, conversion-ready writing.

Fake News Isn’t a Technical Problem. It’s a Philosophical One.

Stop fake news from derailing your brand—apply philosophical rigor to source credibility, narrative framing, and response strategy to protect trust.

Fake News Week: How to Track Fake News Around Your Brand

Stop misinformation before it hits headlines—monitor high-risk sources, set real-time alerts, and equip comms with a rapid, evidence-led response workflow.

Data Analysis: Birds Aren't Real.

Unlocking the power of social listening—fuel brand health, align CX strategies, and make faster campaign decisions.

Communication Models and What Brands Can Do To Protect Themselves From Fake News

Explore the latest trends and best practices in PR & Comms Strategies. Learn how to enhance brand reputation and engage with your audience effectively.

Pandemic Podcasts: The Perfect Timing of Brené Brown's New Podcast, Unlocking Us

Uncover how COVID-19 podcasts propel brand resilience through actionable insights and strategic storytelling.

Covid-19: Rise in Reports of Trouble Sleeping, Bad Dreams, and Nightmares

Turn the COVID-19 ‘weird dreams’ phenomenon into an early-warning signal for consumer anxiety—tighten sentiment tracking, de-risk messaging, and guide creative.

Covid-19: Higher Education During A Pandemic

Insights on COVID-19 impact on higher education marketing strategies—adapted data strategies to navigate uncertainty. Learn how leading universities respond.

Running During Lockdown: How a Solo Activity is Going Social

Unlocking Online & Offline Insights for Better CX & Brand Health - Explore Gumtree’s success with practical social listening strategies.

Covid-19: How Saving Money Became a Talking Point on Social

Optimize Your Marketing Strategy Post-COVID: Use robust data insights post-COVID to redefine your brand narratives and drive enhanced customer engagements.

Consumers Are Turning Away From News About The Pandemic

Discover how COVID-19 news impacts your brand's reputation, sentiment, and customer loyalty—unlock actionable insights now.

Introducing Data Upload API: 5 New Types of Data You Can Analyze in Brandwatch

Brandwatch debuts the Data Upload API—build programmatic pipelines, reduce manual uploads, and keep insights current with faster, reliable data flows.

Interest in ‘The Occult’ Booms During Lockdown

Pandemic-era spikes in astrology and tarot chatter point to coping rituals—turn social signals into timing, creative, and community plays that lift relevance.

Covid-19: Casual Investors Take to the Stock Market During Lockdown

Investor conversation during COVID-19 exposes sentiment shifts—use social listening cues to time campaigns, de-risk messaging, and protect brand trust.

Interview: Hill + Knowlton's Enrique Aguilar on How Brandwatch Helps With Managing Crises

Revealing crisis management strategies to protect brand reputation—insights from crisis comms expert at Hill+Knowlton Strategies.

Checking In: How Consumer Behavior Looks, Five Months into the Pandemic

Turn pandemic-era consumer shifts into revenue: decode new needs, adapt messaging and CX, and refocus channels to capture demand as behaviors keep evolving.

Travel Shaming, Travel Fear, and the Many Challenges the Travel Industry Faces This Year

Analyzing the impact of travel shaming on brands: actionable insights for reputation management and crisis response.

Back to School: How do Students, Teachers, and Parents Feel?

Turn back-to-school chatter into research you can act on—use Brandwatch social panels to segment parents and students, validate trends, and brief campaigns.

Back to Work: The CMO View of Remote Work

Turn back-to-work social panels into pipeline: structure discussions, source voices, and convert live audience signals into go-to-market decisions.

Back to Fun: How Movie Buffs and Foodies Are Feeling About Businesses Reopening

In-depth social panel insights driving brand resonance, customer loyalty, and strategic engagement decisions.

Electric Dreams: The Electrical Goods That Have Seen Unexpected, Unseasonal Consumer Interest During Lockdown

Lockdowns sparked unexpected spikes in electrical goods interest—see how social data spots demand signals early, guides inventory and messaging, and drives ROI.

Interview: Ogilvy Head of Data & Analytics Julián Esbri

From Ogilvy’s Head of Data Analytics: turn noisy data into creative clarity, align teams on business metrics, and present measurement clients trust.

Interview: The Science Behind Brandwatch Search With Aykut Firat

Unlock the Science Behind Brandwatch Search: Enhance Your Understanding of Social Listening, Data Quality, and Brand Health.

Introducing Brandwatch Search: A Faster and Smarter Way to Search

Brandwatch introduces Search: a smarter way to uncover insights, amplify brand health, and drive rapid decisions.

Consumers Have Ramped Up Preparation For The Holidays Early in 2020

Discover how brands maximize React holidays in 2020 for impactful engagement, brand health, and strategic campaign decisions.

The Emotional Toll of 2020: People Are 'Over' This Year

Turn 2020’s social volatility into planning clarity: practical social listening tactics, sentiment frameworks, and dashboards brands use to de-risk decisions.

How Crocs Became Cool (Yes, Seriously)

From polarizing to coveted: decode Crocs’ cool comeback with social listening cues, meme-fueled creative, and a repeatable playbook for brand turnarounds.

K-pop Goes Public: How Stans Are Buying Into Bands

An intriguing analysis of the impact of K-Pop fan culture on the stock market—unveiling unexpected market trends and investor sentiments.

Durrants invests in Brandwatch

Learn how Durrants invests in Brandwatch to drive brand growth and customer engagement while optimizing marketing strategies with data-driven insights.

How Do Brands Survive in the Ever Competitive World of Influencer Marketing?

Influencer budgets work when tied to business impact—choose creators with real fit, protect brand safety, and scale partnerships with data-led briefs.

The Best Christmas Movies According to Twitter Data

Social data crowns 2016’s most talked‑about Christmas films—who topped the buzz, how sentiment shifted, and what seasonal nostalgia signals for storytelling.

The 5 Best Online Survey Tools

The ultimate guide to choosing the best online survey tools for your business needs—compare features, pricing, and user reviews to make informed decisions.

Interview: Agility, Innovation and Using Social Data at L’Oreal

How L'Oréal boosts innovation by leveraging social data, sharpens consumer insights and drives new product development.

What's the Internet's Verdict on Self-Driving Cars?

The future of self-driving cars decoded: How the internet's opinions shape the autonomous vehicle landscape.

Why Your Business Should Use Predictive Trend Spotting

Uncover the future of trend spotting with predictive analytics—stay ahead of market shifts, outpace competitors, and drive agile decision-making.

The Pandemic Recipe Book: Baking on the Rise During Lockdown

Pandemic baking surged—social listening reveals how recipe conversations spiked and why, turning trend signals into timely content, SEO wins, and smarter planning.

Covid-19 in APAC: Adapting to New Ways of Celebrating Traditional Festivities

Unlock the power of festive insights in the APAC region to drive strategic marketing decisions and boost brand visibility during key celebrations.

Covid-19 and APAC: Hobbies and Creating Positive Experiences at Home

Explore the evolving APAC hobbies landscape amidst COVID-19: insights on shifting interests, rising trends, and consumer behavior changes.

The Fans, the Celebrities, and the Ads: Super Bowl LV in Numbers

Super Bowl LV social data turned into action: spot the spikes that drive attention, rank creative by sentiment, and equip war rooms with ROI-ready benchmarks.

7 Email Marketing Tools and Software Solutions

Smarter email platform picks in 2025—feature trade‑offs, integration must‑haves, deliverability essentials, and pricing pitfalls so teams ship campaigns faster.

A Defining Moment: Crimson Hexagon is Joining Brandwatch

Clear guidance on the Brandwatch and Crimson Hexagon update—what changes, how it impacts social intelligence workflows, and steps to ensure continuity.

5 Audience Insights We Discovered in Minutes Using Ready to Use Social Panels

Unlock actionable insights from social panels to supercharge audience engagement and drive campaign success.

Affinities is here!

Audience Affinities arrives in Brandwatch: map what your customers care about, refine targeting and partnerships, and turn social signals into growth.

The Big Consumer Technology Trends for 2021

Discover actionable insights from the 2021 consumer technology trends report, empowering brands to lead in innovation and customer engagement.

The Big Consumer Financial Trends for 2021

Turn 2021 consumer finance shifts into strategy: spot demand signals, price sensitivity, and channel risks early to protect revenue and capture growth.

Customer Loyalty: Tips For Success

Retention wins in tight markets—practical loyalty tactics to reduce churn, amplify advocacy, and turn every post-purchase moment into compounding revenue.

5 Ways Students Use Social Media When Choosing Universities

Win more student enrollments by aligning social content to the 5 moments that shape university choice—tap peer proof, Q&A, and channel fit to move prospects

Administration Updates: Ensuring you are getting the best ROI from Brandwatch

Turn 2021 administration updates into business value—clarify governance, streamline user access, reduce risk, and align workflows so your teams move faster.

Brandwatch First to Compliantly Offer Access to Reddit Data

Explore the power of Reddit data analytics for actionable social insights, driving informed decisions and boosting engagement.

New Research Explores Evolution of Online Serophobia

Explore how Brandwatch analyzes online serophobia, hate speech, and the critical work of Ditch the Label to combat digital abuse effectively.

How can brands take advantage of the visual web?

Harness the power of visuals to drive engagement and brand resonance—unlock the secrets of compelling social media visuals and outshine competitors.

React: Is Sharing New Year Fitspo on Social Braggy or Motivational?

Turn fitspo from braggy to motivating—use social listening and creator alignment to lift engagement, protect brand safety, and grow a healthier community.

4 Things We’ve Learnt from the Commonwealth Opening Ceremony

Event buzz decoded into action: four insights from the Commonwealth opening ceremony to time content, read sentiment, and capture engagement at scale.

Now, Blend Social and Non-Social Data for Richer Insights with Vizia

Analyzing key market trends to drive smarter business decisions and elevate customer loyalty with Brandwatch's Vizia platform.

How to Analyze Social Data Using Geofence Queries

Transform social data into business wins with precise social listening strategies. Avoid vanity metrics and steer 2025 plans toward revenue-driving decisions.

How to Discover Hidden Insights in the New ‘Per Capita’ Maps in Brandwatch

Per-capita maps turn raw counts into fair comparisons—remove population bias, reveal true hotspots, and align stakeholders with rate-based visuals.

Make Your Brand Work for You With Retargeting

Transform your brand with retargeting strategies that drive ROI growth through personalized, data-driven campaigns.

Introducing Iris: An AI-Analyst For Better Insights

Iris, Brandwatch’s AI analyst, turns messy data into decision-ready insight—streamlined analysis, sharper signals, and confidence to move faster.

Interview: How to Use AI for Social Listening With Ben Ellis

Turn AI into your unfair edge in social listening—automate tagging, surface emerging trends, and cut analysis time so insights translate into faster, safer decisions.

Playing Your Hand: Handling a PR Crisis

Transform PR crises into brand victories with strategic messaging, data-driven responses, and stakeholder engagement to safeguard reputation and trust.

New Research: Big Trends in the Health Industry for 2022

Health audiences are shifting fast—turn social signals into patient-centric decisions with trend clarity, risk monitoring, and ROI-ready insights for 2025.

The 7 Best Resources for Social Media Marketing

Cut social planning time and boost results: 7 vetted social media marketing resources to sharpen strategy, elevate measurement, and turn activity into ROI.

How to Avoid Common Social Media Pitfalls & Network Backlash

Avoid social media pitfalls: protect your brand reputation, stay relevant, and boost engagement with proven strategies.

How To Increase Your Reach On Pinterest

Context turns social stats into revenue: vet sources, size samples, and tie metrics to business outcomes so your 2025 plans aren't steered by vanity numbers.

The Statistics Behind B2B Social Media Marketing

A deep dive into B2B social media marketing stats: uncover insights, fuel brand health & align CX for better campaign decisions.

E3 2018 Live Blog: Social Media Reaction in Charts

Uncover the predictive insights from React conference 2018 that drive brand innovation and customer engagement.

4K TVs: Social Media Suggests Problems Lie Ahead

Uncover the secrets of 4K TV advertising- Brandwatch study reveals precise targeting tactics, engagement strategies, and ROI-boosting insights.

An Expert’s View on How to Monitor Social Media

Stop drowning in social noise—apply an expert monitoring blueprint to capture the right signals, preempt crises, and tie conversations to pipeline and CX wins.

Bloggers and Social Media Monitoring

Transform social stats into revenue growth: vet sources, size samples, and tie metrics to business outcomes for impactful 2025 strategies.

Using Social Media Monitoring to Predict the Election (again)

Discover how social media monitoring accurately predicted elections again, enabling data-driven strategies for 2025 success.

Brandwatch Named Twitter Certified Product

Uncover how Brandwatch earned the Twitter certification badge, unlocking enhanced social listening capabilities and deeper brand insights.

The Ads, The Celebrities, and The Power of Nostalgia: Super Bowl LVI in Numbers

Super Bowl LVI social data turned into action: pinpoint breakout moments, ad buzz, and sentiment shifts to plan real-time plays that lift SOV, CTR, and ROI.

Brandwatch Acquires Influencer Marketing Platform Paladin

Unlock the secrets of Brandwatch’s acquisition of Paladin and its game-changing impact on social media monitoring, brand management, and marketing strategies.

APAC Credit Cards: How Can You Create Incredible Customer Experiences?

APAC credit card CX decoded: social data surfaces the loudest pain points in onboarding, fees, rewards, and support—prioritize fixes that lift retention and NPS.

The Big Pharmaceutical Industry Trends for 2022

Uncover the overlooked digital trends reimagining the pharmaceutical landscape—prepare for AI disruptions, customer-centric shifts, and sustainability demands.

Paladin to Become Influence, Plus More Exciting News

Influencer campaigns run faster and prove ROI: Brandwatch + Paladin unifies discovery, workflows, and reporting so agencies scale creator programs.

Grammys 2022: Here’s How The Conversation Unfolded Online

Real-time social listening turns Grammys 2022 buzz into decisions—pinpoint breakout moments, sentiment shifts, and SOV to fuel agile campaigns and brand moves.

Jellyfish's Hannah Dempsey on Training Marketers in a Fast-Changing Industry

Transform your B2B content: boost downloads with persuasive positioning. Learn how social stats drive revenue growth.

8 Celebrity Twitter Malfunctions

Turn celebrity Twitter mishaps into a crisis-proof playbook: spot risk early, tighten approvals, and respond fast to protect brand equity and leadership trust.

How Freestyle Interactive use Brandwatch for Social Landscaping

Faster wins with a social landscaping playbook—how Freestyle Interactive uses Brandwatch to map audiences, find whitespace, and turn insights into revenue.

How Does the Medical Industry Use Social Media?

Healthcare teams turn social into a trusted patient channel—manage compliance, beat misinformation, speed crisis response, and tie engagement to service demand.

Celebrating Christmas Jumper Day for Save the Children

Purpose-led culture in action: Brandwatch’s Christmas Jumper Day backs Save the Children, builds employer brand, and sparks authentic, shareable content.

What do people think about the end of the world?

Public sentiment on the 'end of the world' decoded—what drives spikes, how tone varies, and the comms moves brands can make from social listening insights.

How Can You Align Social Media Marketing on a Global Basis?

Global consistency without killing local impact: build governance, shared KPIs, and playbooks so regional teams ship on-brand social at speed—minus rework.

6 Ways to Maximize Your Brand’s LinkedIn Profile

Turn your LinkedIn profile into a revenue-ready asset: optimize headline, visuals, proof, and CTAs to win search, earn trust, and convert high-intent B2B views.

The Big Pharmaceutical Industry Trends for 2021

Turn 2021 pharma turbulence into strategy—social data reveals patient sentiment shifts, treatment discourse, HCP pivots, and trust signals you can act on now.

The Top Reporting Tools for You Need

Stop guessing on dashboards—choose reporting tools built for scale: fast setup, clean data, exec-ready visuals, and integrations that end manual work.

4 Great Reasons To Use Social Media For Your Business

Turn social into a revenue engine: drive cheaper reach, real-time customer insight, faster support, and competitor signals that sharpen 2025 decisions.

We Knew It! Brandwatch is one of Crain’s Best Places to Work in NYC

Crain’s Best Places to Work in NYC nod powers Brandwatch’s employer brand—turn recognition into PR wins, talent attraction, and culture-led storytelling.

It’s All About The Moustache

Transform your campaigns with cutting-edge social listening strategies to drive faster insights, enhance brand health, and align customer experiences.

Reaching New Audiences: Brands Get Hairy for Movember

Uncover the secrets behind top partners' engagement with charity initiatives to boost your brand's social impact and customer loyalty.

Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis

Transform social data into actionable business insights - avoid vanity metrics and align with revenue goals for informed 2025 planning.

Interview: Brenda Wong on Life in Customer Operations

Unveiling Brenda Wong- Monzo's strategic insights on marketplace trends and innovation: a roadmap to disruptive growth in B2B marketing.

How are Brands Using NFTs?

From hype to utility: see how brands deploy NFTs for token-gated access, loyalty rewards, and community growth—plus pitfalls, tooling, and what to try next.

From Best-Dressed to Most Discussed Designer: How the Met Gala 2022 Fared Online

Met Gala 2022 conversation spikes decoded—see which moments moved culture, how memes spread, and when to post to ride peak attention and lift brand reach.

How to Generate Leads on TikTok

Transform social insights into lead generators on TikTok—drive engagement, harness trends, and optimize content for unbeatable conversions.

The Beginner’s Guide to TikTok

Unlock the power of TikTok: Learn how to engage audiences, boost brand visibility, and drive conversions through actionable insights on content creation and optimization.

How Does the LinkedIn Algorithm Work?

Crack LinkedIn’s algorithm to grow reach without ad spend—prioritize signals that matter, pick winning formats and timing, turn engagement into pipeline.

7 Brands on TikTok to Inspire Your Social Media Strategy

Real TikTok brand examples translated into ready-to-copy tactics—steal hooks, formats, and cadence ideas to grow reach, engagement, and pipeline impact.

2022 Insights: 4 Consumer Trends for the Hotel Industry

Innovative hotel industry trends shaping consumer behavior and loyalty—discover how top brands are adapting to secure market leadership.

E3: Not-E3 2022, and what does the future hold for the gaming industry?

Stay ahead with actionable insights from the top E3 announcements—fuel your marketing strategies for 2025 success.

11 Things to Look for in an Influencer Marketing Platform

Discover how Brandwatch unveils key insights in influencer marketing platforms—leveraging data to drive campaign success and ROI. Learn the power of informed decisions.

E-commerce Influencer Marketing: The Definitive Guide

Unlock the power of influencer marketing in eCommerce with proven strategies that drive sales and brand visibility, redefining your digital success.

The Big CPG Industry Trends for 2021

CPG demand reshaped in 2021—turn trend signals into share gain: find growth pockets, adapt retail/DTC mix, and align creative to what buyers now value.

What is a Google Business Profile? | Brandwatch

Turn local searches into revenue with a high-converting Google Business Profile: optimize categories, reviews, posts, and tracking to win the Map Pack and drive calls.

NYFW 2022: How New York Fashion Week Unfolded Online

Turn NYFW 2022 social buzz into decisions: quantify share of voice by show, surface sentiment spikes, and map trend themes marketers can act on now.

Brandwatch Awarded for Customer Centricity Strategy

Discover how Brandwatch's Zero Distance Award drives real-time insights on consumer behaviors for actionable marketing strategies.

Mean Girls Day and How Organizations Can Get Involved With Trends Without Making People Cringe

Turn Mean Girls Day buzz into ROI with Brandwatch React: map conversation peaks, sentiment, and influencers to time campaigns and sharpen creative.

Every Product, Every Resource, All Our Expertise, on One Site

Business integration complete: what it means for Brandwatch customers—clear timelines, minimal disruption, and guidance on products, support, and next steps.

Mangold Consultancy: Do You Know How to Identify a Crisis?

Strategic social media crisis management: Learn to identify and prepare for potential brand disasters to safeguard your reputation. Join our webinar now!

How is the cost of living crisis affecting the APAC region?

Turn APAC’s cost‑of‑living turmoil into growth: read real consumer signals, detect trade‑downs early, and adjust pricing, promos, and CX before demand pivots.

Apple Watch vs. Garmin: Who wins the online conversation?

An in-depth analysis of Apple Watch vs Garmin—revealing which smartwatch wins on fitness tracking precision and health insights.

Is Bigger Always Better? When to Opt for Micro-Influencers

Explore the power of micro-influencers in driving engagement and conversions—discover how strategic partnerships with niche creators can amplify brand impact.

The Future of Mobility: How Consumers Plan to Adapt

Analyzing the future of mobility and its impact on the cost of living: uncover insights to optimize business strategies and drive growth in 2025.

Quali sono i trend sul Black Friday 2022?

Turn Black Friday 2022 noise into signal—Brandwatch distills shopper conversation patterns to guide category prioritization, pricing moves, and inventory decisions.

Using Social Media for Internal Communications

How internal communications tools spark better collaboration, align brand narrative across teams, and boost employee engagement. Maximize marketing impact today.

Social Data Showdown: The Kardashian/Jenners on Twitter

Discover the Social Showdown strategy used by Kardashian and Jenner to boost brand influence. Practical insights for marketers on influencer partnerships.

Black Friday 2022: Has Inflation Impacted Consumer Spending Habits?

Black Friday 2022 social data turned into revenue: Brandwatch reveals demand spikes, deal triggers, and timing tactics to lift conversions and retention.

CES 2023: What’s on the table for consumer electronics?

CES tech trends, minus the hype: pinpoint what matters to your ICP, de-risk pilots, align roadmaps, and turn emerging categories into pipeline within 90 days.

Brandwatch | The Beginner’s Guide to TikTok Advertising

Launch TikTok ads with confidence—step-by-step setup, creative that fits the feed, smart budgeting, and measurement tactics to turn tests into ROI quickly.

Brandwatch Becomes an Official Reddit Partner

Reddit’s unfiltered community insights now flow into Brandwatch—gain compliant coverage to spot trends sooner, de‑risk campaigns, and sharpen messaging.

The Most Popular Ads, Celebrities, and Reactions: Super Bowl LVII in Numbers

Explore the impact of Super Bowl LVII in numbers, revealing massive social media engagement and the game's influence on brand strategies.

The Latest Healthcare Trends (And How to Leverage Them)

Understanding emerging healthcare trends: harness them for optimal growth in 2025. Implementing innovative strategies to drive progress in the healthcare sector.

5 Ways You Can Leverage Instagram to Sell More Products

Turn Instagram into a revenue channel: set up Shop and product tags, use Reels and UGC to capture intent, and track conversions with UTMs and Insights.

A Month of Marathons and Pure Joy Online | Brandwatch

Turn April marathon chatter into ROI: spot peak conversation windows, match creative to runner motives, and time partnerships that convert buzz into brand lift.

5 Tips for Better Data Storytelling

Turn dashboards into decisions: use narrative structure, business context, and clear visuals to make insights stick with executives and drive faster action.

Eurovision Song Contest: The Most Talked-About Moments Online

Real-time Eurovision social signals into marketing wins—see audience spikes, sentiment shifts, and content cues you can apply to timely campaigns.

Met Gala 2023: What Made the Headlines Online

Transform social media trends into revenue-driven insights: Extract, analyze, and tie metrics to tangible outcomes for strategic growth.

How Consumers Are Discussing House Buying Online

House-buying conversations reveal demand drivers: pinpoint buyer anxieties, financing barriers, and timing triggers to sharpen campaigns and product decisions.

The BRIT Awards 2023: The Moments We Talked About Online

React: The Rise of the Creepy Clowns

Stop panic spirals before they hit your brand: the 'creepy clown' spike shows how to monitor surges, assess risk, and redirect attention into trust and ROI.

Ashley Madison One Year on Since the Devastating Data Dump

Examining the fallout of the Ashley Madison data leak and how a brand's survival impacts perception and trust in the digital age.

How We Found Our Brandwatch Change Makers | Methodology

Uncover the methodology behind Brandwatch's Change Makers report—discover how data-driven strategies revolutionize brand strategies and consumer engagement.

Frightfully Fabulous: What Halloween Costumes Are Trending This Year?

Discover the top Halloween costume trends for 2021 that are reshaping consumer behavior and creating marketing opportunities.

Using AI in Business: Ethical Dilemmas to Consider

Uncover the ethical implications of AI in marketing: navigate biases, ensure fair AI adoption, and align AI strategies with ethical standards.

5 Big Consumer Trends in the CPG Industry for 2024

Turn 2025 CPG volatility into advantage: spot demand shifts fast, align pricing, retail media bets, and use social signals to de-risk launches, steal share.

The Christmas Creep: How Brands Can Optimize Marketing for the Holidays

Transform your Christmas marketing with data-driven insights: boost ROI, optimize messaging, and enhance customer engagement for a prosperous holiday season.

New Year, New Goals: Here are 2024's Hottest Resolutions

Brandwatch's data-driven insights revolutionize 2024 resolutions—guiding businesses with actionable analytics and seizing growth opportunities.

7-Step Guide: Choosing the Right Social Media Monitoring Tool for You

Pick a social media monitoring platform with a 7-step checklist—compare data coverage, sentiment accuracy, integrations, and cost to make confident decisions.

Tech4Good: Celebrating How We Can Use Technology To Help Others

Tech4Good Awards winners showcase CSR success—practical strategies for ethical impact and brand resilience.

How Brands Can Make an Impact during Women's History Month

Discover the impact of women's history month on brand storytelling strategies, unlocking new avenues for deeper audience connections and enhanced brand loyalty.

How We Felt About the Top 10 Most-Watched Netflix Shows

Turn Netflix’s most‑watched shows into market signals: map audience demand, time campaigns to viewing spikes, and spot genre trends for 2025 planning.

Tried and Tested Ways To Improve Brand Sustainability

Discover how to boost sustainability efforts with data-driven insights to align brand purpose, engage stakeholders, and drive meaningful change.

The Trendbait Phenomenon: How to Use Slang as a Brand

Trendbait is distorting social performance—identify it fast, protect brand equity, and convert fleeting spikes into measurable pipeline impact that lasts.

ENG vs ESP: How the Game Went Down on Social

Transforming social media management for faster growth—elevate engagement, streamline planning, automate scheduling, and drive ROI decisions.

The Consumer Outlook on the 2024 Summer Games

Turn the Summer Games buzz into business impact: use social listening to spot demand spikes, protect brand health, and fuel faster creative and media decisions.

Is CrossFit Losing Its Edge?

CrossFit’s popularity, translated into strategy: turn trend signals into precise timing, sharper messaging, and partnership moves that drive measurable growth.

Para Athletics, Shooting & Swimming: Summer Games Insights

Convert Para Summer Games buzz into brand-safe growth: map sentiment, spot inclusive narratives, and time activations to lift SOV, engagement, and sponsorship ROI.

The Changing Face of Traditional Market Research

Unlocking the power of social listening for actionable insights that drive strategic decisions and brand success.

Conversation: What Does Engagement Actually Mean?

Uncover the true impact of engagement metrics on brand success—align KPIs, measure sentiment shifts, and drive strategy evolution.

How Price Changes Affect Consumer Perceptions

Understand how pricing changes impact consumer perception and buying behavior. Uncover strategies to optimize pricing for increased sales and brand loyalty.

20 Social Media Holidays to Celebrate This October

Fill your October content calendar fast with 20 timely social media holidays that boost engagement, drive relevance, and spark brand-safe campaigns.

Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends | Brandwatch

Stay ahead of industry shifts with social listening—spot breakout topics early, monitor competitors, and turn trend signals into client-winning strategies.

Brandwatch in the Community: Kids Conquer Code

Turn purpose into brand equity: Brandwatch Community's Kids Conquer Code shows how a hands-on coding initiative builds trust, goodwill, and talent affinity.

Interview: Richard Shotton on Consumer Insights, and the Importance of Context

Behavioral science marketers can use now: Brandwatch talks with Richard Shotton on testing real behavior, cutting survey bias, and creative that drives results.

Tracking Trends Down To The Minute

Turn minute-by-minute trend tracking into revenue moves—spot spikes fast, mobilize teams with clear playbooks, and capitalize on moments before rivals react.

Event Recap: NYK Chicago 2018 Highlights, Day One

Cut conference noise: NYK Chicago 2018 Day One highlights compress key themes into actionable plays so marketers brief teams faster and make smarter bets.

News: Brandwatch and Twitter Expand Strategic Partnership | Brandwatch

Brandwatch + Twitter deepen partnership for richer social intelligence, better workflows, and enterprise-grade compliance—turn signals into faster decisions.

Event Recap: NYK Chicago 2018 Highlights, Day Two

Insights from NYK Chicago 2018: Boost brand health, drive CX alignment, and make faster campaign decisions with practical social listening strategies.

Events Strategy: How To Evolve Alongside Your Business Growth

Discover how to enhance your events strategy for accelerated business growth through practical insights and actionable steps.

Introducing Explore + Entities: No-Nonsense Intelligence

Uncover the power of AI in social listening—fuel brand health, achieve CX alignment, and make agile campaign decisions with Brandwatch's practical playbook.

Bigger, Better Brandwatch: A Glimpse Behind the Scenes of the New Integrated Product With CEO Giles Palmer

Integrated product, minus the chaos—Giles Palmer goes behind the scenes on Brandwatch’s build, the trade-offs, and pragmatic lessons for product leaders.

Introducing the Dashboard Wizard: Making Social Analytics 10 Times Faster

Transform social stats into revenue: vet sources, size samples & tie metrics to business outcomes for actionable 2025 plans.

Image Insights Update: Track Your Brand Logo Across the Web

Turn overlooked images into measurable brand insight—Brandwatch Image Insights captures logo mentions, context, and competitive signals that text misses.

What’s New in Consumer Trends? 5 Things You Need to Know

Unlock the power of consumer trends: Gain actionable insights, anticipate shifts, and tailor strategies for 2025 success.

How to Guarantee Brand Safety for Influencer Campaigns

Protect brand equity in influencer campaigns—vet creators, set guardrails, monitor in real time, and activate crisis playbooks to avoid costly reputation hits.

AFL vs. NRL: Who Scored Online?

Turn the Australian football final’s social buzz into marketing wins: capture real-time sentiment, optimize creative and sponsorships, and tie spikes to ROI.

Bigger, Better Brandwatch: An Update on the Brandwatch/Crimson Hexagon Merger

Brandwatch and Crimson Hexagon merger: Deeper insights, unified data, and accelerated decisions for unparalleled social intelligence.

Data-driven Culture: 5 Ways To Boost Your Organization's Transformation

A data-driven culture boosts CX, aligns marketing ops, and uncovers untapped opportunities—enhance ROI & drive growth with actionable insights.

FTC: If Your Tweet Is Sponsored, You Better Say So

How to protect your brand: FTC guidelines for sponsored social media content. Avoid penalties by proper disclosure. Ensure transparency for influencer relationships.

How to Name a Product: 5 Golden Rules we Follow

Name products that sell: Brandwatch's 5 golden rules cut debate, de-risk trademarks, travel across markets, boost recall, and speed go-to-market decisions.

New: Our Location Capabilities Are Putting You On The Map

A new frontier in social insights: discover the power of geotagged maps to uncover trends, enhance targeting, and drive actionable decisions.

New: Our Location Capabilities Are Putting You On The Map

Pinpoint where conversations surge and why—Brandwatch’s upgraded location insights surface regional trends, map hot spots, and power faster geo decisions.

How a German Banking Giant Made Sense of Social Media at Scale

Inside a German bank’s social playbook: turn unstructured data into compliant insights, faster decisions, and brand impact across marketing, CX, and risk.

Lighting Up Brighton: Creating a Next Level Interactive Project

Local, purpose-led activations can punch above their weight—inside Brandwatch’s Brighton story: how culture-first creativity fuels affinity, PR buzz, and pride.

Social Media Conversion Strategy: 10 Tips to Increase Social Media Conversions

A strategic guide to boosting social media conversions with actionable tips and insights—optimize your campaigns for better ROI and engagement.

11 Smart Higher Education Social Media Marketing Strategies

Unlock the secrets of successful higher education social media marketing strategies: drive enrollment, boost engagement, and outperform peers.

How to Use Social Media for UX Research and Design

Strategic social media insights that maximize UX, nurture community loyalty, and drive website conversions.

How to Measure Your Facebook Campaign ROI

Uncover the secrets to boosting Facebook campaign ROI beyond vanity numbers with validated metrics and actionable insights.

Dark Social: What It Is, And How You Can Track It

Unveil hidden conversations driving 40% traffic: Empower your marketing strategy with dark social insights. Enhance brand ROI and engagement.

Marketing: 6 Key Social ROI Questions Answered by Top Industry Influencers

Uncover the strategies turning social engagement into revenue gains, aligning customer experience, and making swifter campaign decisions.

What’s The Point of a Social Media Manager?

Prove the ROI of social media management—clarify goals, connect social metrics to revenue, reduce crisis risk, and win budget with a plan execs trust.

How to Become a Social Media Manager: A Quick Guide to Success

Land your first social media manager role faster—master must-have skills, build a standout portfolio, streamline tools, and map a career path that proves ROI.

Data Visualization: Taking a Journey Through Time

Turn journey-time data into decisions marketers can act on: visualize delays, spot bottlenecks, and align teams around faster paths to conversion.

First Look: A Tour of the New Brighton Brandwatch HQ

Inside Brandwatch’s new Brighton HQ—first-look tour with photos and details of the space and what the new headquarters signals for the company’s next chapter.

Some Exciting News: Brandwatch Acquires PeerIndex

Transform social data into actionable insights and revenue-driving decisions. Discover how to leverage peer influence for strategic growth in 2025.

4 Steps to Creating an Unforgettable Data Visualization

Transform raw data into compelling stories that drive conversions—Boost CTR with data visualization strategies for impactful B2B content.

Why Are You Still Wasting Time on Manual Reporting?

Turn static reports into live, executive-ready dashboards that align teams and speed decisions—practical steps to streamline reporting and prove impact faster.

Covid-19: How Social Media Habits Are Changing

Turning Social Media Habits into Business Outcomes: Strategize your 2025 plans with vetted data sources, actionable insights, and ROI-driven metrics.

Xbox One Reveal Meets Mixed Reaction on Twitter

The Xbox Series X announcement created a mix of hype and skepticism on Twitter. Explore the reactions, sentiment analysis, and key insights into this social media buzz.

How to get started with sponsored posts on social

Unlock social media engagement secrets for B2B success: sponsored Instagram post strategies that drive growth and loyalty.

Life Sciences & Social Intelligence: A Better Match Than First Thought?

Turn social data into competitive edge for pharma and biotech—unlock patient voice, faster signal detection, and compliant insights that de-risk 2025 launch bets.

The Luxury Travel Boom: What's Still Worth the Splurge?

Luxury travel demand is surging—spot emerging destinations, affluent traveler behaviors, and message angles to win 2025 budgets with social data that converts.

Holiday Shopping 2023: Black Friday to Cyber Monday Insights

Turn Black Friday/Cyber Monday social data into revenue: isolate buyer intent, peak posting windows, and hooks to drive higher CTRs and conversions.

How to Market Your Sustainability as a Brand in 2024

Turn sustainability promises into revenue: align brand, product, and proof, operationalize claims, and communicate to build trust and avoid greenwashing.

Covid-19: How Has the Pandemic Affected Life Events?

Adapt campaigns to COVID‑19 life-event shifts: mine social signals on weddings, moves, and schooling to time offers, refine tone, and protect brand relevance.

5 Consumer Trends for the Video Gaming Industry in 2020

Gaming in 2020 rewired buyer behavior; leverage social signals to time launches, pick the right partners, and craft messaging that turns intent into revenue.

5 Stellar TikTok Campaigns Worth Knowing

Turn TikTok campaigns into revenue: nail trend-native creative, pair the right creators, and build a measurement stack that boosts watch time and lowers CPA.

5 Essential Social Media Metrics You Should be Measuring Right Now

Transform social media metrics into actionable insights: boost engagement, measure campaign ROI, and elevate brand reputation with strategic data analysis.

The 5 Most Important Social Media Monitoring Graphs

Use the 5 social monitoring graphs that matter—spot spikes early, track sentiment shifts, size competitors, and turn reporting into budget-ready proof.

Can Social Media Predict TV Show Votes? | Brandwatch

Can social buzz forecast TV talent show winners? Learn a framework: filter noise, weight sentiment, and time-window analysis to turn tweets into signals.

How to Prove the ROI of Customer Service in Social Media: Part 1

Tie social customer service to revenue: connect case deflection, retention, and cost-to-serve to ROI, build dashboards, and win budget for your program.

Brandwatch 2012 Review

Transforming social data into actionable insights: Uncover hidden trends, drive decisions, and future-proof strategies.

Celebrity Perfumes and Social Media

Social listening reveals how consumers really feel about celebrity perfumes—sentiment drivers, intent signals, peaks, and risk flags marketers can act on.

One Direction Fans Dominate Online Red Nose Day Conversation

Fandoms can skew charity campaign metrics—One Direction fans dominated Red Nose Day chatter. Learn how to segment, debias, and surface true brand signals.

How to find leads using social media monitoring tool Brandwatch

Six-step guide to turning social listening in Brandwatch into qualified pipeline—spot buying signals, qualify prospects, and streamline handoff to sales.

3 Time Saver Tips and Tricks for Optimizing Queries in Brandwatch | Brandwatch

Discover how to save time and optimize queries in Brandwatch with these expert tips. Streamline your workflow, uncover insights faster, and boost efficiency.

Accidentally Going Viral: Do Brands Make the Most of It?

Accidental virality can make or break your brand—apply 60-minute triage, a cross-functional war room, and social listening to turn spikes into growth.

Using Social Media Monitoring to Identify Influencers

Turn social monitoring into an influencer engine—spot real authority, vet audiences, and prove ROI with data-backed picks that drive reach and conversions.

Super Bowl Stalemate: Realtime Isn’t Enough | Brandwatch

Decoding Super Bowl social media buzz: practical insights to revitalize real-time marketing strategies and drive brand success.

Measuring Social Media ROI with Intent to Purchase

Turn social intent into revenue: capture purchase-ready conversations, route hot accounts to Sales, and attribute pipeline so listening finally proves ROI.

British Red Cross Adapts Social Strategy for Campaign Success

Uncover the British Red Cross's strategic social campaign pivots, driving community engagement and boosting campaign success.

Understanding Your Market With New Demographic Insights | Brandwatch

Harness demographic insights to boost brand resonance, customer engagement, and campaign performance with precision targeting techniques.

Frosty’s, Finales & Social: Wendy’s Serves Up #HIMYM Tweets

Turn TV finales into brand equity: Wendy’s HIMYM tweets rode real‑time conversation—takeaways for listening, fast approvals, and on‑brand wit.

Wearable tech - social media data graphic

Cut through wearable-tech hype—spot real demand drivers, audience signals, and product risks so your roadmap backs winners, not fads, and budgets land ROI.

Now Offering Historical Twitter Data Back to 2006

Uncover Twitter trends since 2006 and harness historical data insights to supercharge your brand strategy for unprecedented growth.

Providing Customer Satisfaction Against the Odds

Customer satisfaction that drives growth: map pain points, mine social and survey data, and operationalize CSAT to lift retention, reduce churn, and earn budget.

The Best Community Managers Have These 5 Traits

Discover the top traits that drive community managers' success. Learn how to optimize your approach and excel in nurturing online communities.

Dealing With Negativity on Social Media

Turn social negativity into brand trust: set clear triage rules, equip teams with pre‑approved replies, and measure sentiment shifts to protect reputation fast.

Five Reasons Why Brands Need a Logo Recognition Tool

Uncover how brand recognition data drives strategic decisions and boosts customer loyalty. Dive into insights on logo recognition tech impact and future trends.

Win New Business: 6 Ways Your Agency Can Do It

Learn how to win new business for your agency with strategic tools, actionable insights, and proven tactics from Brandwatch.